Rivershark Inc

Keeping the company funded, staffed and serviced.

Senior Vice President of Product Development

Cox Media Group

Gerard McLean joined the NIE Department at the Dayton Daily News in 1998 when newspapers were just considering the transition to digital spaces. In addition to revamping the workflow of the various ediucational products for K-12 including a bi-weekly page targeted to the Ohio Proficiency Test, he was responsible for bringing the department and all its content online, building a community and maintaining outreach with educators and students. His contributions over the 4 1/2 yrs at the DDN included various original editorial on a variety of topics from the environment to pizza, in additional to external and internal marketing that promoted the editorial-focused NIE of the DDN. His signature contribution to the DDN was piloting the fledgling daytondailynews.com through Sept 11, 2001.

- Successful implementation of a materials design and production workflow for a Newspapers In Education department.
- Create graphics and support materials to illustrate and facilitate understanding of original reporting by education specialists
- Write, copyedit and develop curriculum-based reporting for NIE pages

Newspapers in Education

SPAR Group

Develop and support programs that integrated technology and human resources for a field-based IC labor force as well as all general staffing needs for the main office.

VP, HR/Technology

Huffy

Create training programs that increased the efficiency and quality of a field-based, decentralized employee workforce.

Training Manager

Target

Sporting goods, Stock Team Supervisor, Housewares, Mensware/Shoes/Luggage/Boys

Area Specialist

If you're doing it right, somebody is talking about you and your company right now on a social network you probably haven't heard about yet. You need a guide. Hire me.

https://rivershark.com

Go there. Have a look around. Drop us a line. We’ll get stuff done.

What?! You want to know more? 

I like you already as you are not one to be content hanging out on the shore, peering at the ocean. You want to dive in, feel the cold splash of life on your skin as your face cranes toward the warmth of the sun. 

Here’s stuff about me. If I’m the kind of person you think would be fun business, then we really should be talking.

This profile space has been left intentionally blank as I ponder a re-write, re-brand and re-launch from the ground up. I promise it will be pithy, almost truthful and mostly, memorable.

You are invited to be connected to me via the LinkedIn algorithms by following me (I don't know how you do that) or requesting a connection (I DO know how you do that!) Every request will be scrutinized thoroughly for the tracking code IFIWEREARICHMAN and the hashtag #TeamYellowPeanutMM to determine your sanity in wanting this dubious honor. No generic requests will be granted; you must personalize the message .... the selection process will be brutal.

You still want more? Are you kidding right now? What do you think I do all day, poop out words? 

Ok, I do kinda do that... sometimes I can even control which end they come out, though there is no guarantee. No, I will not make a car video or a parody of a client call video. I know, I know, they are all the rage but you probably guessed by now that I roll just a little bit to the left and uphill.

Hey, you asked ... Oh, what's that? You DIDN'T ask? Well, now you know. TMI is my game and I know I have already gone on one sentence longer than you can tolerate. Yet, you kept reading. Who is the crazy one now?

Who stole my Wite-out? Just bring it back, no questions asked.

Hey, if you got this far, condolences... but also here is my original headline before LinkedIn decided that 4 characters was enough for everyone... they are wrong, right? 

Author, Copywriter, Word Slinger, Digital Hobo, Roustabout, Publisher. I also CEO at Rivershark Inc and TourneyCentral in my spare time.

In case you are wondering, the hair in my profile photo is the best it is ever going to look. If you want to know more about my hair, I suggest you buy my book, Monkey with a Loaded Typewriter on Amazon. Just do it... go there now... really, wallet out; I need coffee and a haircut.

Gerard McLean

Andi Kahclamat

Interim Marketing & Communications Director

USCJ

United Synagogue of Conservative Judaism (USCJ) serves nearly 600 egalitarian synagogues in North America and the Caribbean as the leader of the Conservative/Masorti Movement, which blends traditional observance with inclusive values for the modern era. We believe in creating authentic, dynamic, and joyful Judaism for diverse audiences. 

My role is to lead all Marketing & Communications efforts for USCJ and its sub-brands USY (youth programming) and YALA (young adult engagement). I also serve on the editorial team for ExploringJudiasm.org, the digital home for Conservative/Masorti Judaism.

Director of Marketing & Communications

Congregation Beth Shalom

Overseeing all marketing and communications efforts for an egalitarian synagogue, including: email marketing, social media, website updates, print publications, media relations and event coordination.

FleishmanHillard

●	White-glove account management and strategy for national accounts, including digital marketing, social media, media relations, paid media, and influencer strategy 
●	Oversaw and optimized paid media planning and execution
●	Influencer and celebrity relations strategy, pitching, negotiation, and management  
●	Managed large cross-functional teams and many vendors to execute work on time and under budget 
●	Active in the firm’s Diversity, Equity & Inclusion (DEI) practice, advising clients on best practices and campaign strategy

Vice President Brand Marketing

Design Thinking at Missouri State University

Curriculum advisory board member for "Design Thinking" executive training program, offered by Missouri State University in classroom and virtual environments. 

Design Thinking is a system for innovation and strategic planning at the executive level. This process concentrates on a rigorous means of understanding human behavior to generate deep insights, articulate needs and desires, develop design solutions, then critique and test those solutions.

