Ghalib Hassam

Baghi

If you're a B2B founder who wants to get ahead of the competition, you must leverage your founder brand on LinkedIn. Here's why:

1. Thought leadership.

Being a thought leader has quickly become a necessity - it plays a massive role in decision-making for your target audience.

It comes down to influencing decisions and being the first name that comes to mind when clients face challenges.

Here's what you can talk about in terms of insights that are unique to you:

i) Strong opinions that aren't available anywhere else.
ii) Insights on your target audience's problems.
iii) Commentary on industry practices.

The goal is to become the go-to expert in your industry.

2. Pain point content.

Address your target audience's problems in your content.

You need to consistently share insights around their problems and share content that shows them how you'd solve these issues.

Here's what you can talk about:

i) What problems are they facing?
ii) Why do they face these problems?
iii) How does you solve these problems for them?

The source material of this content comes from your subject matter expertise and existing customer data (sales calls\discovery calls)

It's okay to challenge the status quo and shake things up.

Present bold ideas that disrupt conventional thinking and set you apart as an thought leader.

3. The high cost of not leveraging you founder brand:

Each day without a strong LinkedIn presence is a day you're overlooked by potential clients seeking expertise.

And in today's digital world, visibility equals credibility. If you're not present, why should clients trust you?

What people fail to realise is that each day you stall, the space gets more and more crowded.

Every industry leader you admire didn't get there by chance.

They took bold steps to stand out.

And the risk isn't in putting yourself out there - it's in staying hidden while others dominate the space that could have been yours.

Founder - LinkedIn Strategist for B2B Founders

The Founder Lore Podcast

In this podcast, we sit down with founders who have leveraged their founder brands on LinkedIn to not only grow their businesses but also share their experiences in real time.

Each episode dives into the human side of entrepreneurship - the challenges, the breakthroughs, and the lessons learned along the way.

We go beyond the surface-level success stories and explore what it really takes to grow, lead, and scale while staying authentic.

Founder & Host

Mentoria Digitals.

Supporting the agency with:

1. Operations.
2. Processes.
3. Client delivery.

Strategic Advisor

Talent & Truth

Content And Strategy Manager

Kurogo

1. Working with Content Writers and Senior Team to execute positioning strategies effectively through high-quality content.

2. Manage and coordinate the output of the Content Writers and Social Community Executive to ensure all work is aligned with our clients’ strategies and is delivered to a high standard and on-time.

3. Crafting positioning strategies that align with clients' end goals.

4. Creating and running reports with our clients on the performance of their personal brand, alongside Content Writers and Social Community Executives.

Account Manager

I build busy CEOs\Founders' personal brands and position them as an authority in their market.

I've worked with CEOs\Founders from the DACH, MENA, and the UK.

With a well-positioned personal brand, you can:
 
- Grow a community.
- Get inbound leads.
- Attract talent.

Here's what I do:

- Communicate with CEOs\Founders and their marketing teams.

- Come up with a strategy that is aligned with their Personal Branding goals as well as their business\company goals.

- Form a community of professionals (networking is key)

First, you create demand for you and your services.
Second, you capture that demand in the form of a growing network, more leads, and attracting talent to your company.

All inbound.

Personal Brand Manager.

notus

This internship\part-time job was my first step into the world of Marketing\Personal Branding.

I learned a number things, but mainly:

• Copywriting - Creative.
• Account management for clients.
• Content Strategy.

Personal Brand Manager

Bahcesehir University

Didn't have the best of experiences:

- Tried to change their old ways of marketing but the top-level execs weren't flexible.

- Eventually decided it was better for me to look elsewhere to get to where I wanted:

Becoming a Demand Gen marketer.

BAU Global Representative.

‣Marketing the university along with its campuses abroad in the BAU Global network.
‣Reporting directly to the head of international relations.

Marketing International Student Assistant/Masters Student Assistant

ZTE Corporation

Intern

Account Manager @ Kurogo | We create thought leaders through personal branding

I grow B2B founder brands on LinkedIn through content.

Most of my clients are struggling with:

1. Can’t justify the time spent on LinkedIn.
2. Don’t know what to write about.
3. Not sure what the end goal is.

And so, I take them through a process that grows their LinkedIn and opens them up to new business opportunities:

1. Define how you want to position yourself against competitors.
2. Map out the core topics to write about.
3. Define the end-goal for LinkedIn.
4. Create content that attracts your target-audience.
5. Measure progress monthly.

