As a Ghostwriter, I'm not just here to create content. I'm here to craft experiences. My passion lies in transforming your brand into an unforgettable journey, using carefully woven narratives that leave indelible impressions.

I'm more than just a creative mind. I'm a strategic powerhouse. My creative instincts, honed over years of experience, work in unison with a data-driven approach to deliver content that's not just eye-catching but results-driven. From captivating email courses, engaging blog posts, and social media posts to strategic messaging, every piece of content is meticulously crafted to drive engagement and conversions.

However, the power of content isn't just in its creation - it's in the strategy behind it. With an extensive background in digital marketing, I make full use of my expertise to make sure your content achieves its intended purpose. From SEO optimization and AI-SEO optimization to social media management, email marketing planning to execution, I take a holistic approach to content strategy, aiming to build brand awareness and drive engagement.

Don't settle for content that just fills a space and grabs attention. You can do more. With me as your creative partner, we can craft content that transforms your brand, creating unforgettable experiences that truly resonate with your audience. Let's elevate your brand together - reach out to get started.

Ghostwriter

AI Strategy Insider

As a Ghostwriter and AI Strategist, I specialize in creating email courses tailored to founders of tech startups and innovative businesses. I have successfully helped clients establish themselves as thought leaders in their industries while effectively transitioning their rented audiences to owned platforms. My role encompasses strategic planning, content creation, and utilizing AI-driven techniques to optimize audience engagement and conversion rates.

Key Responsibilities:

- Ghostwriting: Develop compelling and well-researched content for Email copy, Email newsletters and Email courses, delivering valuable insights and actionable advice to founders in the tech startup and innovative business space.

- Audience Transition Strategy: Design and implement effective strategies to facilitate the shift of rented audiences, such as social media followers to owned platforms (Email lists & Newsletters), enabling founders to nurture deeper connections with their audience.

- Thought Leadership Positioning: Collaborate closely with founders to establish their personal brand as thought leaders in their respective industries, crafting content that showcases their expertise, unique perspectives, and industry insights.

- Content Planning and Organization: Work collaboratively with clients to understand their goals and objectives, developing comprehensive content plans and course outlines to ensure a seamless learning experience for participants.

- Research and Industry Trends: Stay updated on the latest trends, innovations, and best practices within the tech startup and innovative business landscape. Conduct thorough research to provide accurate and relevant information in the email courses.

Email Newsletter and Email Course Creator

GymWisely, Inc.

Responsibilities and Achievements:

Worked closely with the CEO to develop and implement content marketing strategies that effectively aligned with the company's goals and objectives.

Oversaw the creation and development of high-quality, engaging content that resonated with target audiences, including blog posts, social media content, case studies, and other forms of content.

Managed a team of content creators, ensuring that they were meeting their deadlines, providing high-quality work, and working collaboratively to achieve shared goals.

Collaborated with cross-functional teams, including sales, product, and design, to develop and execute integrated marketing campaigns that effectively communicated the company's value proposition and drove conversions.

Conducted ongoing research and analysis to stay up-to-date with the latest trends and best practices in content marketing and strategy, and applied insights to continuously improve the company's content marketing efforts.

Director of Content Marketing and Strategy 

I Ghostwrite Cutting-Edge Educational Email Courses for Visionary Founders of AI-Powered Tech Startups | AI Strategist & Ghostwriter

Attention CEOs, Founders, and Thought Leaders:

Is your brilliant mind trapped behind a blank page?

You have game-changing ideas, but struggle to:

> Consistently publish engaging web content
> Maintain a thought-provoking blog
> Create scroll-stopping social media posts
> Craft emails your audience can't wait to open

Your voice deserves to be heard. Your insights could transform your industry.

But time is your enemy. Writing isn't your strength. And mediocre content? That's not an option.
This is where I come in.

I'm a specialized ghostwriter who turns your expertise into compelling digital content that:

> Positions you as an industry authority
> Grows your audience and influence
> Drives engagement and conversions
> Frees your time to focus on what you do best

How do I do it?

> Deep Dive: I immerse myself in your world, capturing your unique voice and vision.
> Strategic Planning: We map out content that aligns with your business goals.
> Flawless Execution: I craft compelling narratives that resonate with your audience.
> Consistent Delivery: Fresh, engaging content across all your platforms, on schedule.

Imagine waking up to find:

> Your latest blog post gaining steady traction
> New speaking opportunities in your inbox
> Industry peers engaging with your thought leadership
> Your social media audience growing and interacting more

All without writing a single word yourself.

