George Firican

The University of British Columbia

Director, Data Governance & Business Intelligence

Led a team of wonderful and highly skilled people in the areas of:
- Finance
- Human Resources
- Information Systems
- Gift Processing 
- Operations
- Strategic Projects
- Prospect Research & Analytics 
- Data Governance & Business Intelligence 

To support the goals of the fundraising and alumni engagement portfolio across the university.

Chief Advancement Operations Officer (Interim)

Director of Information Technology (Interim)

• Lead the Data Governance/ Quality program and the strategy development of Development and Alumni Engagement’s (DAE) data acquisition, maintenance and dissemination while fostering innovation and long term strategic vision
• Lead the efforts to develop a business glossary as well as a business intelligence (BI) framework and program that provides user-friendly access to the right information for the right people at the right time
• Directed the development and enhancement of standards, procedures, processes, policies related to the improvement and/or maintenance of quality of data within the Blackbaud Enterprise CRM database
• Created and fostered strategic partnerships and influential relationships with DAE senior management, the broader UBC community, campus stakeholders, vendors, and external universities to secure the success of DAE’s data governance, business intelligence and information quality efforts
• Collaborated with Information Technology to manage the development of automated data validations, data cleanses, data quality issue reports, and deployment of new tools and enhancements to aid in the preservation of data quality
• Advanced the data governance and business intelligence profession by participating in professional organizations, acquiring or maintaining required accreditations, publishing articles, and giving presentations at professional events

Associate Director, Data Governance & Business Intelligence

I proudly took part of UBC's "Start an Evolution" campaign (https://startanevolution.ubc.ca/), campaign which raised $1.5 billion dollars for students, research and community engagement and to double the number of alumni involved annually in the life of the university by 2015.

• Established and led an award winning Data Governance/Quality Program to support the university’s $1.5 billion fundraising campaign and sustainable alumni engagement strategy
• Provided oversight of the Data Governance/Quality Program and kept it on track by managing the development of standards, procedures, processes, policies related to the acquisition, management, and dissemination of enterprise data impacting the Blackbaud Enterprise CRM database while leading the Advisory Council
• Developed an award winning Tracing Program through which the returned mail percentage of Development and Alumni Engagement’s Portfolio has been reduced to less than 1%
• Managed the development of business performance metrics and scorecards to monitor and communicate the status and improvement of service of the Records department
• Achieved a 92% address and phone number accuracy for Canadian records, an improvement from ~64%
• Communicated to and educated internal and external stakeholders on the results and initiatives of data governance, quality, master data management, information delivery and advised stakeholders about best practices; was the first and only department to achieve 100% on the annual client satisfaction survey on communication delivery and content

Data Quality Manager

LightsOnData

- Educational Content Creation: Develop and deliver comprehensive courses, workshops, and webinars on data governance, data management, data quality, AI, and more.
- Brand Amplification: Collaborate with data companies to enhance their brand visibility and thought leadership in the data community.
- Engagement and Outreach: Host the Lights On Data Show podcast, featuring industry leaders and experts to share their insights and experiences.

Founder

Pearson

Course Instructor

O'Reilly

iData Quality Academy

Developed course content for iData Quality Academy
- Data Profiling
- Data Quality Costs

Instructor

Self employed

• Provided project management and business analysis expertise to various projects across the different industries (BaniPePost.com, JT Business Group, SMAWS, 8p8, Ashenzi, NetPress Consulting, LTS, AHACommunity, etc).
• Designed and developed unique, highly professional web and print designs, branding and e-learning solutions as well as developing and configuring custom websites (e-stores, online communities, content management systems, blogs, brochure websites, etc.).
• Accumulated experience as a web master by installing, upgrading, performing backups, managing migrations and maintaining a series of complex websites.

