SuperMarketers

If you are a High Growth B2B SaaS, SuperMarketers Is Your Done-For-You Demand Gen That You've Been Needing. 

Our primary goal is to boost your SaaS revenue effortlessly with our expert, done-for-you demand generation services—saving you stress and costs compared to running an in-house marketing team.

Book Your Free 45 Minute Strategy Session To Learn How To Use AI To Scale Your SaaS More Profitably and Efficiently: 

👉 https://tidycal.com/genfurukawa1/45-min-marketing-strategy-session-with-gen-furukawa

Founder

MarketerHire

Course Creator and Lead for MarketerHire's first AI course. 

The course is a 30 Day Intensive on Content & SEO, teaching marketing experts and freelancers in the MarketerHire community.

Marketer in Residence

Content at Scale

Joined Content at Scale as VP of Marketing to build brand awareness in the AI writing space. 

In my short time there: 
- Built Content at Scale's Prompt Library -- created 10k prompts to help entrepreneurs, marketers, business leaders learn how to use AI to accomplish their goals. 
- Helped launch a community for Content at Scale. Educated members on AI use cases for marketing with weekly workshops, webinars, and tutorials. 
- Recorded 14 podcast episodes on AI and Marketing with industry leaders like Brian Dean (Backlinko, Mike King (iPullRank), Travis Jamison (Investing.io).

VP Marketing

Prehook

I co-founded and sold Prehook, a quiz platform for Shopify merchants. 

Our goal was to build a software to help Shopify merchants learn more about their customers with quizzes. 

In just a few minutes, merchants could publish a quiz to ask a few questions, capture an email/SMS, and recommend a product. No coding required. 

Brands like Spikeball, Smile Direct Club, Evolve Skateboards, JOI, Teelixir, Camille Beckman and hundreds grew their audience, captured zero party data, and drove incremental revenue with Prehook's quizzes. 

Created thought leadership around ecommerce quizzes and zero party data in:
- our blog
- weekly newsletter
- podcast (CartOverflow.com)
- industry events (2x eCommerce, AdWorld, ProductLed Growth Summit)
- Guest on industry podcasts (eCommerce Fastlane, $100 MBA, eCommerce Badassery etc)

Co-Founder

CartOverflow.com (podcast)

Learning and sharing ecommerce marketing with smart people doing cool things. Weekly episodes with interesting guests (operators, agencies, service providers, SaaS folks) alongside co-host Jeremy Biron. episodes at www.cartoverflow.com

Co Host

Retainable

Retainable helps B2B companies reduce churn.

Boost your monthly recurring revenue, instantly. Retainable helps B2B software companies create a flywheel — increased retention; higher lifetime value; higher MRR. Email me if you have questions: gen@retainable.com

Jungle Scout

On the founding team and first marketing hire, helped lead growth of the company to over 100k customers. 

Working alongside CEO and executive team, I am responsible for the marketing strategy, recruiting/hiring, and execution of all Jungle Scout products. This includes Jungle Scout, Jump Send, Splitly, and Fetcher. These marketing efforts have helped establish Jungle Scout as the market leader for all Amazon seller software and educational resources. 

Particular focus on customer acquisition and retention. The primary marketing responsibilities include growth from SEO, content, paid, social, email, copywriting, conversion rate optimization, YouTube and more.

Helped lead Jungle Scout's international marketing strategy, particularly the growth in the Chinese market. This includes recruiting and hiring the first marketer focused solely on the Chinese market, and establishing the Go To Market strategy, junglescout.cn site, and helping to manage the growth of the team in China. These efforts have contributed significantly to Jungle Scout's Annual Recurring Revenue.

Vice President of Marketing

Amazon Product Research, Made Easy. 

Leading the digital marketing efforts for the industry-leader in Amazon product research, I focus on strategy and execution of: content, email, SEO, paid acquisition, analytics, split testing, conversion rate optimization, copywriting, and more.

Head Of Marketing

Fetcher.com

Growth

Splitly

Splitly is the only tool to help Amazon sellers maximize profits by running automated split tests.

Jump Send

Building a marketplace for the top Amazon Email Automation and Coupon Distribution Tool. I focus on helping sellers leverage email follow up campaigns to gather product reviews and improve conversion rates.

Done-For-You B2B SaaS Marketing | Founder @ SuperMarketers: Generate More Leads Effortlessly | Let Proven Experts Handle It All | Book A Call To Learn How 👇

Are you a SaaS leader looking to improve your marketing -- more high-quality, inbound leads at scale?  

SuperMarketers is a Done-For-You marketing agency that handles everything: Strategy, Execution, Marketing Ops, and Growth. 

We can do this more efficiently, and with greater impact, with our proprietary AI-driven marketing system. 

At a fraction of the cost of growing your in-house team or working with traditional agencies. 

I can do this because I've been in your shoes. 

I was a bootstrapped co-founder of an eCommerce SaaS, called Prehook. 

We sold in April 2023. 

It was a six figure sale. 

I know that it would have been a bigger outcome if I had the SuperMarketers growth system. 

I am deep in the AI and marketing space: 

I teach AI and marketing (for MarketerHire, a global network of top tier digital marketers). 

I podcast about AI and marketing (podcast is called SuperMarketers of course).

Helping write a book on AI and marketing (with Jon Nordmark, CEO of Iterate.ai).

And of course I help B2B SaaS brands grow profitably leveraging AI and automation--market leaders like Octane AI, Iterate.ai, Pipio.ai, and more.  

Previously I was part of the founding team and VP of Marketing at Jungle Scout, leading a team of 25 marketers through the $110M fund raise lead by Summit Partners. 

Book a 1 on 1 Strategy Call With Me To Learn Exactly How You Can Use Ai To Scale Your Marketing More Profitably and Efficiently, Without Spending Any Money. 

➡️ Book It Now: https://tidycal.com/genfurukawa1/45-min-marketing-strategy-session-with-gen-furukawa

🌷 Gen Furukawa

Ross Hudgens analyzed 200 websites to see what's working in search.

1️⃣ ChatGPT traffic is flattening. 

2️⃣ Google traffic is growing.

But the type of content that ranks has completely changed.

For most B2B companies, pipeline is steady or growing even if topline traffic is soft.

The shift is in what kind of content actually drives results, specifically: 

✅ Guides and playbooks still get the most traffic.
✅ Comparison pages are holding strong.
✅ Pricing and cost pages are performing well.
✅ Case studies saw a lift in engagement.
✅ Trend content is getting attention.

What's dying:
🟥 "How to" posts are losing visibility.
🟥 "What is" definitions are getting buried.
🟥 Anything that can be answered in a single snippet isn't getting clicks anymore.

If an LLM can summarize it in one sentence, users never hit your site.

Some suggestions that Ross suggests: 
1. Move resources toward bottom funnel. 
2. Build out pricing pages. 
3. Create detailed comparisons. 
4. Add interactive tools like calculators or templates. 
5. Refresh your case studies.

And if you're going top funnel, make it complex, like use visuals, embed video, add proprietary data. 

Just make it multimodal enough that it can't be compressed into a snippet.

The main takeaway is that search is definitely going away, simply the bar for content is just getting higher.

Done-For-You B2B SaaS Marketing | Founder @ SuperMarketers: Generate More Leads Effortlessly | 1x SaaS Founder & Exit | Book A Call To Learn How 👇

A lot of AI content still seems AI and robotic because people give the model way too much freedom.

AI writes by choosing the most predictable next phrase. 

This pattern creates the same rhythm, the structures, and the same “AI cadence” everyone can spot instantly.... (ie "it's not X, it's Y").

But if you tell the LLM to “sound human”, it is ineffective because the model simply picks more predictable language that fits that request.

