Ghalib Hassam

Baghi

If you're a B2B founder who wants to get ahead of the competition, you must leverage your founder brand on LinkedIn. Here's why:

1. Thought leadership.

Being a thought leader has quickly become a necessity - it plays a massive role in decision-making for your target audience.

It comes down to influencing decisions and being the first name that comes to mind when clients face challenges.

Here's what you can talk about in terms of insights that are unique to you:

i) Strong opinions that aren't available anywhere else.
ii) Insights on your target audience's problems.
iii) Commentary on industry practices.

The goal is to become the go-to expert in your industry.

2. Pain point content.

Address your target audience's problems in your content.

You need to consistently share insights around their problems and share content that shows them how you'd solve these issues.

Here's what you can talk about:

i) What problems are they facing?
ii) Why do they face these problems?
iii) How does you solve these problems for them?

The source material of this content comes from your subject matter expertise and existing customer data (sales calls\discovery calls)

It's okay to challenge the status quo and shake things up.

Present bold ideas that disrupt conventional thinking and set you apart as an thought leader.

3. The high cost of not leveraging you founder brand:

Each day without a strong LinkedIn presence is a day you're overlooked by potential clients seeking expertise.

And in today's digital world, visibility equals credibility. If you're not present, why should clients trust you?

What people fail to realise is that each day you stall, the space gets more and more crowded.

Every industry leader you admire didn't get there by chance.

They took bold steps to stand out.

And the risk isn't in putting yourself out there - it's in staying hidden while others dominate the space that could have been yours.

Founder - LinkedIn Strategist for B2B Founders

The Founder Lore Podcast

In this podcast, we sit down with founders who have leveraged their founder brands on LinkedIn to not only grow their businesses but also share their experiences in real time.

Each episode dives into the human side of entrepreneurship - the challenges, the breakthroughs, and the lessons learned along the way.

We go beyond the surface-level success stories and explore what it really takes to grow, lead, and scale while staying authentic.

Founder & Host

Mentoria Digitals.

Supporting the agency with:

1. Operations.
2. Processes.
3. Client delivery.

Strategic Advisor

Talent & Truth

Content And Strategy Manager

Kurogo

1. Working with Content Writers and Senior Team to execute positioning strategies effectively through high-quality content.

2. Manage and coordinate the output of the Content Writers and Social Community Executive to ensure all work is aligned with our clients’ strategies and is delivered to a high standard and on-time.

3. Crafting positioning strategies that align with clients' end goals.

4. Creating and running reports with our clients on the performance of their personal brand, alongside Content Writers and Social Community Executives.

Account Manager

I build busy CEOs\Founders' personal brands and position them as an authority in their market.

I've worked with CEOs\Founders from the DACH, MENA, and the UK.

With a well-positioned personal brand, you can:
 
- Grow a community.
- Get inbound leads.
- Attract talent.

Here's what I do:

- Communicate with CEOs\Founders and their marketing teams.

- Come up with a strategy that is aligned with their Personal Branding goals as well as their business\company goals.

- Form a community of professionals (networking is key)

First, you create demand for you and your services.
Second, you capture that demand in the form of a growing network, more leads, and attracting talent to your company.

All inbound.

Personal Brand Manager.

notus

This internship\part-time job was my first step into the world of Marketing\Personal Branding.

I learned a number things, but mainly:

• Copywriting - Creative.
• Account management for clients.
• Content Strategy.

Personal Brand Manager

Bahcesehir University

Didn't have the best of experiences:

- Tried to change their old ways of marketing but the top-level execs weren't flexible.

- Eventually decided it was better for me to look elsewhere to get to where I wanted:

Becoming a Demand Gen marketer.

BAU Global Representative.

‣Marketing the university along with its campuses abroad in the BAU Global network.
‣Reporting directly to the head of international relations.

Marketing International Student Assistant/Masters Student Assistant

ZTE Corporation

Intern

Account Manager @ Kurogo | We create thought leaders through personal branding

I grow B2B founder brands on LinkedIn through content.

Most of my clients are struggling with:

1. Can’t justify the time spent on LinkedIn.
2. Don’t know what to write about.
3. Not sure what the end goal is.

And so, I take them through a process that grows their LinkedIn and opens them up to new business opportunities:

1. Define how you want to position yourself against competitors.
2. Map out the core topics to write about.
3. Define the end-goal for LinkedIn.
4. Create content that attracts your target-audience.
5. Measure progress monthly.