Freelance Consultant

Sauder School of Business, UBC

• Served as internal Project Manager for the evaluation, build and deployment phases of a custom-built, scalable web payment gateway (WPG) that complied with the PCI standard requirements and reduced Sauder Finance’s operational time for the allocation and reporting of revenue received via card payments by 75%
• Managed the deployment of a FIPPA compliant e-newsletter tool (Industry Mailout) selected to achieve a standard for design and operational support while reducing expenses by $15k/year
• Planned and managed the development and release of a new service for personal/academic blogging through the use of the WordPress MU environment for faculty members and current Sauder students
• Managed the development of an improved content publishing process to account for 15 digital signs, each with audience specific content & emergency broadcasting capabilities
• Served as the internal project manager for the development and deployment of the Canaccord Learning Commons web presence comprised of a WordPress based website and a BuddyPress student interaction environment
• Developed solutions for integrating the business environment with web 2.0 technologies such as WordPress 3 based sites, online communities (Ning, Moodle), and collaboration tools (MediaWiki, Project Spaces, CoMapping) while providing expertise and system support for these platforms
• Identified customer requirements, analyzed and reviewed product features, integration, security, scalability and performance requirements for projects such as PPM Tool, a collaboration tool to be used between the Center of Health Care Management and BC health care authorities, Desktop Blogging Client Solution, ECM Society Online Presence, Faculty Master Calendar, Form Building Tool, Event Registration, PCI Payment Forms Conversions, and several online presences for different business areas and conferences

Project Manager / BA

Everest iTech

• Promoted to Project Manager for the Showtime Models website and web application and the All Ears accounting software development project due to excellent interpersonal, communication and leadership skills in the relationships with the client and internal development team
• Led the development of several e-commerce sites (ex: SkyHook Solar, Expressive Designs Florist, JT-Autotech) and dynamic websites (ex: Mailinglist System, Informant Zone) and also helped architect their databases
• Increased the employees' knowledgebase by developing e-learning modules and user manuals for the use of the company’s payroll and accounting software
• Enhanced the online awareness of the company’s brand by 40% by creating a new content strategy and redeveloping its website in a WordPress, SEO friendly environment
• Minimized the cost of online advertising by developing free distributed widgets that increased incoming traffic by 5k visitors/ month

Project Manager / Lead Web Developer

Event Technologies

• Developed customer support standards and procedures for the company’s e-store business and helped transition a staff of 12 to this new environment through training sessions and a knowledgebase wiki.
• Minimized the installation time of new systems by 80% by creating and managing standard desktop images based on the employees’ job roles.
• Reduced search time of hardware and software information by 50% by developing a standard for filing all the technical documentation on hardware equipment and software.

IT Consultant

WGOA

• Demonstrated strong leadership skills by acting as the team leader of a software developer group in order to successfully implement and deliver an interactive Go learning application two weeks ahead of deadline and within budget.
• Coded the backend interaction of a merchandise inventory application with a barcode scanner and also contributed to developing the MySQL database and reporting. 
• Facilitated the team members to work remotely by implementing a VPN solution and integrated the use of Subversion to enable software versioning and revision control.

Software developer

💬 Founder of LightsOnData.com and LightsOnData YouTube Channel
Focused on providing informative content such as ONLINE COURSES, templates, guides, best practices, articles, white papers, and other useful resources to help you with your data governance and data management questions and challenges

💬 Creator of online courses that are engaging, new, and thorough. 
Courses: Building an Award-Winning Business Glossary, Data Governance Maturity Models, Data Governance Fundamentals, etc. - check them out here: https://www.lightsondata.com/courses/

💬 Providing LinkedIn content strategy for data-focused companies and products, as well as those with a focus on artificial intelligence (AI), business intelligence (BI, data science, data management, and data governance areas.
Connect with me today and ask how I can help you reach the data audience.

💬 Host of Lights on Data Show - a podcast and LinkedIn Live weekly show that provides insights into the data world and showcases people that help to shape it.

💬 Get some fun data merchandise here: https://shop.spreadshirt.com/lightsondata/all

💬 International key note speaker, conference speaker, and panelist (spoken at over 60 different conferences).