So if you want the writing to feel human, you have to break the model’s probability loop.

You can start by forcing a specific voice instead of adjectives, ideally your own! 

Specifically named styles collapse the generic phrase pool and push the model out of autopilot.

Also, add oddly specific details that only a real person would mention.

Humans anchor to moments and specifics, while models default to generalities unless you pin them down.

Another tip is to create a running list of common phrases and structures that models lean on.

The goal is to eliminate the smooth, symmetrical phrasing that gives away AI-generated work.

In short, don’t ask the model to “be human.”

You give it constraints that make predictability impossible.

I’ve been rebuilding my content workflow inside Claude Code, and it’s already changing how I work.

I'm not technical, and kinda regret the initial apprehension about using a "coding" tool....ChatGPT and Claude are definitely sufficient to bridge that gap. 

The screenshot shows part of the system I’m building to turn raw transcripts into structured insight...it can be for a podcast, sales transcript, internal call, etc. 

The folders on the left are not code projects, but just steps in a system that turns raw thinking into structured content.

This is probably how we will all work in the near future, creating small agents to handle a specific part of the process. 

Using this repeatable logic saves time and creates consistency.

For example, one agent takes a podcast transcript and turns it into the things I actually need, like Title, description, time stamps, etc. 

Another agent applies the AEO lens. It looks at what parts of that transcript are extractable, highlights ideas that match the patterns LLMs tend to surface and the pieces that help a concept travel into AI search.

Another agent turns those insights into outlines and content plans. This is near automated and instantaneous, with better quality because the inputs are structured.

In short, Claude Code forces any repeatable task intoa workflow that runs the same way every time.

Still early, but this approach already produces clearer insights and cleaner AEO structure. It also gives me more confidence in the content I deliver for clients.

Google just dropped Gemini 3 and it finally understands the world the way we do.

It reads video, audio, images, movement, and text together as one coherent input.

It goes beyond pattern matching and actually reasons through what is happening in a clip.

You can upload any video and get a true breakdown of what is happening frame by frame.

I tested it by uploading a video of my basketball shot to see if it could analyze motion, timing, pace, and mechanics.

It gave me strengths, weaknesses, corrections, and a plan based only on a few short clips.

But if you want more helpful applications as a marketer: 

👉 You can upload your top ads and ask Gemini why they land, why others flop, and where creative fatigue is creeping in.

👉  You can upload competitor ads to get a precise breakdown of hooks, pacing, messaging gaps, and unique angles they are winning with.

👉  You can record your landing page and ask Gemini to identify friction points, confusing copy, layout issues, and missed opportunities.

👉  You can pair video with analytics and ask which frames or moments likely cause drop-off or bounce.

👉  You can upload sales call recordings and transcripts to surface objections, tone shifts, emotional cues, and coaching moments.

👉  You can upload a product demo from a competitor and get a structured comparison of positioning, missing claims, and angles you should counter.

This is the first time marketers can turn raw video into structured insights without manual review.

This is also a preview of how search and discovery will evolve as multimodal understanding becomes the default.

And yes, I have a long way to go to improve my basketball shot...when asked who my shot resembles, one name was Kevin Martin, historically one of the funkiest shots in league history 😂

I built a small AI agent this week that does something I used to do manually.

It watches what’s being posted on LinkedIn in a niche. 

It captures what gets engagement. 

Then it analyzes the post the way an LLM would. 

Topics, hooks, angle, and how the idea is structured.

The output lives in Airtable, so it’s not just “inspiration”, but actually queryable intelligence.

How it works: 
	•	Pulls posts from specific thought leaders in a topic area, for me that was AEO and AI marketing.
	•	Stores the original post link and basic context.
	•	Adds structured metadata so you can filter and learn patterns fast:
	•	topic cluster
	•	hook type
	•	content format
	•	angle
	•	engagement proxy

This "intelligence hub" is actually a way to build leverage too. 

I’m not a developer. The build is mostly just clarity on inputs and outputs.

The setup for this: 
	•	Apify collects the posts.
	•	Claude Code is the control layer. I describe what I want in natural language, and it generates the logic plus the structure.
	•	Airtable is memory. The hub gets smarter every time new posts land.

One underrated move: 

I asked Claude Code to design the Airtable schema first. It gave me the fields and field types. I pasted it into Airtable and the table was basically done in under a minute.

AI doesn't generate more net new content, but is used to replace: 
	•	manual research
	•	random ideation
	•	low-signal posting

With:
	•	a living dataset of what the market is rewarding
	•	repeatable patterns you can actually see and filter
	•	direction that compounds over time

Oh and also inside the agent, there is a sub-agent for things like:
	•	hook optimization
	•	voice consistency checks
	•	banned phrases and banned structures

That’s how you keep outputs on-brand instead of generic.

WHat other agents would be helpful to build out for marketers?

LLMs do not read your article in its entirety.

It slices it into small chunks and only keep the chunks that express a single idea with absolute clarity.

If a chunk is scattered, the model drops it. and conversely, if a chunk is clear, it becomes part of an answer.

Here are five simple ways to create content chunks that are valued by LLMs: 

- A definition.
- A set of steps.
- A comparison.
- A direct question and answer.
- A real example.

These formats survive chunking, get reused in answers, and scale your ideas without extra effort.

Long rambling paragraphs that feel smart but break into unusable pieces....this was my (cringey) writing style in college, seemed to make sense but is not valuable then, or now. 

Write in a way that makes your ideas easily extractable, for LLMs and your readers. 

One idea per chunk.
One chunk per format.
Five formats that consistently show up in AI answers.

That is the blueprint.

Google just made a quiet but important change to AI search.

When you search something in AI Mode, Google now includes WHY certain sources are relevant.... before it shows the links.

This is important and relevant because AI search is no longer just about ranking, or being mentioned or cited, but being explainable is now important. 

Google’s AI is literally telling users “Here’s why I trust these sources.”

Content that wins now is:
 • clearly scoped
 • structurally organized
 • explicit about the problem it solves
 • easy for an AI to summarize and justify

And generic content is harder to explain. Death to AI slop 😅 

So when creating content: 
- Write content AI can summarize in one sentence.
- Use definitions, steps, examples, and FAQs.
- Build content systems, not one-off posts.

Structure matters a lot for visibility in AI search, and this is one more step in that direction.

Harness organic LinkedIn strategies for #AuthorityBranding & #AI for growth 📈 | LinkedMinded™ Using Ai | Catapult your coaching/consulting business in 12 weeks | Founder of Crack the Coaching C.O.D.E.™ | Podcast Host🎙️

𝟮𝟬𝟮𝟲 𝘄𝗼𝗻’𝘁 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗸𝗶𝗹𝗹𝗲𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼𝘀𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝘀 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗴𝗶𝗻𝘀.

When you’ve built real expertise, capability isn’t the question anymore. The opportunities you attract depend on whether your presence communicates Authority.

At a high level, the question isn’t: “𝘋𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘴𝘬𝘪𝘭𝘭𝘴?”
The market already assumes you do.

The real question is:“𝘋𝘰𝘦𝘴 𝘺𝘰𝘶𝘳 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘷𝘢𝘭𝘶𝘦 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺?”

For most Founders, Coaches & Expert Advisors, the answer is often: "𝘕𝘰𝘵 𝘺𝘦𝘵."

Here’s why:

• Their LinkedIn identity still reflects who they were 3–5 years ago.
• Their online presence doesn’t signal the level they actually operate at.
• Their narrative isn’t calibrated to command the rooms they want to step into next.

This creates a costly gap between 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 and 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻... and 𝗶𝗻 𝟮𝟬𝟮𝟲, 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝘄𝗶𝗹𝗹 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝗮𝗰𝗰𝗲𝘀𝘀, 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.

