Rivershark Inc

Keeping the company funded, staffed and serviced.

Senior Vice President of Product Development

Cox Media Group

Gerard McLean joined the NIE Department at the Dayton Daily News in 1998 when newspapers were just considering the transition to digital spaces. In addition to revamping the workflow of the various ediucational products for K-12 including a bi-weekly page targeted to the Ohio Proficiency Test, he was responsible for bringing the department and all its content online, building a community and maintaining outreach with educators and students. His contributions over the 4 1/2 yrs at the DDN included various original editorial on a variety of topics from the environment to pizza, in additional to external and internal marketing that promoted the editorial-focused NIE of the DDN. His signature contribution to the DDN was piloting the fledgling daytondailynews.com through Sept 11, 2001.

- Successful implementation of a materials design and production workflow for a Newspapers In Education department.
- Create graphics and support materials to illustrate and facilitate understanding of original reporting by education specialists
- Write, copyedit and develop curriculum-based reporting for NIE pages

Newspapers in Education

SPAR Group

Develop and support programs that integrated technology and human resources for a field-based IC labor force as well as all general staffing needs for the main office.

VP, HR/Technology

Huffy

Create training programs that increased the efficiency and quality of a field-based, decentralized employee workforce.

Training Manager

Target

Sporting goods, Stock Team Supervisor, Housewares, Mensware/Shoes/Luggage/Boys

Area Specialist

If you're doing it right, somebody is talking about you and your company right now on a social network you probably haven't heard about yet. You need a guide. Hire me.

https://rivershark.com

Go there. Have a look around. Drop us a line. We’ll get stuff done.

What?! You want to know more? 

I like you already as you are not one to be content hanging out on the shore, peering at the ocean. You want to dive in, feel the cold splash of life on your skin as your face cranes toward the warmth of the sun. 

Here’s stuff about me. If I’m the kind of person you think would be fun business, then we really should be talking.

This profile space has been left intentionally blank as I ponder a re-write, re-brand and re-launch from the ground up. I promise it will be pithy, almost truthful and mostly, memorable.

You are invited to be connected to me via the LinkedIn algorithms by following me (I don't know how you do that) or requesting a connection (I DO know how you do that!) Every request will be scrutinized thoroughly for the tracking code IFIWEREARICHMAN and the hashtag #TeamYellowPeanutMM to determine your sanity in wanting this dubious honor. No generic requests will be granted; you must personalize the message .... the selection process will be brutal.

You still want more? Are you kidding right now? What do you think I do all day, poop out words? 

Ok, I do kinda do that... sometimes I can even control which end they come out, though there is no guarantee. No, I will not make a car video or a parody of a client call video. I know, I know, they are all the rage but you probably guessed by now that I roll just a little bit to the left and uphill.

Hey, you asked ... Oh, what's that? You DIDN'T ask? Well, now you know. TMI is my game and I know I have already gone on one sentence longer than you can tolerate. Yet, you kept reading. Who is the crazy one now?

Who stole my Wite-out? Just bring it back, no questions asked.

Hey, if you got this far, condolences... but also here is my original headline before LinkedIn decided that 4 characters was enough for everyone... they are wrong, right? 

Author, Copywriter, Word Slinger, Digital Hobo, Roustabout, Publisher. I also CEO at Rivershark Inc and TourneyCentral in my spare time.

In case you are wondering, the hair in my profile photo is the best it is ever going to look. If you want to know more about my hair, I suggest you buy my book, Monkey with a Loaded Typewriter on Amazon. Just do it... go there now... really, wallet out; I need coffee and a haircut.

Gerard McLean

Jon Tesser LLC

8/22-10/22: SiriusXM 

Social media strategy and analytics consulting. 

I performed an in depth analysis of YouTube content performance 

9/24-10/24: DX Agency

I provided audience analysis and product marketing support for a multicultural ad tech platform 

10/24-1/25 Inter 

At INTER, I focused on marketing investment analytics by providing insights on performance. My analyses helped to identify a major performance problem that was quickly rectified, saving the company significant money. 

I also conducted audience research using CRM data, which led to a key insight about INTER’s purchasers and how they should be marketed to in the future 

Other projects included audience understanding for a healthcare app, and LinkedIn content ideas for a spiritual coach.

Principal

Lotame

Vice President Product Marketing

Comscore, Inc.

Director of Product Marketing

Cashmere Agency

Director, Cultural Sciences

NYC & Company

VP Research and Insights

Research Consultant

BET (BET Networks, a subsidiary of Viacom Inc.)

Director, Digital Analytics

Sprinklr

Senior Insights Manager

MediaMind

Product Marketing Manager - Analytics

New York Magazine

Manager of Audience Analytics

ABC Television

Web Analytics Analyst

I refer to myself as a purple ninja in the world of marketing. That’s because I have disparate skill sets that very few people can holistically bring to the table across three functions: product marketing, market research, and digital analytics. 

As a product marketer, I’ve done it all. From product launches, to buyer persona deep dives, competitive reviews, and renewed brand identities. And all of my work stems from a deep strategic foundation around audience identification and understanding, competitive assessment, and product market fit. 

As a market researcher, I’m an expert survey creator and analyzer, and have extensive experience with qualitative techniques such as social listening and focus groups. I’m keen to find the underlying psychological motivators behind why people purchase, and will leave no stone left unturned in this process. 

And as a digital analytics expert, I’ve won accolades for my innovative approaches to measurement and analytics, including multiple awards for best data influencer. My ability to look at disparate data sets to understand “the why” is unparalleled, and has led to incredible performance growth at multiple top digital publishers and agencies.

DM me or send a connection request so we can chat. 

Jonathan Tesser

taplio

The Battle

Gerard McLean

Jonathan Tesser

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