💬 I love being on camera, hiking, surfing, filming, and video editing
YouTube: @LightsOnData


🏛 My experience and specialties: 
• Expertise in data governance, information quality, business intelligence & data management
• Extensive background in web and application development with experience of the full life-cycle of a project
• Strong leadership capabilities, organizational and communication skills

Specialties: 
• Enterprise information management: Information quality, data governance and stewardship, master data management, business intelligence, business process improvement
• Development: Web and application development, relational database design and development
• Planning: Budget and resource planning, agile and waterfall project management, team development and leadership
• Tools and Applications: Collibra, Tableau, MS Visio, MS Project, Premiere, Photoshop

George Firican 💡

I’m at Collibra’s Data Citizens event and really enjoying the conversations and energy. The message is clear: 

Organizations need to move from BI-ready to AI-ready data, and governance has to evolve with it.

Here’s why:
✅ AI is increasing ecosystem complexity
✅ Structured and unstructured data both need visibility and trust
✅ Governance must scale everywhere across platforms, engines and workloads

So here are some available features to help with above that got me excited:

1️⃣ Data contracts for improving consistency and transparency across data products
2️⃣ Custom rules with Text2SQL to turn natural language into precise SQL data quality checks
3️⃣ Derived relations to visualize multi-hop connections and lineage
4️⃣ Semantic Model Generation Agent to automatically generate semantic layers from physical data
5️⃣ Model Context Protocol server to give copilots and AI agents real-time governed context
6️⃣ Data recommender to guide teams toward trusted, approved data
7️⃣ AI model registry for governed model lifecycle tracking
8️⃣ Automated AI traceability across Azure AI Foundry
9️⃣ Microsoft Teams & Slack integrations for better data collaboration 

A lot of impressive innovation on display today. Interviews with Collibra leaders and partners coming soon.

Until next time, let’s keep putting the Lights On Data!
-George Firican  

#data #AI #datagovernance

💡 Award Winning Data Governance Leader | Content Creator & Influencer | Founder of LightsOnData | Podcast Host: Lights On Data Show | LinkedIn Top Voice

Navigating data challenges be like…

That’s why I recommend following these people here:

Learn Data Analytics here: Avery Smith  
Learn AI here: Christina Stathopoulos, MSc and Steve Nouri  and T. Scott Clendaniel  
Learn GenAI here: Doug Sheley  
Learn Data Engineering here: Andreas Kretz and Pooja Jain  
Learn Cybersecurity and Risk Management here: Mary Carmichael  
Learn Privacy, Risk and Compliance here: Thaïs Ramos
Learn Statistics here: Joshua Starmer PhD 
Learn Excel here: Matt Brattin  
Learn Tableau here: Donabel Santos  
Learn Data Visualization here: Kate Strachnyi  
Learn Data Literacy here: Jordan Morrow  
Learn Data Storytelling here: Brent Dykes and  Mico Yuk  
Learn How to Tell Your Data Story here: SCOTT TAYLOR
Learn Data Classification here: Susan Walsh  
Learn Digital Transformation here:⚡Achille Ettorre, MBA  
Learn Data Community Building here: Scott Stafford  
Learn Data Analytics Career Upskilling: Albert Bellamy  
Learn Business Intelligence here: Alex Freberg  
Learn Apache Iceberg here: Andrew Madson
Learn Data Management here: LightsOnData  
Learn Data Strategy here: Vin Vashishta  
Learn Data Freelancing here: Benjamin Rogojan 
Learn Data Contracts here: 🎯 Mark Freeman II  

Who else am I missing?

(Post inspired from Avery Smith)

#data #AI #datascience

It was a pleasure delivering my presentation on “Data Governance in the Age of AI” at The University of British Columbia’s Symposium 2025.

Great sessions, networking and knowledge sharing all around. 

Thank you again to the PrISM team for the invite and for putting together the month-long series of events to celebrate Cybersecurity Awareness Month.

Let’s keep putting the Lights On Data, Privacy, and Security!

—
Special thanks to Trevor Carpenter, Larry Carson, Zoe Armer and everyone involved behind the scenes to make this happen.