As that misalignment remains… 

→ It costs you in visibility 

→ It costs you in leverage 

→ it costs you in next-level opportunities

I help high-level leaders build their Authority Brand that reflects their true caliber.

Not through “social media” performance or louder marketing.

But through strategic 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲™, a leadership-focused system that strengthens:

• Your identity narrative
• The presence you project
• Your strategic positioning
• The perception you command
• The opportunities you attract

This is not personal branding.
This is not cosmetic branding.
This is your Authority Advantage.

The leaders who step into this work do so to:

✔ Elevate how the market interprets them
✔ Reposition themselves for a stronger 2026
✔ Build a LinkedIn presence worthy of their capability
✔ Create a continuous opportunity pipeline
✔ Stand out without shouting or performing

If you’re preparing for a significant step forward in 2026, send me a DM with the word 𝗔𝗥𝗖𝗛𝗜𝗧𝗘𝗖𝗧𝗨𝗥𝗘 and I’ll send you access to a private briefing.

Chareen Goodman, Business Coach

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗹𝗼𝘀𝘁 𝗶𝗻 𝗼𝗻𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵. 𝗜𝘁’𝘀 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 😵‍💫

Today's Authority Traction Newsletter dives into something most coaches, consultants, and founders  know deep down but rarely talk about...

➡️ Your LinkedIn isn’t flat because of the algorithm.
➡️ It’s flat because confusion compounds faster than Authority.

You know what I mean, right? 🤔

👉 A blurred niche here…
👉 An unfocused message there…
👉 One skipped week…
👉 One forced post…
👉 One more “pivot”…

Suddenly you’re not leading the conversation... you’re reacting to it. 😲

After years working inside Fortune 500 organizations, I can tell you this with certainty: Businesses rarely collapse from 𝗕𝗜𝗚 𝗳𝗮𝗶𝗹𝘂𝗿𝗲𝘀. They collapse from 𝗹𝗶𝘁𝘁𝗹𝗲 𝗱𝗿𝗶𝗳𝘁𝘀.

And right now, I see a lot of drifting on LinkedIn without people realizing it.

So,
If you’re tired of “trying everything”…
If you’ve been feeling inconsistent…
If your message feels fuzzy…

Remember this... 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥𝘴, 𝘣𝘶𝘵 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘰𝘯 𝘥𝘰𝘦𝘴 𝘵𝘰𝘰.

Let’s make sure you’re on the right side of that equation on Turkey Day. 🦃

📰 Click below and read the newsletter. It will answer one question clearly and directly: “𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 -𝗢𝗥- 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻?”

And yes… Black Friday is coming and I have one offer you'll want to check out.
 
Hit 🔔 on my profile so you don’t miss it. Or DM me 𝗔𝗟𝗘𝗥𝗧 for early access.

#AuthorityTraction #AuthorityBrand #BlackFriday2025 #ChareenGoodman #

Stop Being Overlooked on LinkedIn | I Help High-Ticket Coaches & Service-Based Founders Build Magnetic Authority Brands with My Proven Formula to Attract Clients & Grow Revenue | Keynote Speaker 👉 Bank Your Brilliance™

What 2026 Will Look Like If Nothing Changes The biggest threat to your business in 2026 isn’t going to be the LinkedIn algorithm. It isn’t even going 

Open article: Authority Compounds… and So Does Confusion by Chareen Goodman, Business Coach • 4 min read

Authority Compounds… and So Does Confusion

I don’t talk about this much but there was a moment in my business where I almost walked away from LinkedIn completely. 🤔

Not because I didn’t believe in it, but because I was tired. 😫

👉 Tired of posting thoughtful content that got polite engagement... but no real conversations.
👉 Tired of spending hours planning, writing, showing up… with no increase in clients.
👉 Tired of feeling like the algorithm was eating my brilliance for breakfast.

And the worst part? I knew I was good at what I did. The market just didn’t know it yet.

I was visible → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘤𝘩𝘰𝘴𝘦𝘯.I was present → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘱𝘳𝘦𝘧𝘦𝘳𝘳𝘦𝘥.I was Seen → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘴𝘰𝘶𝘨𝘩𝘵-𝘢𝘧𝘵𝘦𝘳.

The emotions were rising up:
⛓️‍💥 It felt unfair.
⛓️‍💥 It felt confusing.
⛓️‍💥 And if I’m being honest… 𝗶𝘁 𝗳𝗲𝗹𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹. I know you know what I mean.

One day I had to get bold and confront myself:
“𝘏𝘰𝘸 𝘢𝘮 𝘐 𝘵𝘩𝘪𝘴 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘢𝘯𝘥 𝘴𝘵𝘪𝘭𝘭 𝘯𝘰𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨?”

Turns out, I was doing the right things… 𝙗𝙪𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙧𝙤𝙣𝙜 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮 𝙋𝙝𝙖𝙨𝙚. 🙄

I thought I had a visibility problem but I actually had a phase problem.

I was trying to create Phase 3 results (𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘭𝘦𝘢𝘥𝘴, 𝘥𝘦𝘮𝘢𝘯𝘥, 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺) while still operating with Phase 1 habits (𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘨𝘢𝘱𝘴).

And once I understood what Authority Phase I was actually in, I cold change the outcome..

🏆 My confidence came back.
🏆 My messaging sharpened.
🏆 My lead flow increased.

𝗔𝗻𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗷𝗼𝗯… 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗿𝘂𝗻𝘄𝗮𝘆.

So tomorrow, we’re having the conversation I wish someone had with me years ago about this. Because too many brilliant coaches are working in the wrong phase and blaming themselves for the wrong things.

If you’ve been feeling stuck, overlooked, inconsistent, or confused by what “should be working but isn’t”… you’ll want to be in The Authority Lounge Experience™ room.

🗓️ 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 — 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗡𝗼𝘃 𝟮𝟭⏰ 𝟭𝟭:𝟯𝟬 𝗔𝗠 𝗖𝗦𝗧
📍 𝗩𝗶𝗮 𝗭𝗼𝗼𝗺 - 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀

Join me 💛 The Authority Lounge Experience™

Done Being Overlooked on LinkedIn? I Help Leadership & Executive Coaches Turn Visibility into Clients with the Authority Brand Formula™ | 🎤 On-Demand Keynote Speaker | Bank Your Brilliance™ 💛

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This weekend while grocery shopping with my husband, I overheard two women behind us talking about the government shutdown ending. 🛒

One said... “𝘐 𝘥𝘰𝘯’𝘵 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘴𝘶𝘳𝘷𝘪𝘷𝘦 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘰𝘯𝘦.”

Ouch! That hit me like a Mack truck. 🚛

Then I heard the other... “𝘐𝘵’𝘴 𝘴𝘤𝘢𝘳𝘺 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘫𝘶𝘴𝘵 𝘩𝘰𝘸 𝘤𝘭𝘰𝘴𝘦 𝘸𝘦 𝘢𝘭𝘭 𝘢𝘳𝘦 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘢𝘭𝘭𝘪𝘯𝘨 𝘢𝘱𝘢𝘳𝘵.”

That's when I stopped reaching for the PayDay candy bar and told him... “𝘚𝘩𝘦’𝘴 𝘯𝘰𝘵 𝘸𝘳𝘰𝘯𝘨.”

It is scary, isn't it? 😬

That shutdown didn’t just break a record, it cracked open a truth.

👉 People had to take out loans for groceries... 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘸𝘩𝘢𝘵-𝘸𝘩𝘢𝘵?
👉 Families had to choose between rent and food... 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘬𝘪𝘥𝘥𝘪𝘯𝘨 𝘮𝘦?
👉 Folks lined up at food banks who never imagined needing one... 𝘪𝘵 𝘨𝘰𝘵 𝘳𝘶𝘨𝘨𝘦𝘥!

