Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
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I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

The playbook I use to see trends early:

(my unfair advantage going into 2026)

I’ve led top brand campaigns w/ some of the coolest companies.
And right now, I’m deep in planning mode for what’s next.

A huge focus for me is spotting where trends actually start.
Then plugging campaigns into those moments.
Cutting in while people are still deciding.

Cause this messy middle (where Q’s repeat, opinions clash, community hangs) is where the real signal lives.

That’s why Reddit for Business is ranking at the top for me right now.
I use Reddit to:

- uncover golden audience insight from authentic convos
- activate audiences before they’ve made up their minds
- carry signal all the way through the funnel without losing trust

One example: I used Reddit Pro keyword tracking to spot a pattern forming across multiple communities. That signal showed up weeks before it appeared on other platforms.

We shaped the campaign around that language. Message landed immediately. Performance followed.

My 2026 system looks like this:
listen first → identify repeated intent → shape the narrative → then distribute.

The real edge now isn’t louder marketing. It’s understanding people earlier andddd meeting them while they’re already deciding.

That’s the playbook I’m building around.

Reddit is such an unfair advantage.

You can even sign up here with Reddit Ads to earn $500 in ad credit when you spend $500!!

LINK: https://lnkd.in/ghXdVeB6

feeling overwhelmed with content for 2026?

it might not be a content problem
but an AI tool stack problem.

too many tools, tabs, workflows would drive anyone crazy.

more AI hasn’t made content better.
it’s made it heavier.

the best creators I know aren’t running massive stacks.
they’re using 4 tools max.

because fewer decisions means more brain space saved.

here’s the stack to simplify your workflows:

𝟭. 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿
something to help you pressure-test ideas, structure thoughts, sharpen voice, get unstuck.

𝟮. 𝗼𝗻𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗼𝗿 𝗲𝗱𝗶𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹
used sparingly for clarity and flow.

𝟯. 𝗼𝗻𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀
catch thoughts fast!

𝟰. 𝗼𝗻𝗲 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺
a calendar, checklist, or light scheduler to help you stay consistent + intentional.

that’s it.
everything else is complexity disguised as productivity.

AI should reduce friction, not add it.

if your stack feels heavy, that’s the signal.
simplify!!

how to prevent scaling the wrong ideas:

(despite what AI tells you!)

AI is making bad ideas scale faster than ever.
but the problem isn’t AI’s.
it’s us hitting publish too fast.

something sloppy, half-baked, or just wrong can now reach hundreds, thousands, even millions, before anyone notices.

so how do you avoid amplifying mistakes?

pressure-test your thinking first.

here’s how:
1. slow it down
don’t hit publish right after generating a post.
take a breath. review. reconsider.

2. read it out loud
does it sound like you?
does it convey what you actually mean?

3. flip perspectives
what would a critic say? 
what would someone outside your industry think?
(critics aren’t the end-all, but can be worthy of thought)

4. share with another human
even one person spotting a gap can save you a lot of trouble.

your job isn’t to make more content.
it’s to make better content.

slow down.
pressure-test.
then scale.

I’m revealing my 3 layer storytelling strategy:

(copy my hack for better, more human outputs!!)

AI can generate words, but it can’t automatically tell your story the way your brand does.

to get consistent, on-brand output, teach the model your narrative in 𝟯 𝗹𝗮𝘆𝗲𝗿𝘀:

𝟭. 𝗰𝗼𝗿𝗲 𝗯𝗲𝗹𝗶𝗲𝗳𝘀
define the principles your brand stands for.

 • write 2-3 sentences describing your values.
 • prompt AI: “use these beliefs as the foundation for all messaging”
   example: “we believe marketing should build trust, not just clicks”

𝟮. 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀
collect stories, case studies, or examples that capture your voice.

 • list 3-5 recurring stories or wins.
 • prompt AI: “reference these examples to illustrate points naturally”
   example: “highlight how brands scale with AI while keeping human creativity central”

𝟯. 𝘀𝗵𝗮𝗿𝗲𝗱 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲
document recurring phrases, terminology, and tone.

