Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Director at Straight Up Search [eCommerce SEO Growth Marketing]

Hi, I'm Jamie Irwin, a UK-based SEO consultant and the founder of Straight Up Search. We're an independent agency committed to driving measurable growth for eCommerce and B2B brands through a hands-on, no-nonsense approach to organic SEO, high-impact link building, and content strategy.

With over a decade of experience in the digital marketing landscape, including deep dives into e-commerce, affiliate marketing, and conversion rate optimization, my focus is now laser-sharp on leveraging the exponential power of search engine traffic. 

At Straight Up Search, I specialize in conducting in-depth SEO audits and developing data-driven campaigns that uncover tangible opportunities to boost visibility and ROI for our clients.

My methodology is rooted in transparency and relevance. This approach has not only delivered results but has also led to features in respected industry outlets such as the Content Marketing Institute and Hotjar. I'm also passionate about empowering others in the field, which led to the creation of a popular SEO freelancing course.

Straight Up Search began as a freelance venture in 2016 and has since evolved into a trusted partner for businesses globally, supported by a dedicated, lean, and collaborative team. We pride ourselves on clear communication and results-oriented execution. Whether we're working with established household names or ambitious niche startups, our commitment is unwavering: to build sustainable, search-driven growth that truly endures.

Why such a strong focus on search? The statistics speak volumes:
🔥 68% of online experiences begin with a search engine. (BrightEdge)
🚀 Over 53% of all website traffic comes directly from organic search. (BrightEdge)
📈 SEO drives 10x more traffic than organic social media. (BrightEdge)

At Straight Up Search, we’re not just about achieving high rankings; we're about creating meaningful connections between our clients and their ideal customers. Every project is an opportunity to demonstrate the transformative power of tailored SEO strategies.

If you're looking to enhance your online visibility and drive organic growth, let's connect.

Jamie
https://straightupsearch.com/author/jamie/

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