Even though the government reopened, the fear and anxiety still lingers because something felt and experienced like this is not easily erased.

As we were driving home, I said “𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘐 𝘱𝘶𝘴𝘩 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘩𝘢𝘳𝘥.”

You see, life doesn’t warn you. Life just happens, and you either have a stability plan or you don’t.

Most people who have jumped into coaching or consulting don’t have that in place.

And honestly, when I first started out as a coach, I didn’t either. Nobody was there to actually tell me about building my Authority Brand and much less show how to do it. They were telling me a whole lot of other stuff, but not the stuff that mattered most.

I spent years posting and praying on all the "social media" platforms... Facebook, Instagram, Twitter, hoping and waiting on leads, clients and referrals like they’d fall from the sky... 𝘰𝘯𝘦 𝘴𝘭𝘰𝘸 𝘮𝘰𝘯𝘵𝘩 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘰𝘸𝘯 𝘤𝘰𝘭𝘭𝘢𝘱𝘴𝘦. 😣

But thank God for a good man (pun intended 😂)

He looked at me, smiled... and said “𝘉𝘶𝘵 𝘯𝘰𝘸 𝘺𝘰𝘶’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘩𝘰𝘭𝘥𝘴 𝘺𝘰𝘶 𝘶𝘱.”

That’s when it clicked...

Your Authority Brand isn’t a logo. 𝗜𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻. It's your insurance policy that keeps your business breathing when everything else suffocates.

That’s why I built The Authority Lab™ to help coaches, consultants, and founders build their personal business protection plan as an Authority Brand on LinkedIn.

→ Not as a program, but as the stability system I wish I had when I was barely keeping my head above water.

With another possible shutdown looming in 2026… 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗔𝗿𝗺𝗼𝗿! 💪

#ItsMonday #GovernmentShutdown #BlackFriday2025 #AuthorityLab #ChareenGoodman
___________________________

I’m opening something special for Black Friday. 🙌

Hit the 🔔 on my profile so you don't miss it and DM me the word 𝗔𝗟𝗘𝗥𝗧 if you want early access before the public announcement.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗿𝗻𝗶𝗻𝗴, 𝗜 𝘄𝗼𝗸𝗲 𝘂𝗽 𝘁𝗼 𝗮𝗻 𝘂𝗻𝘀𝗲𝘁𝘁𝗹𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿. 😯

“𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦𝘸𝘢𝘳𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘤𝘰𝘺𝘰𝘵𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘢𝘳𝘦𝘢. 𝘗𝘪𝘤𝘵𝘶𝘳𝘦 𝘴𝘩𝘰𝘸𝘴 𝘵𝘩𝘦𝘮 𝘰𝘯 𝘰𝘶𝘳 𝘣𝘭𝘰𝘤𝘬. 𝘈𝘯𝘪𝘮𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘤𝘢𝘭𝘭𝘦𝘥.”

Are you kidding me. 😲

I thought I had landed a starring role in a remake of "The Grey". Instead of wolves... coyotes on the block.

Y'all, I live in Chicago. The city of snow and Al Capone, not coyotes.

Yea, the coyotes don't look too threatening in the pic.

They're just standing there... 𝘊𝘢𝘭𝘮... 𝘈𝘭𝘮𝘰𝘴𝘵… 𝘩𝘢𝘳𝘮𝘭𝘦𝘴𝘴. 😬

But danger rarely announces itself loudly, right.

It lurks and eases in quietly. Going unnoticed all too often.

Well, that just might be like your LinkedIn presence right now. 👀

You scroll, thinking everything’s fine.
You assume visibility will bounce back after the holidays... 𝘶𝘯𝘵𝘪𝘭 𝘉𝘈𝘔!

Your headline blurs, your offers fade, and your DMs stay silent. 😬

That's Authority erosion, the topic I wrote about in my Authority Traction Newsletter today. 📰

You see, when you're trying to build your Authority Brand, you don’t just wake up one day with:

📉 Zero leads
📉 Zero profile views
📉 Zero engagement
📉 Zero discovery calls

That happens slowly, with...

👉 A weak banner here.
👉 A confusing headline there.
👉 A message that blends in.

𝘕𝘰𝘵 𝘵𝘰 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘯𝘰 𝘳𝘦𝘢𝘭 𝘴𝘺𝘴𝘵𝘦𝘮. 🙄

Before you know it… your LinkedIn presence is in danger and your Authority eroded. 😬

This year, I’ve reviewed hundreds of profiles, and the pattern is always the same.

Coaches and consultants assuming:

❌ Visibility will pick back up soon.
❌ Leads flow will be better next year.
❌ They’ll fix their profile “after the holidays.”

But Authority doesn’t vanish overnight. It just erodes when we're not paying attention.

Quietly. Steadily. Sometimes… 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁𝗹𝘆.

Here’s the twist: just like those coyotes circling back at night... Authority threats circle back. They don’t vanish.

That’s why the Authority Lab™ is here for 2026.

What we do in the Lab, isn’t built on hustle. It’s built on 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 + 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 + 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Your Black Friday opportunity drops this week. Only time to lock in 2026 Black Card Access™.

Comment 𝗔𝗟𝗘𝗥𝗧 and I’ll send the early details.

Chareen Goodman - Business Coach

Helping Introverted Coaches & Founders Build a Visible, Premium Authority Brand — So YOU Stand Out Confidently, Attract High-Value Clients & Grow Without Losing Your Identity | Speaker | Bank Your Brilliance™

Too many coaches live on borrowed oxygen. One flick of the LinkedIn algorithm and BOOM... 𝘁𝗵𝗲𝗶𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗳𝗹𝗮𝘁-𝗹𝗶𝗻𝗲𝘀. 😯

(𝘉𝘦𝘦𝘯 𝘵𝘩𝘦𝘳𝘦, 𝘣𝘶𝘵 𝘯𝘦𝘷𝘦𝘳 𝘢𝘨𝘢𝘪𝘯. 🙌)

A while back, I made a decision: 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗶𝗻𝘀𝘁𝗲𝗮𝗱.

→ 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘵𝘪𝘨𝘩𝘵 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘤𝘢𝘯 𝘸𝘰𝘣𝘣𝘭𝘦 𝘢𝘯𝘥 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘣𝘳𝘦𝘢𝘵𝘩𝘦 𝘦𝘢𝘴𝘺. 😊

Basically, there are two ways to operate here:

1️⃣ 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗧𝗲𝗻𝗮𝗻𝘁 → You copy, chase reach, and ride every hack-du-jour. Every update feels like Russian roulette with your revenue.

2️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗮𝗻𝗱𝗹𝗼𝗿𝗱 → You own a fortress of proof, positioning, and Authority presence. The algorithms may visit, but they don’t control the rent.

The problem? Over 87% of you act like Tenants but expect Landlord results. 😏

Here's the antidote ⚗️

Remember that:
✅ Platforms shift, but Authority compounds.
✅ Likes don’t pay invoices; conversations do.
✅ Visibility without positioning just fuels the scroll.
✅ LinkedIn insurance isn’t a policy; it’s an Authority Brand that outlives the feed.

My personal playbook (𝘴𝘵𝘦𝘢𝘭 𝘪𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦):

The Authority Brand Formula™ ↔ B + O + C × (Ex3) ÷ T

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 → Say why you’re the pick, not a pick.
𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 → Turn your profile into a “Book a Call” funnel, not a résumé.
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 → Educate, agitate, validate.
𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 → Comments, Connections, Conversations.
𝗧𝗶𝗺𝗲 → Compress all this until consistency becomes your default.

Run the formula for 90 days and see results like:

👉 Profile views increase by 210% (targeted prospects)
👉 Inbound connection requests grow by 167%
👉 Steady flow of premium leads

Will an update throttle your impressions? 𝘔𝘢𝘺𝘣𝘦.
Will it topple a brand anchored in Authority? 𝘕𝘰𝘵 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦.

