Product Marketing Alliance

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.

Member

Knowmax

Partner Marketing Lead

Continuo

Product Marketing Manager

SaaSPay

- As the first PMM hire, I managed a team focusing on sales enablement as a function. 

- I crafted the positioning, messaging and narrative document that was mapped to sales focused content. 

- I worked on building a GTM and managing the cross functional channel between sales, marketing and the product teams. 

- I built quarterly competitive analysis processes in tangent to the PRD and syncing it with sales goals.

I’ve been crafting stories for as long as I can remember, but in 2020 I decided to take the plunge and dedicate myself full-time to the content curating profession. Since then, I’ve been very fortunate to work exclusively in the fintech, business, and crypto industries.
 I see stories in everyday life just waiting to be told and do my best to be the medium through which they reach the masses. Over the years, curating content in various niches has helped me understand the importance of content via storytelling. From creating content strategies to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation. 
To know more, check out- 
https://gehnakundra.wixsite.com/my-site

Content Strategist

Dashify

With Dashify, I get to write for companies like Visa and craft infographic designs that work for the financial industry.

Financial Writer

Niklogic

Setu

At Setu, I managed to enhance the LinkedIn engagement reach at 5% which is almost double the average engagement rate. While crafting content strategy I managed to write and interact with stakeholders about newer concepts like ONDC. 
I managed to achieve consistency in the companies online brand awareness efforts.

Content Writer

OfBusiness

Oxyzo Financial Services

I am passionate about my love of storytelling which is driven by customer insights and user psychology. To accomplish this, my prime focus is on delivering key outcomes, building amazing teams, and quickly adapting to new learnings. For me, it's the satisfaction that comes from making customers feel truly connected to a product through effective storytelling.

As a Product Marketer, my present role allows me to leverage the power of storytelling to communicate the unique value proposition of products. I believe that storytelling is a powerful tool that can captivate an audience and make them truly understand and appreciate the benefits of a product or service. By incorporating storytelling into my role, I ensure that my marketing efforts leave a lasting impact on the customer.

Some of my notable achievements include:
- 5x increase in lead generation pipeline for clients, resulting in significant business growth through strategic marketing.
- Creation of content in various forms, always emphasizing the core elements of storytelling.
- Content impressions exceeding 250k+, indicating the successful reach and engagement of my marketing campaigns.

As a person, I am known for my authentic approach, gratitude, and sense of humor. I believe in staying true to myself and bringing my unique perspective to everything I do. It's important to me to foster positive relationships, and I strive to create a collaborative and supportive environment in both my personal and professional life.

I can learn, align, and lead teams:
- I like to win, but the true joy lies when the team wins. 
- I speak about "low-hanging fruits" and "aha moments" 
- I excel at the execution of ideas in constraint timelines 
- I focus on making high-quality decisions with a constant curious soul 

Professional Skills- Content Marketing | Product Marketing | Business Development | Strategic Planning | UX writing and design | Content Roadmap | Marketing Strategy 

To get a better view of what I bring to the table, check out https://linktr.ee/gehnakundra

Gehna Kundra

Hello, if you're reading this, you probably know that I help founders and CEOs achieve bigger business results through better people decisions.

Better organization structures. Inclusive cultures. Processes that work. Policies that enable. Pay that inspires. I partner with clients to solve people challenges with clarity, heart, and a bit of boldness.

Over the past 20ish years, I’ve had the privilege of working with leaders across the world in corporate boardrooms (yes, I wore the suit, carried the bag, and sipped the soy cappuccino), and now through my company, doing work that truly lights me up.

In 2020, I traded full-time employment for full-time curiosity and started my solo consulting journey. I began with org design and leadership development, but my path soon widened in the most unexpected ways, like working on gender, culture, and inclusion.

Since then, my work has taken me deeper into culture transformation, employee engagement, policy/process design, and end-to-end HR transformation. I work with clients across industries including nonprofits and social impact organizations and I love experimenting beyond the usual playbook to create real, measurable impact.

A few things I bring to the table:

- Culture and engagement strategy

- Leadership development and coaching

- Competency frameworks and performance management

- People process and policy design

- HR transformation (without the jargon)

- Storytelling that sticks—through writing, facilitation, and copywriting

Outside of consulting, I’m also a speaker and aspiring author, currently working on my second book and a few ghostwriting projects. And when I’m not obsessing over org charts or team dynamics, I’m either rescuing animals, giving away books (211 out of 10,000 so far), or enjoying the world’s most important job, that of being a dad to my incredible daughter.

If you believe people are the heart of your organization, and want to make that more than a tagline, let’s chat over a real or virtual coffee.

Reach me at sumit@thinkhrplus.com

taplio

The Battle

Gehna Kundra

Sumit Singla (he/him/they)

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