Product Marketing Alliance

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.

Member

Knowmax

Partner Marketing Lead

Continuo

Product Marketing Manager

SaaSPay

- As the first PMM hire, I managed a team focusing on sales enablement as a function. 

- I crafted the positioning, messaging and narrative document that was mapped to sales focused content. 

- I worked on building a GTM and managing the cross functional channel between sales, marketing and the product teams. 

- I built quarterly competitive analysis processes in tangent to the PRD and syncing it with sales goals.

I’ve been crafting stories for as long as I can remember, but in 2020 I decided to take the plunge and dedicate myself full-time to the content curating profession. Since then, I’ve been very fortunate to work exclusively in the fintech, business, and crypto industries.
 I see stories in everyday life just waiting to be told and do my best to be the medium through which they reach the masses. Over the years, curating content in various niches has helped me understand the importance of content via storytelling. From creating content strategies to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation. 
To know more, check out- 
https://gehnakundra.wixsite.com/my-site

Content Strategist

Dashify

With Dashify, I get to write for companies like Visa and craft infographic designs that work for the financial industry.

Financial Writer

Niklogic

Setu

At Setu, I managed to enhance the LinkedIn engagement reach at 5% which is almost double the average engagement rate. While crafting content strategy I managed to write and interact with stakeholders about newer concepts like ONDC. 
I managed to achieve consistency in the companies online brand awareness efforts.

Content Writer

OfBusiness

Oxyzo Financial Services

I am passionate about my love of storytelling which is driven by customer insights and user psychology. To accomplish this, my prime focus is on delivering key outcomes, building amazing teams, and quickly adapting to new learnings. For me, it's the satisfaction that comes from making customers feel truly connected to a product through effective storytelling.

As a Product Marketer, my present role allows me to leverage the power of storytelling to communicate the unique value proposition of products. I believe that storytelling is a powerful tool that can captivate an audience and make them truly understand and appreciate the benefits of a product or service. By incorporating storytelling into my role, I ensure that my marketing efforts leave a lasting impact on the customer.

Some of my notable achievements include:
- 5x increase in lead generation pipeline for clients, resulting in significant business growth through strategic marketing.
- Creation of content in various forms, always emphasizing the core elements of storytelling.
- Content impressions exceeding 250k+, indicating the successful reach and engagement of my marketing campaigns.

As a person, I am known for my authentic approach, gratitude, and sense of humor. I believe in staying true to myself and bringing my unique perspective to everything I do. It's important to me to foster positive relationships, and I strive to create a collaborative and supportive environment in both my personal and professional life.

I can learn, align, and lead teams:
- I like to win, but the true joy lies when the team wins. 
- I speak about "low-hanging fruits" and "aha moments" 
- I excel at the execution of ideas in constraint timelines 
- I focus on making high-quality decisions with a constant curious soul 

Professional Skills- Content Marketing | Product Marketing | Business Development | Strategic Planning | UX writing and design | Content Roadmap | Marketing Strategy 

To get a better view of what I bring to the table, check out https://linktr.ee/gehnakundra

Gehna Kundra

York IE

Leading cross-functional teams of 9 members across Analytics, Product, Design, and Engineering to build and enhance a data engineering EdTech product. Successfully improved product architecture, integrated and enabled BI tools like QuickSight, PowerBI, and Looker Studio and optimized product usage to drive impact.

Key responsibilities:

- Managing end-to-end product development and strategy.
- Leading engineers, designers, and analysts to execute product goals.
- Stakeholder management and clear communication with leadership.
- Working closely with customers to understand their needs and improve the product.

Product Manager - II

As a Product Manager at York IE,  I take ownership of the end-to-end product lifecycle. This includes leading requirement gathering, managing client relationships, and collaborating with stakeholders to define product goals. I drive a cross-functional team (design, engg. business, analytics, etc.) to bring a product to life. Through thorough research and analysis, I propose innovative ideas and strategies that resonate with user needs. I am proficient in documentation and utilize agile methodologies to drive efficient product execution. 

York IE® is a vertically integrated strategic growth and investment firm for technology companies. The company supports ambitious entrepreneurs, operators and investors on their quest to build startups, innovate at scale and disrupt markets.

Product Manager - I

NextLeap

Participated in a 12-week program to master various aspects of product management.

Focusing on key areas such as user research, problem framing, ideation and validation, solution design, metrics and analysis, and PRD writing, system, and tech design

Engaging in product case studies with industry leaders and product managers to enhance expertise in breaking down complex problems into manageable components

Product Management Fellow 

engro

I assisted Product & Growth Lead in product launches, R&D, strategy, and testing, gained hands-on experience with Senior Product Managers, Engineers, Designers, and Analysts to deeply understand products and users.

Learned about product life cycle and software development lifecycle, contribution in building multiple amazing websites and features on OTT platforms.

Coordinated weekly product discussions with the entire team to identify and prioritize problems, executing quick solutions to drive product improvements and user satisfaction.

Associate Product Manager

• Managing and record data better and easier to understand using Microsoft Excel and Power Bi.
• Manage accounts and connect with people in the organisation.
• Managing and working in payroll process and insurance.
• Working directly with senior management and CXO's.
• Had really good experience in Finance, HR & Admin, Business development and PMO, working with multiple departments.

Intern

SIDALCEAS EduTech

• Presented a presentation showing investment of particular sector. 
• Made a power-point presentation on allocation of fund in short term investment. 
• Demonstrated on planing & forecasting a budget for a new business/startup.
 • Prepaid an excel sheet with formulas to calculate income tax of individuals with income tax deductions

Finance Intern

Technology, Strategy and Execution

A Product Manager passionate about building solutions that help people and make a difference. Strong background in finance, with experience in product management, technology, strategy, and execution. Focused on creating innovative and effective products that drive business growth and improve user experience. Exploring New Opportunities!!

taplio

The Battle

Gehna Kundra

Devendra Verma

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