Hyphen

Improving and enhancing Hyphen’s visibility and multi-national market positioning to help attract and retain clients, colleagues, and potential recruits. Responsibilities include:

- Managing communications channels, including the website, social media, intranet, and events.
- Writing and overseeing the creation of high-quality written and video content.
- Maintaining consistent messaging, tone of voice, and brand identity across all platforms.
- Collaborating with key stakeholders and multi-national teams to align marketing and communications initiatives with business objectives.
- Managing relationships with external agencies and suppliers, including website developers and SEO specialists.

Marketing and Communications Manager

Julius Rutherfoord & Co

- Masterminding multi-channel marketing campaigns that resonate with target audiences through compelling storytelling and personalisation.
- Leveraging data-driven insights from HubSpot to segment audiences, optimise campaigns, and drive engagement.
- Establishing thought leadership through creation of high-impact content assets that educate and inspire.
- Elevating brand presence through strategic media relations, securing features in prominent industry and mainstream publications.
- Steering corporate social media strategy, fostering vibrant online communities through creative visuals and conversations.
- Conducting in-depth market research to uncover emerging trends and areas for differentiation.
- Spearheading cross-functional collaboration to align marketing initiatives with overarching business objectives.

Marketing Manager

- Crafted and implemented bespoke digital marketing strategies, significantly enhancing sales and brand exposure for a diverse, eco-conscious clientele.
- Utilised data analytics and AI to streamline campaign efficiency, optimising budget spend and improving conversion rates.
- Elevated clients' rankings and amplified web traffic through targeted content marketing, achieving marked organic growth.
- Expanded online communities by implementing strategic social media initiatives that emphasised clients' commitment to sustainability, fostering increased engagement and awareness of environmental issues.

Marketing Consultant

Impactt Limited

- Developed and led Impactt's global marketing strategy, highlighting its commitment to human rights through compelling storytelling and advocacy.
- Managed integrated marketing campaigns, PR, and event planning, raising the organisation's profile in human rights discussions.
- Achieved a remarkable 775% increase in social media following over three years and a consistent 10-20% monthly rise in website traffic through strategic content development that resonated with audiences passionate about both human rights.
- Translated complex human rights issues into compelling marketing campaigns, improving service margins and enhancing brand recognition.
- Ensured brand consistency across global markets, aligning marketing materials with executive management's vision.
- Provided senior-level consultation on strategic communications for high-profile client projects.

Responsible Jewellery Council

- Strategically led RJC's communications, marketing, and PR initiatives, significantly elevating the global brand profile and media engagement with a 60% increase in coverage, emphasising responsible and ethical practices in the jewellery industry.
- Crafted and rigorously analysed comprehensive communication strategies that underscored the importance of sustainability and ethics in business, thereby enhancing the efficiency and quality of digital content related to responsible jewellery practices.
- Led annual CSR Conference and AGM, fostering industry-wide dialogues on sustainability and ethics.
- Enhanced member relations, driving a 15% retention boost and 25% new membership growth through targeted engagement practices.
- Initiated a revamped social media approach, doubling followers to over 6,500 during tenure and amplifying sector-specific responsible business messaging.
- Directed pivotal projects, including a website overhaul, CRM system integration, and GDPR compliance, streamlining operational efficiency.

Communications Manager

Overseeing the global PR, communications and marketing functions of the RJC.

Communications Coordinator

Freelance

- Led PR and social media projects for top-tier clients, leveraging a strong industry network to maximise brand reach and impact.
- Executed a multi-regional launch for a start-up's smartphone app, garnering unprecedented media coverage and securing a 'Notable App' recommendation on Google Play.
- Amplified Hugo Boss' social media presence for a UK-focused campaign, achieving a consistent 20% bi-weekly growth in audience over three months.
- Launched a new social community for a male personal care online retailer, growing to over 150 followers in the first week.
- Secured and managed high-value contracts with prominent clients like John Lewis and Vodafone, enhancing their market positioning through targeted campaigns.

