Lindsay Rosenthal

Synnc

Chief Executive Officer

Cred.Marketing

Founder

ChatAI

Bringing together diverse thought leaders to discuss cutting-edge AI developments across industries. Hosted right here, on LinkedIn. Enjoy!

Podcast Host

Founder at Synnc | The Marketplace for B2B Expertise

For sponsorships + booking + speaking: hello@cred.marketing
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B2B buyers trust professionals. We make it easy to co-create with them.

At Synnc, we built the first B2B creator marketing platform designed to help brands and professionals collaborate on LinkedIn content that drives pipeline—not just impressions.

If you're a brand:
Synnc helps you partner with professionals your buyers already pay attention to, and manage the full process—briefs, reviews, approvals, payments—in one streamlined platform.

If you're a creator:
Synnc connects you with brands that value your expertise and want to collaborate authentically on your terms. No chasing. No random outreach. Just aligned opportunities.

We're building the infrastructure for how trust moves in B2B. Join us!

1 month of content in 1 hour

most people scroll past their next big opportunity.

a few are already building it, together.

centuries ago, collaboration happened face to face in the town square.

today, it happens in comment sections, dms, posts like this one.

linkedin has become the new town square
where partnerships start in public and ideas spread at scale.

and now, with tech and ai moving everything faster, those connections turn into real momentum quicker than ever.

the future of business won’t be built in isolation.
it’ll be built in collaboration.

p.s. tag your fav new connection in the comments below!!

Lindsay Rosenthal 💫

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

Amazon

Director, Software Development

Senior Software Development Manager

Software Development Manager - SCOT

Sr. Technical Program Manager - GIPA

Amazon Payment Services

As the leader of the global technology function at Amazon Payment Services, I am both passionate about and dedicated to re-imagining digital payments for customers and merchants throughout the Middle East and Africa region. 

My responsibilities encompass tech pre-sales and solutioning, merchant integration, software development (for new and existing products), infrastructure management, technical operations, information security, and data engineering. Additionally, I oversee the technology function responsible for delivering seamless payment products and experiences for Amazon shoppers throughout MEA stores (UAE, KSA, EGY, TR and ZA). 

Together, our aim is to provide simple, affordable, and trusted payment experiences for merchants and customers across the MEA region.

Head of Technology

Direct Energy

Promoted to build and lead 5-member team in designing, developing, and managing decision-support application and tools for front-office trading group, integrating with trading/supply, operations, risk management, pricing/structuring, settlements organizations.

IT Manager - Decision Support Tools, Supply

Extended inward-focused IT capabilities to external customers. Developed capabilities that underpin key business processes within the industry lifecycle including trading, scheduling, asset management and optimization, demand-side response, and settlements. 

* Challenged with building team, processes, and systems to support organic business growth into new market space with demand response management product (multi-million dollar project). 

* Leveraged technology to empower several key, new revenue streams for the business unit.

* Handpicked by senior leadership to course-correct and manage delinquent security appliances workstream of major datacenter migration that had put entire project at significant risk of missing deadlines. 

* Invited to join M&A (and other structured deal) due diligence teams after demonstrating thought leadership in both technology and operations to commercial stakeholders. 

* Updated business continuity program to eliminate operational risk from disruption to business-critical systems.

IT Manager - Digital Marketing, Upstream and Trading

Managed IS development and support function for variety of business-enabling systems across US power markets. Built and directed team of 6 IT professionals.

* Functions Supported include:

   a) ISO Settlements (NEPOOL, NYISO, PJM, CAISO, MISO and ERCOT) / nMarket Allocation  Manager and custom SSRS reports
   b) Scheduling and ISO Trading / nMarket Power
   c) Upstream Power / OSIsoft PI System and various other systems
   d) ERCOT Asset Optimization and 24 Hour Real-Time Trading Desk / nMarket Power
   e) ERCOT Asset Dispatching / OSI Monarch GMS

* Major Initiatives Lead:

- Texas Nodal Market Transition (Go-Live and Post Go-Live Support)
- Generation Management System (GMS) Implementation (Inception to Operations)

* Managed Business Continuity Planning and Disaster Recovery plans for Direct Energy Upstream & Trading

IS Manager - Power Asset Optimization, 24-Hour Real-Time Trading Desk, and Upstream Power

* Developed a 3 year architectural - enterprise message bus centered - vision  for our Upstream and Trading business unit

* Developed a Data Integrity business case for our Upstream and Trading business unit

* Developed an interface for gas pipeline data with Bentek Energy

* Managed a Market Data Service initiative to consolidate Market Data into a single repository

* Managed environments to support our Proprietary Trading applications

* Managed testing environments for the Texas Nodal Initiative and various other initiatives