 • compile 5-10 phrases or words you always use.
 • prompt AI: “write content using this tone, language, and style consistently.”
   example: “always lowercase, concise, educational, with punchy takeaways”

𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲:

 1. feed all three layers to the model before generating content
 2. ask AI to produce the first draft
 3. review, tweak, and add new examples to refine outputs

the better you teach, the less editing you need.
and AI becomes a true storytelling partner.

everyone’s asking how to use AI for content in 2026.
but that’s not really the question.
the real advantage is knowing what AI can’t do.

AI can generate ideas but it can’t live the moment that led to them.

AI can summarize what happened but it can’t show the tension while it was happening.

AI can clean up copy but it can’t recreate the back-and-forth, the second guessing, the almost wrong call.

that gap is where the human opportunity is.
in 2026, the content that actually works will be more real.
really, truly, real.

what to share instead of generic AI content:
• the decision you went back and forth on
• the thing that didn’t work + why
• what surprised you this week
• how something actually got approved
• what you changed after seeing real results
• the part of the process you normally skip over
• your real personality and human-ness

so show the tradeoffs, constraints, the imperfect execution.
what makes us truly humans, all giving our best go at this.

bc people don’t trust you because you sound smart.
they trust you because they understand how you think.

AI will keep raising the baseline.
but ultimately humans still win on depth and being real.

Matty Piazzi

Former Athlete | Building a more inclusive world by spreading wellbeing globally | 10 yrs in Sports + 10 yrs in Wellbeing condensed into Daily Content

Who am I?

Uh, great question. 

I was lucky to grow up in a poor family with very little. 

And at the same time, in one of the most beautiful villages on Earth, Moena (Italy), also called “The Fairy of the Dolomites.”

Since I was a child, I’ve always had three big passions: sports, health, and entrepreneurship. 

I don’t know why, but I always believed my future would be in one or more of these three areas.

After playing football, I discovered cross-country skiing when I was nine.


First results? Bad, really bad. 

But as sports teach us, self-discipline is the secret sauce of success.

In short, at 18, I’m constantly in the top five places in Italy in my category. Great, but to make the sport a meaningful career you must be in the top three, not five.

So, at 18, I realized my future wouldn’t embrace my first passion, sports.


Now what?

Well, here's what happened in the following years.



▶︎ 2013: Started out as a Personal Trainer at Body Energy Wellness Club in Verona, Italy. Worked with over 200 clients and did more than 10,000 personal training sessions.

▶︎ 2014: Launched MP Fit Wellness, a wellness studio focused on weight loss.

▶︎ 2015: Expanded MP Fit Wellness to include nutritionists and psychologists.

▶︎ 2016: Rolled out one of Italy’s first wellness web apps, connecting with clients all over the country.

▶︎ 2017: Started offering wellness services for small and medium-sized businesses.

▶︎ 2020: Created Moonly, a wellbeing solution for corporate teams in Italy.

▶︎ 2024 - Stealth Mode...



Now, let's get back to us.

What am I doing here on LinkedIn?

I'm just bringing as much value as possible.

How?

By giving away:

→  All my experience (11 years in weight loss and wellness)

→  All the practical tools we developed with psychologists and used in MP Fit Wellness with clients.



What's my purpose?

→  “Building a world where everyone belongs through the power of wellbeing"



So, if this is aligned with your purpose and values, I'll be happy to meet you. 

Bye, and thanks for reading — really appreciate it!


— Matty

☑️ 2023: I’m joining a global mission at Lunha.

How to stop overreacting at work

I used to be a bit impulsive as a child

Or maybe just hyperactive.

Who knows… Anyway.

One thing you can do is create your own Wheel of Emotional Regulation.

Basically, you just need to prepare your reaction to different emotions ahead of time.

Here’s the structure:

→    When X happens, I do Y

Let’s break it down together!



1.    So, the first thing you need to do is become aware of your emotions and feelings.

Which ones?

Well, the ones you wanna handle better.

For example:

→    Anger (it often leads to impulsive reactions)

→    Insecurity

→    Rejection

→    Discouragement

→    Feeling overwhelmed

Got it?

These are the emotions and feelings we wanna improve our response to.



2.    Alright! Now what?

Now we just need to prepare our future responses.