Copywriter and Designer

Travelport

- Led strategic communication and media relations across Western European markets, enhancing Travelport's visibility and media footprint with innovative features.
- Served as Internal Communications Partner for a 1,500-employee commercial group, streamlining message dissemination and enhancing employee engagement.
- Developed and managed budget-compliant PR and social media strategies, bolstering market-specific brand presence.
- Organised press events and conferences, effectively briefing spokespeople and crafting compelling press materials.
- Instituted crisis management procedures, safeguarding brand reputation and business continuity.
- Recognised with three Employee Achievement Awards for outstanding professionalism and significant contributions to business success.
- Authored influential thought leadership pieces, elevating Travelport's standing in trade publications.
- Managed the rebranding of an internal sales initiative and a global employee recognition scheme, resulting in immediate sales improvement and a 50% uptick in scheme participation.
- Drove project communications, ensuring the timely and high-quality completion of key business initiatives.

Corporate Communications Executive

Product and Marketing Executive Assistant

Rêve Tourism Marketing

Marketing Executive

China Auto Manufacturers

Executive Assistant and HR Assistant

Marketing Consultant supercharging small businesses in the UK with powerful marketing strategies

Experienced B2B marketing and communications professional with a proven track record of building compelling brand stories and driving growth through bold, creative strategies. Blending data-driven insights with innovative thinking, I create campaigns that resonate with audiences and deliver measurable impact. My multidisciplinary background in marketing, content creation, and design allows me to craft cohesive, end-to-end strategies that elevate brand presence and engage customers across platforms. I thrive on developing fresh ideas that not only stand out but also generate tangible business results. Ready for the next challenge, I’m passionate about turning brand potential into performance that leaves a lasting impression.

Ged de Meyer

Graphic designer| Illustrator| Branding| Content & Social Media Strategist| Product designer| Engineer| Reached 30k Connection Limit. (Email Id: Sushmitabiswasformal@gmail.com)

I am Sushmita Biswas. I am a Graphic Designer. I've been working for 7 years in various industries such as OTT platform, real estate, electronics, fashion, e-commerce, healthcare, IT, education, digital agency, media production, non profit start ups etc.

I've been working since 2017 in Freelance/ Part time/ Contract or Full time format.

I am proficient in Adobe Softwares, mainly Illustrator & Photoshop. I also work in Ms PowerPoint, Canva, Adobe Indesign, and know how to use Chat Gpt, Gemini, and other AI tools whenever required depending on the projects.

I‘ve also done Branding, Content Creation, Social media Content strategies for clients, and provided workshops to different companies and individuals as well.

I believe in connecting people and creating awareness through designs, wherever applicable.

It is important to me how the design expresses the value and meaning of the brand when it comes to Branding and other projects.

Sushmita Biswas

*Me on my way to Sunday* 😊
(Pinterest Inspired Series: 03)

This is how I prepare myself for Monday. What do you guys do?

[Software used: Photoshop]


#graphicdesign #graphicdesigner #design #designer #photoshop #Illustrator #illustration #food #spotify #contentideas #socialmedia #marketing

No alternative text description for this image

*It was a PINTERESTY Saturday* 😌

Hello people, how is your weekend going?
Mine is good. I couldn’t do much because working on some things I need to finish, so my eyes look a little dead.

Thought of creating this week’s Pinterest inspired post. So here it is.

I am basically building my Linkedin, Instagram this year. Creating content, designs, trying and learning new things alongside my clients’ work.

I believe the more you learn, the more you do for yourself, you can get better ideas for your clients and deliver them better work.

Let me know what you guys think. And if you are looking for cool concepts like this for your profile, ping me.

Bye. Have a good Sunday you guys. 😊

#graphicdesigner #graphicdesign #designer #design #illustration #photoshop #branding #contentideas #socialmedia #marketing

*Please STOP STEALING My DESIGNS!* 😡

It’s not the AI which is getting Dangerous. It’s the people using it to get wrongful things done.

