Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Bitget

• Led initiatives that boosted engagement by 50% within 3 months, resulting in a 30% increase in active users.

• Increased community size by 30% MoM, reaching a total of 2,500 active African members within 3 months

• Collaborated with 15 key opinion leaders (KOLs) within the African space, resulting in a 40% increase in referral traffic and a 25% boost in new user registrations.

Group Product Community Manager

Omega Technologies

● Launched the company's fintech MVP payment product for web and app platforms in 2 weeks and drove 10,000 MEA users by mapping new software features as solutions to their business goals.
● Delivered the company's first e-commerce product for the EMEA market within 4 months, reducing the
checkout process by 50% and implementing 10 local alternative PSP’s resulting in $40M in sales.
● Increased user adoption by 40% within 4 months, exceeding goals by 4x resulting in an increase in revenue growth by 59% YoY with +15% NPS
● Increased MRR by +43% and customer usability rating by +2.6 points on iOS and Android devices by
coordinating across 2 cross-functional teams to deliver two months early.
Responsibilities
● Led a cross-functional team to launch 10 new features in 2 weeks by effective product backlog prioritization which aligned with the product roadmap; increasing customer retention by 65%.
● Conducted 300+ interviews on small & medium business owners; transformed them into actionable user stories, leading to a 68% increase in customer satisfaction rating within 2 months.

Product Manager

The Product Folks

Achievements:
● Developed a payment app within 3 months with a no-code product based on the user's feedback by mapping new software features as solutions to their business goals.
●Improved onboarding process and NPS resulted in +40% CSAT.

PATRICIA

● Launched the company's crypto web and app product that gathered over 10M users in 3 months leading to an 80% increase in product usage and adoption.
● Reduced churn rate by 60% Month on month, thereby resulting in a revenue impact of $25M with +7NPS by improving the onboarding process.
Responsibilities
● Analyzed existing core metrics to detect customer behaviours, recommending design changes and iterative
updates leading to an increase in customer satisfaction score by 40% in 3 months.
● Carried out 45+ A/B tests and incorporated analyzed product data into subsequent product releases resulting in a 90% increase in user acquisition within 4 months.

Zuri Team, Inc. 

Achievements
● Launched an automobile web and app product that gathered over 15,000 downloads in 3 weeks leading to an 80% increase in product usage and adoption.
● Reduced churn rate by 60% month on month, resulting in a revenue impact of $22M by improving the onboarding and check-out process.

Responsibilities
● Analysed existing interfaces to detect customer pain points, recommending design changes and iterative updates leading to an increase in customer satisfaction score by 40% in 3 months.

Product Designer

Results-oriented product manager-cum-growth-hacker with extensive product-led experience. Responsible for all aspects of hands-on agile product management, strategy and development across E-commerce, Fintech, marketplace, Payments, Financial services, and Crypto Products.

✨Managed all aspects of large-scale platforms (B2B2C, B2B, and B2C) and responsible for growing million-dollar revenues, building products from conception to launch, mobile, Web, UX analytics, and Data analytics.

✨Experience & Skills: Leading cross-functional teams - Product Strategy & vision - Product roadmap - Product Management - Program Management - Product Marketing - UX Design - UX Research - Data Analytics, Product Analytics - Revenue Optimization - SEM - SEO & Content Marketing - WordPress - Mobile & Web - A/B Testing - Payments Processing - P2P - Cross-border payments - Blockchain development - Basic SQL - HTML - CSS - Python.

✨While outside of work, I take leisure on yoga, meditation, hiking, music and video games.

taplio

The Battle

Giada Salvo

Kelechi Nnaemeka, CSPO

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