Advisory Board Member

KCoe Isom

The nation’s leading Food & Ag consulting and accounting firm. 

- Drive top-line revenue opportunities for stakeholders with contagious enthusiasm and perpetual curiosity. 
- Execute innovative and targeted marketing campaigns to highlight our distinct abilities and value brought to clients and prospects. 
- Tell the story of the firm's mission to be fully immersed in the industries we serve and making a difference in the lives we touch and world we live in.

Marketing Director

A2 Adv

Digital strategy and execution for independent retailers and the brands who serve them. The largest full-service advertising agency for grocery in the country. 

- Managed team of 8 people plus freelancers
- Oversaw all digital projects: websites, social media, email marketing, mobile apps, digital coupons, text message marketing, digital in-store signage, digital media buys, and loyalty programs 
- Provide strategic digital marketing advisory for over 1,000 retail locations plus CPG brands 
- Drove new business development efforts for digital tactics

2018: Social Media Club of Kansas City - Silver Award in Multi-Platform Integrated Campaign
2019: Social Media Club of Kansas City - Gold Award in Multi-Platform Integrated Campaign; Gold Award in Facebook Campaign; Silver Award in Email Campaign

2017, 2018, 2019: Chair of internal charitable giving campaign benefiting Operation Breakthrough

Digital Marketing Director

Woodruff

One of HubSpot's Top 10 Fastest-Growing Independent Agencies 
Inc. 5000 Fastest Growing Companies 2016 

- Interim department director (July 2015 - February 2016), overseeing work resulting in seven figures in annual billings 
- Oversee all content marketing and social media strategic planning, including best practices in blog design, email marketing, and public relations integration with inbound lead generation 
- Manage entry level team members and freelancers in content marketing, social media and digital media placement
- Led effort to bust silos and integrate content marketing department efforts with other agency teams
- Served on new business development team, growing the content marketing team from one client to 15 clients
- Train clients (from entry level to C-suite employees) on best practices in social media for both personal brands and corporate presence 
- Conduct online listening and analysis for market research and strategy 

2015: Co-chair of internal charitable giving campaign benefiting United Way of Greater Kansas City

Content Strategist & Community Manager

Kansas City Repertory Theatre

Manage all digital content and digital marketing for Kansas City's premier nonprofit theatre. 

- Community management of social media presence, doubling organic reach and increasing engagement more than 1,000% across all platforms
- Multimedia production (conception, filming, and editing) of behind-the-scenes content, picked up by national media outlets 
- Create email marketing (copy and design), increasing open rates by 52% 
- Design and run web advertising campaigns, halving CPC rates while increasing engagement
- Design and organize KC Rep presence at community events 
- Oversee internship program for arts administration, from recruitment to managing interns

Digital Media & Public Relations

AndiEnns.com

Marketing is just the modern word for storytelling. I tell true stories to your target audience to ignite passion for what you do. My clients have seen 400 percent improvements in their revenue, their client bookings tripled, and their web traffic (and conversions!) go through the roof. 

I love what I do. Some people call me a workoholic or an overachiever because my work IS my hobby. I love watching my client's dreams come true as a result of my marketing and public relations efforts. There's no better rush. 

Here are some of the things I've done for clients:
* Strategy (complete plans, editorial calendars, media pitching plans, etc)
* Brand development (from scratch and re-branding)
* Collateral design (brochures, fliers, business cards, etc)
* Digital presence (social media, SEO, website development)
* Content marketing (email blasts, blogging, articles, videos, podcasts, etc)
* Event marketing (presentation prep, in-house events, etc)
* Media relations (national, local, and nontraditional)

Marketing & Public Relations Consultant

I make my living connecting people and advocating for my client industries. My colleagues have called me a "community maker."​ 

People love my ideas. I've been quoted in Forbes, Mashable, US News & World Report, Business Day, Los Angeles Times, Sydney Morning Herald, and dozens more on business development and marketing topics. 

I'm a contagiously enthusiastic business growth executive who is passionate about streamlining workloads, developing teams and driving top-line revenue opportunities. (If you wonder how someone can be passionate about those things, give me a call because y'all need me!) I'm a perpetually curious data nerd who can recognize patterns instinctively, and system-building comes naturally to me.

Beyond my profession, I'm personally passionate about issues of poverty, hunger and food access in our world. I regularly support my local food bank and run donation drives in the community for their needs. I'm outspoken to politicians at a local, state and federal level about poverty issues. I'm also a FEMA-certified volunteer emergency public information officer. 

In my free time, I love to explore Kansas City with my English bulldog, tend my vegetable garden, and travel the globe (31 US states/territories plus Mexico, Uganda and Jordan so far!). 

Personality tests: INTJ / Enneagram 5 / DiSC CD -- in other words, I'm a cautious optimist who uses way too many exclamation points!

United Synagogue of Conservative Judaism (USCJ) serves nearly 600 egalitarian synagogues in North America and the Caribbean as the leader of the movement, which blends traditional observance with inclusive values for the modern era. We believe in creating authentic, dynamic, and joyful Judaism for diverse audiences. 

My role is to lead all Marketing & Communications efforts for USCJ and its sub-brands USY (youth programming for tweens and teens) and Nativ (young adult programs including gap years in Israel).

taplio

The Battle

Gerard McLean

Andi Edwardson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?