Rivershark Inc

Keeping the company funded, staffed and serviced.

Senior Vice President of Product Development

Cox Media Group

Gerard McLean joined the NIE Department at the Dayton Daily News in 1998 when newspapers were just considering the transition to digital spaces. In addition to revamping the workflow of the various ediucational products for K-12 including a bi-weekly page targeted to the Ohio Proficiency Test, he was responsible for bringing the department and all its content online, building a community and maintaining outreach with educators and students. His contributions over the 4 1/2 yrs at the DDN included various original editorial on a variety of topics from the environment to pizza, in additional to external and internal marketing that promoted the editorial-focused NIE of the DDN. His signature contribution to the DDN was piloting the fledgling daytondailynews.com through Sept 11, 2001.

- Successful implementation of a materials design and production workflow for a Newspapers In Education department.
- Create graphics and support materials to illustrate and facilitate understanding of original reporting by education specialists
- Write, copyedit and develop curriculum-based reporting for NIE pages

Newspapers in Education

SPAR Group

Develop and support programs that integrated technology and human resources for a field-based IC labor force as well as all general staffing needs for the main office.

VP, HR/Technology

Huffy

Create training programs that increased the efficiency and quality of a field-based, decentralized employee workforce.

Training Manager

Target

Sporting goods, Stock Team Supervisor, Housewares, Mensware/Shoes/Luggage/Boys

Area Specialist

If you're doing it right, somebody is talking about you and your company right now on a social network you probably haven't heard about yet. You need a guide. Hire me.

https://rivershark.com

Go there. Have a look around. Drop us a line. We’ll get stuff done.

What?! You want to know more? 

I like you already as you are not one to be content hanging out on the shore, peering at the ocean. You want to dive in, feel the cold splash of life on your skin as your face cranes toward the warmth of the sun. 

Here’s stuff about me. If I’m the kind of person you think would be fun business, then we really should be talking.

This profile space has been left intentionally blank as I ponder a re-write, re-brand and re-launch from the ground up. I promise it will be pithy, almost truthful and mostly, memorable.

You are invited to be connected to me via the LinkedIn algorithms by following me (I don't know how you do that) or requesting a connection (I DO know how you do that!) Every request will be scrutinized thoroughly for the tracking code IFIWEREARICHMAN and the hashtag #TeamYellowPeanutMM to determine your sanity in wanting this dubious honor. No generic requests will be granted; you must personalize the message .... the selection process will be brutal.

You still want more? Are you kidding right now? What do you think I do all day, poop out words? 

Ok, I do kinda do that... sometimes I can even control which end they come out, though there is no guarantee. No, I will not make a car video or a parody of a client call video. I know, I know, they are all the rage but you probably guessed by now that I roll just a little bit to the left and uphill.

Hey, you asked ... Oh, what's that? You DIDN'T ask? Well, now you know. TMI is my game and I know I have already gone on one sentence longer than you can tolerate. Yet, you kept reading. Who is the crazy one now?

Who stole my Wite-out? Just bring it back, no questions asked.

Hey, if you got this far, condolences... but also here is my original headline before LinkedIn decided that 4 characters was enough for everyone... they are wrong, right? 

Author, Copywriter, Word Slinger, Digital Hobo, Roustabout, Publisher. I also CEO at Rivershark Inc and TourneyCentral in my spare time.

In case you are wondering, the hair in my profile photo is the best it is ever going to look. If you want to know more about my hair, I suggest you buy my book, Monkey with a Loaded Typewriter on Amazon. Just do it... go there now... really, wallet out; I need coffee and a haircut.

Gerard McLean

Edible Garden AG Inc.

Vice President, Digital & E-Commerce

Aldis Group

•	Lead strategic planning and buying solutions across all digital channels, including: SEM/Text/PMAX, Display/Programmatic, Video/OTT/OLV, Paid Social (Meta/IG), SEO and custom E-mail.  
•	Key client roster includes Healthcare, Retail, Car Dealerhips/Auto Groups 
•	Dedicated to ongoing short-term performance/optimizations/solutions, as well as a long-term vision and planning.  
•	A true partnership/value added philosophy.

