Georgie Carter

Pepped | Lifecycle Marketing Agency

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

CEO & Founder

hims & hers

• Responsible for the creation, implementation, and management of customer engagement, loyalty, and retention strategies that play a critical role in the growth of Hims in the UK.
• Communicate strategy, reporting, and analysis to rally stakeholders around
attrition, retention and engagement objectives

Lifecycle Marketing Consultant

Jennis Fitness

Houzz

• Responsible for sales funnel marketing and optimisation across 14 countries. Track record of consistently exceeding KPI’s by up to 182%
• Led the creation and implementation of new automation initiatives resulting in a 3x improvement in sales conversions
• Other key projects include; lead generation and nurturing campaigns, inbound marketing, B2B referral programme, developing a content hub and lead scoring
• Managed a team of three Marketing Coordinators and one Content Producer

International Online Marketing Manager

• Responsible for European marketing strategy and campaign implementation (across seven countries) including lead acquisition and customer retention
• Team contributed 25% towards the overall international engagement target for the business through execution of key marketing campaigns
• Managed a team of two Marketing Coordinators

European Online Marketing Manager

•	Part of a team of three who built and developed the current day email marketing process
•	Fully adept using Marketo and Salesforce to build successful marketing campaigns
•	Responsible for email marketing campaign creation and copywriting for the UK, France, Spain, Sweden and Denmark
•	Continually optimising and identifying opportunities to increase open and click through rates
•	Initiated and built a central ‘Help Centre’ for Houzz professionals across Europe
•	Part of a dedicated team designing and copywriting a new European wide welcome series

Marketing Coordinator

GREY London

Account Executive for Pantene & Sensodyne
•	Member of Account Team managing and activating TV, print and digital campaigns across the globe 
•	Role focused on originating projects and developing successful marketing campaign strategies 
•	Role included regular presentations to clients as well as managing and maintaining the client relationship 
•	A robust understanding of client markets, brand positioning and underlying consumer trends

Account Executive

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

Someone asked me again this week:
 
“How do you juggle a toddler, a baby and running Pepped?” 👶 ☕

Let’s be honest:

There are days I feel like I’ve nailed it 💪

And days I’ve had porridge in my hair since 7am and the to‑do list is laughing at me.

Balance isn’t real — priorities are. And they change daily.

My takeaway?

You don’t need to be balanced. You just need to be intentional.

Helping DTC lifestyle brands retain customers with data-driven email & SMS marketing | Founder @ Pepped | Top 100 Female Entrepreneur

Had a call this week with a brand worried about sending too many emails.

Totally fair. No one wants to feel like spam.

But here’s the thing — customers aren’t annoyed by frequency.

They’re annoyed by irrelevance.

If every message adds value, it’s not noise — it’s service.

When we fixed this for one Pepped client, we didn’t send less, we sent better.

Targeted messages, smarter segments, clearer tone.

Guess what? Engagement went up.

✨ Takeaway:
Don’t apologise for showing up.
Apologise for showing up with nothing useful to say. 💌

👉 How do you decide when to send more vs say less?

#EmailMarketing #DTCGrowth #CustomerExperience #RetentionStrategy #PeppedAgency

Every DTC marketer right now: frantically rewriting subject lines, adding “last chance” banners, and praying Klaviyo doesn’t crash.

Sound familiar? 👀

Before you dive headfirst into BFCM chaos, I’ve put together a short, practical guide:

💌 Peak Season Quick Wins: What Smart DTC Brands Are Tweaking Right Now

It’s a bite-sized checklist of the small-but-mighty flow updates, segmentation tweaks, and timing shifts our clients are making to boost retention and revenue before Black Friday hits.

Think:
 ✨ A simple way to stop your best customers being over-emailed
 ✨ The easy segmentation update that gets you more clicks (and fewer unsubscribes)
 ✨ The one flow that still drives results even when inboxes are flooded

If you’re in DTC — especially wellness, beauty, or lifestyle — this is your friendly reminder to optimise before you discount. 🍒

👇 Let me know if you'd like a copy and I'll ping you the link!

