Most ecommerce brands have 3-5 revenue gaps worth $10K-$50K monthly in unrealized revenue. 

Not from lack of traffic.

But from fixable SEO and conversion issues that compound daily.

After 20+ years in digital marketing and running SEO for multiple 8-figure brands, I built SEOLeverage to close these gaps fast. 

No endless retainers. No audits that sit in folders. 

Just focused 30-day Revenue Sprints that capture measurable results.

What I Do:
→ Identify revenue gaps costing $5K-$50K+ monthly
→ Deploy Revenue Sprints that close gaps with surgical precision
→ Transform SEO from a cost center into a revenue multiplier

Recent Client Wins:
→ $96K annual revenue captured for an online education platform (one content optimization sprint)
→ $111K annual gap closed for a food & beverage brand (ranking optimization)
→ 75x ROI for a Shopify store through internal linking fixes ($287K annual impact)

The Reality:
Your competitors aren't smarter. They're just not leaving revenue on the table.See what you're leaving uncaptured → seoleverage.com/diagnostic

Over the last years, I've had the pleasure to help some amazing experts with SEO, such as Ezra Firestone, Allan Dib, or James Schramko.

Ready to close your biggest gap? Book a free Revenue Discovery Call: seoleverage.com/bookgert

Gert Mellak

Most ecommerce SEO audits fail.

Not because SEO doesn’t work, but because the audit itself is broken.

I’ve seen audits that are:
• Overloaded with technical checklists
• Completely disconnected from revenue

Here’s the shift that actually works: Replace massive audits with 30-day SEO sprints.

Focus on high-impact fixes.
Measure results.
Repeat.

If you want the full breakdown on why traditional audits fail and what works better instead, this article explains it clearly:

https://lnkd.in/eZXf-Rw9

SEO Consulting, AI SEO, Cross-Platform Marketing Strategies, E-Commerce SEO

Why Most ecommerce SEO audits fail

Ecommerce SEO in 2026 is not about doing everything. I learned that the hard way.

What actually works for me now is focus.

I look for the gaps that impact revenue.

I fix them fast. Then I measure what actually moves the needle.

That is why SEO revenue sprints win.

Less guesswork. More real results. That is modern ecommerce SEO.

Don’t just audit, execute. Learn to see why traditional ecommerce SEO audits are failing in 2026: https://lnkd.in/eZXf-Rw9

#EcommerceSEO #RevenueDrivenSEO #SEOStrategy #EcommerceGrowth

What Modern Ecommerce SEO Needs in 2026

User context matters (a lot), so AI visibility tracking lacks actual relevance.

Author of Product-Led SEO | Strategic SEO/AEO & Growth Advisor/Consultant | Angel Investor| Newsletter Productledseo.com| Please add a note to connection requests.

Every CMO I meet is obsessing over LLM rankings.
But they aren't seeing what is coming around the corner: personalized context is about to make all of that irrelevant.

In September, I called it an apocalypse in my newsletter, but now I am even more convinced that this will be catastrophic, having seen glimpses of it in my own chats. 
https://lnkd.in/dedg4-ps

Your ChatGPT/Claude/Gemini  will know your industry, your role, your past conversations, your preferences. When you ask for marketing advice, it won't give you the same answer it gives everyone else.

It'll factor in that you're B2B SaaS, that you've mentioned budget constraints before, that you prefer data-driven approaches.

Universal LLM rankings become meaningless when every response is contextually unique.

The brands winning in this reality won't be the ones gaming today's AI outputs. Instead, they'll be the ones building genuine authority with their ICPs that AI models trust across contexts.

TL;DR  tracking your "position" in a system designed to give everyone different answers is the new vanity metric.

In Spain, TikTok.com is 4th in the list of most cited domains in AI overviews.

Anybody still thinking that tiktok is not relevant,
think again!