Remember the structure?

→    “When X happens, I do Y”

You can also use the future tense, like “I’ll do Y”. But I prefer sticking with the present.

Let’s see an example.



→    When I’m feeling ANGRY…

I pause to catch my breath and clear my head before saying something I might regret.


→    When I’m feeling ANXIOUS…

I slow things down with deep breaths and try to stay grounded in the moment.


→    When I’m feeling INSECURE…

I remind myself that I’m more than my flaws. And I’m pretty awesome just as I am :)


→    When I’m feeling REJECTED…

It stings, but I remind myself that rejection can lead to better opportunities.


→    When I’m feeling DISCOURAGED…

I give myself a pep talk, focusing on why I started in the first place.


→    When I’m feeling OVERWHELMED…

I make a list and tackle one thing at a time. No need to do it all at once.



That’s it.

This is our example of the Wheel of Emotional Regulation.

As you saw, we just need to:

→    Be aware of the emotions we wanna handle better

→    Prepare our responses in advance, so when they show up, we know how to deal with them.

That’s it.


– Matty

Former Athlete | Building a world where everyone belongs through the power of wellbeing

If people don't respect your boundaries in 2026...

Try these 4 steps:


1.    First, we need to be crystal clear about what our boundary is.

Ask yourself:

→    What exactly do I need or not need in this situation?

Make it as specific as possible, so there’s no confusion. 

At the same time, try to keep it concise.

For example:

→    “I need to leave work on time every day to have time for myself”

And of course, let people know what you mean by “on time” :)



2.    Now, ask yourself:

→    What will happen if my boundary is crossed?

The consequence doesn’t have to be harsh.

It just needs to protect your needs.

It also needs to show that you’re serious about your boundary.

And of course, you need to let people know what those consequences are.

For example, you can say:

→    “If I keep being asked to stay late, I won’t be able to take on additional tasks in the future”



3.    Clarity is a superpower when talking about boundaries, right?

So, when you talk to the person about your boundary, keep it clear.

Sometimes, people disrespect us because they don’t know what respect means to us.

And that’s on us.

Communication starts with the sender, not the recipient, right?

Here’s what you might say:

→    “I’ve noticed I’ve been asked to stay late often, and I really need time for myself after work. If this continues, I won’t be able to take on extra tasks.”

And remember, don’t feel guilty.

There’s nothing to feel guilty about.

Boundaries are a sign of self-respect, right?



4.    Now, what if the person crosses your boundary again?

Well, stick to the consequences you set.

It’s important to stay firm and consistent.

You’re not disrespecting them. You’re respecting yourself.

And you can’t truly respect others without respecting yourself first.

The more you stick to it, the more they’ll respect your boundaries in the future.

So, say something like:

→    “I’ve already said that I need time after work. As I mentioned before, I won’t be able to take on more tasks unless this changes”



That’s it.

See your boundaries as a gift you give to yourself.

When you do, you’ll be able to give a better gift to the other person.

Love starts with self-love. Let’s not forget that!


– Matty

How to stop freaking out over every little thing

Let’s try this exercise.

You can do it for the next 8 weeks.

It’ll help you figure out what triggers your emotions.

Just 5 simple steps.



1.    At the end of each week (Saturday works great), do this:

→    Take a moment to reflect on any moments that triggered strong emotions

It could be something like:

→    A stressful deadline

→    A disagreement with your partner

→    A frustrating chat with a colleague

→    ...



2.    Now grab your journal and jot down:

→    WHAT happened

→    HOW it made you feel

For example:

→    Missed deadline (what)

→    Felt overwhelmed and anxious (how)

Or

→    Disagreement with a colleague (what)

→    Felt angry and misunderstood (how)



3.    Alright! Now:

→    Review your journal

→    And look for patterns or recurring themes

How?

Ask yourself:

→    Do certain situations always bring out the same emotions?

→    Do specific interactions tend to make you feel the same way?

→    Are there patterns in how you react to these triggers?

For example, you might notice:

→    When you feel criticized or judged, you often feel anxious and start doubting yourself



4.    Okay, you know your patterns now.

Now what?

Here’s what: prepare yourself in advance.