Using this process, I’ve helped my clients:

📌 FOUNDER 1: Grew from 8K → 21K followers within 10 months.
📌 FOUNDER 2: Landed 5+ new business opportunities through LinkedIn.
📌 FOUNDER 3: Grew from 3K → 10K within 8 months.

If you want to become a thought leader in your industry and generate new business opportunities,

Click ‘Book an appointment’ at the top of my profile to see how I can help you.

Results for a client. Not bad for an all-time 'low reach' era on LinkedIn.

Built purely on thought leadership and giving value to the audience.

i build your founder brand with you, not for you (2hrs/month) | linkedIn GTM strategist

2 weeks ago, a started a new side-business. Here's an update:

For context:

I’ve started a physical business where I’ll be training students for IELTS. 

Questions I asked before launching:

- What is a proven problem in the market?
- Has steady demand... ideally till the end of time ;)
- Aligns with what I’m naturally good at.
- Can scale over time.
- And can eventually run without me.

So here’s how I’ve been approaching it:

1. First, I set up an Instagram account to start creating content, mostly educational posts, awareness pieces about what’s happening in the industry, and the gap I’m trying to fill.

2. Then I made a short introductory video, talking about my background, what I’m building, the kind of problems I’m solving, and where the business office is based.

3. I ran a small Instagram ad (just $30) targeted at my regional area to test the waters.

4. That ad started about 150 conversations, which was more than I expected for such a small test.

5. Meanwhile, I set up a small office + classroom to attend to people if they decide to visit.

5. After that, I hosted a mock class. A few people showed up, not a huge number but that's okay since there are bigger players in the market and I want to build a name first.

6. I cross-post with my other instagram account (18k) to borrow some credibility from it & so people can see I've done some stuff already (working with international agencies, building a remote career, my podcast, and running a business on LinkedIn)

Since then, I’ve been doubling down on two things:

1. Creating content to build digital presence.

2. Collaborating locally: I’ve partnered with a nearby café (pretty popular in the area) to host a free in-person event/workshop for this upcoming Tuesday.

The goal of the free workshop is to nurture the old leads, attract new ones, and make this business a familiar, trusted name in the region.

Would love to hear from someone who has built a similar business before just to bounce some ideas.

Communication consultant and keynote speaker | Europe-Canada | Luxury cars and watches, economics, history, arts, and music

Hi! My name is Patrice. Here’s how I help increase your sales. 

1. Content creation 
I make sure your communications respect the cultural codes of French-speaking markets.

Free your time so you can focus on what built your brand in the first place.

2. Content translation
I adapt your message so your discerning French-speaking customers want to buy from you.

Reach your well established and new audience to sell more while protecting your brand and reputation.

•	Here’s what you’ll get: your message understood by your employees, shareholders, partners, market, prospects, audience or other stakeholders
•	more time by getting your written communications right the first time
•	increased focus on what you do best.

Fill in the form to see if we’re a good fit. 

WHAT MY CLIENTS AND COLLABORATORS SAY

“I have rarely seen such an excellent translation, in light of the complexity of the issues.” [translated]—Canadian Council of Professional Engineers

“I can only highlight the pleasure I have had collaborating with Patrice: his rigour, proficiency in both languages and curiosity about the world are genuine assets that helped us complete the project, not to mention the human qualities he brought to the table. I am left with excellent memories of this experience. I am looking forward to working together and combining our language skills again!” [translated]—Gwennaëlle André, proofreader

Want to collaborate with me? Fill in the contact form or get in touch via email, patricedussault1@gmail.com!

Patrice Dussault, s.a.h., b.a.

I gifted 100,000 words to a friend’s boutique translation agency.

Gifted.

1 year ago, one of my long-time clients asked me to translate about 2 dozen automotive industry reposts.

Or 160,000 words.

With a deadline <2 months away.

The impossible task got me to phone my friend—whose quality translations make no doubt—and offer him and his team to share the load.

I gave away about 18 documents for translation, but I would have lost them to that deadline anyway.

And I got to make my client happy and prevent them from looking for another language service provider.

In today’s rapidly changing technological and economic landscape, make sure your clients don’t leave you for another solution provider.

And maybe we should create an overload sharing platform.

What do you think?

—

Hello! I’m Patrice. Check my profile out and join my 17,500+ community for more insights on content creation and translation for luxury car and watch brands.

“In my 20 years in the publishing industry, yours is the 1st manuscript I’ve read that doesn’t need corrections.”