Bottom line... Stop refreshing the feed... ➡️ Start banking your brilliance.

Your own personal economy is now in you hands. 💛

graphical user interface, text, application

𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝙘𝙖𝙣 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝗽𝗼𝘀𝘁𝘀... 𝗯𝘂𝘁 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝘄𝗼𝗻’𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗼𝘂𝘁 𝗼𝗳 𝘀𝘆𝗻𝗰.

Most people try to solve visibility by:

→ Posting more content.
→ Putting in more effort.
→ Making more noise.

While your effort climbs, your Authority stalls.

But the real problem I see in founders and expert advisors right now is quieter than that and harder to spot.

𝗜𝗧'𝗦 𝗠𝗜𝗦𝗔𝗟𝗜𝗚𝗡𝗠𝗘𝗡𝗧.

Not because you lack experience and not because you’re behind.

But because there’s some unclear messaging which is part of the misalignment holding back your Authority.

A disconnect because the market has shifted — 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘩𝘢𝘴𝘯’𝘵 𝘤𝘢𝘶𝘨𝘩𝘵 𝘶𝘱.

When your LinkedIn presence is even one step behind who you are now:

✓ Initial impressions sell you short.
✓ You attract misaligned conversations
✓ You miss premium opportunities without knowing why

This is the Authority Gap™ — 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘺𝘰𝘶𝘳 𝘳𝘦𝘢𝘭 𝘷𝘢𝘭𝘶𝘦 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘯𝘵𝘦𝘳𝘱𝘳𝘦𝘵𝘴 𝘺𝘰𝘶 𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘨𝘭𝘢𝘯𝘤𝘦.

It’s not just about what you do. 𝗜𝘁’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄 𝘂𝗽.

When your profile, messaging, and positioning lag behind your true capability, people judge too quickly often at junior levels or for problems you no longer solve.

The result?

→ Conversations start off one step behind.
→ Trust and leverage quietly slip away.
→ Deals stall before they begin.

Check the signs:

If you feel underestimated...
If conversations open three steps below your skill set...
If your headline and content show the work you did, not the work you run today...

→ 𝗖𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗴𝗮𝗽.

Clarify your positioning.
Show up at the level you operate at now.
Align your messaging with a new level of Authority.

Message me to get started. 💛

JSESSIONID

li_at

Talks about #chatgpt, #businesscoaching, #digitalmarketing, #crackthecoachingcode, and #businessdifferentiation

I Help Founders, Coaches & Expert Advisors Fix the Gap Between Their Capability & How They’re Perceived on LinkedIn So They Attract Opportunities & Grow Without Losing Their Identity | Speaker | Bank Your Brilliance™

𝗔 𝗠𝗔𝗝𝗢𝗥 𝗦𝗛𝗜𝗙𝗧 𝗝𝗨𝗦𝗧 𝗛𝗔𝗣𝗣𝗘𝗡𝗘𝗗 𝗜𝗡 𝗛𝗢𝗟𝗟𝗬𝗪𝗢𝗢𝗗
The Oscars are leaving ABC and moving to YouTube.

This isn’t just a platform change... 𝗶𝘁’𝘀 𝗮 𝘀𝗲𝗶𝘀𝗺𝗶𝗰 𝘀𝗵𝗶𝗳𝘁.

For decades, the Oscars didn’t need to prove their Authority.

✓ ABC was the default broadcaster.
✓ Linear TV was the primary channel.
✓ Prestige flowed in one direction.

But the audience that made the Oscars culturally dominant no longer watches there.

Right now, the question isn’t whether YouTube is better than ABC. It’s about 𝘄𝗵𝗲𝗿𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗹𝗶𝘃𝗲𝘀 𝘁𝗼𝗱𝗮𝘆.

The Oscars didn’t “rebrand” or “post more content.”
They moved before the gap became fatal.
They relocated their Authority to where decisions happen fast and with impact.

This is what most professionals miss:

𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘤𝘩𝘢𝘯𝘨𝘦𝘴. 𝘐𝘵 𝘴𝘪𝘮𝘱𝘭𝘺 𝘳𝘦𝘭𝘰𝘤𝘢𝘵𝘦𝘴.

When it does, anyone clinging to the old model pays a heavy price:

→ Less relevance
→ Smaller audiences
→ Slower momentum
→ Fewer opportunities downstream

This is exactly what’s happening now to expert advisors and fractional leaders.

Your credibility hasn’t dropped.
Your Authority context has shifted.

𝗔𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁 𝗵𝗮𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘀𝗵𝗼𝘄𝗻 𝘂𝗽 𝗶𝗻 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗱𝗲𝗮𝗹𝘀, 𝘀𝗹𝗼𝘄𝗲𝗿 𝗰𝘆𝗰𝗹𝗲𝘀, 𝗮𝗻𝗱 𝗾𝘂𝗶𝗲𝘁𝗲𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀.

I thought the 𝗠𝗮𝗰𝘆’𝘀 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗗𝗮𝘆 𝗣𝗮𝗿𝗮𝗱𝗲 was going to be magical… 🤩

Instead, it felt like an episode of Survivor. 🤺

Years ago, my sister and I took a road trip from California and drove cross-country to spend Thanksgiving with friends on the East Coast.

And we thought… why not go to the Macy’s Thanksgiving Day Parade while we’re here?

Sounds dreamy, right? 🥰

Nope.

It was icy cold. 🥶

It was packed shoulder to shoulder. 😧

People were pushing, shoving, elbowing for a better view. 🫣

Kids were screaming. 😩

Adults were screaming. 😬

At one point it felt like a cat fight with snowballs disguised as confetti. 😲

I lasted maybe at most 20 minutes before ducking into a McDonald’s to defrost with a cup of hot cocoa... ☕
𝘸𝘩𝘪𝘤𝘩, 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘱𝘢𝘳𝘵. 😂

But here’s the funny thing about that experience…

For years, that parade reminded me of the chaos we get sucked into with all the “holiday hype.” 😏

🛑 Everyone is pushing.
🛑 Everyone is rushing.
🛑 Everyone is fighting for something they don’t actually want. 🙄

And the stuff that truly matters gets lost somewhere in all that noise and chaos.

But...

There is always an upside in those moments, 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘤𝘶𝘱 𝘰𝘧 𝘩𝘰𝘵 𝘤𝘰𝘤𝘰𝘢. ☺️

Like...
🧡 The warmth.
🧡 The simplicity.
🧡 The clarity.

Those are the moments that ground you and you have to take them when you can and however way you can, even if it's just a cup of hot cocoa. 😋

That’s what Thanksgiving actually is for me now. 🦃

So in the spirit of the season this year...

Instead of adding to the noise I’m giving you the exact opposite of a chaotic, pushy Black Friday moment.

⚠️ No rushing.
⚠️ No shoving.
⚠️ No screaming.
⚠️ No “50% OFF (but not really stuff).”

If 2026 need that type of space and structure, and not another crowded parade of modules and videos, comment BLACK CARD and I’ll send the details way.

And...

𝗛𝗔𝗩𝗘 𝗔 𝗪𝗢𝗡𝗗𝗘𝗥𝗙𝗨𝗟 & 𝗛𝗔𝗣𝗣𝗬 𝗧𝗛𝗔𝗡𝗞𝗦𝗚𝗜𝗩𝗜𝗡𝗚 🦃

pic credited to Canva AI because I didn't take pictures that day. 🤣

Most founders and expert advisors are staring at the wrong dashboard. This is what I mean...

Your capability is doubling every year, but your LinkedIn still functions as the pre-COVID version of you.

That silent lag widens fast when unaddressed.

