Ghalib Hassam

Baghi

If you're a B2B founder who wants to get ahead of the competition, you must leverage your founder brand on LinkedIn. Here's why:

1. Thought leadership.

Being a thought leader has quickly become a necessity - it plays a massive role in decision-making for your target audience.

It comes down to influencing decisions and being the first name that comes to mind when clients face challenges.

Here's what you can talk about in terms of insights that are unique to you:

i) Strong opinions that aren't available anywhere else.
ii) Insights on your target audience's problems.
iii) Commentary on industry practices.

The goal is to become the go-to expert in your industry.

2. Pain point content.

Address your target audience's problems in your content.

You need to consistently share insights around their problems and share content that shows them how you'd solve these issues.

Here's what you can talk about:

i) What problems are they facing?
ii) Why do they face these problems?
iii) How does you solve these problems for them?

The source material of this content comes from your subject matter expertise and existing customer data (sales calls\discovery calls)

It's okay to challenge the status quo and shake things up.

Present bold ideas that disrupt conventional thinking and set you apart as an thought leader.

3. The high cost of not leveraging you founder brand:

Each day without a strong LinkedIn presence is a day you're overlooked by potential clients seeking expertise.

And in today's digital world, visibility equals credibility. If you're not present, why should clients trust you?

What people fail to realise is that each day you stall, the space gets more and more crowded.

Every industry leader you admire didn't get there by chance.

They took bold steps to stand out.

And the risk isn't in putting yourself out there - it's in staying hidden while others dominate the space that could have been yours.

Founder - LinkedIn Strategist for B2B Founders

The Founder Lore Podcast

In this podcast, we sit down with founders who have leveraged their founder brands on LinkedIn to not only grow their businesses but also share their experiences in real time.

Each episode dives into the human side of entrepreneurship - the challenges, the breakthroughs, and the lessons learned along the way.

We go beyond the surface-level success stories and explore what it really takes to grow, lead, and scale while staying authentic.

Founder & Host

Mentoria Digitals.

Supporting the agency with:

1. Operations.
2. Processes.
3. Client delivery.

Strategic Advisor

Talent & Truth

Content And Strategy Manager

Kurogo

1. Working with Content Writers and Senior Team to execute positioning strategies effectively through high-quality content.

2. Manage and coordinate the output of the Content Writers and Social Community Executive to ensure all work is aligned with our clients’ strategies and is delivered to a high standard and on-time.

3. Crafting positioning strategies that align with clients' end goals.

4. Creating and running reports with our clients on the performance of their personal brand, alongside Content Writers and Social Community Executives.

Account Manager

I build busy CEOs\Founders' personal brands and position them as an authority in their market.

I've worked with CEOs\Founders from the DACH, MENA, and the UK.

With a well-positioned personal brand, you can:
 
- Grow a community.
- Get inbound leads.
- Attract talent.

Here's what I do:

- Communicate with CEOs\Founders and their marketing teams.

- Come up with a strategy that is aligned with their Personal Branding goals as well as their business\company goals.

- Form a community of professionals (networking is key)

First, you create demand for you and your services.
Second, you capture that demand in the form of a growing network, more leads, and attracting talent to your company.

All inbound.

Personal Brand Manager.

notus

This internship\part-time job was my first step into the world of Marketing\Personal Branding.

I learned a number things, but mainly:

• Copywriting - Creative.
• Account management for clients.
• Content Strategy.

Personal Brand Manager

Bahcesehir University

Didn't have the best of experiences:

- Tried to change their old ways of marketing but the top-level execs weren't flexible.

- Eventually decided it was better for me to look elsewhere to get to where I wanted:

Becoming a Demand Gen marketer.

BAU Global Representative.

‣Marketing the university along with its campuses abroad in the BAU Global network.
‣Reporting directly to the head of international relations.

Marketing International Student Assistant/Masters Student Assistant

ZTE Corporation

Intern

Account Manager @ Kurogo | We create thought leaders through personal branding

I grow B2B founder brands on LinkedIn through content.

Most of my clients are struggling with:

1. Can’t justify the time spent on LinkedIn.
2. Don’t know what to write about.
3. Not sure what the end goal is.

And so, I take them through a process that grows their LinkedIn and opens them up to new business opportunities:

1. Define how you want to position yourself against competitors.
2. Map out the core topics to write about.
3. Define the end-goal for LinkedIn.
4. Create content that attracts your target-audience.
5. Measure progress monthly.

Using this process, I’ve helped my clients:

📌 FOUNDER 1: Grew from 8K → 21K followers within 10 months.
📌 FOUNDER 2: Landed 5+ new business opportunities through LinkedIn.
📌 FOUNDER 3: Grew from 3K → 10K within 8 months.

If you want to become a thought leader in your industry and generate new business opportunities,

Click ‘Book an appointment’ at the top of my profile to see how I can help you.

Results for a client. Not bad for an all-time 'low reach' era on LinkedIn.

Built purely on thought leadership and giving value to the audience.

i build your founder brand with you, not for you (2hrs/month) | linkedIn GTM strategist

2 weeks ago, a started a new side-business. Here's an update:

For context:

I’ve started a physical business where I’ll be training students for IELTS. 