Thank you also to all the wonderful speakers and presenters such as Scott Baker, Maliheh Oliver, Salman Shahid, Dr. Gail Murphy, Mark Montgomery, Gráinne McElroy, Gurm Dhugga, Mawuena G., Waii Chow, Julie Le Hegarat, PhD, Tim Szigeti  and many others.

#data #privacy #AI

What if “data governance” wasn’t a checklist, but a way to ADVANCE your organization?
Here’s the 7-pillar framework I use to make it simple 👇

A – Accountability: Assign clear owners so decisions actually get made
D – Definitions: Create a shared language through glossaries and standards
V – Value Alignment: Tie every governance effort to business goals
A – Adaptability: Use governance as your engine for change
N – Necessity: Start where the value is highest and scale from there
C – Collaboration: Build cross-functional trust and shared goals
E – Education: Empower people to see governance as an enabler

If you could only strengthen one pillar right now, which one would move your organization forward the fastest?

And if you want to go deeper, my Practical Data Governance: Implementation course walks through how to apply each one (includes templates and examples): 
https://lnkd.in/gwBcYQg5

Let’s keep putting the Lights On Data.
-George Firican

#data #datagovernance #datastrategy

7 pillars of data governance

Great energy, amazing sessions, wonderful networking here at the Big Data & Analytics West Summit.

It was a pleasure catching up with the local data community, seeing old friends, and meeting new ones.

Let’s keep putting the Lights On Data!
-George Firican  

#data #ai

No alternative text description for this image

There was a clear theme emerging at the Big Data and Analytics West Summit, and it showed up in the breakfast discussions, the keynote, presentations and every conversation. 👇

Reliable AI still comes down to one thing: the strength of your enterprise data foundation.

At the IBM breakfast, several roundtable discussions pointed to the same realization. As teams accelerate toward AI, the real bottleneck isn’t tooling. It is the clarity, quality, and accessibility of the data behind it.

Paul Zikopoulos, VP Technology Sales at IBM, reinforced this in his keynote. He talked about the curiosity tax that comes from gated or fragmented data, and how governance, lineage, sovereignty, and explainability aren’t administrative tasks. They are accelerators for AI.
When organizations know where data came from, how it can be used, and who owns it, the entire AI lifecycle becomes more reliable.

One point he shared stood out to me: GenAI is fundamentally an unstructured data problem. Most organizations haven’t even started unlocking the value in documents, PDFs, forms, logs, images, and everything that never makes it into a warehouse.

During my conversation with Paul, he also highlighted how leaders can start simply. Focus on automation and internal optimization use cases. Decide whether each AI initiative is meant to save money or generate money. Build from there.

Across the day, the message was consistent throughout peer discussions, panels, and other presentations. Data foundations are the reason AI works and we need to invest in getting those right. Governance, security, quality, stewardship and so much more... they all need to be in place.

How's your data foundation?

#ibmpartner #IBMCanada #data #AI

Key takeaways from Big Data Analytics West Summit

Did you know that AWS announced 60 AI Competency Partners across 3 NEW categories that will define the next era of intelligent systems:

✅ Agentic AI Applications
✅ Agentic AI Tools
✅ Agentic AI Consulting Services

These organizations represent innovation, scale and real world impact.
They are building autonomous systems, enabling smarter workflows, and helping enterprises activate their AI strategy with confidence and speed.

Do you have a favourite category or partner you are most excited about?

I will add the full list of partners in the comments so you can explore their work, follow their updates and connect with leaders who are shaping the future. 

You can also read more about all this here: https://lnkd.in/g-g7T22Z

Until next time, let’s keep putting the Lights On Data and Agentic AI.
-George Firican

#AI #agenticAI #partnerpost

Here is my recommendation for this week.
If Agentic AI is on your roadmap, checkout this ebook  👇

It breaks down what many overlook: AI success depends on the maturity of your data architecture.
Here's what else you can find in it:
• Clear explanation of what a modern, AI-ready architecture looks like
• Practical guidance on data quality, cataloging, lineage and governance
• A real example of how a bank scaled agentic AI by modernizing its foundation

So if you are leading data initiatives or planning for AI adoption, this is a good resource to read.

