Most ecommerce brands have 3-5 revenue gaps worth $10K-$50K monthly in unrealized revenue. 

Not from lack of traffic.

But from fixable SEO and conversion issues that compound daily.

After 20+ years in digital marketing and running SEO for multiple 8-figure brands, I built SEOLeverage to close these gaps fast. 

No endless retainers. No audits that sit in folders. 

Just focused 30-day Revenue Sprints that capture measurable results.

What I Do:
→ Identify revenue gaps costing $5K-$50K+ monthly
→ Deploy Revenue Sprints that close gaps with surgical precision
→ Transform SEO from a cost center into a revenue multiplier

Recent Client Wins:
→ $96K annual revenue captured for an online education platform (one content optimization sprint)
→ $111K annual gap closed for a food & beverage brand (ranking optimization)
→ 75x ROI for a Shopify store through internal linking fixes ($287K annual impact)

The Reality:
Your competitors aren't smarter. They're just not leaving revenue on the table.See what you're leaving uncaptured → seoleverage.com/diagnostic

Over the last years, I've had the pleasure to help some amazing experts with SEO, such as Ezra Firestone, Allan Dib, or James Schramko.

Ready to close your biggest gap? Book a free Revenue Discovery Call: seoleverage.com/bookgert

Gert Mellak

Most ecommerce SEO audits fail.

Not because SEO doesn’t work, but because the audit itself is broken.

I’ve seen audits that are:
• Overloaded with technical checklists
• Completely disconnected from revenue

Here’s the shift that actually works: Replace massive audits with 30-day SEO sprints.

Focus on high-impact fixes.
Measure results.
Repeat.

If you want the full breakdown on why traditional audits fail and what works better instead, this article explains it clearly:

https://lnkd.in/eZXf-Rw9

SEO Consulting, AI SEO, Cross-Platform Marketing Strategies, E-Commerce SEO

Why Most ecommerce SEO audits fail

Ecommerce SEO in 2026 is not about doing everything. I learned that the hard way.

What actually works for me now is focus.

I look for the gaps that impact revenue.

I fix them fast. Then I measure what actually moves the needle.

That is why SEO revenue sprints win.

Less guesswork. More real results. That is modern ecommerce SEO.

Don’t just audit, execute. Learn to see why traditional ecommerce SEO audits are failing in 2026: https://lnkd.in/eZXf-Rw9

#EcommerceSEO #RevenueDrivenSEO #SEOStrategy #EcommerceGrowth

What Modern Ecommerce SEO Needs in 2026

User context matters (a lot), so AI visibility tracking lacks actual relevance.

Author of Product-Led SEO | Strategic SEO/AEO & Growth Advisor/Consultant | Angel Investor| Newsletter Productledseo.com| Please add a note to connection requests.

Every CMO I meet is obsessing over LLM rankings.
But they aren't seeing what is coming around the corner: personalized context is about to make all of that irrelevant.

In September, I called it an apocalypse in my newsletter, but now I am even more convinced that this will be catastrophic, having seen glimpses of it in my own chats. 
https://lnkd.in/dedg4-ps

Your ChatGPT/Claude/Gemini  will know your industry, your role, your past conversations, your preferences. When you ask for marketing advice, it won't give you the same answer it gives everyone else.

It'll factor in that you're B2B SaaS, that you've mentioned budget constraints before, that you prefer data-driven approaches.

Universal LLM rankings become meaningless when every response is contextually unique.

The brands winning in this reality won't be the ones gaming today's AI outputs. Instead, they'll be the ones building genuine authority with their ICPs that AI models trust across contexts.

TL;DR  tracking your "position" in a system designed to give everyone different answers is the new vanity metric.

In Spain, TikTok.com is 4th in the list of most cited domains in AI overviews.

Anybody still thinking that tiktok is not relevant,
think again!

¿Youtube, Reddit...? ¿Qué cita más la IA en España? Te lo contamos aquí 👇 

(📈Datos de Brand Radar en octubre)

Da un paso más y analiza los dominios o páginas que la IA cita con mayor frecuencia cuando menciona tu marca o el tema de tu interés en Brand Radar, para empezar a trabajar en cómo aparecer en esas respuestas de IA.

Dominios más citados por la IA en España.pdf

Everyone thinks SEO problems mean “bad content.”

This one didn’t.

The real issue? A messy site structure.

