Ghalib Hassam

Account Manager @ Kurogo | We create thought leaders through personal branding

I’m the Head of Content at Darkroom.

My job is helping the people inside the company share what they already know without turning it into performative content or forcing anyone into a creator box.

I’m building an internal thought-leadership motion across LinkedIn, X, Substack, and TikTok by putting structure around good thinking and making it easier to create content consistently.

Before this role, I spent a few years deep in LinkedIn, working closely with founders and operators, asking a lot of questions, and turning long conversations into clear, useful content.

What I noticed pretty quickly was that the people with the most insight are usually the least interested in posting. They don’t lack ideas. They lack time, systems, and a clean way to translate what’s already in their heads.

I come from an engineering background (master’s in engineering), which probably explains how I think about content.

At Darkroom, that shows up as helping leaders find their real point of view and designing content systems that work across platforms.

I’m especially interested in founder-led and expert-led content, and in building internal content engines that feel sustainable.

Always up for a coffee chat. Feel free to hit me up.

Personal Brand Manager.

Over the past 2+ years, I’ve built and operated LinkedIn personal brands for 15 founders and executives across SaaS, AI, software, corporate real estate, and white-glove services, from Series A startups to operators who’ve been in business for decades.

I work with founders and C-level leaders at B2B companies (typically 20+ employees, $10K+ deal sizes) who believe LinkedIn should drive business, but don’t have a reliable system to make that happen.

The problem I see repeatedly:
Most LinkedIn “personal branding” stops at content.

Posts get written, your followers grow, but nothing moves downstream.

My work sits one layer deeper.

I install a LinkedIn demand engine that combines:

1/ Clear positioning and profile strategy

2/ Founder-led ghostwriting designed to warm buyers

3/ Distribution and visibility mechanics

4/ A simple outbound conversation framework

5/ Defined success metrics around qualified conversations (not likes)



The goal: make sales conversations easier to start, and faster to close.


What I DON'T promise:

- Virality

- Overnight results

- Closed deals without sales involvement


What I DO optimize for:

- Predictable momentum

- Turning attention into opportunity


If you’re a founder or executive building a serious B2B company and want LinkedIn to function as an acquisition channel, we’ll likely have a useful conversation.

Meri Matevosyan 💚 🐉

Can’t believe it’s been 2 years since I joined Notice Me(dia) as its first team member.

At the time, I was navigating the biggest changes in my life, ever - getting married, moving to a new country, changing time zones and saying goodbye to the place and people I’ve known as home since forever.

One of those huge changes was also taking writing seriously and proving to myself that I could make a full time living with it. 

I didn’t even fully grasp the concept of personal branding back then, or what ghostwriters really do… But when I saw that Josh Cons had posted a job opening, I immediately reached out. 

We had a single 30 minute call and I was on board. 

That 30 minute call led to a 2-year journey (still going strong), full of incredible wins, much-needed humbling moments and hard conversations that were critical for the growth of the company and ourselves. 

We’ve co founded Facto, our B2B writing studio, to serve our esteemed clients even more. I’ve had the incredible privilege to get to know so many great writers, team mates and leaders in dozens of spaces, learning from their wisdom firsthand and helping them to get their stories into the public.

Most importantly, I realized that if only you take those small, indecisive and scary steps towards what you want to build, everything is possible. 

Josh Cons, and Notice Me(Dia) ninjas, I’m honored to be working with you, learning under you and building alongside you!

P.S. If you're still doubting whether LinkedIn works, let this be your sign to just go for it.

Meri Matevosyan

Building personal brands for Founders and C-levels

Three years ago, I left my job as an ESL teacher to finally pursue what I truly loved - writing. Back then, I had no connections in the digital writing world and no idea what kind of role I could even land.

Despite all the scattered resources out there, I couldn’t find a single, up-to-date community built by writers who had actually gone through the same challenges.
Fast forward to today, Yathin N. and Josh Cons are building exactly that. 

Orbit is the kind of space every writer, including myself, wishes they had when starting out.