Until next time, let's keep putting the Lights on Data!
-George 
#data #AI #partnerpost

Modernize Data Architectures for  Agentic AI Success

What are your thoughts on AI generated videos or art?
Here’s a good example, in my opinion, on what happens when human creativity and AI-powered implementation come together.

Credit: Le Voyage (Paint World 28)


#ai #artificialintelligence

Data quality starts at the source… kind of  like good coffee.

I visited a shop that roasted its own beans, and the difference was undeniable. Fresh, intentional, crafted with care.

When we source data with the same level of attention, everything that comes after becomes smoother. Analytics flow better, insights become richer, decisions become clearer.

What do you think?
Happy weekend everyone! Let’s keep putting the Lights On Data!
-George Firican 

#data #dataquality

What do you think? Is AI making Master Data Management and Data Governance obsolete... or more essential than ever?

I’m looking forward to sitting down with Bruno Billy, President of APGAR North America, and Ken Brown, Head of Customer Success, to explore how AI is reshaping MDM and Data Governance, plus...

...how these disciplines influence the success of AI itself.

From practical examples of AI-augmented governance to rethinking stewardship roles and making MDM truly AI-ready, we will unpack how leading organizations are using AI to strengthen their data foundations, not replace them.

WHEN: Dec 11 at 8 AM PT | 11 AM ET | 4 PM GMT
WHERE: Here on LinkedIn and LightsOnData YouTube channel

More details in the comments.

#datagovernance #AI #MDM

how is AI reinventing MDM and data governance

Tomorrow I’ll be at the Big Data & Analytics West Summit, and there’s something I’m genuinely looking forward to:

I love conversations that bring clarity to where data and AI are headed next, and IBM is putting a spotlight on a topic I care deeply about:
 👉 How organizations can build reliable AI by strengthening their enterprise data foundation.

A major highlight for me will be hearing Paul Zikopoulos share practical lessons and thoughtful perspectives on:
✅ Preparing enterprise data for agentic AI applications
✅ Combining retrieval approaches to improve AI reliability
✅ Real-world strategies for scaling trusted AI across teams 

Paul consistently brings insights that elevate how we think about data and AI, and I’m excited to learn from his session.

These are the kinds of insights I’m excited to learn from, explore, and share.
And of course the discussions, networking, and the exhibitor lounge where there’s always something new to discover.

You can explore the agenda here: https://lnkd.in/gkDXmrnq

If you’re attending #BDW2025, please let me know as I’d be happy to connect.
You’ll find me capturing moments throughout the day, and yes, I’ll also be hanging out at IBM’s booth as their #ibmpartner for the event.

#data #IBMCanada

IBM Big Data Analytics West George Firican

Oh wow, what a day!
Excited to have been part of the Big Data Analytics West Summit in Vancouver as an #ibmpartner for the event.

Grateful for the energizing discussions and sessions, especially the great session on preparing enterprise data for AI from Paul Zikopoulos (VP, IBM Technology Sales).

It was great catching up with fellow data professionals and having a day of learning.
Thank you again IBM! 

#AI #IBMCanada #data

What are the biggest misconceptions business leaders still have about AI?

I sat down with Stijn (Stan) Christiaens, Co-founder of Collibra, at Data Citizens to unpack what AI readiness really means for organizations. 

Here are 5 takeaways from our chat:

1. Many leaders still see AI as “a chat in the cloud.”
2. Organizations need the right foundations around AI
3. AI ready data requires more than quality
4. Unstructured data is no longer optional
5. Unified governance is becoming essential

If you want a clear picture of what it truly takes to prepare your organization for AI, this interview delivers.
Full conversation in the video below.

Until next time, let’s keep putting the Lights On Data.
-George Firican

#data #datagovernance #AI

I took a photo of my latte this morning.
A simple image…
Completely unstructured, yet full of information if you know how to look at it.

