Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Pepped | Lifecycle Marketing Agency

Senior Partnerships and Marketing Manager.

Client Success & Business Development Manager

Lifecycle Marketing Manager

Days Brewing

Retention Manager

Jelly London

- Orchestrated a strong online presence in alignment with public affairs objectives in illustration and animation for the advertising industry.
- Led PR efforts for both company and clients.
- Managed social media and portfolio platforms.
- Executed a sales-driven marketing strategy at Jelly London.
- Produced engaging content across channels.
- Oversaw website and external platform maintenance in line with SEO strategy.
- Delivered quarterly and annual marketing presentations and reports.

Head of PR & Communications

St George's College - Quilmes, Argentina

Before travelling solo for 4 months, I worked here as a temp English tutor and sports coach in Buenos Aires.

English Tutor

The Dots Global

Managed key client accounts including Universal Music, BBC, Selfridges, and Channel 4. Oversaw customer service, led monthly Portfolio Masterclasses and wrote articles published in The Guardian and The Drum.

Marketing Assistant

I have almost a decade of experience in marketing, working with both scale-ups and established companies and a proven track record of generating and retaining both customers and leads.

Now at Pepped with a focus on retention, we help scaling D2C health and wellness businesses grow using the power of lifecycle marketing

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Georgie Carter

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