Google had no idea which page should rank.

So I skipped the massive audit. I ran one focused SEO sprint.

4 weeks. Clear priorities. Real fixes.

The result? Cleaner signals. Stronger rankings. SEO that actually moved the needle.

This is what an SEO sprint really looks like.

Curious why traditional ecommerce SEO audits often fail and how a sprint approach beats them? Check out this article: https://lnkd.in/eZXf-Rw9

#SEOSprint #TechnicalSEO #SEOResults #SEOStrategy

What an SEO sprint actually looks like (with real numbers)

I've just created a list of hot 608 leads in the market for one of my clients' product based on just one competitor's post within 15 minutes while checking e-mails and drinking coffee.

Years ago, I learned from Dean Jackson about visible and invisible prospects. 

If you're selling roofing, houses with an old, partly damaged roof are visible prospects. Send them flyers or knock on their door.

It's tougher to get invisible prospects raise their hands, 
but your bigger competitors might be doing you a favor,
getting THEIR followers to raise their hand for you.

Such a raise of hands happens all the time on LinkedIn, but I've yet to see someone leverage it:

Imagine your competitor publishing a post saying "Comment GROWTH on this post to receive our framework to do XYZ."

The list of commenters below ... is a raise of hands of people who would love to have what that person promises.

Chances are, they're largely similar to your ideal client.

Now, fetch those names and linkedin profiles, and hand them over to sales
to follow up very timely (they want this NOW).

Have fun!

PS: Don't think of scraping those data points manually, use Claude Code and you'll already have this feature ready when the next competitor wants to hand them over their post campaign's results on a silver platter.

When you pause a moment to think about it, it's just mind-blowing:

We live in a time where I can 

1. watch a conversation between Rand Fishkin and Michael King about AI search optimization (great talk btw) and while I'm watching it,

2. head over to chatgpt to brainstorm an idea for an app

3. take this idea to Gemini to formulate an SRS for development

4. take the SRS to Windsurf and get it to code a prototype using Anthropic Claude Opus 4.5

5. Add DataForSEO's API

and now, 2 hours later, have a working prototype of a rank tracker that tracks keywords + their fanout queries that I want to consider.

This provides me with a quick, overall idea of my client's topic-relevant visibility vs. their competitors, which we can use as one part of the visibility analysis.

Is it ready for production? No, of course not (yet).

Does it look pretty? Not really.

Does this approach still have flaws? Sure!

Is it good enough to run some tests for my clients and maybe share a few screenshots when they ask about their status in top fanout queries?

You bet!

___
My name is Gert Mellak, I'm the founder of SEOLeverage.com where we help brands leverage the latest (often proprietary) tools and technologies to be found online. 

DM to chat!

Independent SEO Consultant | Hired by HP.com, eBay Kleinanzeigen, Better Homes & Gardens, Bed Bath N’ Table

Heads-up: I now have access to Google's new Business Agent feature in Merchant Center for several US accounts.

This was part of Google's major announcement yesterday related to new tools for the agentic shopping era.

If you work in eCommerce SEO, there is now another reason why you should be paying even closer attention to your product feeds and GMC Next.

The new Business Agent tab in GMC Next allows you to claim your brand to start customising your agent to answer customer questions, recommend products and more.

In the coming months, retailers will be able to train the agent based on their data, access new customer insights, provide offers for related products and enable direct purchases — including agentic checkout — within the experience.

It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales.

Looking forward to testing this out!

[...] there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The one question that ended three weeks of paralysis.

A client came to a call stuck. He'd been trying to make a hiring decision for three weeks. Should he hire this person? Should he wait? Should he look for someone better?

He'd gone back and forth so many times he was exhausted.

I stopped him. Would you rather have this person, or nobody?

He paused. This person.

Then hire them.

But what if—

No. You just answered the question. Hire them.

He laughed. Then realized I was serious.

Here's what kills a lot of people. They think more thinking equals better decisions. But there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Most decisions are reversible. The power in most decisions is in the hindsight. That's when you review what you did and learn from it.

If you hire someone and it doesn't work, you let them go and do it again with all that feedback in hindsight.

Plus hiring is a great deal. You hire people on an installment plan. It might not work for them, might not work for you. So might as well get started instead of deferring forever.

If you launch an offer and it flops, you change it.

The cost of a wrong decision is almost always lower than the cost of no decision.

