Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Gr4vy, Inc

I manage outbound globally for events and direct sales, I create process’s and flows for the outbound and inbound teams, and I close SMB’s.

Account Executive

Planning and executing a strategy for NA by discovering opportunities in appropriate industries.

- Developed a lead generation process using cold calling, email, Apollo, Google, and LinkedIn direct messaging by identifying and creating a list of key personas in product fit accounts and new industries 
- Built sales process and outbound cadence for the BDR team by establishing a connection for engagement or sale, and proactively set up a tentative agenda and schedule for the team to follow up with each prospect via the appropriate channel
- Achieved 60% of quota within first month of Q4 and had 5 new business meetings booked for Jan 2023
- Owned sales cycle from lead generation to presentation of the lead to account executives for contract negotiation and technical analysis

Splitit

- Proactively led, managed, and executed a disciplined sales process from start to finish
- Provided strategic vision for growth in new accounts, new markets, and new geographies while driving self and others to positive business results
- Guided, mentored, and trained all new sales reps on sales strategy and process
- Performed professional presentations at events and consultations for prospects generating new business leads

- Established and maintained extensive relationships with key clients to maximize retention and referrals
- Executed complex strategic contractual negotiations at a senior level with new and existing accounts
- Generated new business leads through cold calling, email campaigns, & industry events

Sales Executive

- Created Apollo sequences converting prospects into clients, and helped my sales team by automating the sales process 
- Implemented traffic strategies resulting in an increased full funnel conversion of 30% 
- Overachieved the number of sales recorded in a week by 57%
- Engaged new customers and strengthened existing relationships through active account management while nurturing a pipeline of ~250 leads at any given time 
- Surpassed annual sales quota at 110% for 2020

Inside Sales Representative

Partners & Alchemy

-Established long-lasting business relationships, acted as a corporate liaison within business community and networked at all professional groups
-Analyzed, and researched complex business, customer, and system problems and provided clear documentation of issues, surfacing limitations to corresponding departments
-Coordinated clients, subcontractors, and additional team members on overall project management

Project Coordinator

Isla Del Sol Yacht & Country Club

- Worked in a very high-paced environment caring for guests

Server (Seasonal)

Jeff Brandes

- 100 Cold calls a day
- Persuaded people to vote in the next election
- Campaigned door to door 
- Communicated complex ideas to people of all demographics

Campaign Staff

SKYWAY MARINA DISTRICT INC

- Supported the work of business development center 
- Participated in monthly meetings with marketing, promotional, and organizational teams
- Cold call old and existing members to renew memberships 
- Created a monthly business-to-business newsletter
- Visited with local businesses to determine how the District can support their needs 
- Analyzed budget plans, reports, and government allocations 
- Developed strong office and administrative skills

Intern

PERFECTION BUILDING LLC

•	Worked as a skilled laborer building outdoor decks

Construction (Seasonal)

As a business development representative at Gr4vy, I plan and execute a strategy for North America by discovering opportunities in appropriate industries. I use various channels, such as cold calling, email, Apollo, Google, and LinkedIn, to identify and connect with key personas in product fit accounts and new markets. I also build sales processes and outbound cadences for the BDR team, and set up meetings for account executives to follow up with prospects.

I graduated from Eckerd College in 2019 with a degree in Psychology and a minor in Business Management. I have a strong interest in human behavior and motivation, and how they influence decision-making and purchasing. I leverage my psychology and business knowledge to understand the needs and pain points of potential customers, and to communicate the value proposition of Gr4vy's global payment solutions. I am passionate about learning new skills and technologies, and always seek feedback and improvement opportunities.

taplio

The Battle

Giada Salvo

Mitch Buscemi

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