Rivershark Inc

Keeping the company funded, staffed and serviced.

Senior Vice President of Product Development

Cox Media Group

Gerard McLean joined the NIE Department at the Dayton Daily News in 1998 when newspapers were just considering the transition to digital spaces. In addition to revamping the workflow of the various ediucational products for K-12 including a bi-weekly page targeted to the Ohio Proficiency Test, he was responsible for bringing the department and all its content online, building a community and maintaining outreach with educators and students. His contributions over the 4 1/2 yrs at the DDN included various original editorial on a variety of topics from the environment to pizza, in additional to external and internal marketing that promoted the editorial-focused NIE of the DDN. His signature contribution to the DDN was piloting the fledgling daytondailynews.com through Sept 11, 2001.

- Successful implementation of a materials design and production workflow for a Newspapers In Education department.
- Create graphics and support materials to illustrate and facilitate understanding of original reporting by education specialists
- Write, copyedit and develop curriculum-based reporting for NIE pages

Newspapers in Education

SPAR Group

Develop and support programs that integrated technology and human resources for a field-based IC labor force as well as all general staffing needs for the main office.

VP, HR/Technology

Huffy

Create training programs that increased the efficiency and quality of a field-based, decentralized employee workforce.

Training Manager

Target

Sporting goods, Stock Team Supervisor, Housewares, Mensware/Shoes/Luggage/Boys

Area Specialist

If you're doing it right, somebody is talking about you and your company right now on a social network you probably haven't heard about yet. You need a guide. Hire me.

https://rivershark.com

Go there. Have a look around. Drop us a line. We’ll get stuff done.

What?! You want to know more? 

I like you already as you are not one to be content hanging out on the shore, peering at the ocean. You want to dive in, feel the cold splash of life on your skin as your face cranes toward the warmth of the sun. 

Here’s stuff about me. If I’m the kind of person you think would be fun business, then we really should be talking.

This profile space has been left intentionally blank as I ponder a re-write, re-brand and re-launch from the ground up. I promise it will be pithy, almost truthful and mostly, memorable.

You are invited to be connected to me via the LinkedIn algorithms by following me (I don't know how you do that) or requesting a connection (I DO know how you do that!) Every request will be scrutinized thoroughly for the tracking code IFIWEREARICHMAN and the hashtag #TeamYellowPeanutMM to determine your sanity in wanting this dubious honor. No generic requests will be granted; you must personalize the message .... the selection process will be brutal.

You still want more? Are you kidding right now? What do you think I do all day, poop out words? 

Ok, I do kinda do that... sometimes I can even control which end they come out, though there is no guarantee. No, I will not make a car video or a parody of a client call video. I know, I know, they are all the rage but you probably guessed by now that I roll just a little bit to the left and uphill.

Hey, you asked ... Oh, what's that? You DIDN'T ask? Well, now you know. TMI is my game and I know I have already gone on one sentence longer than you can tolerate. Yet, you kept reading. Who is the crazy one now?

Who stole my Wite-out? Just bring it back, no questions asked.

Hey, if you got this far, condolences... but also here is my original headline before LinkedIn decided that 4 characters was enough for everyone... they are wrong, right? 

Author, Copywriter, Word Slinger, Digital Hobo, Roustabout, Publisher. I also CEO at Rivershark Inc and TourneyCentral in my spare time.

In case you are wondering, the hair in my profile photo is the best it is ever going to look. If you want to know more about my hair, I suggest you buy my book, Monkey with a Loaded Typewriter on Amazon. Just do it... go there now... really, wallet out; I need coffee and a haircut.

Gerard McLean

ConnectFC

Advisor

Autism MVP Foundation

Autism MVP is all-volunteer non-profit focused on a single goal of honoring the…Most Valuable Prospective Students to encourage them to be autism-focused professionals

We create the Most Valuable Programs for educators and therapists, such as the Autism Program Improvement Project

We will honor the Most Valuable Partners and foundation sponsors that commit resources to autism education and therapy​

We will recognize the Most Valuable Professionals in the autism field, such as our #clearthelists initiative to help fund supplies for special education teachers' classrooms

To date we have:

Donated more than $50,000 to annual and endowed scholarship funds for Monmouth University ABA graduate students.

Granted $35,000 for the groundbreaking Autism Program Improvement Project at Monmouth.

Established a $50,000 endowed scholarship program in 2020 for students in Temple University’s graduate ABA program and a $32,000 scholarship initiative in 2022 with Rutgers University.Created all-volunteer non-profit, wrote mission statement and recruited board members. 