I could talk about how incredible this community is for hours, but what I love the most is that it’s created BY writers, FOR writers. People who’ve faced the same hurdles, from finding reliable freelance clients to growing their craft or landing full-time opportunities.

Whether you’re just starting out or already an experienced wordsmith looking for new growth and better gigs, you owe it to yourself to check it out, my friend.

P.S. If you have any questions, I'm a DM away.

“I’ll handle LinkedIn myself in 2 hours a week” is the new “I’ll start going to the gym on Monday.”

Founders say this all the time: “I’ll just bang out a few posts on Sundays. Easy.”

Here’s what actually happens:

Week 1: You post twice. Feels good.
Week 2: One post. You’re “busy”.
Week 3: Nothing.
Week 4: “LinkedIn doesn’t work for us.”

It’s not that you’re lazy. You’re running a company, your attention is a war zone.

As much motivation as you might have, you're still lacking infrastructure.

A realistic LinkedIn engine looks like:

A library of angles pulled from your calls, decks, Slack rants
A simple posting rhythm (topics, formats, days)
Someone whose entire job is to make sure you show up in front of buyers

You are the worst person to be in charge of your own consistency. And no, a random “in‑house social post” once in a while is not the same thing.

Whenever I face the notorious writer’s block, I use a 3‑3‑3 framework to extract content from myself.

1. Three problems

I list three things that regularly punch my buyers in the face.

Some of them are: 

“I’m spending on ads with no idea what’s working” or “LinkedIn has been on my to‑do list for six months”.

Then I write one post for each problem. I describe it so clearly that if my buyer reads it, they think, “Yep, that’s uncomfortably accurate.”

2. Three stories

I force myself to find three short stories that sit on top of those problems:
A win, a miss, a moment where something finally clicked.

I tap into specific conversations, numbers, what I thought would happen vs what actually happened.

Each story gets tied back to one of the problems: “Here’s what we learned” or “Here’s what we stopped doing.”

3. Three beliefs

I write down three opinions I hold that would make some people in my space frown.

Not “spicy for the algorithm”, just the things I usually only say in private:
The "secret sauce" here is to not be afraid to offend anyone. Stand up for your truth.

Once I write the lists, the posts basically write themselves.

If my writing were a place, it would be a jungle - loud, tangled, half‑terrifying, half‑gorgeous.

There are patches of it I never walk into. Barren clearings where the ground is hard and dusty, where every sentence feels forced. Those are the topics I think I “should” talk about, the ones that sound smart in theory but die the moment I touch them. I visit them out of obligation, then leave as fast as I can.

Then there are the parts that are so lush they’re almost overwhelming. Vines of half‑ideas hanging everywhere, strange plants I don’t have names for yet. This is where the good stuff lives: the odd metaphors, the sharp opinions, the stories I haven’t fully figured out. Most of it is still undiscovered, even by me. I can feel the weight of it, but I haven’t cut a path through.

And finally, there are a few narrow trails I keep wearing into the ground. I know exactly where to step. These are the themes I return to again and again. I go there when I need a story, a frame, a line that feels like mine. It’s comfortable enough, but never boring.

Some days the jungle feels welcoming; other days it tests my patience. But it never lies. If I try to force a clever thought, the undergrowth resists. If I come with a true feeling, even an uncomfortable one, it opens a small space and lets the sentence through.

I like to think that every writer carries such a place inside them, a landscape that changes with each book, each conversation, each heartbreak. Mine just happens to have too many vines, a few hidden clearings, and a stubborn refusal to let anything fake take root.

taplio

The Battle

Ghalib Hassam

Meri Matevosyan 💚 🐉

Followers

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Performance ScoreMeri Matevosyan 💚 🐉's LinkedIn Performance

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taplio

The Battle

Ghalib Hassam

Meri Matevosyan 💚 🐉

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Meri Matevosyan 💚 🐉's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMeri Matevosyan 💚 🐉's LinkedIn Performance