¿Youtube, Reddit...? ¿Qué cita más la IA en España? Te lo contamos aquí 👇 

(📈Datos de Brand Radar en octubre)

Da un paso más y analiza los dominios o páginas que la IA cita con mayor frecuencia cuando menciona tu marca o el tema de tu interés en Brand Radar, para empezar a trabajar en cómo aparecer en esas respuestas de IA.

Dominios más citados por la IA en España.pdf

Everyone thinks SEO problems mean “bad content.”

This one didn’t.

The real issue? A messy site structure.

Google had no idea which page should rank.

So I skipped the massive audit. I ran one focused SEO sprint.

4 weeks. Clear priorities. Real fixes.

The result? Cleaner signals. Stronger rankings. SEO that actually moved the needle.

This is what an SEO sprint really looks like.

Curious why traditional ecommerce SEO audits often fail and how a sprint approach beats them? Check out this article: https://lnkd.in/eZXf-Rw9

#SEOSprint #TechnicalSEO #SEOResults #SEOStrategy

What an SEO sprint actually looks like (with real numbers)

I've just created a list of hot 608 leads in the market for one of my clients' product based on just one competitor's post within 15 minutes while checking e-mails and drinking coffee.

Years ago, I learned from Dean Jackson about visible and invisible prospects. 

If you're selling roofing, houses with an old, partly damaged roof are visible prospects. Send them flyers or knock on their door.

It's tougher to get invisible prospects raise their hands, 
but your bigger competitors might be doing you a favor,
getting THEIR followers to raise their hand for you.

Such a raise of hands happens all the time on LinkedIn, but I've yet to see someone leverage it:

Imagine your competitor publishing a post saying "Comment GROWTH on this post to receive our framework to do XYZ."

The list of commenters below ... is a raise of hands of people who would love to have what that person promises.

Chances are, they're largely similar to your ideal client.

Now, fetch those names and linkedin profiles, and hand them over to sales
to follow up very timely (they want this NOW).

Have fun!

PS: Don't think of scraping those data points manually, use Claude Code and you'll already have this feature ready when the next competitor wants to hand them over their post campaign's results on a silver platter.

When you pause a moment to think about it, it's just mind-blowing:

We live in a time where I can 

1. watch a conversation between Rand Fishkin and Michael King about AI search optimization (great talk btw) and while I'm watching it,

2. head over to chatgpt to brainstorm an idea for an app

3. take this idea to Gemini to formulate an SRS for development

4. take the SRS to Windsurf and get it to code a prototype using Anthropic Claude Opus 4.5

5. Add DataForSEO's API

and now, 2 hours later, have a working prototype of a rank tracker that tracks keywords + their fanout queries that I want to consider.

This provides me with a quick, overall idea of my client's topic-relevant visibility vs. their competitors, which we can use as one part of the visibility analysis.

Is it ready for production? No, of course not (yet).

Does it look pretty? Not really.

Does this approach still have flaws? Sure!

Is it good enough to run some tests for my clients and maybe share a few screenshots when they ask about their status in top fanout queries?

You bet!

___
My name is Gert Mellak, I'm the founder of SEOLeverage.com where we help brands leverage the latest (often proprietary) tools and technologies to be found online. 

DM to chat!

Independent SEO Consultant | Hired by HP.com, eBay Kleinanzeigen, Better Homes & Gardens, Bed Bath N’ Table

Heads-up: I now have access to Google's new Business Agent feature in Merchant Center for several US accounts.

This was part of Google's major announcement yesterday related to new tools for the agentic shopping era.

If you work in eCommerce SEO, there is now another reason why you should be paying even closer attention to your product feeds and GMC Next.

The new Business Agent tab in GMC Next allows you to claim your brand to start customising your agent to answer customer questions, recommend products and more.

In the coming months, retailers will be able to train the agent based on their data, access new customer insights, provide offers for related products and enable direct purchases — including agentic checkout — within the experience.

It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales.

Looking forward to testing this out!

[...] there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The one question that ended three weeks of paralysis.

A client came to a call stuck. He'd been trying to make a hiring decision for three weeks. Should he hire this person? Should he wait? Should he look for someone better?

He'd gone back and forth so many times he was exhausted.

