Qoruz

Creative Strategy - Lead

Ogilvy

Group Head Planning

Cape Agency

Senior Brand Strategist

Hashtag Inc

Brand Strategist

Crea Shakthi

- Worked as a Theatre Facilitator in several schools across TamilNadu to teach Theatre as a part of the currciulum from grade 5-12.

- Invited to provide theatre summer camps for kids in various States in India during the annual Hindu Summer camp (two editions)

- Have trained people of ages 15-45 to groom them to be stage ready and have written and directed several short plays for productions.

- Directed two full-length productions. One original - Prime Cut, a play addressing a facet of the mental health of sex workers.

Senior Trainer and Artist

Simplicity. Declutter. The two words that I live by, have also aided in my growth as a Strategist. Talking here about my past achievements would do little justice to the processes that helped me achieve them. I could rather interest you with my favorite quote which every Strategist/Planner ought to live by.

“If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.”
 – Abraham Lincoln 

Funnily enough, in my entire professional career since the age of 17, I have been hired without a CV but only with the help of a conversation. Let's see how long this lasts!

Feel free to not say Hi and just directly shoot a question to get a conversation going on with me here.

George Varghese Wilson

91Ninjas

- Wrote in-depth eCommerce and retail blogs that highlighted industry trends and best practices to engage target audiences.
- Conducted research to ensure content accuracy and optimized articles for SEO, enhancing brand visibility and driving traffic.

SaaS content writer

TripleDart - B2B SaaS Growth Agency 

Wrote SaaS blogs across various funnels, interviewed founders to gather their insights, and created engaging social media posts to enhance brand presence and audience engagement.

SaaS content partner

DataSwitch Inc.

As a content writer and strategist I created strategy, content and copy for email marketing, social media, website content for DataSwitch.

Content Writer

MyndStories

As a Content Lead, I:

- Design and execute targeted content strategies that engage audiences.
- Collaborate with experts to provide credible mental health insights.
- Conduct interviews with therapists and mental health advocates to uncover valuable insights.
- Manage a team of writers, editors, and reviewers to ensure high-quality content delivery.

Content lead

Inkle

Wrote blogs across various funnels, and created engaging social media posts to enhance brand presence and audience engagement

Strac

Wrote cybersecurity blogs across various funnels, interviewed founders to gather their insights, and created engaging social media posts to enhance brand presence and audience engagement.

Freelance content writer

Skalegrow

Collaborated with the founder to prospect and create strategic content that drives engagement and supports business growth.

Head of Content

toss the coin

Created interview-based articles for Freshworks and Freshdesk, capturing insights from industry leaders.

DhanLAP

As a content writer and strategist I created strategy, content and copy for email marketing, social media, website content for Dhanlap.

Workativ | Automate Your Workplace

Produced insightful articles on chatbot automation, showcasing the impact of automation on business processes.

𝑰 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒕𝒐𝒖𝒄𝒉 𝒕𝒉𝒆 𝒔𝒌𝒚 𝒘𝒉𝒊𝒍𝒆 𝒓𝒆𝒂𝒄𝒉𝒊𝒏𝒈 𝒇𝒐𝒓 𝒎𝒚 𝒓𝒐𝒐𝒕𝒔

I started my journey as a writer back when I was 8 years old, penning down poems and musings as birthday gifts which eventually lead me into using writing as my form of expression. I became a voracious reader diving deep into the world of Nancy Drew, Oliver Twist and Harry Potter.

While reading became my first love, writing became my muse and my inquisitive nature led me to befriend research.
 
𝐈'𝐦 𝐚 𝐁2𝐁 𝐒𝐚𝐚𝐒 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭/𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫. 𝐈 𝐜𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐬, 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐚𝐧𝐝 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐲.

One thing that will always amaze me is human psychology.  Every want, need, pain, and pleasure, along with the why behind them, fascinates me. 

I love reading the works of Nietzsche, Carl Jung, and Sigmund Freud constantly intrigued by the complexities of the human mind and the layers of motivation that drive our behavior.

My approach to content creation blends psychology, engineering, and existential inquiry, ensuring both depth and precision:

- As a psychology enthusiast, I analyze consumer behavior, dive deep into the target audience's mind, 
and answer their questions with contextual content.

- As an ex-software developer, I rely on data and analytics to make the content credible.

- As an existentialist, I thrive on exploring the WHYs, in both business and life.

𝐌𝐲 𝐜𝐚𝐫𝐞𝐞𝐫 𝐚𝐭 𝐚 𝐠𝐥𝐚𝐧𝐜𝐞: 
3+ years
20+ Clients
100000 words and counting

Data and empathetic storytelling are the pillars of great content in the AI age.  Here's how I can help you achieve those results for your brand- 
➡️ 𝐁𝐥𝐨𝐠𝐬
➡️ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐨𝐩𝐲 
➡️ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐨𝐬𝐭𝐬
➡️ 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬
➡️ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲
➡️ 𝐆𝐡𝐨𝐬𝐭 𝐰𝐫𝐢𝐭𝐢𝐧𝐠
➡️ 𝐞𝐁𝐨𝐨𝐤𝐬
➡️ 𝐂𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐢𝐞𝐬 

If you're a founder, I'd love to breathe life into your stories :)

Chess, philosophy, thrillers and satirical humour are my jams. 

Get in touch with me at mjchaithra.content@gmail.com and let's turn your business from good to great.

𝘗. 𝘚 𝘐'𝘮 𝘴𝘵𝘪𝘭𝘭 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘺 𝘢𝘤𝘤𝘦𝘱𝘵𝘢𝘯𝘤𝘦 𝘭𝘦𝘵𝘵𝘦𝘳 𝘧𝘳𝘰𝘮 𝘏𝘰𝘨𝘸𝘢𝘳𝘵𝘴.

taplio

The Battle

George Varghese Wilson

Chaithra M.J

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?