Here is the interesting part…
Unstructured data is everywhere in our organizations:
- Images
- Screenshots
- Videos
- PDFs
- Logs
- Messages

All of them packed with value
But without metadata, that value stays hidden.

Metadata tells us:
- Who created the content
- When it was captured
- What it represents
- How it should be used
- Where it fits in our ecosystem

Suddenly an image is not just an image.
It becomes
- Searchable
- Discoverable
- Reliable

This is why unstructured data is such a huge opportunity.
The insights are already there.
Metadata is what turns those insights into something we can trust and act on.

Curious to hear from you:
Where do you see the biggest metadata gaps today?
- Search
- Ownership
- Retention
- Context
- Priority
Or something else entirely

Let’s keep putting the Lights On Data and its Metadata!
-George Firican 

#data #metadata #dataquality

Why are we still managing data on week-long cycles while our AI expects answers every second? 
As a data management professional, that mismatch is the bottleneck I see most often. That is why I’m paying attention to Acceldata’s Agentic Data Management.

Here’s what stood out to me after watching some of their demos:
✅ Natural language use to diagnose data quality issue AND trigger the proper fixes
✅ Autonomous agents that observe, reason, and act across your data pipelines, lineage & policies
✅ Dynamic and context aware governance that interprets regulations and applies controls to the right data
✅ A reasoning layer (xLake Architecture) that turns metadata into business meaning
✅ Learns from incidents so issues don’t repeat

If you are exploring how to make data AI ready, this is worth a look. Start here and tell me what you think of the agent driven workflow:
https://lnkd.in/gVwUQQwy

Question for you: where do you lose more time today:
1. Detection or 
2. Resolution?

Let’s keep putting the Lights On Data!

#datamanagement #AI #partner

Every December I look ahead… and this year, one prediction feels very safe:

I'll be attending Subsurface Live on December 10, coffee in hand, curious about how Agentic AI and open lakehouse patterns will shape 2026.

The agenda lines up well with questions many of us are exploring right now:
➡️ How will agent-based execution reshape data workflows?
➡️ What signals are emerging around performance, formats and multi-cloud patterns?
➡️ Where is the Apache Iceberg ecosystem pushing innovation next?

For anyone designing data systems or planning next-year priorities, this feels like a valuable moment to absorb ideas and future direction.

Registration is free: https://lnkd.in/gmDPiaES
Where: Virtual
Date: Dec 10, 2025 
Time: 8AM - 2PM PT / 4PM - 10PM GMT / 5PM - 11PM CET

See you there!

#data #AI

As organizations deploy AI, how should master data management and data governance programs evolve, or be reinvented, to stay relevant?

Join George Firican and Bruno Billy, President of APGAR North America, and Ken Brown, Head of Customer Success as they will explore how MDM and Data Governance are being redefined for a world shaped by machine learning, generative models, and data products.  
Drawing on APGAR’s experience helping organizations define, build, and run their enterprise data programs, Bruno and Ken will share how AI is transforming the purpose and practice of master data management and data governance.
Tune in to hear how leading organizations are using AI to strengthen their MDM and Data Governance foundations. And why these disciplines could be even more important than before.

#datagovernance #AI #MDM

How Is AI reinventing MDM and Data Governance?

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Your customer is the hero.

You’re the guide.

Remember that to earn trust and drive sales.

Most businesses position themselves as the hero:

🔷We do this.

🔷We built that.

🔷We’ve been around since…

But your customer doesn’t care about your story…

They care about how you help them succeed.

When you make them the hero in your messaging:

🔥Your story supports theirs

🔥You become a trusted guide

🔥Your brand becomes magnetic

When you clearly help people understand how you might help them succeed your messaging resonates more clearly.


⚡Show people how things will be better working with you! ⚡


How would your messaging change if it was all about your customer’s success?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - readersdigest

#StoryBrand #CustomerSuccess #MessagingMatters #MarketingStrategy #DigitalGamePlan

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}George Firican 💡's LinkedIn Performance

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