Gregory Batchelor

Pavilion

Executive Member

Improvado

Leading AI-Powered marketing analytics platform.

Vice President of Marketing

Accelo

Heading marketing for the leading client work management platform. Private equity acquisition exit after 5 months.

Platform.sh

Heading demand generation globally for Platform.sh. Raised $140M series D.

Vice President of Growth Marketing

Engine

Heading marketing for the leading lodging performance network, built the marketing team from 0 to 8 people, significantly increased new business. Raised $65M series B at $1.3B valuation. Now valued at $2.1B.

AB Tasty

Managing global marketing team of 25 for the fastest growing experimentation, personalization and product optimization company. Raised $40M series C.

NTT DATA, Inc.

Managing our Small & Medium Business in North America. 30 people and $25M P&L. In charge of sales, marketing, customer care and product development.

Vice President & General Manager, Small & Medium Business

Heading the growth of Arkadin's Unified Communications business line in EMEA. In charge of sales, marketing & operations.

Unified Communications Director, EMEA

Arkadin Global Conferencing

Head of Marketing for North America. Supporting $110M revenue and sales team of 80 people.

Marketing Director, North America

Marketing Director, EMEA

Brocade

Sr. Manager, EMEA Direct Marketing & Marketing Operations

Citrix Online

Head of Marketing, EMEA

Vice President of Growth Marketing @ Platform.sh | B2B Marketing

Senior marketing and business operations leader. Driving growth for Improvado, the AI-powered marketing analytics & intelligence platform.

Gipper

• Collaborated with CEO and Board of Directors to devise strategic financial planning, investment opportunities, and budgeting to drive profitability.
• Analyzed cash flow to eliminate unnecessary expenses and implemented KPIs to drive growth and capital allocation.
• Developed comprehensive financial analysis to identify cost reductions and streamline processes for increased efficiency.
• Managed outsourced bookkeeper and AR employees, ensuring accurate reconciliations and financial reporting.

Head of Finance

Cyral

• Led all G&A functions for Cyral, including legal, IT, and HR, devising financial strategies to drive growth.
• Managed company equity plan and benefits renewal, ensuring accurate cap table and benefit funding strategies.
• Governed 3rd party relationships to align with organizational goals and balance capital allocation for growth.

VP of Finance

Hotel Engine

• Led a high-caliber team of 10-20 staff to streamline financial planning and accounting functions, ensuring timely execution of key initiatives.
• Collaborated with cross-functional teams to define OKRs for alignment on company goals.
• Negotiated and secured $9M in State of Colorado Job Growth Incentive Tax Credits to support staffing growth over the next eight years.

Brandfolder

• Conducted comprehensive financial analysis on revenue, expenses, and cash flow to identify areas for refinement and cost reductions.
• Defined operational roadmap and strategic vision, educating executives on best practices for accelerating profitability.
• Led strategic finance and G&A due diligence tasks for a $155M sale, resulting in a 10x multiple on ARR.

FullContact Inc.

• Provided key recommendations and advisement for strategic financial roadmaps/forecasts.
• Crafted and delivered comprehensive monthly financial reporting to senior executives.
• Formulated unit economics scorecard to track benchmarks for CAC, LTV, Payback, and Magic Number.

Director of Financial Planning and Analysis

CA Technologies

• Conducted detailed analysis on pipeline health, renewal metrics, and key wins to present revenue forecasts to executives.
• Led investor relations efforts by preparing earnings call scripts and providing support on road shows.
• Conducted financial due diligence resulting in a $480M company sale and implemented Anaplan financial platform for improved forecasting.

Senior Principal (Director), Financial Planning & Analysis | Senior Financial Analyst 

STARTEK

• Developed pricing strategies and proposals for contracts totaling over $200M in annual revenue.
• Created Optimization Scorecard identifying variable profit gaps of over $15M annually in 70 accounts.
• Analyzed site capacity metrics, leading to consolidation of under-utilized sites and $8M in annual savings.

Senior Pricing Manager | Manager of Financial Planning & Analysis

►Areas I Excel In
I am a results focused Vice President of Finance and trusted, influential member of Executive Leadership Teams providing insights to guide C-suite and department leaders on recommendations for critical business decisions. I offer an exceptional breadth of business acumen across finance and operations consistently delivering results for top/bottom-line growth and scalability. I am known for taking ownership of financial planning and analysis (FP&A) strategy, financial modelling, variance analysis, internal controls, tax compliance, risk mitigation, budgeting, forecasting, and P&L. Crafts and delivers financial reporting for executive leaders with full transparency. Conducts in-depth due diligence across all areas of the business (operations, systems, personnel, compliance). Analyzes data to determine areas of instability, then develops and executes long-term strategies to maximize profitability through logical investments to fuel growth and methodical cost reductions.

►What Drives Me
I am passionate about contributing expertise to early-stage startups with success developing infrastructure, and transforming finance and accounting divisions, building high performing teams to collaboratively deliver significant impact. As a process driven professional, I constantly seeks opportunities for continuous improvement by implementing, streamlining, and automating processes creating more efficiency, accuracy, and productivity while reducing organizational costs. I employ a pragmatic and innovative approach, while adhering to standards, never compromising integrity or quality.

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Gregory Batchelor

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