Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Business Development Representative

Coverflex

• Upsell/cross-sell to Coverflex's customer base of over 5,000 companies (around 100,000+ employees), focusing on MSMEs acting in Portugal. 

• Proactively reach out to customers to set up a feedback cadence to understand how has been their Coverflex experience so far, and what can be improved (now, and in the mid-to-long run transmitting to Product to be figured on the roadmap). 

• Reactively provide support or liase between the customer, and Coverflex's customer support team to guarantee a seamless support experience. 

• Other activities: 

> Hosted multiple 1-hour live webinar sessions, demoing the solution for employees, and company managers, and clarifying doubts on a real-time Q&A. 

> Partnered with Marketing being the face of multiple video marketing campaigns targeting prospects (specifically, Enterprise, and Large Enterprise accounts). 

• Performance: 

> More than 100,000€ of new ARR generated (average ticket of around 1,000€) predominantly from Insurance.

Sales Executive

• Demand generation activities in EMEA conducted either in English or in Portuguese, across multiple verticals (e-commerce, marketplaces, subscription, high-risk, crypto exchanges, etc.) and tiers (scale-ups, mid-market, enterprise, and large enterprise).

> According to the strategy laid down by the GTM org leadership team, reaching out to prospects (following up on Marketing generated leads, cold calling, emailing, via LinkedIn Sales Navigator, via video & voice messaging, interacting with industry influencers, creating content to position me as a trustworthy source within the Payments industry, attending events face-to-face across Europe, etc.) to pitch the company value proposition, to uncover customer pains (active or latent), and to qualify opportunities (respecting a BANTS framework - Budget, Authority, Needs, Time, Size/Scope).

• In case of a successful qualification, demo the solution to the prospects to dig deeper into the discovery process before handing it over to the Sales Executive, and Solution Engineer.

• Administrative tasks:

> Updating the CRM (Salesforce) with all the account-specific information gathered during the demand generation activities (personas, contact details, organizational structure, business details, pain points, new features wish-list, decision-making process, etc.).

• Mentoring junior BDRs and supporting their growth alongside BDR Managers.

• Performance:

> Main KPI is the number of qualified opportunities created and approved by the Sales Executive.

> In numbers (as a percentage of the quarterly target):

 - Q3: 120%
 - Q4: 110%

> Mentions:

 - Global Q3 overachiever
 - Global Q4 overachiever

Senior Business Development Representative

Finastra

• Demand generation activities in Sub-Saharan Africa (Southern Africa, Eastern Africa, and South Africa) conducted either in Portuguese or in English: 

> According with the strategy laid down by Sales and Marketing, reaching out to prospects or 50+ existing customers (following up on Marketing generated leads, cold calling, emailing, via LinkedIn Sales Navigator, etc.) to pitch the company value proposition on the different lines of business (core banking system, channels, corporate and commercial lending, trade finance, treasury, capital markets, risk, payments, cash management, platform, BaaS, etc.), to uncover customer pains (active or latent), and to qualify opportunities (respecting a BANTS framework - Budget, Authority, Needs, Time, Size/Scope).  

> After Field Sales qualification approval, helping proceed the opportunity forward by gathering the different internal (Global Solution Consultants, Customer Value Team, etc.) and external stakeholders (Coach, Power Sponsor, etc.). 

• Administrative tasks: 

> Weekly reports on the outcomes of the demand generation activities on the different territories (macro trends, competitor intelligence, Marketing activities accuracy, recommendations, etc.).

> Updating the CRM with all the account-specific information gathered during the demand generation activities (personas, contact details, business details, etc.). 

• Performance:

> Main KPI is the number of qualified opportunities created and approved by Field Sales. 

> In numbers (as percentage of the target): 

   - Q1: 283%
   - Q2: 367%
   - H1: 333%
   - YTD (by the end of Q2): 167%

> Created pipe: 8,530,183 USD 

> Mentions:

   - EMEA's Q1 overachiever 
   - EMEA's Q2 overachiever
   - Helping MEA become Q2's Region of the Quarter

Fidelidade

• Defining KPI’s to measure strategic products commercial performance

> According with strategic orientation given by the Executive Commission on the products to be commercialized for the trimester, alongside the Marketing team, I took part on the definition of the KPI’s used to measure the commercial performance of a network composed by 4050+ internal and external sales personnel spreaded across the country.

• Reporting

Weekly reports developed in SAS Enterprise Guide concerning:

> Commercial performance measurement of the Traditional channel (independent insurance agents and Fidelidade’s own agents), Banking channel and Brokerage used to:

- Evaluate and further develop the commercial structure and related goals;

- Test the efficacy of customized training sessions on the commercial performance;

- Control a pilot project regarding a new selling dynamic.

> Client data issued for further Marketing developments.

> Administrative tasks/resource allocation measurement to optimize internal processes.

> Information on Fidelidade’s commercial structure issued to national insurance industry regulatory entity (Autoridade de Supervisão de Seguros e Fundos de Pensões).