Using this process, I’ve helped my clients:

📌 FOUNDER 1: Grew from 8K → 21K followers within 10 months.
📌 FOUNDER 2: Landed 5+ new business opportunities through LinkedIn.
📌 FOUNDER 3: Grew from 3K → 10K within 8 months.

If you want to become a thought leader in your industry and generate new business opportunities,

Click ‘Book an appointment’ at the top of my profile to see how I can help you.

Results for a client. Not bad for an all-time 'low reach' era on LinkedIn.

Built purely on thought leadership and giving value to the audience.

i build your founder brand with you, not for you (2hrs/month) | linkedIn GTM strategist

2 weeks ago, a started a new side-business. Here's an update:

For context:

I’ve started a physical business where I’ll be training students for IELTS. 

Questions I asked before launching:

- What is a proven problem in the market?
- Has steady demand... ideally till the end of time ;)
- Aligns with what I’m naturally good at.
- Can scale over time.
- And can eventually run without me.

So here’s how I’ve been approaching it:

1. First, I set up an Instagram account to start creating content, mostly educational posts, awareness pieces about what’s happening in the industry, and the gap I’m trying to fill.

2. Then I made a short introductory video, talking about my background, what I’m building, the kind of problems I’m solving, and where the business office is based.

3. I ran a small Instagram ad (just $30) targeted at my regional area to test the waters.

4. That ad started about 150 conversations, which was more than I expected for such a small test.

5. Meanwhile, I set up a small office + classroom to attend to people if they decide to visit.

5. After that, I hosted a mock class. A few people showed up, not a huge number but that's okay since there are bigger players in the market and I want to build a name first.

6. I cross-post with my other instagram account (18k) to borrow some credibility from it & so people can see I've done some stuff already (working with international agencies, building a remote career, my podcast, and running a business on LinkedIn)

Since then, I’ve been doubling down on two things:

1. Creating content to build digital presence.

2. Collaborating locally: I’ve partnered with a nearby café (pretty popular in the area) to host a free in-person event/workshop for this upcoming Tuesday.

The goal of the free workshop is to nurture the old leads, attract new ones, and make this business a familiar, trusted name in the region.

Would love to hear from someone who has built a similar business before just to bounce some ideas.

MattressTek

MattressTek excels at developing and producing innovative mattress making machines improving
our customers productivity, profitability and compliance.
All our machines are British-made, in-house and are built on rock-solid foundations using our own manufacturing facilities and the latest state-of-the-art machinery equipment (Amada). Our in-house CAD designers know how important it is to understand good design and build quality in the mattress making industry, using their 30 years of experience.
Our current mattress machinery products include Tape Edge and Tufting machines and Conveyors but we’re developing a full portfolio of mattress making machinery including Border, Panel Cutting and Slitting machines.

mattresstek.co.uk

● Full-suite marketing strategy to take the business forward and enable the development of business and growth through existing contacts and capitalisation of opportunities within the bed industry and beyond, through international growth, trade, awards, trade shows, grant funding and widespread awareness..
● Exploration and analysis of partnership and networking opportunities, promoting the pride to be a British manufacturer status and developing of links around export and international relations, utilising social media, industry and trade press and email marketing.
● Facilitation and management of marketing activities and operations for sister company (Tek-Dry Systems), as well as a sub-brand (AutomateTek), US distributor (AtoZ Automation) and a subsidiary (MPC Tek - Machined Precision Components).

Marketing Coordinator

All of the tasks under Marketing Coordinator, as well as further Operational, Servicing and Sales support and coordination.
As well as designated driver of the fleet.

Marketing, Servicing and Sales Coordinator

The Jenna Wilkins Foundation

The Foundation was set up in memory of Jenna who was diagnosed with breast cancer shortly after her 21st birthday. She was studying to be a teacher and working with those with special educational and emotional needs (SEND). She lost her battle with cancer when we was just 25 years old.

Marketing (Digital) Advisor

AUTOMATE TEK

Our presence online and at trade shows like Foam Expo and interzum has meant that we have also received enquiries from all across the world to use our machines, in an adapted form, in other industries of manufacturing, far beyond beds and mattresses, to serve the automotive, interiors, furniture, industrial and fulfilment and logistics sectors.

As a result, we are introducing AUTOMATE TEK to differentiate the machines that can be made bespoke and modified to your tailored requirements and specifications.