Because no decision means no progress. And no progress means you're stuck exactly where you are.

My client hired the person the next day. Three months later, still there, doing good work. Not perfect, but good enough. That freed him up to focus on the next thing.

Here's the framework. When you're stuck on a decision, ask yourself: is this reversible?

If yes, make the call. You can always adjust later.

If no, sleep on it. Your grandparents were right. But only once.

Most decisions don't deserve three weeks of your mental bandwidth. They deserve 10 minutes and a commitment to move forward.

What decision have you been avoiding that's actually reversible?

Ross Hudgens

SEO Manager

I’m the founder and CEO of Siege Media. We’re dedicated to helping great brands scale through SEO, GEO, content marketing, and PR. 

Siege Media has been honored with inclusion in the Inc. 5000 list six times and recognized as one of Inc.'s Best Workplaces.

And we’re so proud to collaborate with some of the world's leading brands, including Adidas, Airbnb, Angi, Asana, Audible, Casper, Healthline, HubSpot, Instacart, Intuit QuickBooks, Intuit TurboTax, Norton, Quicken Loans, Shutterfly, The Zebra, TripAdvisor, Williams Sonoma, Y Combinator, Zendesk, and many more.

Founder / CEO

We grow great brands with SEO-focused content marketing. Past and current clients include Intuit, Zendesk, Casper, TripAdvisor, Shutterfly, Asana and more. 

Notable achievements: 
• Named to Inc. 5000 6x 
• Named to Inc's Best Workplaces 2x
• Named a Fastest Growing Company in San Diego 6x
• Named Top 10 Most Influential Content Marketer by BuzzSumo

ICP mapping is a critical, GEO-first tactic for B2B.

What is ICP mapping?

Creating landing pages that give you full coverage of the industries, solutions and business sizes you support.

Within LLMs, long-tail searches and user customization will look for signals like this so clear signaling will help significantly. 

Where before you could "vibe" communicate this with logos, design signaling and case studies in many circumstances, it now pays to very clearly make it obvious who you support in the form of direct landing pages.

These pages will in turn appear in query-fan-outs for LLMs, making sure you appear for the queries that matter.

This is also an alternative, brand-first alternative to the "best X software" approach -- by having these long-tail pages mapped, you have a better shot at ranking for landing pages affiliate sites won't touch, or won't touch well.

Finally, it's worth noting that this is also just good best practice for CRO independent of LLMs. 

The more content you have that speaks tightly to a given ICP, the better you'll convert within that audience. Before LLMs were a thing, industry pages were a highly recommended strategy for most SaaS companies. 

Now it's a critical one.

CEO, Siege Media | SEO for Google + AI, Content & PR

SEOs, welcome to the world of the long, long tail.

What is the long long tail?

The thinned out, multi-faceted variations on searches users, and in turn LLMs, perform to find the absolute best result for that prompt. 

As Clearscope founder Bernard Huang described on our most recent podcast, this has implications for practitioners to map their topic universe to the possible variables query-fan out could have for the bottom-funnel searches they make.

I recently called this "product page / ICP mapping" in my recent LinkedIn post. 

Where previously we could stop at a term like "project management software", now it behooves us to have pages for:

"project management software for small business"
"project management software for retail"
"project management software for IT"
"organizational planning software"
"project intake software"

.. and all the additional permutations off that.

We must now anticipate the fan-out queries and meet them where they are in order to best optimize for the future in front of us (AI Mode as default).

The best way to think about this is to build pages that have minor long-tail search volume already, that also have a high probability of better speaking to your ICP. 

If we do that, we have multi-faceted value that builds defensibility against changes to come.

New data: Despite an increase in manipulation, trust in Reddit is up 19%!

We surveyed 2,000 Americans to get an up to date sense for how users perceive different online sources in 2026, including Reddit.

The original hypothesis? Reddit manipulation due to recent integration in Google may be driving a decrease in trust.

I could not have been more wrong – trust is up YOY.

What did I get wrong in that original assessment? Google’s impact is mostly on older results, and shopping recommendations are still a small overall percentage of the social network’s content.

Also, Reddit is an offset to AI. There is much less reason to use AI-generated content there, and the respite from slop makes it a place that continues to get more and more popular.

The channels actually seeing a decline in trust, especially with earlier generations? Search engines and traditional media.