“Uh, what do you mean, Matty?”

I mean, brainstorm coping strategies you can use when those feelings pop up.

For example:

→    Exercise

→    Mindfulness

→    Going for a walk

→    Talking to your best friend

→    Laughter yoga (ever tried it?)

As we know, the key isn’t avoiding those feelings.

The key is preparing ourselves in advance so we don’t get caught off guard.



5.    For the next 7 days, just stay disciplined.

Every time that emotion comes up, use the coping strategy you picked.



That’s it.

I know it seems basic, but how can we stop freaking out without first knowing ourselves better? :)


– Matty

How to stop overthinking

Are you a storyteller like me?

I wanna share a tool I sometimes use to solve problems:

→    Narrative self-distancing

It works for overthinking too.

Let’s see how you can use it.



1.    So, think about a situation that’s been stressing you out.

Or something that’s making you overthink.

Like:

→    A tricky situation at work

→    A disagreement with a friend

→    Or just a nagging worry



2.    Now, before grabbing a pen and paper, take a sec.

Imagine you’re a storyteller.

Picture yourself narrating this situation as if it’s happening to someone else.

Let’s call them… hmm… how about “Jasmine”?

Or pick another name if you wanna. Just not your own.



3.    Alright, now grab a pen and paper.

Ready?

Great!

Write about the situation in detail, like you’re describing it to a friend.

And make sure to use third-person language.

For example:

“Jasmine was feeling overwhelmed by her project at work.

She had a lot of tasks to complete.

And she was worried about meeting the deadline.”



4.    Now, keep your pen and paper handy.

Start describing:

→    How Jasmine felt

→    What she did

→    And the thoughts running through her mind

For example:

“Jasmine felt her heart racing every time she thought about the deadline.

She tried to focus on one task at a time.

But the pressure made it hard for her to concentrate.”



5.    Alright! Your role as the storyteller is over.

Now it’s time to transform into an analyst. Or a scientist.

You know, like Galileo Galilei.

I’m an Italian guy, you know… (proud of it, btw!)

Anyway, once you’ve written the story, here’s what to do:

→    Take a step back

→    Think about it from an outsider’s perspective

How? 

By asking yourself:

→    What advice would I give to Jasmine?

→    What options does she have to handle this better?

Just analyze your story objectively.

Then, ask yourself:

→    How does this new perspective change the way I see the situation?

→    Are there practical steps or solutions I didn’t notice before?



That’s it.

Now you’re probably wondering:

→    Uh, Matty, why would this exercise help me?

Because you’re gonna:

→    See the bigger picture

→    Understand the problem more clearly

→    Feel less overwhelmed and more in control

→    Create some distance between yourself and your emotions

What do you think? Should we give it a try? :)


– Matty

How to beat procrastination at work

Try this:


1.    When you find yourself procrastinating, pause for 2 minutes.

Sit somewhere quiet and take a few deep breaths.

Ask yourself:

→    What’s my current emotion around this task?

A lot of times, it’s fear, self-doubt, or overwhelm.

That’s okay. Just name the emotion.

This is called “affect labeling”.

It can help reduce the intensity of what you’re feeling.



2.    Now reframe the task (takes about 2 minutes)

How to do that?

Write down what feels challenging about the task.

Then, reframe it.

Instead of focusing on how hard or overwhelming it feels, ask:

→    What’s one small step I could take to get started?

For example, let’s say you’re writing a report that feels daunting. 

A small step might be opening your notes and writing the first sentence.

That’s exactly what I did yesterday for this post:

1.   I opened Google Docs

2.   I wrote a couple of sentences.

3.   And now here I am, sharing this with you ;)

Just take one small step.



3.    Now take action immediately.

Set a timer for five minutes and commit to working on the task.

No matter how small the action is.

This builds momentum and helps reduce mental resistance.



4.    After five minutes, pause and reflect.

Ask yourself:

→    How do I feel now compared to before I started?

You don’t have to do this every time.

Just the first time to notice the impact.

Otherwise, who’s gonna get things done, right?

To recap:

1.    Pause for 2 minutes.

2.    Figure out one small step you can take

3.    Work on the task for 5 minutes

4.    Reflect on the result


If we wanna get things done, we gotta figure out what’s holding us back, right?