This isn't just content creation. It's reputation building, market positioning, and your legacy in the making.

Ready to amplify your voice and skyrocket your influence?

Let's talk. DM today with "Ready to Be Heard" for a free 30-minute strategy session.

Your ideas are too valuable to stay silent. Let's give them the voice they deserve.

Greg

Ghostwriter for Visionaries | Web Content | Blogs | Social Media | Email Marketing


P.S. Spots are limited. I only work with a select number of clients to ensure premium quality and attention. Don't let your competitors claim your space in the market. Reach out now.

Gregory D. Welch

Smith School of Business At Queen's University

As part of the program advisory board, I work with my fellow board members to ensure that the program is delivering learning that is current, up to date, and relevant to current business needs. Our board provides support and advice to other academic programs, assists in the development of additional content and identifies best practice standards.  We serve as ambassadors to the programs, providing a connection while facilitating the exchange of information and ideas with industry peers and multiple global bluechip companies. 
   
☛ SPECIALTIES: 
Analytics | Leadership | Strategy Executive | Machine Learning | Artificial Intelligence | AI | Digital Supply Chain | MBA | Speaker | Loyalty Program Specialist | Motivational Business Speaker | Future Technology Advocate & Speaker | Digital | Research | Speaker | Keynote Speaker

Advisory Board - Master of Management Analytics & Master of Management Artificial Intelligence

International Institute for Analytics

The International Institute for Analytics (IIA) is the authority on analytics maturity and best practices. Co-founded by Tom Davenport and CEO Jack Phillips, IIA works across a breadth of industries to uncover actionable insights from its network of analytics practitioners, industry experts and faculty.  IIA are the leading source of expertise for companies making the transition to data-driven decision-making and advanced analytics, offering four unbiased, client-oriented services designed to help organizations across the entire analytics lifecycle from ideation, through strategy and planning to operationalization.

IIA's Research and Advisory Network provides clients with access to the largest network of independent analytics expertise, allowing them to apply real practitioner insights against initiatives, projects and problems.

As a Senior Executive and Advisory Associate, I help companies and organizations in North America and Europe improve their bottom-line, building analytic presence, creating pricing, and analytic models through insights and recommendations which support decision making by integrating primary and secondary research and analysis, using multiple data sources and relevant proven methodologies. 

Through planning, analytics research, evaluation and data strategy, I assist in the creation and implementation of yearly strategic plans.  Build and sustain Business Improvement (SBI) and programs, including creating a new performance management strategy for optimum results. 

My goal is to be a trusted partner and to mentor and modernize the overall analytic environment, based on my evaluation of the client's business and technical requirements.  


☛ SPECIALTIES:
Analytics | Leadership | Strategy Executive | Machine Learning | Artificial Intelligence | AI | Digital Supply Chain | MBA | Speaker | Loyalty Program Specialist | Motivational Business Speaker | Future Technology Advocate & Speaker | Digital | Data Science | AML  | Speaker | Keynote Speaker

Faculty & Advisory 

Loblaw Companies Limited

☛ Head of Enterprise Business Information Competency Centre (BICC) @Loblaw,  Canada's largest retail company:

Responsible for enabling revenue growth, operational efficiency & risk avoidance through data innovation, data strategy, data monetization, data governance.

☛ Scope included: Customer Loyalty & Analytics, Digital Channels, Pharmacy & Healthcare, Retail Product & HR data.

Analytics Lead COE, analytics strategy, and drove culture change, executive alignment and adoption, and key technology investments.

☛ Led the creation and development of the inaugural Loblaw Analytics Certificate program, in partnership with Queens University Analytics- to-date, 70+ Loblaw colleagues have completed the program.

☛ SPECIALTIES:
Analytics | Leadership | Strategy Executive | Machine Learning | Artificial Intelligence | AI | Digital Supply Chain | MBA | Speaker | Loyalty Program Specialist | Motivational Business Speaker | Future Technology Advocate & Speaker | Digital | Supply Chain / FP&A | Speaker | Keynote Speaker

Senior Director Finance, Enterprise Business Information Competency Centre  & Loyalty

☛ Led the financial reporting, planning and analysis function for the $1B+ Loblaw Distribution and Supply Chain business

Led the creation of 5-year Financial Plan ensuring division alignment and supported the strategic plan including conducting sensitivity analyses to determine impact of changes to underlying assumptions on annual and strategic plan.