#DTCMarketing #EmailMarketing #Klaviyo #Ecommerce #BFCM

I tell clients all the time: “Don’t overcomplicate your comms.”

Keep it simple. Say what matters. Send it.

So naturally… I spent three days over-editing our own Pepped newsletter last month. 😅

When I finally sent it (half convinced it was too plain)…

It got double the usual replies.

Turns out — clarity still beats cleverness.

✨ Takeaway:
 If your email feels too simple, it’s probably perfect.

👉 What’s one message you’ve over-tweaked this week?

#ecommerce #emailmarketing #DTC #email

Grabbed my morning Pret (yes, the subscription lives on ☕).

And it hit me — again — why they nailed it:

You don’t keep customers loyal with discounts.

You keep them loyal by making their life easier.

Predictability. Convenience. Habit.

It’s not sexy, but it’s sticky.

For ecommerce brands, your “subscription” might be:
1) refill reminders
2) 1‑click top‑ups
3) personal reorder nudges - “hey, we saved your favourite bundle”

✨ Takeaway:
 Loyalty starts with removing friction.
 Make it easy, and customers stay.

#customerloyalty #DTC #ecommerce #

If something takes less than 10 minutes — I do it immediately.

 If it takes more than 10 minutes — I schedule it.

That one rule has cleared more mental clutter than any productivity app ever could.

As a founder, I’ll never win the ‘empty inbox’ award.

 But I can win back my brain space.

 Decide fast. Do it now or diarise it later.
 
No middle ground.

👉 What’s one micro-rule that keeps your days sane?

 #FemaleFounder #Productivity #Leadership #EntrepreneurLife #PeppedAgency

An experienced marketing and strategy specialist available for freelance and contract roles.

I work both in-house and agency side across B2B and B2C brands. My remits include brand strategy, marketing strategy and consultation, growth campaigns, pitches, project management, CRM, and interim marketing director roles. I have a particular interest in sustainability, health and wellness and purpose-driven marketing but am happy to apply my skills to multiple sectors. 

Current: Freelance Strategy Consultant for bp pulse

Previous freelance roles:
SPACEHIVE:
- Freelance Marketing Consultant
DIGITAS: 
- Strategy Director for EE & BT CRM projects
- Strategy Director for GSK account
PEPSICO: 
- Lead strategist for Rockstar Energy and Pipers Crisps
MCCANN HEALTH: 
- Lead strategist for Abbvie pitch
- Lead strategist for successful Astrazeneca pitch
OTHERWAY: 
- Brand strategist for sustainable fashion tech start up
VERIS:
- Freelance Marketing & Growth consultant

Marketing & Strategy Director

First Mile

A hands-on role in a fast-paced, dynamic environment with full responsibility for creating and executing the marketing and brand strategy to achieve business growth targets. Member of the SLT.

First Mile is one of the UK's fastest growing clean-tech businesses on a mission to help companies lower their carbon footprint with zero-waste recycling and renewable energy.

Marketing Director

EARN

As a founding member of EARN I have played an integral role in shaping and building the company. Taking our learnings and experience from the world of energy drinks, primarily Red Bull and Monster, we help clients implement a more powerful and effective form of marketing, focusing on ‘story-doing’ rather than story-telling, to achieve the desired results.  

Working with a diverse client portfolio I focus on developing astute strategy and disruptive creative to solve business challenges. Often working as an extension to my clients’ brand and marketing teams, my projects are varied; from creating new brands and launching new products, to implementing innovative growth strategies and integrated campaigns. New business is also an important element of my role.

I lead a core team of strategists, creatives and account personnel, reporting to the Founder, and also manage a wide network of specialists who we partner with when required. I work in a fast paced environment with co-creation, positivity and entrepreneurship at its core.