VP-Digital Marketing

Media Futures Group

Client:  Google Chrome Business Enterprise (B2B)
•	Currently oversee strategic planning for Google Chrome Enterprise DR (B2B) initiative, including Browser Downloads campaigns (Globally/All regions), Google Chrome OS, Android Lead Gen and Google Chrome Amazon
•	Responsible for Quarter over Quarter growth as program have expanded throughout fiscal year 2022.  Learnings, and ability to scale efficiently to be rolled out within 2023 plans and future testing.
•	Exceeded Chrome Enterprise Browser Download goals worldwide by +20% in fiscal 2022.
•	Successfully executed Brand Lift Studies and Customer Lift Studies across numerous enterprise campaigns.
•	Supervise 2 direct reports, including a planning Supervisor and Associate Planner

Associate Media Planning Director

Macy's

•	Led paid digital search marketing activities globally for Macys.com, with high annual budgets exceeding several $B in sales
•	Revamped how paid search program is measured by focusing on driving in-store & online sales through Shopping Ads (PLAs, LIAs, Showcase Ads), Text/DSA and App Installs.
•	Executed A/B Tests to improve campaigns through demographic and audience targeting.  
•	Ongoing Omnichannel tests have generated a 50-70% increase in ROAS across Shopping campaigns (PLAs/LIAs)
•	Work in concert with CRM/Analytics teams to develop custom audience segments to retarget and prospect.
•	Through detailed long-term sales analysis, helped scale Macy’s omnichannel loyalty program (Star Rewards) through Paid Search Brand, Product and Registry programs.
•	Responsible for working in concert with feeds team to upgrade data feeds to ‘best in class’, including local inventory levels and competitor pricing
•	Oversaw a team of 3 Media managers and Associates, plus team lead for digital ad agency support

Director, Paid Search

Bed Bath & Beyond

Oversee Strategic Planning and Digital Performance for all paid media platforms, including SEM, SEO, Display, Paid Social and Affiliate for One Kings Lane (a Bed Bath & Beyond company).
Responsible for management and enhancements of product/event data feeds and customer audience files.
Introduced a new ROAS strategy has led to an sales increase of 80%, with increases in budget by 80% from May 2017 to date.
Work in concert with Analytics on new campaign tests, such as Holdouts/PSAs, New vs. Existing cohorts.
Work closely with Product Buyers/Merchandisers to customize media programs/sales growth.
Oversee relationship with our Digital Marketing Agency and manage on Digital Coordinator.

Sr. Digital Manager

SEM, Display, Affiliate, SEO for Bed Bath & Beyond, buybuyBaby, Harmon and Christmas Tree Shops.

SEM Manager

Whole Products Group

E-Commerce/Social Media Clients - SlimTrim Diet (www.slimtrim1.com)

Chief Marketing Officer

Convergence Point Media, LLC

Oversaw all aspects of online media, including strategic vision and placements, for paid search and display for Pharma clients.

Digital Account Director

Neo@Ogilvy

Clients include HSBC Advance, HSBC Term Life Insurance, Marines, FEMA, CEC, Webex, Caesars, Norfolk Southern, UHG and other digital client engagements

Associate Search Director

Sapient Interactive

Managed a team of 2 Media Planners and 1 Assistant Planner
Oversaw all aspects of online media, including strategic vision and placements, for paid search and display
Clients included:  GE Money Auto Loans, Student Loans, Mortgages, GE Earth Rewards and WalMart credit cards, plus Motorola & HGTV.com
Worked with New Business team on major sales pitches

Senior Media Sales Strategist

iCrossing

Managed all aspects of SEM campaigns, including strategic vision and media placements, keyword and ad group build-outs, copywriting, planning, implementation, optimization and reporting
Oversaw multiple accounts in the New York office.  Clients include; Worked closely  with Strategic Planning team on SEO and SEM media strategies and sales presentations
Represent the media team, working with New Business team to win new clients and upsell major accounts

Associate Media Planning Director @ Media Futures Group | Strategic Planning, Digital Marketing Expert

As an Associate Media Planning Director at Media Futures Group, I oversee strategic planning for Google Chrome Enterprise DR (B2B) initiative, a global and multi-faceted program that includes browser downloads, Chrome OS, Android lead generation, and Amazon campaigns. With over 10 years of experience in digital marketing, I have a proven track record of delivering data-driven and omni-channel solutions that exceed client goals and expectations.

I am passionate about maximizing brand awareness and revenue for high-profile companies, such as Macy's and Bed Bath & Beyond, where I led paid search marketing activities and introduced new ROAS strategies that resulted in significant sales growth and budget increases. I also have extensive experience in working with analytics, CRM, product, and merchandising teams to develop custom audience segments, execute A/B tests, and optimize campaign performance. I thrive in collaborative and supportive team environments, where I can leverage my marketing, strategic, and project management skills to drive positive change and success.

taplio

The Battle

Gerard McLean

Dario Pressimone

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