The move to originally surface Reddit was Google’s alone, and if the results they push ultimately end up manipulated as well, it’s possible this ties to some of that perception. 

Social media and AI is generally more trusted with younger audiences as well, with the biggest gaps in old and new being with social media (less trusted with old, well trusted with young) and Reddit (mildly trusted with young, not at all with old).

The full study can be found in our top navigation!

How much do American's trust online sources?

"Commit to publishing one LinkedIn post a day."

This is the wrong thinking, but it's close to the right idea.

What if we instead changed the output goal to an input instead?

"Commit to spending one hour on LinkedIn content per day."

This changes the framing from needing to post once per day to instead spending one hour of energy towards high-quality content.

This might mean only one post per week. Or even one post per month! 

But it means we've allocated energy consistently to the outcome, vs arbitrarily forcing ourselves towards an output metric that will inevitably lead to diluted content quality over time.

It's easy to see how this same framing applies to content creation beyond LinkedIn, too. It's about showing up and spending consistent time towards making something great, not hitting arbitrary frequency goals. 

The returns get exponential when you cross the quality chasm to a place few others are willing to go in terms of time invested.

The right type of affiliate review can make or break a business on LLMs.

We’ve entered a period equivalent to New York Times giving a positive or negative single review of a local restaurant pre-Yelp. 

That could close or grow that business. 

There are industries where there is one dominant URL source in the space.

What if that same source gave you a negative review, instead of a good one?

Your entire visibility would be thrown.

An example of this is Bankrate in Fidelity’s market. Bankrate is everywhere across the prompts that matter to them.

Incentives are aligned for Fidelity (and others like them) to have a good score. Because Bankrate gets paid when they get paid as an affiliate business.

But what if that dynamic changed?

These affiliate sites are getting hammered from a traffic standpoint, but they still carry clear influence in terms of the “votes” they offer these companies via LLMs. 

Don’t be surprised if the business models change with them.

Behind-the-scenes dealings around the sentiment of the reviews offered. 

Affiliates charging hand over fist to be listed, rather than getting paid per lead.
 
Attribution will get muddy, but the influence they have is clear. 

If we can associate the value LLMs create for us through self-attribution, we can tie a dollar value to the right LLM sources.

Prediction: Affiliate sites will find a second wind in the future as this all becomes clear, and the brains behind the monetization shift with it.

Here’s how to successfully promote content on Reddit:

Represent yourself authentically, as the brand.

Attach a premium image that makes sense out of context of the post and would work as a standalone asset even if you never visited the website.

Include a title that speaks in Reddit’s voice, while also intriguing the reader.

Share content that’s unique and Redditors would love (unique data, news, behind-the-scenes takes), not a recycled keyword-focused post.

Submit to niche, hyper-relevant subreddits only, and don’t overdo submission volume. Emphasize quality, not quantity. 

Overall, The Athletic does this well via their owned account. 

The submissions don’t always hit a home run, and that’s okay. 

They add enough authentic value that The Athletic never needs to be worried about being banned for their approach.

That’s how you successfully scale a content distribution approach on the network.

We shouldn’t over-optimize for personalization in GEO.

The reason?

Gemini, unlike OpenAI, requires a multi-step user opt-in (that hasn't yet worked for me) to retain information about the user. 

This is because Google takes a buttoned up approach and is understandably sensitive to possible user blowback from collecting personal information at scale. 

This means the default prompt response will be generalized for most.

If we think that Gemini is going to win, which they are now on pace to do, the idea of synthetic personas may be overstated and unnecessary for the majority. 

However, user behavior is still likely to change over time. 

Short keywords will be swapped out for longer prompts, especially for users who realize the results will not automatically be customized to them.

This means that there will still be a need for longer-tail landing pages than there was previously. 

But there may not be as massive of a long-tail as an infinite web of personalized outcomes may have previously projected, if the winners and the losers stay on pace with recent changes.

taplio

The Battle

Gert Mellak

Ross Hudgens

Followers

Posts

Engagements

Likes

Performance ScoreGert Mellak's LinkedIn Performance

Performance ScoreRoss Hudgens's LinkedIn Performance

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taplio

The Battle

Gert Mellak

Ross Hudgens

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gert Mellak's LinkedIn Performance

Performance ScoreRoss Hudgens's LinkedIn Performance

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Performance ScoreGert Mellak's LinkedIn Performance