I have always taken parallel paths to my studies. From one of these at the end of 2020 was born the idea and project of PickEat as first version, we pivoted in 2023 to event industry after a great test:   
we launched our first MVP at the event of Mercatino del Gusto with 40,000 people reached and 12,000 app accesses (22% of total orders booked through PickEat).

We've seen different solution that are trying to implement app on user side to skip the queue and order online. But there are many issues. 

This is why we want to start on vendor side at the stadium. Understanding the production time of any single item, how many orders they can manage at the same time and supplies. With those data working to make a distribution before the game and know exactly the capacity ptoduction time slot per timeslot. 
Then, we can optimise supplies and distribution with pre-orders and machine learning (or AI as today is more popular) on previous orders. 

Then, we can move on user side and let them order and pay via smartphone, the available timeslots willl be the timeslots where the vedor still has capacity. At the same time we don't want to move the line on digital side, so we'll be the vendor with a notification to notify to the user that the order is ready. 

We want to optimize production capacity, saving costs and waste (becasue you make errors due to the stress) and at the same time we offer to fans an experience on the game with no wasting time. 

My experience:
- First place at The Samsung Innovation Camp 2019 
- Second place at Hackathon organized by The Silicon Valley Study Tour
- The webinar cycle "Go to Silicon Valley Virtually" 2020
- Bachelor’s degree in Economy of Maritime Companies and Transport Logistics, in the Economics 
   Department at Università di Genova (UNIGE).
- Course of Higher Education in "Coaching Industry 4.0" of Scuola Superiore Sant'Anna di Pisa
- Doha Study Mission 2022
- Silicon Valley Study Tour 2022

Giacomo Perazzo

EasyLife 365

• Devise communication strategies and produce various forms of content for each channel (website, social platforms, newsletters)
• Optimise content for search engines and user engagement (different channels) to improve reach and effectiveness
• Gather, analyse, and interpret market data (Marketing Intelligence)
• Identify and coordinate promotional activities/events in line with organisational objectives
• Analytical reporting

Marketing Specialist

European Social Network

• Contribute to the planning and the organisation of ESN’s events 
• Coordination and production of print communication materials, in different languages, with external suppliers 
• Production of digital communication materials for the different communication channels ((email, website, social media, members' area) 
• Outline and execute strategies to optimise the performance of the various communication channels 
• Design and implement CRM strategies for members and partners 
• Analytical reporting

Junior Communications Officer

• Work across the organisation to support the coordination and production of newsletters, banners, publications, presentations, website content and outreach communications
• Support the promotion and the coordination of of ESN’s events and work with relevant stakeholders
• Support the marketing and outreach strategy to contribute to attracting new members and partners
• Monitor the effectiveness of all communications activities and channels
•  Support the optimisation of the ESN database (Hubspot Management)

Communications Assistant

WENDA srl

• Support in the optimisation and the management of marketing activities and communication strategies
• Manage online advertising campaigns (Google Ads, LinkedIn Ads, HubSpot Campaigns) 
• Develop communication materials (brochures, flyers, videos, newsletter, e-books, website, social media posts, etc.)
• Assist in the implementation of product development communication strategies
• Elaboration of analytical reports of marketing channels' performance

Digital Marketing Intern

PA2F

• Conduct market research/analysis to identify market trends for the elaboration of business plans, sales pitches, presentations, etc.
• Design and implement brand development strategies
• Devise and execute digital marketing campaigns and communication materials: newsletter, brochures, social media posts and ads, etc.  (Meta Business Suite, MailChimp, Sendinblue)
• Identify potential clients, while cultivating strong relationships with new and existing clients (CRM & Customer Journey Development)
• Work closely with staff across departments to design and implement growth strategies

Market Development Support

Hochschule Mainz - University of Applied Sciences

Subject: Quantitative Analytical Methods
Content: Probabilities; Descriptive Statistics; Estimation and Hypothesis-Testing; Regression; Stata

• Work with students to help them understand key concepts of Quantitative Analytics 
• Assist students with exam preparation by reviewing classroom topics and assignments
• Help students develop skills to improve academic performance

Graduate Assistant

MLC Europe GmbH

• Manage, overview and coordinate companyʼs departments
• Partner with HR to update and maintain office policies and assist the onboarding and offboarding process
• Organise company events (meetings, team outings, incentives, etc.)
• Manage office budgets and monthly payroll
• Implement and maintain procedures/office administrative systems
• Work with the higher echelons of management to identify new strategies to increase revenue and sales, identify areas for improvement and aid in strategising policies to streamline the business process within the organisation effectively

Office Manager

• Design and implement overall recruiting strategies
• Conduct interviews using various reliable personnel selection tools and methods to filter candidates within schedule
• Source new candidates
• Develop and update job descriptions and job specifications
• Build and maintain Database of candidates
• Support all company staff

Human Resources Assistant

Double Degree master graduate in International Business and in Management with expertise and passion for working within international settings, analysing and developing global strategies, with effective global communication.

taplio

The Battle

Giacomo Perazzo

Ana Gomes

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