– Matty

3 reasons why managers should exercise

(+ 3 tips from a former personal trainer)


Being a manager is tough, right?

Long days, hard decisions, constant pressure.

But exercise can make it easier.

Why?

Here’s why:



1.    Exercise lowers stress

Stress builds up fast.

Exercise releases endorphins (the feel-good chemicals).

Even 30 minutes of movement can help you stay calm under pressure.



2.    Exercise sharpens your focus

A tired mind makes poor decisions.

Exercise improves blood flow to your brain.

More focus. Better ideas. Clearer thinking.

Yep, exercise leads to better decision-making.



3.    Exercise boosts your energy

Exhausted by 3 PM?

You’re not alone.

Exercise builds stamina.

You’ll feel more energized to tackle the day.

Try exercising in the morning and see what happens!

(Even though I hit the gym at 2 PM)



Now, let’s say you’re not making time for exercise yet.

Here are 3 simple tips to get started:



1.    Start small

You don’t need hours at the gym.

Start with 15-20 minutes a day.

Even if it’s just a brisk walk or some stretching.

But if you love the gym like me, go all in!



2.    Schedule it like a meeting

If you check my Google Calendar, you wouldn’t just see “work.”

You’d see “gym” too.

Block time in your calendar for exercise, just like you would for an important meeting.

Treat it as non-negotiable.



3.    Make it enjoyable

I don’t like spinning. So why would I do it?

But I do like weightlifting.

Find an activity you actually enjoy: whether it’s dancing, martial arts, or yoga.

The more fun it is, the more likely you’ll stick with it.


Question: what’s your favorite way to stay active?


– Matty

2 ways to reduce anxiety as a manager

(directly from athletes)



1.    Build Pre-Performance Rituals

Top performers, like athletes, thrive on routines.

Why?

Because rituals give your brain something familiar to hold onto.

They calm the chaos.

And if someone tells you:

→    Routines take away variety in life.

Try auditing their lives.

Try scoring their happiness and fulfillment.

How can we feel fulfilled if we don’t create routines that support what fulfills us?

Anyway, try this:

→    Before a big moment, like a presentation, do something grounding.

It can be something like:

→    Taking five deep breaths

→    Stretching

→    Repeating a calming phrase like “I’ve got this.”

Or maybe try the 5-4-3-2-1 technique:

→    Name 5 things you can see around you

→    Touch 4 things near you

→    Listen for 3 sounds

→    Notice 2 smells

→    Take a sip of water

It’s a quick way to ground yourself when anxiety feels overwhelming.



2.    Name It to Tame It

You know why anxiety often feels overwhelming?

Because it’s vague.

So?

Give it a name, like:

→    Stress about a deadline

→    Fear of failure

Giving it a name takes away its power.

Why?

Because we gain clarity.

And clarity is one of the best antidotes in those moments.

Try this:

Next time you feel anxious, pause and ask yourself:

→    What am I really worried about?

Then write it down.

Seeing it on paper can make it feel less scary.



That’s it.

 So, what about you? Got any rituals? 


– Matty

How to stop being overwhelmed at work

I’m a huge believer in journaling, but…

I’m also a huge believer in talking to ourselves out loud.

Yep! You got it right!

I do it every single day.

Here’s a simple tool that will help you manage stress at work.

(with 3 powerful questions to ask yourself)



1.    When you feel stressed:

→    Get up (if you can)

→    Start walking. Slowly

Like I do every day.

Here’s the first question to ask yourself while walking:

→    “What’s really bothering me right now?”

Try to check in with yourself.

What’s causing that pressure?

What’s causing that stress?

Is it a project deadline?

A meeting coming up?

A conflict with a coworker?

Or maybe you just feel like you’ve got too much on your plate?

Take a minute to figure out what’s really at the core of your stress.

Just saying it out loud can help you feel clearer.



2.    Alright, you’re still walking. Nice and slow.

Here’s the second question:

→    What can I actually control in this situation?

It makes no sense to stress over things we can’t control, right?

But we still do it sometimes.

