Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Creating all things content for DeviantArt.

Senior Content Writer

Unity

One-woman content and social media team.

• Created Primer's editorial calendar and processes from the ground up
• Spearheaded all marketing content: a website launch, ads, case studies, blogs and thought leadership
• Led and managed social media, majorly boosting Primer's growth, engagement and online presence
• Crafted and evangelised Primer's distinct tone of voice

Content Lead

Wix.com

Headed content marketing for Wix's multi-pronged fintech product.

• Built a strong, KPI-driven content team from scratch
• Led and mentored a team of globally-based writers
• Shaped a unique tone of voice for all Wix Payments touchpoints
• Quickly and efficiently handled critical global Payments urgents

Content Team Lead, Payments Marketing

Wrote, copy-edited, streamlined all eCommerce marketing content — and managed 2 freelance writers.

Content Editor, Wix eCommerce

Crafted impactful and strategic B2B marketing content optimised for conversion and growth: outbound and inbound creative campaigns, ads, video scripts, LPs, blogs and more.

Marketing Writer, Wix eCommerce

Lametayel

Wrote and published engaging destination marketing articles for Israel's top travel site in both English and Hebrew.

Travel Content Editor

Freelancer

Translation and content editing in Hebrew-English, English-Hebrew and Danish-English.

Translator & Content Editor

Ben-Gurion University of the Negev

Frontal instruction of 60 students — BA course, Sociology & Anthropology Dpt.

Graduate Teaching Assistant

Ben-Gurion University Student Union

English Web Editor

Deutsche Telekom

Science Editor

Israel Defense Forces

Led teams of 10 to a platoon of 50 in the Communication Corps, working under great pressure, tight timeframes and high stakes.

Graduated an Advanced Field Officers Leadership Course.

Field Operations Officer

Driven and creative storyteller · 10+ years of experience in content marketing (5 in fintech & eComm B2B SaaS) · Love creating powerful, eye-level messaging with as few exclamation marks as possible. I'm naturally curious, a quick learner, and (some say frighteningly) eagle-eyed when it comes to the itty bitty details 🦅 

Written my fair share of assets (seriously) — from LPs and blogs to complex company websites, video scripts and creative marketing campaigns — but I'm always on the lookout for new creative challenges and growth.

taplio

The Battle

Giada Salvo

Daniella Dukes

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?