Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Claire Hutchings

Associate Consultant

I help agency and consultancy owners build businesses that work for them. 

💥 Founded Chime Agency, a marketing agency for agencies in 2022
💥 Won and shortlisted for a raft of awards including the BIMA 100, Women in Marketing, UK Agency Awards and Women in Business. 
💥 Supported over 30 agencies with their marketing strategy, proposition and positioning to help them move into new markets and scale beyond referrals
💥 Clients include: Climbing Trees, Jago, Hotwire Global, Fleishman Hillard, TG Consulting, Strive Higher, Quickfire Digital, Quantum, Indigo Ross, Culture Consultancy, Switch Creative, HLabs, Hancock & Rowe, Gather London, Lucky Seven Marketing, Rubber Cheese. 

I know use my experience of building my own agency and growing those of my clients to support agency owners to enjoy their journey. I act as an accountability partner, motivator, advisor and coach rolled into one. 

I use The Agency Adventure's Your Agency of the Future framework to support my clients across six core pillars of their business no matter what their personal goals are. 

You can take our ScoreApp assessment now to discover which pillars are working for you and where you need to focus most, here: www.youragencyadventure.com

Freelance Marketing Consultant

Discover how I can help your agency grow by visiting 👉 www.CHmarketing.co.uk
My specialties include:
💭 Thought leadership creation
✨ Content marketing
💷 Paid, owned and earned channels
🖋 Copywriting
🤳 Social media & PR 
🎨 Agency re-brands
🖥 Website launches
💲 Paid LinkedIn support

Download my free LinkedIn guide to get the most out of your content here 👇 https://www.chmarketing.co.uk/free-linkedin-guide

taplio

The Battle

Georgie Carter

Claire Hutchings

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?