Questions I asked before launching:

- What is a proven problem in the market?
- Has steady demand... ideally till the end of time ;)
- Aligns with what I’m naturally good at.
- Can scale over time.
- And can eventually run without me.

So here’s how I’ve been approaching it:

1. First, I set up an Instagram account to start creating content, mostly educational posts, awareness pieces about what’s happening in the industry, and the gap I’m trying to fill.

2. Then I made a short introductory video, talking about my background, what I’m building, the kind of problems I’m solving, and where the business office is based.

3. I ran a small Instagram ad (just $30) targeted at my regional area to test the waters.

4. That ad started about 150 conversations, which was more than I expected for such a small test.

5. Meanwhile, I set up a small office + classroom to attend to people if they decide to visit.

5. After that, I hosted a mock class. A few people showed up, not a huge number but that's okay since there are bigger players in the market and I want to build a name first.

6. I cross-post with my other instagram account (18k) to borrow some credibility from it & so people can see I've done some stuff already (working with international agencies, building a remote career, my podcast, and running a business on LinkedIn)

Since then, I’ve been doubling down on two things:

1. Creating content to build digital presence.

2. Collaborating locally: I’ve partnered with a nearby café (pretty popular in the area) to host a free in-person event/workshop for this upcoming Tuesday.

The goal of the free workshop is to nurture the old leads, attract new ones, and make this business a familiar, trusted name in the region.

Would love to hear from someone who has built a similar business before just to bounce some ideas.

James Sweeney

Jargon Group

Account Executive

Junior Account Executive

One Million Mentors

- Mentoring students to maximise their potential and achieve their goals in life, whether personal, academic, professional or anything in between!

Mentor

The Youth Group

•	Being a proud & positive advocate for The Youth Group & our global youth movement
•	Promoting The Youth Group & our aspirations to help improve the odds for young people

Changemaker

Henley Business School

- Analysed the effectiveness & efficiency of the Henley Business School’s communications
- Produced a ‘Communications Report’ summarising my findings & recommendations for future improvements

Student Engagement Research Administrator

University of Reading

Student Engagement Ambassador

•	Aided in the creation & running of the MyName project
•	Created content to be used across the university’s digital channels 
•	Helped coordinate a team of Student Voice Ambassadors
•	Presented & included the student voice across numerous university projects

Communications Co-ordinator (Professional Placement Year)

CELTIC LEISURE

- Assessed Swimmers off of set outcomes 
- Communicated with students of all backgrounds 
- Helped build and strengthen swimmer's confidence and belief in themselves
- Planned and organised Swimming lessons and activities
- Supported students learning and development inside and outside of lessons

Swimming Teacher

- Communicated with people from every walk of life
- Completed regular staff and first-aid training
-  Developed first aid skills and techniques which were implemented to save a student’s life on a college trip in China. 
- Performed water rescues when required
- Promoted the safety of all pool users.

Lifeguard

hhruk Consulting

- Working with hhruk on our new Health & Wellbeing Partnership as a Health & Wellbeing Associate.
- Creating blogs & courses on a range of different topics.

Health and Wellbeing Associate

Wall Colmonoy

- Gained first-hand experience of work in a large-scale company. 
- Implemented employees onto the company’s systems.
- Organised and prepared the company’s sales records in a professional and sorted manner. 
- Resolved Technical Issues, under supervision

Work Experience 

AE @ Jargon Group 🧑‍💻 Founder of Sweeney’s Blogs 💬 Changemaker for The Youth Group 👐 Digital Storyteller 📚

Wondered what it feels like to jump out of a plane at 12,000 feet? 🪂

I’m James Sweeney, it’s lovely to meet you! 

Growing up in the Swansea valleys, I’m incredibly passionate about people - whether it’s our culture, background, passions or the ways in which we process and understand the world around us, it’s something that absolutely fascinates me 🌍

Having gone through life as somebody with a stutter, in addition to facing troubles with my physical and mental health, one of my biggest aspirations in life is to help shape a community in which I can help as many people as possible. 

I’m a very keen writer, starting my own blog page in 2018, called Sweeney’s Blogs, where I shine a spotlight on the topics that genuinely mean something to each and every one of us as people. The page has become a key part of my life, and is one of the reasons how I found out about LinkedIn too, as it goes ✍️

I run a weekly series here called Sweeney’s Song of the Week. For these posts, I shout out some incredible people, mixing in my love for music and making the world a better place at the same time. 

In October 2018, I jumped out of a plane at 12,000 feet raising over £900 for The Alzheimer’s Society, which has to be one of the best (and scariest!) experiences of my life 🪂

Do you want to join me on my journey! Be sure to drop me a request and a message, I’d love a chat. 

Thanks for checking out my profile and I hope you have a cracking day 👋

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The Battle

Ghalib Hassam

James Sweeney

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The Battle

Ghalib Hassam

James Sweeney

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ghalib Hassam's LinkedIn Performance

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Performance ScoreGhalib Hassam's LinkedIn Performance