• Administrative tasks related with datasets update

Corporate Planning Analyst

MediaCom Portugal

> Shadowing and supporting media managers in several tasks, such as: 

- Planning multimedia (TV, radio, digital, OOH, activation) campaigns;

- Clients, advertising agencies and other industry's entities liaison;

- Media buying;

- Controlling and reporting campaigns' metrics;

- Issuing campaigns' post evaluation documents. 

> Other tasks: 

- Digital campaigns implementation;

- Accounting tasks, such as billing;

- Gathering and verifying data for further third-party auditing.

Junior Media Manager 

Faber Ventures

• Program Overview:

> 4 days a week:
Tech startup work experience, by working closely with one of Faber’s portfolio companies (GetSocial). 

> 1 day a week:
All interns (designers, engineers, data scientists and business developers) got together to learn how to launch a tech business, with hands-on training and mentorship. 

• Main activities: 

> Lectures on several subjects (such as Entrepreneurship, Artificial Intelligence, Machine Learning, Design, Data Science and Business) with guest speakers:

- VC 101 with Alexandre Barbosa 
- Founder Story with Anthony Douglas
- AI: Now and Future Impact with João Graça
- AI: Impact on Businesses Value Chain with João Graça, João Freitas and Luís Calado
- UX/UI and Design Process with Ivo Oliveira 
- Data Products with Luís Trindade 
- Working at Xerox PARC with Rui Maranhão 
- Building Data Products at Amazon with Luís Sarmento 
- Launching a Digital Business with Rui Correia Nunes 
- Working at Spotify with Shannon Curick 
- Microsoft Cloud ML with Luís Calado 
- Go to Market Strategy B2C Business with Gil Belford 
- Startup Financing Options with Carlos Silva 
- Startup Legal Mechanisms with Rui Carvalho 
- Tech Development and Hackathon Day Preparation with João Caxaria 

> Business model development, product prototype and business pitch:

- To select an industry to work on, the team run a research on the mega trends, industries ready for disruption and most mature industries ready for AI technologies.
- Overview of the selected industry and its opportunities. 
- Presentation of the problem to be tackled and respective solution. 
- Weekly catch up meetings to present work progress. 
-  Pitch presentation at Startup Lisboa headquarters with feedback from Miguel Leite. 
- Hackathon day at Microsoft Portugal headquarters with mentoring and feedback from João Almeida. 
- Final pitch presentation at Microsoft Portugal headquarters. 

> Help on the organization of the event “On Intelligence” at Champalimaud Foundation.

Summer Intern as Business Developer 

GetSocial.io

• Main tasks: 

> Audit social media presence:

- Reports on GetSocial’s social media reality;
- Benchmark competitors’ social media channels;
- Research on industry’s best practices;
- Establish KPI’s.

> Design and implement social media marketing strategy (content creation, curation, distribution and promotion): 

-  Align brand communication in all social media channels;
- Update website with About Us section;
- Create a newsletter (GetSocial Weekly) and distribute via Intercom;
-  Gather customer’s testimonials (GS Club);
- Interact with customers on social media channels;
- Write blog articles for GetSocial’s publication on Medium (such as interns’ testimonials);
- Collaborate in the organization of a webinar (Dark Social and the Challenges of Social Marketing);
- Write the script and edit GetSocial’s institutional video;
- Make a list of questions to be answered or updated on Quora;
- Recycle old content (for instance, subtitled an old interview about GetSocial’s presence on Web Summit 2016 and launched it on social media channels);
- Create creative ways to promote blog articles, lately used for paid ad campaigns (for instance, the article - Debunking Dark Social Myths);
-  Run weekly performance reports on each initiative.

Summer Intern as Social Media & Community Manager 

Liberty Seguros (Portugal)

Worked at Collections, mainly making bank reconciliation.

• Main tasks: 

> Responsible for verifying the amounts received from insurance intermediaries and brokers by checking bank statements of the company and reconcile them against the transfer receipts. If the amount received was correct, responsible for accounting it. 

More than 50 accountings per day.

> Responsible for daily checks verification, accounting and delivery to Treasury.

Other tasks: 

> Administrative ones.

Summer Intern at Finance Department

Uduni

As a member of Uduni I performed very different kinds of tasks.

• Main tasks: 

> Insert new courses on the website.

> Create new ways of brand awareness to increase traffic (for instance, viral videos on Facebook).

Team Member

Socrates once said, "All I know is that I know nothing".There are several quotes proffered from wise human beings across History that I could use to describe my life philosophy, but this is one of my favourites. For me, this quote represents the values which I stand for and live by. I consider myself passionate about life, constantly curious and eager to learn. My principal strengths are my ambition, I am always looking for new challenges; and my resilience, I am a natural hard worker since I was a kid. Based on these qualities, I look forward to overcoming my weaknesses and improve myself each and every day, not only as a professional but also (and most importantly) as a human being. 

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Giada Salvo

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