I stopped him. Would you rather have this person, or nobody?

He paused. This person.

Then hire them.

But what if—

No. You just answered the question. Hire them.

He laughed. Then realized I was serious.

Here's what kills a lot of people. They think more thinking equals better decisions. But there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Most decisions are reversible. The power in most decisions is in the hindsight. That's when you review what you did and learn from it.

If you hire someone and it doesn't work, you let them go and do it again with all that feedback in hindsight.

Plus hiring is a great deal. You hire people on an installment plan. It might not work for them, might not work for you. So might as well get started instead of deferring forever.

If you launch an offer and it flops, you change it.

The cost of a wrong decision is almost always lower than the cost of no decision.

Because no decision means no progress. And no progress means you're stuck exactly where you are.

My client hired the person the next day. Three months later, still there, doing good work. Not perfect, but good enough. That freed him up to focus on the next thing.

Here's the framework. When you're stuck on a decision, ask yourself: is this reversible?

If yes, make the call. You can always adjust later.

If no, sleep on it. Your grandparents were right. But only once.

Most decisions don't deserve three weeks of your mental bandwidth. They deserve 10 minutes and a commitment to move forward.

What decision have you been avoiding that's actually reversible?

CEO at Adslux.com - We help health & supplement brands scale to $50M+ through profit-focused growth marketing strategies.

After scaling several subscription models to 8-figures over the years, I started noticing some patterns — particularly within the owners and executives…

In an effort to be ‘lean’ they would stretch themselves really thin, especially in the marketing department.

As a result, they pour seemingly endless hours and healthy budgets into low-performing initiatives.

Maybe they’d "experiment" with an agency… or three. Next thing they’d know, they’d be:
🧨 wasting their valuable marketing budget on angles and ideas that produced mediocre results because they lacked precise attribution
🧨 juggling a revolving door of agencies, resulting in low-performing ‘Frankenstein’ projects that delay your company’s potential rapid growth
🧨 stuck in ‘freemium limbo’,  lacking the right strategies for converting free users into happily paying subscribers
… the funny part? They really wanted to focus on making better products… and more money all along!

That’s when I developed the ScaleEngine Framework. It’s a 4-step process that removes SaaS founders from marketing, while helping them understand their customers on a deep psychological level.

With it, they’re able to position themselves for success, and run campaigns that convert so they can:
✅ position their company as an industry leader so they can set themselves up for a lucrative capital raise or company sale
​✅ implement profitable, industry-leading pricing models that increase revenue by as much as 3.4x
​✅ firmly understand what’s working, what isn’t — and most importantly, why for consistently higher return on your marketing dollars
​✅ spend less time marketing, and more time developing your product and growing your company

In fact, I’m sharing this ScaleEngine Framework…
The same framework I used to help a subscription model scale from $0 to $50M in ARR within 17 months — step-by-step!

I’ll be going over it, in detail as part of my free, one-hour webinar.

Click here to attend: https://www.linkedin.com/events/7315680019295391745/

Lucian Armasu

Here are 4 things we learned as we made a $1M-value brand spot for Lufthansa with AI for under $10k to celebrate its 100-year anniversary.

Most AI creators get these wrong.

1. The prompt is 10% of the work.

Everyone obsesses over prompting.

The Lufthansa spot required: Storyboarding (2 days). Shot selection (200+ generations). Post-production (40+ hours). Sound design (20+ hours).

The AI generation itself? Maybe 5% of total effort.

Craft beats prompts.

2. Use multiple AI models.

One tool can't do everything.

Our stack: Nano Banana Pro for character creation, Veo 3.1 for animation, 

Kling for human motion. Envato for music.

The best creators use 5+ tools. The worst use 1 and complain about quality.

3. Sound design is 50% of believability.

A silent AI video looks fake.

The same video with ambient room tone, footsteps, paper rustling, and subtle music looks like a real production.

Audio is the cheapest way to dramatically increase quality.

4. Generate 10x, use 1x.

For 17 final shots, we generated 200+. For sound, we tested 50+ samples.