Now that you know what’s causing the stress, do this:

→    Think about what’s actually within your control

Are there tasks you can prioritize?

Can you ask for help with certain things?

Can you talk to your boss or team about adjusting deadlines?

Just focus on what you CAN change.

There’s no need to stress over what’s out of your hands.



3.    Alright! Keep walking.

Here’s the third question:

→    What’s one small thing I can do right now to ease this feeling?

Knowing what’s within your control isn’t enough, right?

We’ve gotta take action if we wanna feel better.

So, take a step back and think about the next small action you can take.

It doesn’t have to be a big move. Just one thing.

Maybe it’s taking a 5-minute break to reset.

Or reorganizing your tasks to get more clarity.

Sometimes, clarity alone can reduce stress.

That’s why I’m a big believer in simplicity and minimalism. 

Are you too?

Anyway, the key is to take action.

Even a small action can move you forward. No matter how small.



That’s it.

And if you’re not comfortable talking to yourself out loud?

Well, just write your thoughts down.

We just need to get those thoughts out of our minds :)


– Matty

How to keep your energy up at work

Ever thought about mapping your energy levels?

No?

Well, let’s give Energy Mapping a try.

It’s gonna help you:

→    Understand why you feel drained after work

→    Make simple changes to keep your energy up

Let’s get started!



1.    So, for a week, try this:

→    Jot down how your energy feels at different times during the workday

Just rate it from 1 to 5:

→    1 = "totally drained"

→    5 = "full of energy"

Just make sure to note down:

→    The time

→    Your energy level

→    What you’re working on

For example:

→    10:40 AM

→    Energy level: 2

→    Just wrapped up a 40-minute meeting with 4 people 

Write down their names, too.

You know, maybe we’ll discover some interesting insights...



2.    Now it’s time to spot two things:

→    What drains your energy

→    What boosts your energy

So, after the week, review your notes.

Pay attention to two patterns:

→    When your energy dips + what’s happening at those times

→    When your energy is higher + what you’re doing then

For example, you might notice:

→    Your energy is low after meetings

→    Your energy is high after writing a report

But at the same time, you might realize:

→    Meetings shorter than 30 minutes don’t really drain your energy

→    Stand-up meetings only use up a little bit of your energy

Got it?

Just focus on spotting the patterns.



3.    Now, let’s create your workday energy map.

How?

Draw a simple chart with two things:

→    The hours of your workday along the bottom

→    Your energy levels up the side

Then, just plot your energy levels throughout the day.

This will show you exactly when they rise and fall.



4.    Alright! Now, take a look at your energy map.

Ask yourself:

→    What’s draining my energy?

→    Can I tweak how I handle those tasks or take breaks afterward?

→    What gives me energy?

→    Can I schedule more of those activities or do them during low-energy times?

Just try planning your workday so you can:

→    Tackle demanding tasks when your energy is high

→    Save easier tasks for when your energy dips



5.    Now, based on what you’ve learned, make small changes.

For example:

→    Practice deep breathing to recharge

→    Switch up your tasks to keep things interesting

→    Take short breaks to move around or get fresh air

→    Eat healthy snacks during the day to keep your energy steady

Nuts are amazing, btw.


– Matty

How to deal with ups and downs

First, let me say:

→  It’s absolutely normal

You can’t always be okay, right? :)

I wanna share a similar experience I had back in 2013.

It was during my first months as a personal trainer.

I’m gonna break it down into 4 steps.



1.    So, on July 1, 2013, I left my family and moved to Verona, Italy.

I started working as a personal trainer (PT).

After a couple of months, I was working about 13 hours a day.

That meant I was spending 13 hours a day with 13 different people.

And that meant I was listening to 13 different “life problems.”

You know, when you’re a PT, you’re more of a therapist than a trainer.

Clients told me everything. Probably because they felt safe with me.

But after a couple of months, something weird started to happen.

Let me explain…



2.   Sometimes, when I wasn’t working, I started to feel bad.

Like I was in a “bad mood”. With “bad feelings.”

And that’s really rare for me. I’m usually a pretty positive person.

Here’s the funny thing:

→    Everything was going great in my life.

Relationships? Okay!

Job? I loved working as a personal trainer.

