Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Gr4vy, Inc

Leading all sales in North America. Gr4vy is a cloud-based payments platform that takes the complexity out of building and managing your payment ecosystem, allowing you to customize and optimize all your payments through one simple, universal integration. Gr4vy’s no-code rules engine allows businesses to get access to 100+ unique payment methods and anti-fraud providers worldwide.

Head of Business Development - US

Archetype

We help companies by removing the pain of building billing + auth infrastructure for their APIs. Toggle between usage-based and subscription based models, deliver great experiences for your customers and get actionable insights into usage. All without the hassle of building the infrastructure to manage API keys, access or billing.

Head of Sales

Very Good Security

Providing essential security and compliance infrastructure, Very Good Security (VGS) enables startups and enterprises to focus on their core business instead of compliance and regulatory overhead. With one single integration, VGS customers unlock the value of sensitive data without the cost and liability of securing it themselves, while also accelerating compliances like PCI, SOC 2, GDPR and more.

Commercial Sales

DiligenceVault

Director Of Business Development

DiligenceVault delivers a technology enabled environment to simplify and transform fund due-diligence, enabling the industry to transition from document-driven process to data-driven decision making. 
The only company truly digitizing the information exchange between asset managers and allocators!

Business Development

U.S. Bank

Drive strategic oversight and planning for the metro branches in the SMB market to develop new business account relationships and improve profitability through self-generated channels.

Collaborate extensively with bankers and technology partners through bank-wide presentations, one-on-one meetings, and customer sales pitch training to ensure optimal selling potential.

Identify opportunities for marketplace services, converting those into valued assets that produce ROI. Liaise with customers and stakeholders to better develop standardized products and services to marketplace needs. 

Integrate cohesive communication with senior leadership and executive committees to guide operational excellence, streamline systems and processes, improve productivity, and enhance quality of service delivery.

Attend industry conferences and tradeshows, meeting with peers and prospects to allow for growth of pipeline, future opportunities and partnership development.

► Finished 112% to goal, 2017
► Lead Colorado in equipment and SaaS sales YoY.
► Recognized as an eCommerce/SaaS partnership champion and early adopter, leading CO in technology initiatives. 
► Identified new target opportunities and product/service initiatives to meet requirements of existing and potential clients.
► Optimized success, leading to increased security, reporting, and metric availability, emphasizing ownership over the sales lifecycle and business unit workflow.
► Develop and deliver targeted training on product, guidelines, policies, regulatory compliance, and technology processes from start to finish on each loan delivery to purchase and/or fund.
► Continually monitor the aggressive industry landscape, implementing corrective responses that generate marketplace growth based on identified trends.
► Improve departmental performance by creating and executing policies, instituting new key performance indicators (KPIs) and driving focus on bottom-line results, increasing performance and enhanced transparency.

Market Development Manager

NLW Partners, LLC

Guided business and project development for an online learning platform (AlphaPoint.Me) for incoming college students, serving as a thought leader to communicate with university officials, qualifying leads and administration. 

Defined overarching marketing strategy, including Go-to-Market approach. 

Executed and developed strategic planning initiatives and roadmaps on behalf of content creation to ensure compliance with federal regulations and university policy. 

Engaged in complex contract negotiations with third party vendors, while leading P&L management of product development, and financial projections for the unit. 

Pioneered business development due diligence to recognize key risks and assess strengths and weaknesses of current services against competitors. 

► Secured and converted multiple accounts.
► Grew national development and expansion efforts through targeted relationship management with high-level decision makers from relevant university systems, utilizing sales forecasting and marketing planning for the local, regional, and national stage.
► Led multiple internal processes and operational optimization projects, with the objective of improving sales and operations processes. 
► Defined overarching sales strategy, evaluating feasibility, revising and enhancing existing programs, policies, and processes, and initiating change management within best practices to realize synergies.
► Applied strategies that enhance the product’s professional appearance, establish go-to-market initiatives, and deliver greater value to the customer. 
► Created marketing/sales kit including online demo, physical collateral and market analysis. 
► Developed content through collaboration with subject matter experts from leading university systems, including Harvard. 
► Steered account development through product roadmaps to align with customer requirements and needs while continuously engaging with customers and product business units.

Project Director

The Ranch at Dove Tree

Stimulated engagement through in-depth needs analysis, balanced project management and efficiency and optimization of mission-critical, business development workloads. 

Built capable teams and pipelines, serving as a creative manager and consultant to deliver inventive best practices that guarantee high performance, long-term business relationships and increasing productivity. 

Generated critical recommendations based on the operational strategic sales plan to guide engagement, definition and execution, providing tools and recourses to clients through knowledge sharing and lessons learned initiatives. 

Aligned marketing project objectives with efficient operational and budget management. 

Integrated people, processes, and productivity for real and sustainable outcomes, with a focus on identifying and mitigating challenges to the customer (or client) lifecycle. 

► Grew marketing and business development within the South-Central US territory (New Mexico, Oklahoma, and Texas). 
► Increased inquiries by 150% and initiated a 125% increase in admissions within a 12-month timeframe. 
► Produced and hosted podcast which generated improved community engagement and established market presence, resulting in increased referrals by 25%. 
► Secured and negotiated large-scale contracts, generating $1M+ in first year revenue while driving the sales lifecycle from onboarding to continuous support. 
► Secured the 1st and only Indian Reservation contract in the state of Texas by way of Ysleta Del Sur Pueblo in El Paso, Texas.   
► Created path of admission for New Mexico, enabling client admissions increase from one per quarter to three per quarter.   
► Assisted in defining overarching marketing and sales strategy, solutions management and contract negotiation to deliver differentiation strategy within the competitive behavioral healthcare industry.

Solutions Consultant

Current: Leading sales in North America @ Gr4vy, the World's Best Payments Infrastructure for Orchestration and Optimization! Check us out here: www.gr4vy.com
 
Formerly... All things FinTech:
Led Sales @ Archetype. Seed-stage, API monetization infrastructure for all those companies wanting to move to a usage based billing model!
Enterprise Sales at Primer in North America
Mid-market/Commercial Sales at Very Good Security: Protecting the World's Data
DiligenceVault - Connecting Allocators to the fund managers they invest in via digitization
Started out in FinTech at US Bank/Elavon on the SMB team in Denver, CO

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Giada Salvo

Austin M.

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