Rivershark Inc

Keeping the company funded, staffed and serviced.

Senior Vice President of Product Development

Cox Media Group

Gerard McLean joined the NIE Department at the Dayton Daily News in 1998 when newspapers were just considering the transition to digital spaces. In addition to revamping the workflow of the various ediucational products for K-12 including a bi-weekly page targeted to the Ohio Proficiency Test, he was responsible for bringing the department and all its content online, building a community and maintaining outreach with educators and students. His contributions over the 4 1/2 yrs at the DDN included various original editorial on a variety of topics from the environment to pizza, in additional to external and internal marketing that promoted the editorial-focused NIE of the DDN. His signature contribution to the DDN was piloting the fledgling daytondailynews.com through Sept 11, 2001.

- Successful implementation of a materials design and production workflow for a Newspapers In Education department.
- Create graphics and support materials to illustrate and facilitate understanding of original reporting by education specialists
- Write, copyedit and develop curriculum-based reporting for NIE pages

Newspapers in Education

SPAR Group

Develop and support programs that integrated technology and human resources for a field-based IC labor force as well as all general staffing needs for the main office.

VP, HR/Technology

Huffy

Create training programs that increased the efficiency and quality of a field-based, decentralized employee workforce.

Training Manager

Target

Sporting goods, Stock Team Supervisor, Housewares, Mensware/Shoes/Luggage/Boys

Area Specialist

If you're doing it right, somebody is talking about you and your company right now on a social network you probably haven't heard about yet. You need a guide. Hire me.

https://rivershark.com

Go there. Have a look around. Drop us a line. We’ll get stuff done.

What?! You want to know more? 

I like you already as you are not one to be content hanging out on the shore, peering at the ocean. You want to dive in, feel the cold splash of life on your skin as your face cranes toward the warmth of the sun. 

Here’s stuff about me. If I’m the kind of person you think would be fun business, then we really should be talking.

This profile space has been left intentionally blank as I ponder a re-write, re-brand and re-launch from the ground up. I promise it will be pithy, almost truthful and mostly, memorable.

You are invited to be connected to me via the LinkedIn algorithms by following me (I don't know how you do that) or requesting a connection (I DO know how you do that!) Every request will be scrutinized thoroughly for the tracking code IFIWEREARICHMAN and the hashtag #TeamYellowPeanutMM to determine your sanity in wanting this dubious honor. No generic requests will be granted; you must personalize the message .... the selection process will be brutal.

You still want more? Are you kidding right now? What do you think I do all day, poop out words? 

Ok, I do kinda do that... sometimes I can even control which end they come out, though there is no guarantee. No, I will not make a car video or a parody of a client call video. I know, I know, they are all the rage but you probably guessed by now that I roll just a little bit to the left and uphill.

Hey, you asked ... Oh, what's that? You DIDN'T ask? Well, now you know. TMI is my game and I know I have already gone on one sentence longer than you can tolerate. Yet, you kept reading. Who is the crazy one now?

Who stole my Wite-out? Just bring it back, no questions asked.

Hey, if you got this far, condolences... but also here is my original headline before LinkedIn decided that 4 characters was enough for everyone... they are wrong, right? 

Author, Copywriter, Word Slinger, Digital Hobo, Roustabout, Publisher. I also CEO at Rivershark Inc and TourneyCentral in my spare time.

In case you are wondering, the hair in my profile photo is the best it is ever going to look. If you want to know more about my hair, I suggest you buy my book, Monkey with a Loaded Typewriter on Amazon. Just do it... go there now... really, wallet out; I need coffee and a haircut.

Gerard McLean

RELEX Solutions

Manage the website team responsible for RELEX Solutions’ global website and 10 localized sites worldwide, coordinating overall website development, maintenance, and performance. 

Create and manage the website development roadmap. 

Connect with Finnish technical developers to implement new capabilities across all our websites while ensuring website performance and security. 

Work with various stakeholders across the business to continually refresh messaging and functionality to improve user experience while representing the brand. 

Communicate website metrics and progress to leadership.

Project manage various website projects and launches, track timelines and deliverables, and manage website change requests.

