Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

George Hughes

Maia Films 

Maia Films is the UK's leading video production agency specialising in creating content for higher education.

Managing Director

Small Films

We create impactful videos that help brands engage their audience and grow their business.

Our award-winning team of videographers, animators and editors create effective and affordable videos that will help put your brand streets ahead of the competition.

Based in East London, our videos bring to life the unique story of every brand we work with - helping to drive engagement, deliver more sales and achieve maximum reach. We draw on 30+ years experience between the team to come up with the best creative video ideas for our clients and then deliver to the highest quality through our knowledge of the best camera kit, top studio locations and ultimate partner agencies. We’ve helped household names like Aldi and EDF Energy communicate better with their audience, whilst also supporting smaller brands in creating impactful video content that’s put their name on the map.  Whether we’re creating product videos, branded content or web adverts, we always put your audience at the heart of everything we do, producing video content that is memorable, engaging and always delivers on your required objectives. 
www.smallfilms.com

Founder

VOLTAGE TV PRODUCTIONS LIMITED

Inside the Factory - BBC2
Greg Wallace and Cherry Healey explore the secret world of Britain's biggest food factories.

Producer / Director

Raw Television

Leepu and Pitbull
Car build show for History Channel

Location Series Producer

A Cook Abroad - BBC2
Rachel Khoo travels to Malaysia to learn about the culture and food.

Director

Tigress Productions

Crowd Control - Nat Geo
Mind games with the public to explore the psychology behind some of the country's major societal problems.

Supervising Producer

Zodiak New York

Smoky Mountain Money - National Geographic
Ginseng hunters in the mountains of Apalachia

Producer

Optomen Television

Evil, I - Discovery ID
Drama doc series about serial killers narrated from the killer's perspective. 
Mysteries at the Museum - Travel Channel
The amazing stories from American history behind fascinating museum artefacts.

NERD Television

Inside the Gangster's Code - Discovery Channel

Former New York mobster Lou Ferrante uncovers the secrets of the Mafia in Naples, Italy.

Firecracker Films

"Thelma's Gypsy girls" - Channel 4
Big Fat Gypsy Weddings spin off set around a wedding dress shop that employs young girls. 

"Married to the Moonies" - TLC
3 young couples get married in a mass wedding in Korea. 

"Family Guns" - National Geographic Channel
World’s biggest military antique dealership in New Jersey. Before selling Tanks, flamethrowers and machine guns, the guys play with them first….

"My Mom is Obsessed" - Discovery Health
Teenagers girls in conflict with their moms.

I’m the Founder/Creative Director of Small Films – a video production company helping brands reach a wider audience with video. 

We’ve worked with dozens of well-known brands, making award-winning videos that have gone viral achieving 25 million views and generated millions of pounds in revenue for our clients. Our clients include EDF Energy, Co-op, Eton School, Nextbase, Emily Crisps and Pots & Co. 

I'm also the Managing Director of Maia Films - an education specialist video agency with a proven track record working with hundreds of Universities, Colleges and Higher Education clients across the UK and further afield. Maia became part of the Small Films family in January 2024. 

Before founding Small Films, I worked for 14 years in the TV industry, producing and directing hundreds of hours of programmes for BBC and other networks including food series like “A Cook Abroad” and “Inside the Factory”. 

Through our strategic approach we can help drive down the cost of your paid advertising through more effective creative, build greater customer loyalty and increase your reach + sales. Ultimately we’ll help you build your own tribe with video so you can dominate your market. 

Just like our clients, we’re in a results-driven game, so our work is underpinned by measurable objectives to ensure high impact and strong ROI.

If you want some advice about how online video can help your business then please DM me.

We create impactful videos that help brands engage their audience and grow their business.

Our award-winning team of videographers, animators and editors create effective and affordable videos that will help put your brand streets ahead of the competition.

Based in East London, our videos bring to life the unique story of every brand we work with - helping to drive engagement, deliver more sales and achieve maximum reach. We draw on 30+ years experience between the team to come up with the best creative video ideas for our clients and then deliver to the highest quality through our knowledge of the best camera kit, top studio locations and ultimate partner agencies. We’ve helped household names like Aldi and EDF Energy communicate better with their audience, whilst also supporting smaller brands in creating impactful video content that’s put their name on the map.  Whether we’re creating product videos, branded content or web adverts, we always put your audience at the heart of everything we do, producing video content that is memorable, engaging and always delivers on your required objectives. 
www.smallfilms.com



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