Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Running an agency while raising two tiny humans has taught me this:

Progress doesn’t always look loud.

Some weeks it’s:
 – one good client conversation
 – one clearer proposal
 – one less thing over-engineered

And that’s still momentum.

✨ Sustainable growth > dramatic growth
 🍒 In business and in life.

 #FounderLife #AgencyOwner #WorkingParents #WomenInBusiness

Helping DTC lifestyle brands retain customers with data-driven email & SMS marketing | Founder @ Pepped | Top 100 Female Entrepreneur

Email rarely fails because of bad tools.
 
It fails because no one really owns it.

In a lot of growing DTC teams, email sits in an awkward middle ground:
 ✨ Not quite brand
 ✨ Not quite performance
 ✨ Not quite retention

So it becomes:
 • “Good enough”
 • Lightly maintained
 • Slightly neglected

Flows exist. Campaigns go out. Results are… fine-ish.

But no one is accountable for asking:

 💌 Is this actually doing what we need it to do now?

When email has clear ownership, everything changes:
 – Priorities sharpen
 – Decisions get easier
 – Optimisation becomes intentional, not reactive

Email doesn’t need more volume.

It needs clearer leadership.

 #DTCMarketing #LifecycleMarketing #Retention #EmailMarketing #FounderLessons

Real-life email moment I keep seeing 👇

A beautifully designed campaign…

...that goes to everyone.

Same message.
Same timing.
Same CTA.

Missed opportunity.

Even light segmentation (engaged vs lapsed, first-time vs repeat) can:
 – sharpen relevance
 – improve confidence in the channel
 – make results easier to explain internally

You don’t need complex logic.

You need thoughtful intent.

 #EmailExamples #LifecycleMarketing #DTCEmail #CRMStrategy #Retention

Good retention strategy doesn’t feel frantic.

It feels:
 • Calm
 • Intentional
 • Boring (in the best way)

🍒 You know what you’re optimising.
 🍒 You know why a campaign exists.
 🍒 You know which levers matter this quarter.

When retention is working, it doesn’t demand constant attention.

It quietly compounds in the background.

That’s the goal.

Not more activity — more confidence.

 #RetentionMarketing #LifecycleStrategy #DTCBrands #CRMLeadership #SustainableGrowth

Most of the brands we work with don’t come to us because email is new.

They come because:

 – it’s grown messy
 – no one fully owns it
 – confidence in performance has dipped

Our job isn’t to shout louder.

It’s to bring clarity:

What’s working, what’s not, and what’s worth fixing first.

#EmailMarketingAgency #DTCGrowth #RetentionStrategy #EcommerceFounders #Pepped

The Ticket Crowd

Create crowds, build buzz and sell more tickets with the growth marketing agency for festivals, events and entertainment 🎪 

If you're looking to sell out your next event - we’ve got just the ticket 🎟

DM me today to find out how our Sold Out Event Formula™ can help you.

Founder

Great British Entrepreneur Awards & Community

The Grammys of entrepreneurship. I’m incredibly proud to have won the Service Industries Entrepreneur Award for the work we’ve contributed to and achieved in the events industry!

Great British Entrepreneur Winner 2024!

Socielle

Socielle was born in 2018 on a mission to change the landscape of social media marketing and make it more profitable for owners of independent businesses. 

We're proud to have worked alongside some truly inspirational brands who are making positive changes in the world when it comes to society, sustainability and mental health. 

In 2022, we launched a new part of the business that specifically focuses on selling out events and festivals - The Ticket Crowd. 

The Ticket Crowd was actually born after solving one of Socielle’s client's biggest problems. They were struggling to make ticket sales from social, create enough excitement when dropping their line up and connect all the dots between their ticketing provider and digital campaigns. 

The result after we started working together? 

A sold out festival and an increase in sales by over 1,900%. 

We're now working with some of the UK's fastest growing festivals and making the sold out status a reality for them too. 

Head to The Ticket Crowd for more information on event marketing.

NOWIE - The Network of Women in Events

Helping mentor women to grow their careers in the events industry.

Mentor

Authority Agency

Helping agency owners build authority, growth and strategic direction.

Coach

Bigg

Bigg launched in 2016 after the merge of Bristol’s largest and longest running Digital Marketing and Social Media agencies. Each of the companies have serviced thousands of clients with award winning SEO, Social, Website and Paid Advertising solutions, on a national and international scale since 2006.

Working alongside the team of in-house Digital Marketing specialists to deliver great results and great service.

Social Media; Content Marketing; Website Design; Email Marketing; Banner Design; Conversion Optimisation; Reputation Management; Data Cleaning; Analytics Reporting; Website Maintenance; Logo Service; Strategy Building; Social Recruitment; Database Building; SEO; PPC

Digital Marketing Business Development Manager

Abode Property Management and Lettings Bristol

Marketing Manager

Marketing Coordinator

There’s no better feeling than seeing crowds of people turn up to your big event.

I live for these moments!☝️

Hi, I’m Elle and I’m obsessed with all things festivals, entertainment and live events 👋

So much so that I developed a system specifically for selling tickets online through strategy, paid media and digital campaigns. 

By identifying, solving and scaling. 

As an event organiser, putting on the best event is your number one priority. 

Selling tickets is mine. 

If you want to:

🪩 Smash your event launch
🪩 Secure bigger and better lineups  
🪩 Generate high returns on investment
🪩 Have more cash to actually build your event 
🪩 Focus on planning your events instead of worrying about ticket sales 

Without:

💔 Wasting money and time
💔 Using outdated tactics that no longer work
💔 Worrying when the next sale might come in 
💔 Spinning as many plates as humanly possible

Then you’re in the right place. 

In 2024 I generated £7.8 million in ticket sales revenue with my team at The Ticket Crowd.

This year, we’re going BIGGER. 

Fancy following along to see how I do?

Tap the bell in the top right hand corner to keep updated.

I’ll also be sharing event marketing tips on LinkedIn so you’ll make some sales along the way 🔔 

Ready to talk tickets? Send me a DM. 


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The Battle

Georgie Carter

Elle McMahon 🎟

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The Battle

Georgie Carter

Elle McMahon 🎟

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Georgie Carter's LinkedIn Performance

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