* Supported Proprietary Trading applications

Senior Analyst - Architecture and Proprietary Trading IS

* Lead the design, implementation and testing of the Trade Capture migration from a Java based API to a FIX based system with the Intercontinental Exchange (ICE)

* Developed various solution components in Java and TIBCO

* Supported DealCapture and E-Confirm applications

* Developed Retail Credit Risk BI solution to support B2B business better evaluate/assess credit exposure

Senior Analyst - Wholesale/Retail Interface IS

* Provided technical leadership over design, implementation and testing of the SAP HR implementation project, to replace existing PeopleSoft implementation

* Actively participated in the business blueprinting of to-be HR processes, and translating the processes into system functional requirements

* Provided technical leadership over design, implementation and testing of the Canadian Benefits outsourcing project as well as coordinating the Payroll Outsourcing Project 

* Initiated SAP ECC 6.0 upgrade recommendation and laying project foundation

* Lead the testing and training for the Scanning Solution of the Procure-to-Pay project

Senior Analyst - Corporate IS

British Gas

* Led a project to develop an absence management system and managed its deliverables

* Collected the requirements, designed and implemented system using an agile customer centric development methodology

* Successfully sold the system to different areas of the business which is now being rolled out across British Gas Residential IS as well as British Gas Business IS

* Supported and administered the system in production for 100 users, with about 1,000 users being targeted for the short term

*Delivered project benefits estimated to save 0.5 FTE in each of the areas that it is rolled out to

Senior Analyst

* Collected the requirements, designed and implemented a deal capture system to automate energy trade entry from ICE and NGX into the company’s risk management system

* Supported the system in production, providing second level support

* Developed a front end application to the system to make it self-administrative

* Delivered project benefits estimated at: saving 2 FTE, reducing the error entry rate to 0.5% and the Value at risk by $2.5 Million

* Researched Natural Gas storage fundamentals in North America and investigated potential of its use within the Wholesale’s group portfolio

Senior Analyst - IS EMG

Integrated Voice Communications

* Managed the installation of new equipment and periodic updates (both software and hardware)

* Marketed and sold new VOIP (Voice over Internet Protocol) routes to various international destinations around the globe

* Programmed Cisco Routers and CPM (Computer Protocol Malaysia) voice gateways

* Maintained a set of Windows NT servers and Cisco gateways

* Managed 24/7 customer support (both technical and sales) by email/phone/fax

* Maintained excellent written and verbal communication skills as well as rigorous documentation

* Coordinated with team members in different countries to ensure quality voice service

Founder and Managing Partner

Tech Director at Amazon Payment Services | Follow for posts about Leadership Development and Career Growth | Leadership & Career Mentor | Author Of Leadership in 60 Seconds

I ​am a global technology executive with over 20 years of experience. I am currently Director of Software Engineering at Amazon, leading the Technology function for Payments across the Middle East and Africa. In this role, my aim is to make the payment experience of our merchants (Amazon Payment Services) and customers (Stores) the most simple, affordable, and trusted.

Over my career, I'm honored to have delivered award-winning transformational initiatives that have created competitive advantage, enabled business growth, and exceeded customer expectations.

Known as a forward-thinking problem-solver ― skilled in both business and technology strategy ― I adapt and plan for evolving market needs, delivering initiatives with speed and agility. I am also deeply passionate about building, developing, managing, and leading high-performance teams. A strong communicator and relationship builder, I partner effectively with cross-functional stakeholders and am a trusted advisor within the company.

Ever since I stepped into my first managerial role, more than a decade ago, I quickly realized the profound impact strong leadership has on individuals, teams, and organizations. From that moment, I made it my mission to empower others in their leadership journeys, guiding them to reach new heights in their careers.

In support of this mission, I have developed a community on LinkedIn of over 70K+ like-minded professionals with whom I actively support, engage, and share daily content on leadership, management, and career. I have been recognized as a LinkedIn Top Voice (Blue Badge) and ranked #1 LinkedIn Arab World Creator in Management and Leadership. 

Outside of work, I am passionate about everything automotive, especially F1 racing (Forza Ferrari!). I enjoy sports in general, both playing and watching. I also have a keen interest in collecting fragrances, working out with a focus on strength training, and all things food—from learning about it and exploring new cuisines to preparing dishes and hosting gatherings. However, my favorite pastime is spending quality time with my family. 

Languages: English 🇺🇸 Arabic 🇱🇧 French 🇫🇷

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Lindsay Rosenthal

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taplio

The Battle

Lindsay Rosenthal

Omar Halabieh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Rosenthal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLindsay Rosenthal's LinkedIn Performance