☛ Successful collaboration with Senior Operators across 20+ distribution sites for Warehouse, Transportation, and Replenishment – including external third-party providers.

Presented financial results and forecasts to Senior Management.

☛ Lead the FP&A team in providing financial support of the Total Supply Chain business through detailed, insightful commentary on financial results and forecasts; ensuring the Operations teams and Senior Management are connected to the financial processes and the division's financial performance; achievement of consistent 2-3% forecast accuracy rate.

☛Managed the long-range planning process for the Supply Chain business.

Standardized the financial reporting and forecasting process across the network; resulting in efficiencies with various financial and analytical processes.

Financial lead for network transition projects.

☛ SPECIALTIES:
Analytics | Leadership | Strategy Executive | Machine Learning | Artificial Intelligence | AI | Digital Supply Chain | MBA | Speaker | Loyalty Program Specialist | Motivational Business Speaker | Future Technology Advocate & Speaker | Digital | Supply Chain / FP&A | Speaker | Keynote Speaker

Senior Director FP&A, Supply Chain, Central Analytics, Loblaw Digtial, Customs

Support colleague engagement and development.
 
☛ Consistently achieved team engagement survey scores well above the business’ national average.

Providing members with opportunities and exposure to areas within Supply Chain that are outside their normal scope of duties.

☛ Maintain a strong relationship with all team members, through open and honest communication based on mutual respect.

Several mentoring relationships within the organization; succession planning.

Director,  Financial Planning & Analysis, Supply Chain, E-Commerce, TMS 

Supply Chain Management Inc. (a Division of DHL/Exel)

Exel is a North America 3PL leader, providing customer-focused supply chain solutions, resources and expertise. With a range of solutions that include: consulting, design, integrated information management, e-commerce support, and warehousing and distribution services. With more than 40,000 associates, 80 million square feet of warehouse space and annual revenue of over $4.5 billion, Exel is delivering value across the supply chain for several of the world’s largest and well-known brands

Senior Manager Financial Planning & Analysis

FANUC Robotics

FANUC America Corporation provides the most complete range of industrial automation equipment including robots, CNCs and motion control systems. FANUC’s innovative technologies and proven expertise help manufacturers in the Americas maximize efficiency, reliability and profitability. Markets served include: Aerospace, Agriculture, Assembly, Automation, Automotive, Construction, Education, Energy, Fabricating, Food, General Motion Control, Machine Tool, Material Handling, Material Removal, Medical, Metal Fabrication, Metalforming, Mold & Die and Woodworking.

Advisor

#1 Most Followed Voice in AI Business (1.5M) | Leading AI Entrepreneur & Advisor | Former Amazon, IBM | LinkedIn Top Voice | @alliekmiller on Instagram, X, TikTok

AI isn’t magic. It’s method.

Most executives don’t need more AI hype.
They need real-world results.
Fast.

I'm Achille Ettorre.
TEDx speaker. Advisor to C-suite leaders.
Author of The Digital Advantage.

I help senior leaders turn AI into ROI.
Not dashboards. Not prototypes.
Actual outcomes.

Where it started:
I scaled a gritty equipment rental company into a process-driven, tech-enabled business.
It taught me how transformation really works — from the inside out.

That experience grounds my approach today:
From back office to boardroom, I’ve helped Fortune 500s, retailers, universities, and governments design AI and data strategies that get traction — not just talk.

What I believe:
AI doesn’t fix broken processes. It exposes them.

Clean data beats big data.

Strategic alignment always outperforms automation.

How I help decision-makers:
✅ Keynotes on AI, analytics & transformation

✅ Board-level advisory & AI audits

✅ Workshops for C-suites and senior teams

✅ Custom training based on The Digital Advantage

Who I’ve worked with:
Clients include DHL, Walmart, Loblaw, top grad schools, and multiple government agencies.
I sit on advisory boards, speak globally, and collaborate with forward-thinking execs building the future — not chasing trends.

Let’s work together if you’re:
→ A CEO, COO, or VP ready to deploy AI for real results
→ Leading transformation and need clarity over complexity
→ Planning an event and want a speaker who simplifies the complex

🎯 Book a strategy call → www.achilleettorre.com
📘 Get The Digital Advantage on Amazon
🎤 Watch my TEDx talk in the Featured section

taplio

The Battle

Gregory D. Welch

Achille Ettorre, MBA

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