Managing Director & Head of Strategy

Head of Consultancy

Director of Strategy

Vision Nine HQ

Strategy & Planning, Consultancy, Project Delivery and New Business for Burn Energy Drink [Coca Cola], Powerade Energy & Powerade, Zico Coconut Water and Relentless.

- Brand Consultancy: Consultation to the Burn Energy Global Brand Team on how to take the brand into new market sectors and implement a cohesive brand asset and activation strategy across music, sport and lifestyle. 
- Brand Planning & Strategy: Responsible for developing integrated brand strategy and subsequently creating a toolkit with which to educate local markets on asset activation.
- Asset Activation: Leveraging sponsorship assets in a credible way to effectively connect with the target audience. 
- Asset Amplification: Communications planning for each brand asset across multiple platforms to maximise return on investment.
- New Product Launch: Implemented a nationwide strategic sampling campaign to support the introduction of Powerade Energy in the UK market.
- Business Development: Leading pitches, implementing internal company processes, external communications planning, company re-brand and agency award applications.

Account Director

KINC (Agency)

Action Sports & Lifestyle Marketing Agency
Clients: Monster Energy Drink, Paul Frank, LG Electronics
- Building brand strategy
- Leveraging sponsorship assets [events and athletes]
- Developing & implementing an holistic PR strategy

Senior Account Manager

Threshold Sports Ltd

Sports Sponsorship & Event Agency
Clients: Nokia, Orange
- Nokia: Management of the 2009 Nokia Connectors Student Programme; to include creation and implementation of city-based Adventure Races and bespoke Nokia events.
- Orange: Generation of bespoke Orange events to engage sales staff in response to a brand brief and established KPIs.

Freelance Project & Events Manager

KAOS Europe

Sports & Lifestyle Marketing Agency
Accounts: Nike ACG, LG, Nokia
Nike ACG: 
- Sports Marketing: Executed a holistic 3-year sponsorship programme of the British Universities Snowsports Council to support European marketing strategy.
- PR: Increased brand PR coverage by working closely with print and digital core media, which included running press trips to leverage the team and products. 
- Team Management: Successfully developed and managed one of the most talented UK teams of Snowsports athletes. Ensured the team credibly represented the Nike ACG brand through media channels and events. 
- Retail: Improving brand preference amongst retail staff through executing a training programme and implementing brand communication initiatives. Worked with retailers to develop bespoke in-store events to drive traffic and increase sales.
LG Electronics: 
- Coordinated a highly successful integrated campaign to activate LG’s sponsorship of the FIS Snowboard World Cup within the UK. Strategy included event and athlete alliance, an innovative nationwide grassroots initiative, experiential activities at events, and a digital support campaign to include social networking. 
- Additional global consultant work on LG Snowboard sponsorship strategy. 
Nokia: Project Management for Nokia’s sponsorship of the FIS Snowboard World Cup across European Events.

Account Manager

A creative, strategic and dynamic brand and commercial marketer with 15 years' experience across B2B and B2C brands, delivering integrated marketing strategies that drive revenue, brand love, long-term growth and a loyal customer base. A thinker and a doer with experience across start-ups, scale-ups and established brands, and a keenness to use marketing as a force for good. Experience in sustainability, health & wellness, tech & FMCG sectors. 

Specialist skills: Brand strategy, planning, content strategies, creative campaigns, customer marketing, lead generation, brand partnerships, digital marketing. Building, leading & nurturing teams to achieve maximum potential. 

Brand experience: 
FMCG: PepsiCo, Huel, Coca Cola, Lucozade Ribena Suntory, Veuve Cliquot, SlimFast, Monster Energy, Diageo, McCormick
Sustainability & Social Impact:  First Mile, Bulb, Spacehive, Veris
Technology: BT, EE, LG Electronics, Samsung, Orange, Skullcandy, Game, Nokia, Qualcomm, 
Lifestyle & Entertainment: Nike, Gymshark, ITV, Universal, Paul Frank
Pharma: GSK, Abbvie, Astra Zeneca
Finance & Insurance: First Direct, AXA
Automotive: Castrol, bp pulse

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