Ghalib Hassam

Baghi

If you're a B2B founder who wants to get ahead of the competition, you must leverage your founder brand on LinkedIn. Here's why:

1. Thought leadership.

Being a thought leader has quickly become a necessity - it plays a massive role in decision-making for your target audience.

It comes down to influencing decisions and being the first name that comes to mind when clients face challenges.

Here's what you can talk about in terms of insights that are unique to you:

i) Strong opinions that aren't available anywhere else.
ii) Insights on your target audience's problems.
iii) Commentary on industry practices.

The goal is to become the go-to expert in your industry.

2. Pain point content.

Address your target audience's problems in your content.

You need to consistently share insights around their problems and share content that shows them how you'd solve these issues.

Here's what you can talk about:

i) What problems are they facing?
ii) Why do they face these problems?
iii) How does you solve these problems for them?

The source material of this content comes from your subject matter expertise and existing customer data (sales calls\discovery calls)

It's okay to challenge the status quo and shake things up.

Present bold ideas that disrupt conventional thinking and set you apart as an thought leader.

3. The high cost of not leveraging you founder brand:

Each day without a strong LinkedIn presence is a day you're overlooked by potential clients seeking expertise.

And in today's digital world, visibility equals credibility. If you're not present, why should clients trust you?

What people fail to realise is that each day you stall, the space gets more and more crowded.

Every industry leader you admire didn't get there by chance.

They took bold steps to stand out.

And the risk isn't in putting yourself out there - it's in staying hidden while others dominate the space that could have been yours.

Founder - LinkedIn Strategist for B2B Founders

The Founder Lore Podcast

In this podcast, we sit down with founders who have leveraged their founder brands on LinkedIn to not only grow their businesses but also share their experiences in real time.

Each episode dives into the human side of entrepreneurship - the challenges, the breakthroughs, and the lessons learned along the way.

We go beyond the surface-level success stories and explore what it really takes to grow, lead, and scale while staying authentic.

Founder & Host

Mentoria Digitals.

Supporting the agency with:

1. Operations.
2. Processes.
3. Client delivery.

Strategic Advisor

Talent & Truth

Content And Strategy Manager

Kurogo

1. Working with Content Writers and Senior Team to execute positioning strategies effectively through high-quality content.

2. Manage and coordinate the output of the Content Writers and Social Community Executive to ensure all work is aligned with our clients’ strategies and is delivered to a high standard and on-time.

3. Crafting positioning strategies that align with clients' end goals.

4. Creating and running reports with our clients on the performance of their personal brand, alongside Content Writers and Social Community Executives.

Account Manager

I build busy CEOs\Founders' personal brands and position them as an authority in their market.

I've worked with CEOs\Founders from the DACH, MENA, and the UK.

With a well-positioned personal brand, you can:
 
- Grow a community.
- Get inbound leads.
- Attract talent.

Here's what I do:

- Communicate with CEOs\Founders and their marketing teams.

- Come up with a strategy that is aligned with their Personal Branding goals as well as their business\company goals.

- Form a community of professionals (networking is key)

First, you create demand for you and your services.
Second, you capture that demand in the form of a growing network, more leads, and attracting talent to your company.

All inbound.

Personal Brand Manager.

notus

This internship\part-time job was my first step into the world of Marketing\Personal Branding.

I learned a number things, but mainly:

• Copywriting - Creative.
• Account management for clients.
• Content Strategy.

Personal Brand Manager

Bahcesehir University

Didn't have the best of experiences:

- Tried to change their old ways of marketing but the top-level execs weren't flexible.

- Eventually decided it was better for me to look elsewhere to get to where I wanted:

Becoming a Demand Gen marketer.

BAU Global Representative.

‣Marketing the university along with its campuses abroad in the BAU Global network.
‣Reporting directly to the head of international relations.

Marketing International Student Assistant/Masters Student Assistant

ZTE Corporation

Intern

Account Manager @ Kurogo | We create thought leaders through personal branding

I grow B2B founder brands on LinkedIn through content.

Most of my clients are struggling with:

1. Can’t justify the time spent on LinkedIn.
2. Don’t know what to write about.
3. Not sure what the end goal is.

And so, I take them through a process that grows their LinkedIn and opens them up to new business opportunities:

1. Define how you want to position yourself against competitors.
2. Map out the core topics to write about.
3. Define the end-goal for LinkedIn.
4. Create content that attracts your target-audience.
5. Measure progress monthly.

Using this process, I’ve helped my clients:

📌 FOUNDER 1: Grew from 8K → 21K followers within 10 months.
📌 FOUNDER 2: Landed 5+ new business opportunities through LinkedIn.
📌 FOUNDER 3: Grew from 3K → 10K within 8 months.

If you want to become a thought leader in your industry and generate new business opportunities,

Click ‘Book an appointment’ at the top of my profile to see how I can help you.

Results for a client. Not bad for an all-time 'low reach' era on LinkedIn.

Built purely on thought leadership and giving value to the audience.

i build your founder brand with you, not for you (2hrs/month) | linkedIn GTM strategist

2 weeks ago, a started a new side-business. Here's an update:

For context:

I’ve started a physical business where I’ll be training students for IELTS. 

Questions I asked before launching:

- What is a proven problem in the market?
- Has steady demand... ideally till the end of time ;)
- Aligns with what I’m naturally good at.
- Can scale over time.
- And can eventually run without me.

So here’s how I’ve been approaching it:

1. First, I set up an Instagram account to start creating content, mostly educational posts, awareness pieces about what’s happening in the industry, and the gap I’m trying to fill.

2. Then I made a short introductory video, talking about my background, what I’m building, the kind of problems I’m solving, and where the business office is based.

