Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

CenterFrame

Co-Founder | COO

Iron Box Studios

Executive Producer

At Element 26 I am principally responsible for growing the business as well as developing video focused strategies.

Executive Producer // Managing Director

Iron Box Films

Responsible for managing the post-production division of Iron Box Films and ensuring all content produced by the company reaches the highest possible production standards.

Head of Post-Production

nathanhainescreates

Freelance Editor & Post-Production Consultant

CSC Media Group

Editing, Reversion and Audio Post-Production of content to be broadcast across the companies 14 channels on Sky + Freesat including Scuzz, True Movies, Flava, Chartshow, Kix and The Vault.

Editor

Mind Over Matter Productions

Working within a small creative team to facilitate low end corporate and commercial content mainly working within a DVCProHD workflow.

UNIT Post-Production

Trained in all aspects of Final Cut Pro 6 as well as post-production support in an Apple Xsan networked environment.

Technical Trainee

Filmmaker at Iron Box Films and Co-Founder CenterFrame.  🎬

I’m passionate about supporting emerging talent and providing exciting opportunities for writers, directors and producers, to tell their stories.

Currently based in London, I’ve been extremely privileged to have travelled the world doing what I love.  🌍🛩️  Current big picture, includes funding a slew of films via CenterFrame, whilst also building a number of incredibly talented creative teams via the same platform.

DM me if you want to find out more. ✉️

taplio

The Battle

Georgie Carter

Nathan Haines

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