Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Penny Black

At Penny Black, we are redefining traditional marketing channels.

We achieve this by transforming ordinary order openings into invaluable opportunities for a huge variety of iconic and ambitious brands.

Using our platform, our customers are able to seamlessly insert personalised printed messages into online orders, delivering targeted communication directly into their customers hands at the moment they receive their order.

And the results speak for themselves. Our solution drives engagement and conversion rates through the roof, transforming our customers digital strategies.

But this is just the beginning. Together, we're not just transforming marketing—we're shaping the future of commerce. Join us on this journey as we redefine what's possible in the digital realm. 🚀

Founder and Chief Executive Officer

Digital Fineprint (DFP)

At Digital Fineprint, we pioneered the use of open data to build models and insights for SME customers, helping insurers like RSA, Hiscox, and Chubb improve risk selection, pricing, and marketing. Our platform tackled key challenges in SME insurance and delivered clear value to our partners.

The strength of our solution led to DFP’s acquisition by Taveo in 2021, showing the potential of our technology and cementing our role as an innovator in the industry.

Chief Executive Officer

Commercial Director

My journey into business leadership began at a prominent multinational, where I rose through the ranks to take on some of the companies most ambitious projects.

During my time at RSA, I gained invaluable insights into the intricacies of business growth, collaborated with diverse teams, and spearheaded strategic initiatives to propel the company forward.

It was a period of tremendous personal growth and enlightenment, where I deepened my understanding of the business landscape and refined my leadership abilities.

My experience at RSA served as a springboard for my entrepreneurial pursuits, igniting my passion for innovation and instilling a commitment to excellence that continues to drive my path today.

Director, Strategy and Operations

Senior Manager, Strategy and Operations

Manager, Strategy and Operations

Hey there, I'm Doug Franklin, leading the charge at Penny Black.

Leveraging my deep expertise in commercial transformation, I am now passionately committed to nurturing revolutionary technology solutions.

Crafting strategy through meticulous opportunity evaluation and championing execution with diverse, top-tier teams is where I thrive.

Penny Black is driving the future of e-commerce by empowering merchants and retailers to capitalise on every unboxing moment with our cutting-edge technology. By turning order inserts into smart marketing tools, we're reshaping the modern marketing toolkit.

If you're ready to fuel growth and rethink your approach to traditional marketing channels, let's connect and drive growth together. 🚀

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The Battle

Georgie Carter

Douglas Franklin

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