This is 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™ in action:

Your expertise grows exponentially. → Your Authority’s visibility stays flat.

The result?

The 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗚𝗮𝗽™:

→ You have real expertise, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘴𝘵𝘰𝘳𝘺 𝘪𝘴 𝘴𝘵𝘶𝘤𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵.
→ Your experience has grown, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘴𝘵𝘪𝘭𝘭 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦 𝘢 𝘣𝘦𝘨𝘪𝘯𝘯𝘦𝘳’𝘴.
→ Your posts suggest value, 𝘣𝘶𝘵 𝘯𝘦𝘷𝘦𝘳 𝘴𝘩𝘰𝘸 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘥𝘦𝘱𝘵𝘩 𝘺𝘰𝘶 𝘤𝘰𝘮𝘮𝘢𝘯𝘥.

At this point, your ideal future clients see noise, 𝘯𝘰𝘵 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺.
But here's some good news.

Your Authority Brand can evolve as quickly as your expertise elevates.

But not with more colors, carousels, or TikTok grade video performances.

It requires 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲:

✓ Commercial relevance
✓ Strategic positioning
✓ Compelling narrative
✓ Consistent visibility
✓ Authentic identity

All built into a system that works.

When these align, your LinkedIn presence finally matches the real caliber of your capability.

On Friday, December 19th, we're digging into the conversation during the Authority Lounge Experience™.

If you want access to the room and the conversation, comment or DM me the word → 𝗠𝗢𝗢𝗥𝗘 ←

👉 Only those who signal will get the invite.

Don’t let your Authority fall behind. Meet me in The Lounge.

𝗬𝗼𝘂 𝘀𝗽𝗲𝗻𝘁 𝟮𝗞, 𝗼𝗽𝗲𝗻𝗲𝗱 𝟰𝟬 𝘃𝗶𝗱𝗲𝗼𝘀, 𝗮𝗻𝗱 𝘄𝗮𝗶𝘁𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰... 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗮𝗺𝗲. 🎩🐇

🔮 The modules sat in your hard drive taking up space.
🔮 Your notebook filled with half-written frameworks.
🔮 Your feed stayed quiet with not movement.
🔮 Leads did not come in as expected.
🔮 But the loss of confidence did.

𝗧𝗛𝗘 𝗕𝗔𝗗 𝗡𝗘𝗪𝗦: Traditional coaching programs drown you in information.

🪄 8 modules. 𝘕𝘰 𝘸𝘦𝘦𝘬𝘭𝘺 𝘱𝘭𝘢𝘯.🪄 40 videos. 𝘕𝘰 𝘰𝘯𝘦 𝘤𝘩𝘦𝘤𝘬𝘴 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬.🪄 A prayer. 𝘠𝘰𝘶 𝘮𝘰𝘷𝘦 𝘰𝘯 𝘢𝘯𝘥 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘨𝘦𝘴.

End result... You start to wonder if you were the problem. (I know I did when I was in that situation. 🤨)

But here is the shift you're looking for.

Authority is not taught with modules and videos.

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁!
⇉ with your sleeves rolled up...
⇉ day-by-day with focused...
⇉ week-by-week live...
⇉ in the trenches...

𝗧𝗛𝗘 𝗚𝗢𝗢𝗗 𝗡𝗘𝗪𝗦: The Authority Lab™ trades modules for clear direction and videos for guided implementation.

✅ Weekly direction so you never guess.
✅ Weekly accountability so you never hide.
✅ Weekly refinement so your voice sharpens.
✅ A weekly rhythm that compounds into Authority the algorithm cannot ignore.

Clarity on Monday. → Momentum by Friday.
Fifty-two micro wins that stack into one category-leading Authority Brand ➡️ 𝗬𝗢𝗨𝗥𝗦!

🙌 Imagine knowing the exact move for each week of 2026.
🙌 Imagine twelve months where support cancels out confusion.
🙌 Imagine watching credibility rise while courses collect dust somewhere else.

If a full year of that type of guided rhythm would make you unstoppable in 2026 on LinkedIn, let the next step be simple. Comment 𝗕𝗟𝗔𝗖𝗞 𝗖𝗔𝗥𝗗 for access. ◼️

#AuthorityBrand #BlackFriday2025 #ChareenGoodman

Entrepreneurship is becoming a professional skill set, but → 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿.

You see, I was recently featured in LinkedIn News, and one section of their report instantly clarified what’s really happening in the market right now: 

Professionals aren’t just starting small businesses. → 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗲𝘀.

Why? Because...
The job market is unpredictable.
AI is reshaping skills at record speed.
And more people want control of their income, opportunities, and future.

But here’s what most new founders and independent experts miss...

Skill alone doesn’t create demand. → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗱𝗼𝗲𝘀.

If you really want to thrive in 2026, you need:
✔ An Authority Brand
✔ Clear positioning
✔ Real visibility
✔ A system that turns expertise into opportunity

Check out the LinkedIn News article and my comment. And if this is the year you want your brilliance to become bankable… just DM me saying 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬 and I’ll send you my private briefing on the matter. 💛

LinkedIn News article:
https://lnkd.in/gGUvxb6G

My featured comment:
https://lnkd.in/g86XFMR8

Open article: The entrepreneur economy: Why small business is becoming a top career move by linkedin.com

The entrepreneur economy: Why small business is becoming a top career move

Here's a quiet truth I’ve learned about LinkedIn... 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗮𝗽𝗮𝗯𝗹𝗲, 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹, 𝗵𝗶𝗴𝗵-𝗹𝗲𝘃𝗲𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗲𝗿𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁.

→ They read.
→ They reflect.
→ They save posts.
→ They watch silently.
→ And they only reach out when something truly lands.

If that’s you, then I want to speak to you for a moment.

From my vantage point, you’re not being quiet because you lack expertise. You’re quiet because:

• You lead with depth, not noise
• You don’t want to perform to be seen
• You value clarity over constant content
• You’re intentional about how you show up

But here’s the tension I see in so many coaches, consultants, and founders who operate this way...

𝘠𝘰𝘶 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 2026 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘵𝘰 𝘧𝘦𝘦𝘭 𝘱𝘳𝘦𝘮𝘪𝘶𝘮, 𝘷𝘪𝘴𝘪𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘢𝘵𝘪𝘷𝘦… 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵.

If that’s what’s been sitting on your mind lately, I’d love to know... 👉 𝗪𝗵𝗮𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗲𝗲𝗹𝘀 𝗺𝗼𝘀𝘁 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲?

You can comment if you want, but you don’t need to. A private message works just as well. 😊

P.S. If this resonates, send me the word 𝗤𝗨𝗜𝗘𝗧, and I’ll share something with you privately. No pressure. Just clarity

Today's Authority Traction Newsletter is one of the most important editions of my newsletter to date and you don't want to skip it. Here's why...

𝘛𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘴 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘧𝘢𝘴𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘮𝘰𝘴𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘳𝘦𝘢𝘭𝘪𝘻𝘦 𝘣𝘶𝘵 𝘵𝘩𝘦𝘪𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘪𝘴𝘯'𝘵 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘪𝘵.

I call it 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™, and it breaks down a pattern every high-performing founder, executive, high-ticket coaches, consultants, and service-based expert needs to understand before stepping into 2026.

The bottom line... 𝘠𝘰𝘶𝘳 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘬𝘦𝘦𝘱𝘴 𝘢𝘥𝘷𝘢𝘯𝘤𝘪𝘯𝘨, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵.

And in a compressed, AI-accelerated marketplace… that gap becomes the real bottleneck to opportunity.

In this newsletter, I unpack:
• Why leaders evolve internally but stagnate externally
• The shift from personal branding to Authority Branding
• The hidden cost of operating with an outdated online identity
• Why 2026 will reward those with engineered Authority versus activity
• How high-level professionals can recalibrate their presence for the rooms they want next

If you know you’ve outgrown the version of yourself the market currently sees, you will want to read this.