This is what I was told by a publishing house’s director of operations.

Here are a few notes:

Ghostwriting doesn’t mean:

❌ ghosting clients
❌ working alone in a silo
❌ coming out of it 6 months later

What ghostwriting means to me:

✔ Listening to my client to grasp the topic, target audience, key message, and tone
✔ Drafting outline
✔ Conducting research
✔ Interviewing key informants
✔ Adjusting outline with client
✔ Writing, editing, and proofreading
✔ Submitting manuscript to client, then to publishing houses

If you stick to the right method, not only will you get a professional manuscript that fits your goals and brand, you’ll also attract the attention of publishing houses: $$$

What does ghostwriting mean to you?

—

Hi! My name is Patrice. Joint my 18,000 community for more insight on content creation and translation for luxury watch and car brands.

My growth engine revved from 0 to 18,000 followers in 2.5 years.

All while posting niche content.

I did it with a strategy to:
- build trust
- propel my business
- become unforgettable
- be the go-to problem solver
- build my personal brand and authority

It got me:
- new clients
- $$ in the bank
- interview requests
- speaking opportunities
- importantly, conversations with you

Do you know how many books I had to read and courses I had to follow to get here?

None.

I work with someone who did: world-class marketing consultant Debora Prossomariti, M.Sc., the coach who propelled me here.

How do you know me and why did you read this post till the end?

Exactly.

—

Hey! I’m Patrice. Check out Debora’s profile and join her c. 60k community (!) to see how she can propel your business. You will want to DM her, too!

Never mind the Devil. The experience is in the details.

In a luxury watch, a less-than-perfect finish can spoil the enjoyment.
In language, a mischosen word can hurt your sparkling brand.

That’s why I help luxury watch brands ensure their story travels seamlessly across borders—in one, smooth running movement.

Because in the luxury lifestyle, details create memories.

➡ What’s the one detail you never compromise on?

—

Hi! I’m Patrice. Check out my profile and join my 18,000+ community for more insight on content creation and translation for luxury watch and car brands.

40% of motorsports’ audience is now women,
10% of pro-racecar drivers are women
40% of car collectors are women

As a car or merchandise manufacturer, team principal, or motorsport sponsorship executive, you need to reach ALL actors, including women.

And you can succeed by having your content created and translated in a gender-inclusive way.

How?

🔹 Making women visible
🔹 Using non-discriminatory language
🔹 Using gender-neutral language to avoid stereotypes

Motorsports and car collecting are now inclusive.
It’s time you get on the new wagon.

Are you struggling to reach the increasing number of women fans, drivers, and collectors?

DM “Inclusive content.”

Special shoutout to Doriane Pin, whom I hope clinches the F1 Academy Championship in Vegas this coming 20-22 November!

—

Hi, I’m Patrice. Check out my profile and join my 17,500+ community for more actionable insight on content creation and translation for luxury watch and car brands.

Connection. Value. Impact.

3 of the benefits of working with professional translators and interpreters.

I’d add increased sales, growing engagement or strengthened buy-in.

What’s your experience?

Tell me in the comments.

—

Hi! My name is Patrice. Check my profile out and join my 17,500+ community for more insights on content creation and translation for luxury car and watch brands.

I specialize in the luxury car market.

Why?

It’s a lifetime passion
Love the detail that goes into the designs
And as in copywriting, luxe cars are all about engagement

What passion are you taking to work?

Tell me in the comments.

—

Hi, I’m Patrice. Check out my profile and join my 17,500+ community for more insight on content creation and translation for luxury watch and car brands.

2 success factors luxe watch makers need to get distribution partner buy-in in the face of uncertainties due to tariffs:

🔹 Local language
🔹 Cultural sensibility

Change is a risk factor you can minimize. You just need to know how to.

How do you share difficult information through your distribution channels?

—

Hi! My name is Patrice. Check my profile out and join my 18,000+ community for more insight on content creation and translation for luxury car and watch brands.