Money? No problem!

Health? All good.

So, what was the problem?

Why did I feel bad at times?



3.    The problem was this:

→ I was an “emotional sponge”

Meaning I was absorbing all the emotions of my clients.

I wasn’t used to spending 13 hours a day with 13 different people.

I wasn’t used to hearing all those “life and business problems.”

And most of my clients were top managers and entrepreneurs. So real challenges!

So, what did I do?



4.    Simple. Every time I felt bad, I used to:

→    Stop what I was doing for a second

→    Ask myself, “Why am I feeling bad?”

And after 20-30 seconds, an answer would come up, like:

→    Oh, I feel bad because my client (who is a lawyer) has an important court hearing today.

The fun part?

As soon as I figured out why I was in a bad mood, I felt better right away.

I just needed to know what was causing it.

This happened maybe 2-3 times a week for 3-4 months.

Then it became a habit.

Now, I think I do it automatically.

Who knows…



So, what can we learn from that?

Simple. When you feel bad:

→    Stop for a second

→    Ask yourself, “What am I feeling?” (I used to skip this step)

→    Ask yourself, “Why am I feeling this way?”

→    Accept what’s happening and move on

We’re human. It’s okay not to be okay.


– Matty

3 ways managers can optimize sleep

As a manager, you’re no different than an athlete.

You need energy, focus, and clarity to lead effectively.

Here are 3 simple ways to improve your sleep:



1.    Treat sleep like the most important meeting

You wouldn’t miss an important meeting, right?

So start treating sleep the same way:

Prioritize a consistent bedtime and wake-up time:

→    Go to bed at the same time

→    Wake up at the same time

Even on weekends?

Yep, even on weekends.

I know it’s hard.

But here’s the thing. Your body loves routines!

Routines help regulate your internal clock, making it easier to fall asleep and wake up feeling refreshed.



2.    Set boundaries with tech

You’re not scrolling before bed, right?

Oh, thank God.

I know it might feel relaxing, but blue light from screens can mess with your sleep.

And those late-night work emails?

They’ll still be there in the morning, trust me.

Try this:

→    Unplug at least 30 minutes before bed

Use that time for something calming, like:

→    Reading

→    Stretching

→    Gentle yoga

Personally, I switch from blue to warm light at 4 p.m. It’s a game-changer.



3.    Create a sleep-friendly space

Our bedroom should feel like a sanctuary:

→    Cool

→    Dark

→    Quiet

Why?

Because these conditions signal to our brain that it’s time to rest.

And if that’s not enough, try this before bed: 

→    The 4-7-8 Breathing Technique

Here’s how it works:

→    Lie down comfortably

→    Breathe in through your nose for 4 seconds

→    Hold your breath for 7 seconds

→    Breathe out through your mouth for 8 seconds

→    Repeat 4–5 times

This simple exercise calms your nervous system, making it easier to drift off.



That’s it.

Top athletes prioritize sleep for peak performance. Why shouldn’t you?


– Matty

3 Ways to Start Mindfulness as a Manager

(and get clarity and focus)



1.    Breathe between meetings

Back-to-back meetings?

It’s tempting to power through, right?

But that just clutters your mind.

Instead, take a breather.

Try this:

→    After every meeting, spend 2 minutes breathing deeply

How?

→    Breathe in for 4 seconds through your nose

→    Breathe out for 6 seconds through your mouth

Two minutes of this means 12 cycles.

Think of it as a mental reset button.



2.    Pause to prioritize

Managing tasks.

Managing emails.

Managing meetings.

Sound familiar?

It’s easy to get caught up in the busyness of it all.

No worries, you’re not alone.

Mindfulness starts with asking:

→    What really matters right now?

Try this:

→    Before diving into your to-do list, take 60 seconds to review what’s on your plate

Pick the top three things that need your full attention.

It’s not much different from practicing Zen meditation.

Focus fully on what you wanna get done.

Ever tried Zen meditation?



3.    Lead with intention

Mindfulness leads to more presence. 

More presence leads to more presence with the people around us. 

Which means we can truly listen to them. 

Which means we can lead with intention.

And as you know, when you’re fully engaged, your team feels it.

Right?