Donated more than $50,000 to annual and endowed scholarship funds for Monmouth University ABA graduate students. 

Granted $35,000 for the groundbreaking Autism Program Improvement Project at Monmouth. 

Established a $50,000 endowed scholarship program in 2020 for students in Temple University’s graduate ABA program and a $32,000 scholarship initiative in 2022 with Rutgers University.Autism MVP

Advisory Board Member

Triball® USA Competitive Properties

Triball USA Competitive Properties is the umbrella management and properties holding company of all pro & semi-pro competitions and teams across the United States for the emerging mixed-gender sport, Triball®.

Triball USA Competitive Properties oversees any securities offerings while regulating all property services including sponsorships, advertising, partnerships, branding, e-commerce, fan access, and digital products.

Initiating competition operations with an annual national tournament, the U.S. Triball® Championship will launch in the summer of 2024. 

Tri The Future™

Website: triballchampionship.com

Fanzine

Fanzine is sport-tech company that aggregates fans with club-specific apps and websites. With the largest fan communities for the English Premier League, Fanzine is expanding to the US and enhancing the fan experience.

pocstock

We are a global stock media platform that unapologetically focuses on people of color.

There is so much more to diversity than race, gender, or skin tone. And there is much more to pocstock, than our curated diversity stock library. Consider us your strategic diversity partner. We work alongside your DEI&B, corporate communications, and creative & production teams to help create authentic content, and meaningful conversations that help your teams feel seen, customers feel heard, and followers feel connected to your brand.

RETYRN

Member Of The Board Of Advisors

Marrone Strategy

Provide consulting services to clients on strategy, business development, social and digital media, new business start-up/launch, partnership marketing and other related topics – see www.marronestrategy.com.

Clients have included: Rapid Display, OUTFORM, PodDrop, RN RTL, Websignia, iFlipd, Zotto Sleep, Terraboost Media, Points Group LLC, ICC/Decision Services, Eventive Marketing - Division of Omnicom, SignStorey/CBS OUTERNET, CROSSMARK and SCOTTeVEST.

Principal

PodDrop

PodDrop is an in-store discovery experience that allows shoppers to sample new products and connect with brands. As the distinction between online and in-store channels begins to fade, PodDrop is the digital touchpoint that creates engaging relationships between brands and shoppers to boost sales.

﻿﻿Unlike traditional sampling where brands lose touch with their consumers once they leave the store, PodDrop collects shopper data to connect physical sampling to the digital world for easy retargeting in the future.

Chief Operating Officer

SPAR is a +$250MM NASDAQ listed Public Company (SGRP); that provides third-party retail solutions.  Joined SPAR to drive business transformation and lead Marketing and all revenue generation activity.  Serve as Corporate Officer.
 
•	Doubled EBITA and EPS; tripled Operating Income.    
•	YOY Domestic sales increased over 138%. 

Sales team secured preferred status at Target, Best Buy, Samsung, Claire’s, Dollar Tree, Advance Auto, Dollar General, Aaron’s, Sally’s Beauty, Altria.  Developed new sales compensation plan, corporate website, social media plan and all corporate messaging.  Involved in M&O activity and represented SPAR as member of Pan-European partnership with Sales Service International (SSI).

Chief Revenue Officer - Retired

On Campus Marketing

OCM is the premier website for college students and families. Whether preparing for college or staying in contact across the miles, OCM is ready with university-approved merchandise for campus living, gifting and special campus occasions including move-in, graduation and more.. Best of all, OCM is endorsed by over 900 campuses nationwide, ensuring the “seal of approval” from each campus. We've made college easier and more affordable for over 3,000,000 families.  Developed the Partnership Marketing team and drove below the line revenue of over $1.2MM.

VP Partnership Marketing

As an accomplished executive, I possess a unique ability to see the big picture while quickly identifying the heart of a problem. I am skilled at guiding leadership to develop effective solutions that drive growth and make sense for businesses at any stage, from start-up to established.

My track record speaks for itself. I have a proven history of accelerating revenue growth, and have successfully enabled a company to achieve a successful exit through acquisition. I excel at building sales strategies and teams, introducing new concepts to market, and have a strong track record of hiring, training, and motivating sales teams.

My expertise extends beyond sales and business development, as I possess a thorough understanding of leadership, marketing (both traditional and digital), promotion, shopper marketing, and sports marketing. With my diverse skill set and experience, I am well-equipped to lead businesses to success in any industry.

taplio

The Battle

Gerard McLean

Gerard Marrone

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