You’re a language professional, and to thrive in our fast changing tech and economic environment, you must:

🔹 position yourself as a cultural consultant supporting businesses
🔹 learn to build and manage your own base of direct clients

So here are 8 Green Flags to look for in potential direct clients, as defined by world-class marketing and branding consultant Debora Prossomariti, M.Sc. ⬇

Own the room | Inbound marketing & Authority | For Founders and executives who want to attract their ideal clients and investors inbound from content | Featured on Business Insider

View Debora Prossomariti, M.Sc.’s profile

8 Green flags I see in the best clients I work with:

- They think long term, they have the vision, and are patient. 
- They trust you as an expert in your area, they actually listen to you and follow your advice. 
- They are humble, they don’t pretend to know everything about everything. They learn and are open and curious, 
- They are not flirty and don’t hit on me. They know I mean business. 
- They are willing to invest a lot in their education, their business and in themselves. 
They understand that being cheap has a cost, and there’s a reason why real experts charge a premium. High quality is not cheap and shouldn’t be.
- They understand the concept of calculated risk. They are risk takers, but they have leverage and can adapt. 
- They are okay with failing sometimes. They know it’s part of the game. That failure is not the opposite of success, but part of it.
- They respect their stakeholders and respect the contracts. They pay on time and are communicative. They share feedback and are not afraid of admitting if they made a mistake and look for solutions, not people to blame. 

What’s your top green flag?

Here's a $440,000 mistake that could have been avoided by entrusting report generation to human writers.

What would you do with $440,000?

Thank you, Tiago Mesquita, for shedding light on this critical issue.

Portuguese Financial & Legal Translator (AI-Free) | English/Spanish to Portuguese | Finance • Legal • Fintech • Compliance • Localization | Clear, Inclusive Communication 🌟

I'm sure all has been said about this case, but in case you missed it: Deloitte had to refund the Australian government AU$440,000 for a report prepared for the Department of Employment and Workplace Relations.

The report contained many AI-generated errors, such as misquoting a judge and citing non-existent references. Deloitte acknowledged using GPT-4o tools in drafting the report and admitted the oversight.

I often encounter instances of AI "hallucinations" in MTPE projects, from mistranslations to unintended additions. It is essential that any AI usage, if necessary, is carefully controlled and reviewed by a specialist, to prevent serious errors from reaching the client.

AI is only as strong as the data it’s trained on. If mistakes happen in English, imagine the risks for Portuguese, or any language with fewer speakers. Smaller languages face bigger challenges in both accuracy and reliability.

#LITranslators #FinanceTranslation #LegalTranslation #FinTech #l10n #i18n #AI #MachineTranslation

Open article: Deloitte AI debacle seen as wake-up call for corporate finance by cfodive.com

Deloitte AI debacle seen as wake-up call for corporate finance

You’re a language professional, and confused about how to:

💠 Clear the fog and find a way forward?
💠 Develop new auditing and consulting offers?
💠 Become a consultant helping businesses grow?

You’re in luck.

Our 2025 More Than Bilingual LIVE stream event will present multilingual language professionals from across the globe 🌍, thought leaders, and culture brokers, that will share their stories, experience, and subject matter expertise!

And yours truly will be a co-host and moderator of the event.

📝 Here’s your fog clearing agenda:

💠 Tips for beginners
💠 Language advisory and Cultural Audits
💠 The art of copywriting and building authority
💠 Pricing with confidence without sacrificing quality
💠 Artificial Intelligence vs. Bespoke Human intervention
💠 Value of professional translation and interpreting services

Our panel of guests will include Award-Winning Copywriter - Voice Actor - Composer Larry Payne, who will interact live with the audience and engage in a virtual roundtable Q&A session.

—

Hi! I’m Patrice. Don’t miss the train by clicking https://lnkd.in/eNrmt5tZ and hitting that button.

Our 2025 More Than Bilingual LIVE stream event will present multilingual language professionals from across the globe🌍, thought leaders, and culture brokers, that will share their stories, experience, and subject matter expertise!

📝 Topics will include:

💠 Value of professional translation and interpreting services.
💠 Tips for beginners.
💠 Language advisory and Cultural Audits.
💠 The art of copywriting and building authority.
💠 Pricing with confidence without sacrificing quality. 
💠 Artificial Intelligence vs Bespoke Human intervention.

Our panel of guests will include Award-Winning Copywriter - Voice Actor - Composer Larry Payne who will interact live🎙with the audience and engage in a virtual roundtable Q&A session. 

Shout out to our 2024 alumni: Francesca Conti, Marie B., Patrice Dussault, s.a.h., b.a., Carmen Križanič

#MoreThanBilingual Live Stream Event by InterSys, LLC

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The Battle

Ghalib Hassam

Patrice Dussault, s.a.h., b.a.

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The Battle

Ghalib Hassam

Patrice Dussault, s.a.h., b.a.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ghalib Hassam's LinkedIn Performance

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