Team Lead, Website team

Content writer/coordinator for RELEX Solutions global website. Meet with stakeholders across the business to inform content. Wireframe and write pages across the site, including solution and industry pages. Provide editorial content decisions for the resource placement. Collaborate with the SEO team to drive organic traffic and conversions. Coordinate with the website technical manager and Creative to drive decisions re: website management and policies. Work with content localization manager to ensure 10 localized RELEX Solutions websites across the globe reflect current company messaging and regional interests.

Content Marketing Manager, Website

FarEye

I am a data-driven content writer and a certified SEO content strategy manager. As a content writer, I create compelling stories that rank on Google, sell ideas, explain concepts and enhance product information. As an SEO content strategist, I provide in-depth keyword research focused on improving organic search results, domain authority, and creating a marketing pipeline. Worked cross-functionally with Digital, Product Marketing, Campaigns, Industry Strategy, and Product teams. 

SEO: Write SEO blogs, rank in Google top 3 for 85+ keywords and over 130 keywords ranking on Google page 1. Work with the Digital team to analyze trending keywords and optimize existing content. Co-own website content strategy projects across product, thought-leadership & industry content. Help maintain a content calendar based on content cluster production for keywords specific to the business. 

Campaigns: Write website landing pages, industry, and product marketing pages.  Write display ads for paid media lead generation on LinkedIn and Google paid search. Write email nurture campaigns to drive demand to create SAO, SQOs. Utilize HubSpot to track email and asset metrics.

Thought leadership: Ghostwrite long-form CEO thought leadership articles for Forbes, LinkedIn Pulse & multiple industry publications, including IT Supply Chain, Inbound Logistics, ARC Logistics Viewpoints, and Courier News. 

Brand marketing assets: Help maintain a content calendar for brand assets. Write ebooks, case studies, infographics, video scripts, and blogs.

Content Strategy Senior Manager

AIM Writers, LLC

Project Manager/Writer: Write on-page SEO content and provide content strategy for various clients. I also provide site audits for quick wins to increase organic traffic and domain authority. I utilize Ahrefs and/or SEMRush for keyword research to do competitor analysis. I increased domain authority by ranking multiple posts in Google's top 5 for several clients. I manage relationships with all stakeholders to keep them informed about the process and progress. 

SaaS B2B human resources client: Create lead magnets for the demand generation/marketing department and update previously written white papers. 

Healthcare clients: Write on-page SEO-compliant long-form pieces, translating medical jargon to usable, digestible information for customers.

SaaS digital health records management: Write multiple blog articles, e-guides, and e-books on breast cancer, bile duct carcinoma, colorectal cancer, and pancreatic cancer immunology and clinical trials.

Veterinary science/Pet health: Write an ultimate guide for pet owners to understand canine fibrosarcoma.

Insurance: Write on-page SEO-compliant long-form pieces about life and auto insurance, simplifying complex insurance issues for multiple types of insurance products.

e-commerce clients: Write on-page SEO long-form pieces about products, how to use them, and topics surrounding the products.

Content Marketing Strategist & Writer

Best Version Media

Provide content strategy and management for a monthly startup B2C print magazine. Drove the growth of the magazine for two years by increasing ad space and content sponsorships. Wrote, edited, and executed monthly cover stories planning while creating content marketing pieces for local business stakeholders.  The magazine page count grew during my tenure, as did the number of ad placements.

Content Manager

Hurricane Hutch Corp.

Responsible for all Operations and Commercial efforts 
•	develop and optimize operational processes 
•	coordinate manufacture & transport of product
•	manage vendors and sales team
•	write, edit marketing tools including website & brochures

Contract Freelance Positions

Freelance contract positions with NYC media companies and educational institutions. Wrote and edited proposals, marketing materials, press releases, articles and websites. Taught Adobe suite of new media software to individuals and corporate groups.

Freelance Writer/Editor/Media Trainer

I'm a highly motivated, data-driven website manager/ content marketer with experience in writing and managing content for various SaaS companies. As a creative word nerd, I'm driven to write engaging, educational content that engages potential clients. As an analytical manager, I create strategies to improve websites for successful outcomes while mapping performance to targeted goals.

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The Battle

Gerard McLean

Vicki Andersen

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