So, try this:

Before a team interaction, ask yourself:

→    What do I wanna bring to this moment?

Maybe it’s calm.

Maybe it’s clarity.

Maybe it’s support.

Setting an intention can change the energy of a conversation.

Think about me right now.

I didn’t start this linkedin post without intention.

My intention was clear:

→    How can I help you, as a manager, start practicing mindfulness?

And voilà, here I am.

Think about tennis players.

What do you think they do between games? 

Just drink water and minerals?

Just eat bananas and bars? 

Nope.

They set an intention for the next two games.

That’s mindfulness.

You know, I’m a huge Sinner fan: we both grew up in the Dolomites :)

Do you watch tennis?


– Matty

How to build mental resilience as a manager

Here’s a tool for you:

→    Daily Small Wins

Resilience is a mental muscle, right?

So, here’s how to start training it:



1.    First, grab your journal or open a notes app.

This is gonna be your “Daily Small Wins” journal.

It doesn’t need to be fancy. Just something you like and can stick with.

The goal is to keep it simple and doable.



2.    Every evening, write down 1-3 small wins from your day.

These don’t have to be big or life-changing.

Maybe you stayed calm during a stressful moment.

Maybe you got through a tough meeting.

Or maybe you went for a walk even when you didn’t feel like it. And felt awesome right after.

If it felt like a step forward, it counts.

And if you struggle to fall asleep, try doing this exercise before bed.

It’s a way to shift your mood and focus on the positive before you sleep.



3.    Now, reflect on how these wins make you stronger.

Ask yourself:

→    What did I learn from this?

→    How did this help me grow?

Why do this?

Because, like athletes, when you focus on what’s going right, you train your brain to notice progress.

You build mental strength. Even when life feels overwhelming.


– Matty

How to forgive yourself for past mistakes

Let’s see how to use the 4 Rs of self-forgiveness.

So we can move forward!

Then I’ll ask you a question about cats… :)



1.    R — Responsibility

Here the goal is to:

→    Accept what happened and be kind to yourself

To start, find a quiet spot. 

Make sure to sit comfortably

And ensure you won't be interrupted.

Now, take a few deep breaths to center yourself. 

Think about what you’re specifically struggling to forgive yourself for. 

It could be a particular action or behavior.

Now, grab a pen and paper and write down what happened.

Focus on your actions and decisions.

Make sure to be honest with yourself about what you did.

Don’t make any excuses.

We don’t wanna make any excuses here.

For example:

→    “I said something heartfelt to my partner during an argument…”

→    “I didn’t think about how my words would affect them…”



2.    R — Remorse

Here the goal is to:

→    Turn guilt and remorse into a chance to improve your behavior

To start, reflect on how your actions affected both others and yourself.

Write down how you feel about what happened.

Allow yourself to express any sadness, guilt, or regret you might have.

For example:

→    “I feel terrible for hurting my partners’ feelings…”

→    “My words were unfair and caused them pain…”

→    “I wish I’d kept my cool and been more thoughtful…”



3.    R — Restoration

Here the goal is to:

→    Make things right with whoever you need to, even if it’s just with yourself

To start, ask yourself:

→    What can I do to make things right?

This might be:

→    An apology    

→    A kind gesture
 
→    Or taking steps to prevent it from happening again

We’re here to avoid repeating the same mistakes, right?

So, write down your plan for fixing things.

For example:

→    “I’ll sit down with my partner and sincerely apologize for…”

→    “I’ll explain that I didn’t mean what I said…”

→    “I’ll tell them I’m committed to improving my communication…”

→    “I’ll also work on managing my anger better in the future…”



4.    R — Renewal

Here the goal is to:

→    Learn from the experience and grow as a person

Take a moment to reflect.

Ask yourself:

→    What have I learned from this experience?

→    How can I turn it into a growth opportunity?

Then, write down a few positive steps you can take.

For example:

→    “I’ll practice meditation to stay calm and focused”

→    “I’ll use stress-relief techniques to manage anger”

Also, make sure to forgive yourself.

Say out loud to yourself:

→    “I forgive myself for my mistakes. I’m growing.”


That’s it :)


– Matty

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The Battle

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