Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

PhonePe

-Leading 300-member SME team to drive PhoneP PG Business
-instrumental in building new products, new sales strategies and operational efficiency
-Started Partnerships business to drive more revenue and build the entire outbound channel.
-Working closely for Strategic Partnerships and Banking Alliances
-Handling the Merchant Lives and TPV targets org-wise and maintaining the compliance side of onboarding.
-Working closely with Product Marketing for newer campaigns and creating Brand Awareness.

Senior Manager- Leading SME Merchants and Partnerships Business

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the APAC team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management  
Skills: Sales Processes · Strategic Planning · Campaign Management · Outbound Sales ,Key Account Managment.

BDR Lead-APAC

Razorpay

-Building SMEPartnership channel to drive the GMV/Sales/MTUs of various fintech products at Razorpay
Creating a cross sell and up sell channel/strategy for Razorpay products suite.
-Driving Adoption and scale of Razorpay Products like RazorpayX, Razorpay Capital, and Razorpay 2.0.
-Creating Partnerships as a channel by tying up with Platform providers, Aggregators, ERPs, SAAS and PAAS companies
-Driving Strong relationships/partnerships with SME Playesto to create a channel for sales
-Ideating and executing campaigns with Partners to drive traction and have a check on the retention and churn numbers.
-Create new opportunities or avenues of strong and strategic level partnership at an organisation level

SMEP LEAD

PayPal

-Interaction with prospective SMB & MID Market corporate clients to assess their online payments requirements.
- Maintaining a strong pipeline of merchants which can help in achieving the target
- Maintaining a healthy relationship with the existing portfolio merchants and responsible to make them grow.
- Involves in various thoughtful meetings for creating customize & lucrative offers for users
- Maintaining a complete data check on sales force
- Responsible for increasing the user base of PayPal in Indian market
-Part of marketing campaigns and new strategies of PayPal for mid-market in India

Business Development Manager (CBT+Domestic Business)

Paytm

handling products like 
foodwallet
gratification
corporate salary account
corporate enterprise solution-dingtalk
Hotel tie-ups
cloud

Key Account Manager

American Express

Assistant Manager

As a Senior Manager at PhonePe, I lead the SME Merchants and Partnerships Business, driving growth and revenue for the company's payment gateway, neo-banking, and fintech products. I have over 6 years of experience in fintech sales, partnerships, and strategy, working with leading companies like Razorpay and PayPal.

I excel at building new products, sales strategies, and operational efficiency, as well as creating and executing campaigns, partnerships, and alliances with various stakeholders. I have been instrumental in starting the partnerships business at PhonePe, building the entire outbound channel, and handling the merchant lives and TPV targets org-wise. I have also received the Business Outperformer honor for achieving 150% sales target and getting 6 biggest merchants in PayPal's kitty.

I am passionate about strategy planning, execution, and meeting the timelines for successful growth. I aspire to be a leader rather than a manager, and to hone my skills and stay updated with the market trends. .

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The Battle

Giada Salvo

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