Rivershark Inc

Keeping the company funded, staffed and serviced.

Senior Vice President of Product Development

Cox Media Group

Gerard McLean joined the NIE Department at the Dayton Daily News in 1998 when newspapers were just considering the transition to digital spaces. In addition to revamping the workflow of the various ediucational products for K-12 including a bi-weekly page targeted to the Ohio Proficiency Test, he was responsible for bringing the department and all its content online, building a community and maintaining outreach with educators and students. His contributions over the 4 1/2 yrs at the DDN included various original editorial on a variety of topics from the environment to pizza, in additional to external and internal marketing that promoted the editorial-focused NIE of the DDN. His signature contribution to the DDN was piloting the fledgling daytondailynews.com through Sept 11, 2001.

- Successful implementation of a materials design and production workflow for a Newspapers In Education department.
- Create graphics and support materials to illustrate and facilitate understanding of original reporting by education specialists
- Write, copyedit and develop curriculum-based reporting for NIE pages

Newspapers in Education

SPAR Group

Develop and support programs that integrated technology and human resources for a field-based IC labor force as well as all general staffing needs for the main office.

VP, HR/Technology

Huffy

Create training programs that increased the efficiency and quality of a field-based, decentralized employee workforce.

Training Manager

Target

Sporting goods, Stock Team Supervisor, Housewares, Mensware/Shoes/Luggage/Boys

Area Specialist

If you're doing it right, somebody is talking about you and your company right now on a social network you probably haven't heard about yet. You need a guide. Hire me.

https://rivershark.com

Go there. Have a look around. Drop us a line. We’ll get stuff done.

What?! You want to know more? 

I like you already as you are not one to be content hanging out on the shore, peering at the ocean. You want to dive in, feel the cold splash of life on your skin as your face cranes toward the warmth of the sun. 

Here’s stuff about me. If I’m the kind of person you think would be fun business, then we really should be talking.

This profile space has been left intentionally blank as I ponder a re-write, re-brand and re-launch from the ground up. I promise it will be pithy, almost truthful and mostly, memorable.

You are invited to be connected to me via the LinkedIn algorithms by following me (I don't know how you do that) or requesting a connection (I DO know how you do that!) Every request will be scrutinized thoroughly for the tracking code IFIWEREARICHMAN and the hashtag #TeamYellowPeanutMM to determine your sanity in wanting this dubious honor. No generic requests will be granted; you must personalize the message .... the selection process will be brutal.

You still want more? Are you kidding right now? What do you think I do all day, poop out words? 

Ok, I do kinda do that... sometimes I can even control which end they come out, though there is no guarantee. No, I will not make a car video or a parody of a client call video. I know, I know, they are all the rage but you probably guessed by now that I roll just a little bit to the left and uphill.

Hey, you asked ... Oh, what's that? You DIDN'T ask? Well, now you know. TMI is my game and I know I have already gone on one sentence longer than you can tolerate. Yet, you kept reading. Who is the crazy one now?

Who stole my Wite-out? Just bring it back, no questions asked.

Hey, if you got this far, condolences... but also here is my original headline before LinkedIn decided that 4 characters was enough for everyone... they are wrong, right? 

Author, Copywriter, Word Slinger, Digital Hobo, Roustabout, Publisher. I also CEO at Rivershark Inc and TourneyCentral in my spare time.

In case you are wondering, the hair in my profile photo is the best it is ever going to look. If you want to know more about my hair, I suggest you buy my book, Monkey with a Loaded Typewriter on Amazon. Just do it... go there now... really, wallet out; I need coffee and a haircut.

Gerard McLean

Spectrum ITEC Consulting & Solutions Ltd. O/A Spectrum Copywriting

🔸 Conversion copy for core website conversion pages in B2B tech and SaaS
🔸 Conversion copy for landing pages
🔸 Voice-of-customer research services
🔸 Positioning and messaging strategy

Conversion Copywriter and Messaging Strategist

🔸 Wrote and edited video scripts for eLearning developer serving clients in the gas, oil, mining, and construction sectors. 
🔸 Copyedited 30+ books for publishers and self-publishing clients.
🔸 Copyedited doctoral dissertations and master's theses.
🔸 Copyedited proposals, reports, and corporate policy documents.
🔸 Wrote press releases for marketing and communications for a private university.
🔸 Wrote copy for landing pages, brochures, web copy, social media ads, and email campaigns.
🔸 Interviewed subject matter experts for feature articles and wrote story-style articles.
🔸 Wrote copy for brochures, websites, and ads as needed by clients
🔸 Wrote copy for fundraising campaigns and proposals
🔸 Wrote copy for digital marketing campaigns

Freelance Copyeditor and Content Writer

Olds College

🔸 Edited eLearning courseware and instructors’ guides in more than 10 disciplines, including:

▪️ information technology
▪️ agricultural science and technology
▪️ farm management information systems (FMIS)
▪️ CAN bus
▪️ turf science
▪️ brewing and distilling industry & alcohol science
▪️ veterinary care
▪️ hospitality and tourism
▪️ professional communications.

🔸 Provided constructive feedback to improve rubric documentation.
🔸 Collaborated with editors, SMEs, writers, and college administrators to produce learning and teaching materials for courses uniquely offered at Olds College.
🔸 Edited program proposals submitted to Alberta’s Ministry of Higher Education.

Contract Editor

Advanced Systems (IT Consulting Firm and Tech Retailer)

🔸 Worked as administrative assistant and receptionist at a B2B IT consulting company and computer retailer.
🔸 Wrote and designed advertisements for computer products, published in the local paper
🔸 Assisted technicians with customer support
🔸 Assisted the company president with his charitable organization, A Better World. (Communicated with A Better World donors and maintained files pertaining to various projects; mailed packages, collected donors’ cheques, etc. Composed and designed newsletters; gathered news stories from agency workers and volunteers; assigned, edited, or wrote articles for publication.)
🔸 Designed advertisements, event invitations, brochures, and programs for charity fundraising events

Administrative Assistant and Writer/Editor

There are sooo many B2B SaaS copywriters on this platform. I know. 

So, rapid-fire, here’s how I can help you:

✨ Pricing Page Audit ✨

Your SaaS pricing page is not pulling its weight on your site. It's leaving money on the table. 😬

Let's fix that. 

It all starts with my Pricing Page Powerlift. 💪💰

//

✨ Website + Landing Page Copywriting and Wireframing ✨

Your landing pages aren't bringing in as many qualified leads as you know they could be.

I'll figure out why they're not hitting the mark. And then I'll create designer-ready wireframes so you can publish landing pages that resonate with your ICP. 💕

//

✨ LinkedIn Ad Strategy, Copy, and Creative Direction ✨

Your LinkedIn ads are safe and forgettable. 🥱

Let's turn them into scroll-stoppers. 👀 So your differentiated message lives rent-free in your ICP's brain until they're ready to buy.

//

I book 4 to 8 weeks out. So if you're interested in working with me, send a DM and we'll schedule a call.

taplio

The Battle

Gerard McLean

Vesna M. – B2B Copywriter

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