Product Marketing Alliance

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.

Member

Knowmax

Partner Marketing Lead

Continuo

Product Marketing Manager

SaaSPay

- As the first PMM hire, I managed a team focusing on sales enablement as a function. 

- I crafted the positioning, messaging and narrative document that was mapped to sales focused content. 

- I worked on building a GTM and managing the cross functional channel between sales, marketing and the product teams. 

- I built quarterly competitive analysis processes in tangent to the PRD and syncing it with sales goals.

I’ve been crafting stories for as long as I can remember, but in 2020 I decided to take the plunge and dedicate myself full-time to the content curating profession. Since then, I’ve been very fortunate to work exclusively in the fintech, business, and crypto industries.
 I see stories in everyday life just waiting to be told and do my best to be the medium through which they reach the masses. Over the years, curating content in various niches has helped me understand the importance of content via storytelling. From creating content strategies to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation. 
To know more, check out- 
https://gehnakundra.wixsite.com/my-site

Content Strategist

Dashify

With Dashify, I get to write for companies like Visa and craft infographic designs that work for the financial industry.

Financial Writer

Niklogic

Setu

At Setu, I managed to enhance the LinkedIn engagement reach at 5% which is almost double the average engagement rate. While crafting content strategy I managed to write and interact with stakeholders about newer concepts like ONDC. 
I managed to achieve consistency in the companies online brand awareness efforts.

Content Writer

OfBusiness

Oxyzo Financial Services

I am passionate about my love of storytelling which is driven by customer insights and user psychology. To accomplish this, my prime focus is on delivering key outcomes, building amazing teams, and quickly adapting to new learnings. For me, it's the satisfaction that comes from making customers feel truly connected to a product through effective storytelling.

As a Product Marketer, my present role allows me to leverage the power of storytelling to communicate the unique value proposition of products. I believe that storytelling is a powerful tool that can captivate an audience and make them truly understand and appreciate the benefits of a product or service. By incorporating storytelling into my role, I ensure that my marketing efforts leave a lasting impact on the customer.

Some of my notable achievements include:
- 5x increase in lead generation pipeline for clients, resulting in significant business growth through strategic marketing.
- Creation of content in various forms, always emphasizing the core elements of storytelling.
- Content impressions exceeding 250k+, indicating the successful reach and engagement of my marketing campaigns.

As a person, I am known for my authentic approach, gratitude, and sense of humor. I believe in staying true to myself and bringing my unique perspective to everything I do. It's important to me to foster positive relationships, and I strive to create a collaborative and supportive environment in both my personal and professional life.

I can learn, align, and lead teams:
- I like to win, but the true joy lies when the team wins. 
- I speak about "low-hanging fruits" and "aha moments" 
- I excel at the execution of ideas in constraint timelines 
- I focus on making high-quality decisions with a constant curious soul 

Professional Skills- Content Marketing | Product Marketing | Business Development | Strategic Planning | UX writing and design | Content Roadmap | Marketing Strategy 

To get a better view of what I bring to the table, check out https://linktr.ee/gehnakundra

Gehna Kundra

Paul Merchants Ltd

- Leading the comprehensive development of a B2C fintech application focused on enabling users to save
and invest in instruments like Digital Gold, Mutual Funds & more 
- Spearheading the development of an intuitive insurance booking interface within the B2C app, expanding the app's service offerings to include insurance products.
- Managing the entire product design lifecycle, from conceptualization and prototyping to finalization of
Figma wireframes, ensuring alignment with user needs and market demands. 
- Overlooking the QA process to make sure the product is at par with market standards.
- Facilitating seamless coordination among internal teams to meet project timelines, while also nurturing and managing relationships with external stakeholders to ensure successful partnerships.
- Played a pivotal role in establishing a robust B2B portal for tracking sales activities across a network of
over 200 branches and agents, optimizing sales processes and enhancing efficiency.
- Responsible for conducting extensive product training sessions for 2000+ employees, equipping them with the necessary knowledge and skills to effectively promote and support the product. 
- Formulated and executed B2C marketing strategies in collaboration with external agencies, leveraging various channels to scale product growth and maximize market penetration. 
- Experienced in managing and implementing marketing automation solutions

AVP Product and Growth - Paul Fincare Pvt Ltd

- User Research
- Wireframing & Prototyping 
- Product Roadmapping
- Consumer Marketing (Offline + Online) 
- Strategic Partnerships & Alliances 
- Marketing Automation 
- Branding & Communications 
- Growth & Performance Marketing

Head of Product & Marketing - Paul Fincare Pvt Ltd

Humanz

Business Operations Specialist

Boss Entertainment

Heading Business Operations to manage smooth execution of live entertainment, tech and content based projects

Head Of Business Operations

Heading internal digital marketing operations to manage and build social media presence for in-house brands and our celebrity portfolio. Overlooking team of data analysts to find the right touch points for creating Display Network Ad Campaigns. 

End to end managing projects for clients with the likes of Siyaram’s, Reliance Entertainment, Star TV Network, Times Group, Jeep India, United Breweries Limited, Cricket Club of India and many more.

Head Of Digital Marketing

Guestlist4Good

Planning and curating content to keep 6 million active users engaged with the platform. Responsible for designing and executing the content strategy, Planning digital media advertisement across all platforms including GDN, Building and managing digital partnerships with brands like Facebook, Twitter, Snapchat. Overlooking the team for data analysis and SEO. 

Achieved 20 X Mumbai Twitter trend and 6 X India Twitter trend. Campaigns achieved more than 300 million gross impressions on Face-Tube with minimum CPC.

myFanPark Inc

myFanPark creates moments that leave a lasting impression and impact, because they are unique to every person and occasion.‬ ‬‬‬‬‬‬myFanPark is growing into new markets fast and signing up celebs daily. It truly is a global business that inspires people everywhere.

Head Of Marketing - India

Percept Ltd

Managed Artist & Client/Brand Relations for Sunburn Festival - World's 3rd largest electronic dance music festival which features World's top DJ's like Afrojack, Martin Garrix, Hardwell, David Guetta, Kygo, DVLM, Marshmello & many more

Assistant Manager Sales Marketing

Appsdome Ventures

Worked as a Business Development Intern at Appsdome Ventures to grow user sign-ups for - PINWOOT - a product offering pinterest marketing solutions to small business owners across the globe. 

About the company - AppsDome Ventures is a studio engaged in building internet & Saas products. Our products are in B2B space ranging from advertising to analytics to tools solving niche problems.

Product Development Intern

A seasoned Product & Growth Expert with over 10+ years of experience in scaling fintech, entertainment, and
personal brands. Developing products from inception and cultivating them into prominent brands through
organic growth strategies. Recognized for excellence in digital marketing, including receiving accolades for
the best campaign in Asia.

Possessing a rich portfolio of working with renowned global brands such as Airtel, National Stock Exchange,
ICICI Bank, Yes Bank, Jeep India, Hero Moto Corp, Hotstar, Siyarams, Sunburn Music Festival, UB Group, and
numerous others. Skilled in crafting and executing impactful campaigns that resonate with diverse audiences
and drive significant results.

Awards - 
Gold - WOW Asia Awards for the Best Digital Marketing Campaign (2018)
Gold - WOW Asia Awards for Best Marketing Campaign of the Year (2016)

taplio

The Battle

Gehna Kundra

Kaustubh B.

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