So, most of my designs even the template based, which you guys see on my profile are actually created from scratch by me using my PEROSNAL PHOTOS which I take.

Just now, I recently came across a Post which had my PERSONAL PHOTOS, DESIGNS copied end to end, WITHOUT MY CONSENT. They just used AI and altered a minute portion of the design and gave an effect.

The audacity of the person to even write in caption that “it was his own designs which he created”.

See, there are plenty of other posts or designs we often create using online templates and other elements, when the clients need that. We all do and it’s fine. We use stock photos from online or AI designs by giving prompts.

But you can not use anyone’s exact DESIGNS created by them from scratch and use their personal photos without their consent.

Just imagine, if I did not come across this. And I know so many designers face these copyright infringment, or directly stealing of their art and taking their credit.

It’s great if you like my designs and I am grateful for the support my audience, my clients are putting in me. I love that often people take inspiration and they text me and they let me know about that and I am really happy about this whole thing.

But in the name of inspiration you can’t steal. You just can’t steal anyone’s art.

If you want to use AI, take inspiration and then use AI using prompt. Not for copying.

Even I do take reference from pinterest or other pages to see how they are creating better designs.

Take inspiration to create better than others. To learn and to be better and not STEAL!

I had to literally comment on the post to take down the design. You can check my profile and you will see these exact design that I created from scratch and posted a few days ago.

I hope other designers who face these things, step up, stand for their art and creativity and don’t let people use their work and take their credit.

Thank you


#DesignersinDanger
#AI #stolenart #graphicdesign #graphicdesigner #designer #design #illustrator #illustration #chatgpt

*Happy Makar Sankranti everyone* 😊

I miss home because it’s a very important festival for us back in Kolkata. Miss the food and the rituals we follow.

Hope you guys celebrated it and had some amazing food with your family.

Thank you 😊

#graphicdesign #graphicdesigner #poster #socialmedia #design #makarsankrant #makarsankranti #designer #marketing #contentideas

*The only person we thought was SAFE in Stranger Things series on Netflix* 🥹

I have been following and watching the series since its first release 8-9 years back.

Absolutely in love with Stranger Things. How the story evolved over the years in each season and the characters grew and made an impact individually, even the side roles is extraordinary.

The best thing is it was never predictable. They always made us think about things at the end of it.

A part of me grew with them, their acting, their lives and this series. The writers did a great job in making sure the characters had so much to offer to the audience.

It’s a beautiful end to an era. I don’t know if you guys have watched it. This is a Sci-Fi series on Netflix . If you haven’t watched it yet, you should definitely binge right now.

[This is an illustration, not a portrait, so the characters don’t resemble them exactly]

[Softwares used: Illustrator and Photoshop]

Thank you. 😊


#illustration #illustrate #graphicdesign #graphicdesigner #designer #branding #marketing #socialmedia #content

*Posting AFFIRMATIONS at 3 in the morning* 😊
Because my Brain somehow decides to remember every embarrasing thing I have done in my life right now!

So, Breathe in. Breathe out. And Read it.


#quotes #graphicdesigner #graphicdesign #illustrator #illustration #designer #design #contentideas #socialmedia #marketing

*Crayons and our Childhood* 😊

Remember that time when you had nothing to worry about and you would just randomly pick up that colour and draw something?

But now with so much of work, pressure, deadlines and responsibilities, we hardly remember how it felt like, that worry-less life.

We are always on our phone. We have no time to think about our emotions.

I hope we pick up that crayon once in a while to feel alive again, and may be leave behind the worry for a while.


#graphicdesign #graphicdesigner #illustrator #illustration #design #designer #socialmedia #marketing #contentideas #storytelling

taplio

The Battle

Ged de Meyer

Sushmita Biswas

Followers

Posts

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Performance ScoreSushmita Biswas's LinkedIn Performance

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taplio

The Battle

Ged de Meyer

Sushmita Biswas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sushmita Biswas's LinkedIn Performance

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Performance ScoreSushmita Biswas's LinkedIn Performance