A new offering that will help manufacturers and processors to find our machines and provide a solution that fits their needs, no matter what their industry. We are experts in problem solving and preventative solutions that fit into existing and new production lines to automate and streamline facilities and plant operations and make them more efficient, reducing time wastage, downtime, increasing productivity, capacity and volume of output.

automatetek.co.uk

Marketing

Phoenix Dryers & Engineering

Marketing Support

Plus Importance Project

As the UK’s first registered charity with a focus on the + of LGBT+, we aim to create a world where those who identify fully or partly in the + of LGBT+ experience equal rights, respect and representation.
LGBT+ defined as sexualities, gender identities, relationship orientations and sex characteristics including, but not limited to; POC, asexual, genderfluid, genderqueer, intersex, non-binary, pansexual, polyamorous, queer and neurodiverse, etc.

Our identities are valid and should be recognised, understood and celebrated.

As Marketing Lead, I work with the founder and chair, as well as other trustees and volunteers, and oversee the management and administration of the marketing, brand and awareness of the charity, ensuring we keep to our values, and contribute to our strategic direction.

Marketing Lead

Clothing Collective

Outreach to support organisations across the North West of England to provide them with pre-paid gift cards to distribute to those in need to spend on clothes in charity shops listed with the Charity Retail Association.

We partner with charity shops who accept our gift cards in return for clothing stock held at their shops. We also partner with charities such as food banks and shelters who distribute our gift cards to those people in need to redeem them at one of our ‘charity shop partners’. 

It’s a win-win scenario: those in need get access to warm comfortable clothing in a humane and dignified way, our ‘gift card distributing partners’ are able to support their beneficiaries in an additional way, and our ‘charity shop partners’ are able to turn around more stock from their stores, generating additional revenue for their charity cause.

A helping hand for those in need and those who help them.

clothingcollective.org

Outreach (users and partners)

Rescue Partners

Guidance around marketing, strategy and fundraising, as well as outreach to shelters to be listed (semi-automatically) onto a national directory.

For the shelters, we offer a free to use, national platform, on which to publicise their animals. We've built it to be quick and easy to use, and offer the option to link with their own website and social media - ultimatly reducing the time and effort they spend on trying to keep their online presence updated.

For those looking for their next furry friend our site offers a unique search function, allowing you to look for animals up and down the country whilst offering a range of filters such as age, breed, good with pets, and many more... all to make your search that little bit easier.

We exist to help match animals with their forever homes, as quickly as possible.

www.rescue.partners

Marketing Strategy and Development Advisor

HAPHE

Strategic communication to enhance HAPHE’s public image and reach more individuals in need of mental health support and playing a key role in educating the community and stakeholders about the importance of mental health prevention. Also in anticipation of a film launch involving post-trauma struggles and experiences of university students.

Public Relations Specialist / PR Advisor

Fearless Adventures

Community Member

The Spiritual Arts Foundation

Marketing (strategic) team member

Marketing & Communications💡| Manufacturing👨‍🏭 | Hospitality🎩 | Mental Health🧠 | Media📣 | 🏳️‍🌈 LGBTQ+ Equality & Diversity

"Sometimes it is the people noone imagines anything of who do the things that noone can imagine" ~ Alan Turing

Multi-award-winning marketer with over a decade of cross-industry experience who has been referred for roles and managed a whole spectrum of projects.

A highly-motivated creative professional with extensive experience in many aspects of public relations, communications, media, customer service and strategy, I am constantly focussed to ensuring efficiency, innovation and best utilisation of resources and maximum return on investment (ROI), putting customer experience at the forefront of my thought-processes, and decision-making. 

Ensuring the highest standards in all work undertaken, my excellent communication and interpersonal skills and intuitive approach to communication and collaborative working, along with a friendly, enthusiastic yet approachable personality, have proven effective in establishing strong working relationships with clients, suppliers and colleagues, among other critical stakeholders.

Having undertaken a variety of responsibility- and authority-driven roles, working on contracts and projects of varying scale, my diverse background has spanned a whole decade;  embracing sectors covering construction, legal and FMCG, recruitment, hospitality and leisure, and more recently returning to the manufacturing sector, always ensuring the improvement of processes, maintenance of quality service and product delivery, and adherence to compliance regulations.

I am a true people person with an infectious thirst for continuous improvement, development and empowering others to succeed.

taplio

The Battle

Ghalib Hassam

Chris O👨‍💼 ~ Serial Networker and Connector of People 🤝

Followers

Posts

Engagements

Likes

Performance ScoreGhalib Hassam's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ghalib Hassam

Chris O👨‍💼 ~ Serial Networker and Connector of People 🤝

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ghalib Hassam's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGhalib Hassam's LinkedIn Performance