3. I ran a small Instagram ad (just $30) targeted at my regional area to test the waters.

4. That ad started about 150 conversations, which was more than I expected for such a small test.

5. Meanwhile, I set up a small office + classroom to attend to people if they decide to visit.

5. After that, I hosted a mock class. A few people showed up, not a huge number but that's okay since there are bigger players in the market and I want to build a name first.

6. I cross-post with my other instagram account (18k) to borrow some credibility from it & so people can see I've done some stuff already (working with international agencies, building a remote career, my podcast, and running a business on LinkedIn)

Since then, I’ve been doubling down on two things:

1. Creating content to build digital presence.

2. Collaborating locally: I’ve partnered with a nearby café (pretty popular in the area) to host a free in-person event/workshop for this upcoming Tuesday.

The goal of the free workshop is to nurture the old leads, attract new ones, and make this business a familiar, trusted name in the region.

Would love to hear from someone who has built a similar business before just to bounce some ideas.

tbh talent

Social Media Executive

Little Dish

Responsible for:
Social media content ideation and creation of monthly content plans, drafting social media posts’ copy
Outreaching to brands for collaborations and giveaways, liaising with their marketing teams to ensure the campaign went smoothly.
Community management - responding to comments and DMs.
Writing copy for bi-weekly newsletters
Monthly reporting - social media content performance and newsletter performance
Organising collateral for influencer boxes, researching suppliers and costs, placing orders and packing.

Marketing Executive

Klowt

Responsible for all client communications, from onboarding to daily account management.
Creation of personal brand strategies to hit the client’s agreed KPIs and meet their goals.
Delivery of content plans regularly every month.
Track client analytics through a monthly and quarterly reporting process, gathering client feedback and working to implement their suggestions and feedback.
Supporting other Account Managers and the Accounts team as needed.

Creation of positioning strategies for clients to align with their personal brand and business goals
Content creation to align with clients' positioning strategies.
Maintain strong communications with clients, building relationships and keeping them informed of campaign progress
Community management of client accounts to ensure high-quality engagement across client accounts
Track client analytics and share monthly reports to review campaign performance

Wiser Academy

As 1 of the 200 students in the Wiser Academy, I play an integral part in helping some of the world's biggest brands attract the best soon-to-be graduates (these include L’Oréal, Knight Frank, Evercore, Frasers Group, Softcat... just to name a few!).

My role involves...
- Promoting graduate roles, spring weeks and internships
- Headhunting students
- Setting up events (online and offline)
- Giving invaluable feedback on the current student climate

Wiser’s mission is to change the way people think about work, and I'm here to help them achieve that mission.

Be sure to follow us on LinkedIn, Instagram & TikTok @wearewiseracademy and for more info, drop me a message!

Ambassador

Queen Mary University of London

Represent Queen Mary both as a whole and within the School of Mathematical Sciences at various events on and off campus.

Student Ambassador 

Accenture UK

Industrial placement year with Accenture UK for the academic year 2020/21. 2 roles:
1) Bid manager - UKI Resources Sales Team
2) Innovation Apprentice - ?What If! Innovation

Analyst at Accenture UK 

Wiser

Wiser's mission is to change the way people think about work, and we're achieving this with some of the world's best companies including Nike, Just Eat, Bain & Co, Fidelity International, Evercore, Sainsbury's and Deutsche Bank...just to name a few!

As 1 of the 200 students in the Wiser Academy, I play an integral part in helping these brands attract the best soon-to-be graduates. My role involves promoting, headhunting, setting up events and giving invaluable feedback on the current student climate.

Be sure to follow us on Instagram @wearewiseracademy and for more information drop me a message!

Hey 👋🏽 I’m Nia and I owe my entire career to something that didn’t exist when I was growing up…

Social media.

In September 2021, I returned to uni after a placement year...in a global pandemic. And I quickly realised that a big, fancy corporate career wasn’t for me. So, like every other confused graduate who had no clue about what they wanted from life…I decided to start posting on LinkedIn.

I had zero expectations of what would happen. But I landed my first marketing role within a week of finishing my exams. 

Oh, and also…

-> Grew my LinkedIn community to 20K
-> Hit over 1M impressions on LinkedIn by the end of 2022
-> Featured as one of Girls In Marketing’s 2024 Top Marketers To Follow
-> Spoken on podcasts sharing exactly how I did all of the above and more

I’m now TBH Talent’s first ever Social Media Executive.

I’ve built a thriving marketing career that I love, without sacrificing my wellbeing. And I’m here to help you do the same.

So whether you’re:

-> An aspiring marketer
-> An organic social media whizz
-> Simply interested in the musings of a 20-something marketing girly trying to figure out this thing called life

Hit the follow button 💕

Nia Patel

You can build your personal brand alone. Until you can’t.

I’ve been posting on LinkedIn for three years.

I know my voice, I know my story, and I know how to show up online.

But at some point, every creator hits a wall.

Not because they’re “not good enough” or they lack ideas.

But because growing a brand isn’t supposed to be a solo act.

So yes, even with all my experience, I still bought Danielle’s playbook.

Because there’s only so far I can grow by myself.

Fresh eyes help you see your blind spots. New frameworks sharpen your thinking.

Other creators’ expertise helps you level up… without copying a single thing.

There’s no award for figuring everything out alone.

Your brand grows when you grow, and sometimes that means investing, learning, and letting someone else guide you for a change.

So if you’re reaching that point where doing it solo just isn’t cutting it anymore…

You’re not failing. You’re evolving.

And your personal brand should evolve with you.

Creator & Speaker | Simplifying habits, mindset and personal branding so you can thrive in your career 🧠✨

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The Battle

Ghalib Hassam

Nia Patel

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taplio

The Battle

Ghalib Hassam

Nia Patel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ghalib Hassam's LinkedIn Performance

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