And if you’re not subscribed yet, hit the 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 button, so you'll get it sent directly to your inbox. 📬

𝗣.𝗦. 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗗𝗮𝘁𝗲:
On December 19, I’m hosting a special Authority Lounge session where I’ll walk through the exact framework behind 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™ and why it’s becoming a 2026 leadership advantage. More details coming soon.

Why High-Level Professionals Must Evolve Their Market Presence at the Speed of Change There is a shift happening across every major industry. It’s sub

Open article: Moore’s Law of Authority Branding™ by Chareen Goodman - Business Coach • 4 min read

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁. 𝗜𝘁 𝗲𝗿𝗼𝗱𝗲𝘀 𝗾𝘂𝗶𝗲𝘁𝗹𝘆.

And right now, decisions about you are made in seconds:
• Scanning your headline
• Skimming a post or two
• Deciding if you’re worth time, budget, or escalation

No objections. No feedback. No follow-up. Just a silent decision.

𝘛𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘲𝘶𝘪𝘦𝘵 𝘤𝘰𝘴𝘵 𝘰𝘧 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘮𝘪𝘴𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵.

Today’s Authority Traction™ newsletter is live and this week I reveal...

📰 𝗧𝗵𝗲 𝗤𝘂𝗶𝗲𝘁 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗠𝗶𝘀𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁:
✓ How LinkedIn acts as a pre-deal filter
✓ Why being respected isn’t the same as being prioritized
✓ How misalignment leads to smaller deals, thinner pipelines, and early price resistance

This is about being understood correctly by those who matter most to your business success.

If you feel you’re operating at one level but perceived at another, this is the must read for you.

How LinkedIn Misalignment Silently Undermines Your Authority and Revenue December creates a rare window. The noise dips. Decision cycles slow. People 

Open article: The Quiet Cost of Authority Misalignment by Chareen Goodman - Business Coach • 4 min read

Paramount’s hostile bid to snatch Warner Bros out of Netflix’s hands isn’t just media drama... it’s a global masterclass in 𝗽𝗼𝘄𝗲𝗿, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, and 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲.

What we're seeing play out here isn’t entertainment. It’s a live demonstration of 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘦 𝘪𝘯 𝘮𝘰𝘵𝘪𝘰𝘯 and at the highest level.

Because here’s the subtle nuances as play:
→ When giants fight, 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲.
→ When titans battle for power, 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗴𝗲𝘁𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱.
→ When power players move, 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝗻𝗲𝗮𝘁𝗵 𝘁𝗵𝗲𝗺 𝘀𝗵𝗶𝗳𝘁.
→ When narratives clash, 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗲𝘀 𝘄𝗵𝗼 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀.

Paramount and Netflix aren’t fighting over movies.

They’re fighting over 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝘀𝗵𝗮𝗽𝗲𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲.

Distribution → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘴𝘦𝘦𝘯
Narrative → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘣𝘦𝘭𝘪𝘦𝘷𝘦𝘥
Influence → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘵𝘳𝘶𝘴𝘵𝘦𝘥
Perception → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘤𝘩𝘰𝘴𝘦𝘯

Executives, founders, CEOs/CMOs, consultants & coaches... here’s where this hits home for you:

👉 When power consolidates, the market becomes ruthless.
👉 Those without a fortified presence get absorbed or ignored.
👉 Those with structural Authority rise faster than anyone predicts.

This is exactly what you'll see happening on LinkedIn heading into 2026.

You’re not competing against peers anymore. 𝗬𝗼𝘂’𝗿𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼𝘀𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝘀 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻.

Your capability is NOT the variable.
Your signal is.
Your narrative is.
Your visibility system is.

Paramount didn’t attack because they needed attention. 𝗧𝗵𝗲𝘆 𝗮𝘁𝘁𝗮𝗰𝗸𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗼 𝗱𝗲𝗳𝗶𝗻𝗲𝘀 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆.
And that’s the real lesson.

You see, Authority isn’t earned. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱. 
𝘘𝘶𝘪𝘦𝘵𝘭𝘺. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺. 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘢𝘭𝘭𝘺.

In 2026, the leaders who win will be the ones who:
✔ Control their narrative
✔ Shape their own visibility
✔ Build a presence that commands respect
✔ Stop waiting for the room to choose them
✔ Fortify their Authority before the market shifts

And let's be real... in times of power wars, undefended brands get erased. Architected ones rise.

Hmmm. I think my next post will have a Game of Thrones theme. I'm feeling that, how about you?

P.S. If you want to see how your Authority Brand can be architected to elevate you in this new "Authority" era… shoot me a DM with the word 𝗔𝗥𝗖𝗛𝗜𝗧𝗘𝗖𝗧𝗨𝗥𝗘 and I’ll send you access to my private briefing. 💛

Okay so… last night I went to a masquerade birthday party for someone very dear to me, and LISTEN... your girl had fun. 💃🏽

The moment my friend called and invited me, I told her “𝘐’𝘭𝘭 𝘣𝘦 𝘵𝘩𝘦𝘳𝘦 𝘯𝘰 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘢𝘵.”

That’s commitment. And because of that commitment, I got to experience pure joy, old friends reuniting, new friendships started, gratitude, and life happening in real time. 😍

But I want you to get this one thing… none of it would’ve happened if I hadn’t made the commitment first. 🤔

There is power in making a commitment because:
👉 Commitment creates unforgettable moments.
👉 Commitment creates real relationships.
👉 Commitment creates lasting results.

But it also reminded me of something important.. you cannot get the full experience of anything without giving full commitment. 

𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘭𝘪𝘧𝘦, 𝘰𝘳 𝘸𝘪𝘵𝘩 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵.

I committed to being there and because of that simple commitment, I experienced joy, connection, reconnection, and growth.

Everything good that happened was downstream of the commitment... “𝘐’𝘮 𝘪𝘯.”

Building your Authority Brand takes that type of commitment... “𝘐’𝘮 𝘪𝘯.”

𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 → 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 → 𝗔𝗰𝘁𝗶𝗼𝗻 → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Because at some point, your future has to stop waiting for permission… and start changing with commitment. 💛

---------------------------
P.S. If you’re feeling that nudge like the one I felt when I said “𝘐’𝘮 𝘪𝘯” then maybe this is your moment too. 𝗕𝗹𝗮𝗰𝗸 𝗖𝗮𝗿𝗱 𝗔𝗰𝗰𝗲𝘀𝘀™ into the Authority Lab™ is open, but only for the ones who are ready to commit to a different 2026 on LinkedIn.

If you know you’re ready to step out of hiding and into your Authority on LinkedIn... this is my personal invitation to you. Check out the link in the first comment. And then 𝗗𝗠 𝗜'𝗠 𝗜𝗡 when you've made the commitment. 💛

If LinkedIn has felt a little “off” lately, you’re not imagining it. 🙄

After the noise of Thanksgiving → Black Friday → Cyber Monday…

A lot of brilliant coaches and consultants are quietly asking themselves:

“𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘢𝘳𝘰𝘶𝘯𝘥 𝘮𝘦 𝘴𝘦𝘦𝘮 𝘵𝘰 𝘣𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨, 𝘸𝘩𝘪𝘭𝘦 𝘮𝘺 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘧𝘦𝘦𝘭𝘴 𝘴𝘵𝘢𝘭𝘭𝘦𝘥?”

Great question. 🤔

Here’s the real reason... and it’s not the algorithm:
➡️ Observation creates inspiration.
➡️ Proximity creates results.

And most experts stay stuck in observation mode far longer than they realize.

