Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

I work together with designers and product managers to deliver the best experience possible to merchants to visualize their Payments data, using technologies like React and TypeScript.

Senior Frontend Engineer

Onfido

I worked on several "microfrontends" using React. One of the biggest contributions was migrating a large legacy codebase from JavaScript/Flow to TypeScript, resulting in improved performance and developer experience. Also developed interactive products leveraging modern HTML, CSS, and SVG, and worked on a modern workforce and task management system.

Farfetch

I worked with React.js, creating and maintaining experiences in several projects, also work with HTML email development and internal tools in order to make the email development and testing process simpler for the team.

Software Engineer - Front End

HostGator América Latina

I worked as a Full Stack Software Engineer, working with PHP, JavaScript, and CSS. I have also helped to take the Front End to the next level by introducing modern technologies like React.js, architecting, and implementing the new projects from scratch.

Software Engineer

Veltec Soluções Tecnológicas S.A.

I developed several different Hybrid Mobile Apps with Angular, Ionic, and Cordova, most with both offline and online features and also integrating with other types of hardware via Bluetooth connection.

Frontend Engineer

Sioux Interactive Technology Agency

I developed educational and social games using Web technologies with Html, JavaScript, and jQuery, using libraries like CreateJS for canvas and sound and also GreenSock for animations. Created and maintained several Asp.NET MVC5 web applications, mobile apps with Ionic.js, and front end with Angular.js.

I like to make things with computers since 2001. Back then I started by opening (and breaking) computers, creating simple PHP and MySQL websites, playing with Linux, and learning algorithms with C. In the end, I happened to be where I am now.

I love everything about JavaScript, that's one of the reasons I have worked as a Senior Frontend Engineer for several years and continue until now, having worked on several challenging projects and having fun along the way.

Even if Frontend is my specialty, I also like doing stuff on the Backend, building complete systems from code to deployment, and learning everything about web development and programming in general.

taplio

The Battle

Giada Salvo

Euler Menezes Junior

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