The magic isn't in generation. It's in curation.

Your taste is the moat. Not your prompt engineering.

Bonus: The models improve every 8 weeks.

What was impossible in October is easy in January.

The Lufthansa spot would have been unwatchable 6 months ago. 6 months from now, we'll make it in half the time.

This is the worst AI video will ever be. And it's already broadcast-quality.

Want to a spot like the Lufthansa one for your brand? Reply SPOT and I'll send you the instructions for next steps.

We're building 5 case studies at a discounted price in February (the lowest you'll ever get for a spot like this).

If your brand needs broadcast creative without broadcast budgets — this is the window.

CEO, Adslux | Product X Marketing Strategy | I help businesses find and implement the highest-leverage opportunities to accelerate their growth.

Feels good to help people unlock new growth opportunities in their business. This is why I do what I do.

Does an ad always need a hard Call to Action? 

We've received some amazing feedback on the Lufthansa brand spot so far. 

But the best feedback came from someone that made me realize we achieved all of the objectives we had for this spot. 

From the start, we wanted this to be a powerful emotional story that makes people appreciate and like Lufthansa as a brand, as the perfect way to celebrate it's 100th year anniversary.

Here's what he said:

"It resonated with me so much that I'm still thinking about it.

It triggered a sense of nostalgia for people from my past.

It wasn't a direct sales pitch; it didn't trigger an immediate impulse to book a flight.

But I thought it was highly effective for brand building.

I now associate the brand with warmth and familiarity.

If all else is equal, I'm now more inclined to choose Lufthansa for my next flights."

Did you see the video? Tell me in the comments what you thought about it.

Most SaaS apps are not optimizing for UX and CRO for years into their product lives, and it hurts their customer acquisition costs and growth.

I fix the leak between signup and paid for AI SaaS | Founder at Revensi & BuyerSense AI

I audited 34 YC (W26) SaaS homepages.

The result? 0/34 scored 80+ (an ‘A’) ❌

The average score was 61/100. In school, that’s a C-.

Most founders treat their homepage like a brochure. It’s not. It’s your best sales rep and it should be closing 24/7.

After analyzing the data, most pages broke down in three specific areas:
- Strategic Clarity & Narrative: 68% failure rate
- Trust / Product Evidence: 94% failure rate
- UX/Navigation: 74% failure rate

And yes, even if you’re early-stage, these basics still matter.

Here are the 3 patterns I saw across all 34 audits:

1. The “What Changes?” Gap (Narrative Failure)
68% of the batch failed to clearly explain the before → after in the first 5 seconds. Too many heroes describe what the product is instead of what changes for the buyer. If the outcome isn’t instantly obvious, people bounce.

🏆 Winner: Didit (YC W26) (Outcome-first narrative + clear “new way” positioning).

2. Trust Without Proof (Trust Failure)
94% of the batch failed to provide real product evidence. "Backed by YC" adds credibility, but buyers need proof. If you don’t show real UI, real outcomes, or real customer evidence, it feels like vaporware.

🏆 Winner: Bidflow (High-fidelity UI + clear proof signals right away).

3. The Self-Serve Blocker Wall (UX Failure)
74% of sites make it too hard to evaluate. They hide Pricing, Security, and Integrations behind a "Book a Demo" wall or bury key info. Buyers don’t want a call just to check basics.

🏆 Winner: Didit (YC W26) (Pricing, Docs, and Security are all easy to find and one click away).

🥇 The Standout of the Batch: Didit (YC W26)
Top score: 78/100. Why? They lead with an outcome-first narrative ("Stop losing users...") combined with total buyer transparency.

Quick question for the builders: Which one is hurting your conversion the most right now?

1️⃣ Proof (Missing "Metric + Person" evidence) 2️⃣ Friction (Hidden pricing or forced waitlists) 3️⃣ Clarity (No real UI shown)

Let me know in the comments👇

taplio

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taplio

The Battle

Gert Mellak

Lucian Armasu

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