✅ Watching the wins.
✅ Saving frameworks.
✅ Collecting inspiration.
✅ Studying the testimonials.
✅ Trying to reverse-engineer what they see…

…but never stepping inside the environment that actually produced those results. 😮

This week’s Authority Traction™ Newsletter goes deep into this divide and why 2026 will reward the those experts who step into proximity, not the one who hustles harder from the sidelines.

If you’ve been feeling “almost there,” “circling the same goal,” or “watching others pass you,” this one will hit home.

📰 Read the full newsletter: 𝙊𝙗𝙨𝙚𝙧𝙫𝙖𝙩𝙞𝙤𝙣 𝙒𝙤𝙣’𝙩 𝘽𝙪𝙞𝙡𝙙 𝙔𝙤𝙪𝙧 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮. 𝙋𝙧𝙤𝙭𝙞𝙢𝙞𝙩𝙮 𝙒𝙞𝙡𝙡.

And then ask yourself the question that changes everything ⤵️ 

“𝘈𝘮 𝘐 𝘰𝘣𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘳 𝘢𝘮 𝘐 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘴𝘵𝘦𝘱𝘱𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮 𝘸𝘩𝘦𝘳𝘦 𝘮𝘪𝘯𝘦 𝘢𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥?”

Intriguing... 👀

Too, if you want the link to the December 5th Authority Lounge Experience when it drops Wednesday, DM me LOUNGE.

#AuthorityTraction #AuthorityBranding #LeadershipCoaching #ExecutiveCoaching #BusinessConsulting #LinkedIn #AuthorityLab

Your next level isn’t in their testimonial... It’s in your decision to step in. Have you every felt it? There’s a moment every coach, consultant, and 

Open article: Observation Won’t Build Your Authority. Proximity Will. by Chareen Goodman - Business Coach • 5 min read

Observation Won’t Build Your Authority. Proximity Will.

In the Game of Thrones, the quiet houses always fall first. ⚔️

Yesterday, I posted about two giants — 𝙋𝙖𝙧𝙖𝙢𝙤𝙪𝙣𝙩 vs 𝙉𝙚𝙩𝙛𝙡𝙞𝙭 — and how power battles can redefine an entire kingdom.

But the deeper truth for every leader who’s watched closely...

𝗤𝘂𝗶𝗲𝘁 𝗵𝗼𝘂𝘀𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗳𝗮𝗹𝗹 𝗳𝗿𝗼𝗺 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵. T𝗵𝗲𝘆 𝗳𝗮𝗹𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝘀𝘁𝗮𝘆 𝘂𝗻𝗳𝗼𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲𝗺.

That’s exactly what’s happening on LinkedIn right now.

While Paramount and Netflix clash publicly, the real lesson is about those watching silently, hoping the storm passes them by.

Here’s what makes people squirm: 𝗣𝗼𝘄𝗲𝗿 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 — 𝘁𝗵𝗲𝘆 𝘀𝗶𝗺𝗽𝗹𝘆 𝗲𝘅𝗽𝗼𝘀𝗲 𝘁𝗵𝗲 𝘂𝗻𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱.

In Westeros, the houses that survived were the ones who:

⚔️ Fortified their walls
⚔️ Clarified their alliances
⚔️ Strengthened their position
⚔️ Made their presence undeniable

Not the ones who “𝘸𝘢𝘪𝘵𝘦𝘥 𝘵𝘰 𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘴.”

LinkedIn in 2026 will be no different. 

Too many founders, coaches, consultants, and CEOs still act like:

→ Leaders without clear signals  
→ Kingdoms with no clear claims  
→ Respected houses with no banners  
→ Profiles without reinforced presence

When disruption hits — 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘈𝘐 𝘴𝘩𝘪𝘧𝘵𝘴, 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯, 𝘰𝘳 𝘢 𝘧𝘭𝘰𝘰𝘥 𝘰𝘧 𝘯𝘦𝘸 𝘷𝘰𝘪𝘤𝘦𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 — undefended brands disappear first.

So here's  the takeaway: This isn’t about posting more.  
It’s about 𝗳𝗼𝗿𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 — not as a personal brand, but as an 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱.

Where:  
- Your walls = 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴  
- Your banners = 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲  
- Your alliances = 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘆𝘀𝘁𝗲𝗺  
- Your claim = 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆

Not louder.  
Not flashier.  
Not performance-driven.

But...  

Clearer.  
Stronger.
Engineered.

If yesterday was the battle, today is wins the war:  𝗙𝗼𝗿𝘁𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗶𝗻𝘁𝗲𝗿 𝘀𝗲𝘁𝘀 𝗶𝗻.

𝗣.𝗦.  
Want to know if your Authority Brand stands strong or is quietly vulnerable?  
DM me 𝗙𝗢𝗥𝗧𝗜𝗙𝗬 for a private briefing.  
Let’s see how your brand holds up under pressure.

Most people think building an Authority Brand means becoming an online performer.

In 2026, the opposite will be true.

The buyers who are looking for depth, clarity, trust, and real expertise aren’t drawn to noise.

They’re drawn to intentional professionals who know who they are — 𝘢𝘯𝘥 𝘴𝘩𝘰𝘸 𝘪𝘵 𝘤𝘭𝘦𝘢𝘳𝘭𝘺.

That’s the focus of the next 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 on December 5:

𝗔 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗩𝗶𝘀𝗶𝗯𝗹𝗲, 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻 𝟮𝟬𝟮𝟲 — 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗦𝗼𝗺𝗲𝗼𝗻𝗲 𝗬𝗼𝘂’𝗿𝗲 𝗡𝗼𝘁

We’ll explore:
• What actually builds Authority for introverted or depth-driven experts
• Why “consistent posting” is not the same as visibility
• The elements of a premium, intentional presence
• A live clarity moment for attendees who want it

If you’re planning your 2026 presence and want structure, alignment, and intention behind it, you’re welcome to join us.

If this resonates, let me know and I’ll send you the private invitation.

Comment 𝗟𝗢𝗨𝗡𝗚𝗘 or send me a private message for access.

Well, it's the first day of the last month of 2025, and so I wanted to share something I don’t talk about often, but... 😏

There was a season where I kept disappearing on LinkedIn. 👻

⛔ Not because I didn’t care.
⛔ Not because I didn’t believe in myself.

But because I didn’t have a rhythm that anchored me in doing what it took to make LinkedIn work.

I’d post… disappear… restart… disappear again. That was my repeating cycle. 

So not good for generating leads or building a pipeline. 🙄

And every time I returned, I felt a bit left behind and getting traction again was a bear. 

It was like I was starting from scratch over and over again, while other people seemed to be operating in their stride.

At some point I had to bite the bullet on this LinkedIn game, so I built something for myself that I realized every coach, consultant, and founder needs ⤵️
✨ A weekly plan
✨ A weekly visibility target
✨ A weekly content direction
✨ A weekly accountability moment
✨ A weekly “do THIS this week” focus
✨ A weekly system that won’t let you drift

That system became 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗮𝗯™ — the only structure I’ve ever seen that gives people a predictable Authority rhythm. 🙌

And here's the cool news... Today — 𝗖𝘆𝗯𝗲𝗿 𝗠𝗼𝗻𝗱𝗮𝘆 — is the ONLY day you can lock in the 2026 rate with a fully credited deposit of just $100. 

Shocking, right. 😮

Yeah, I know. 😂

So, if you want 2026 to be the year you stop disappearing, stop guessing, and finally build an Authority Brand that can show up and stand out on LinkedIn, then drop a “LAB” in the comments and I’ll send you everything.

Or because you are someone who has a need for speed, just check the first comment. 

Bottom line... Your brilliance deserves a system. Not a scramble.

Happy Cyber Monday - Chareen 💛

#AuthorityLab #CyberMonday2025 #ChareenGoodman

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The Battle

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Chareen Goodman, Business Coach

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