Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Senior Business Development Manager - Vertical Lead

At Primer we've built a unified API which manages the front-end checkout process and backend consolidation of payments services such as PSPs, alternative and local payment methods, fraud providers, BI tools, accounting software and many more. This isn't just payments orchestration, Primer empowers your team to take back control of your entire payments ecosystem.

Our agnostic platform removes the technical burden of scaling into new markets, adding new PSP's, payment methods, fraud tools and others tools with a click of a button. Want to optimise your payments ecosystem? Use our intelligent workflows to improve authorisation rates, increase conversions and create efficient operations with a unified merchant dashboard for complete transparency.

With unlimited connectivity, a unified payments integration, intelligent routing and a best in class checkout experience - see what Primer can do for you.

We're on a mission to help online merchants power the best commerce experiences in the world.

Business Development Manager

TrueLayer

At TrueLayer, we build universal Open Banking APIs that allow companies to securely and efficiently access their customers’ bank accounts to share financial data, make payments and validate their identity. 		

Our goal is to be the leading provider of APIs that will power a new era of financial innovation.

TrueLayer enables companies to capitalise on new Open Banking initiatives in the UK, and the broader European wide PSD2 rules by providing secure, clear and simple access to banking infrastructure. Using TrueLayer, developers can quickly meet security requirements, comply with their regulatory obligations, and gain access to data and payments, allowing them to focus their resources on developing innovative products and services. 

Bank data is a fundamental building block that developers need in order to create innovative consumer and SMBs applications in the following areas: payments, online lending, PFM, robot-advisors, insurance, investment services, p2p marketplaces, and cryptocurrencies.

TrueLayer is available in the UK, Europe and Australia.

Growth

WhiteHat GB

WhiteHat, are on a mission to develop a diverse group of future leaders by building an outstanding alternative university. WhiteHat has worked with employers including Google, Facebook, BP and Clifford Chance to match them to incredible non-graduates and deliver exceptional training, bringing world-class content into the apprenticeship space through our partnerships. WhiteHat offers innovative apprenticeships across digital and technology, business administration and HR, and accounting and finance qualifications.

Sales Manager

Gett

Head of Client Solutions (Interim)

Gett is the #1 solution for on-demand corporate transportation globally. Spanning three continents, our safe, simple and affordable service is trusted by over 7,000 leading global corporations. Gett has raised over $640m in funding, operates currently in over 100 cities and selected by Forbes as one of the “top 15 explosively growing companies”. Enjoy the ride!

Senior B2B Sales Manager

Currencycloud

Currencycloud automates the business processes around cross-border payments – from receipt of funds through conversion, risk management, reconciliation, settlement, and payment. 

Our innovative Payment Engine eliminates operational headaches and offers simple, transparent and fast transactions. The Currencycloud does all the heavy lifting, allowing you to focus on your business and customers.

Senior Sales Manager

Judo Payments

Mobile is changing the way people engage in commerce and interact with your business

Far too often businesses build mobile solutions only to fall down at the critical stage of payments.
Your customers demand a payment experience that matches their mobile expectations: fast, simple, intuitive.

Judo is Europe’s leading mobile-focused payment service provider. Payments professionals would describe us as a full services ‘gateway’. Mobile innovation partner is how our customers describe us. 

Let’s work together to create your mobile success story.

Senior Business Development Manager

Travelling

I took a few months out to immerse myself in a different culture and feel I have not only gained a new perspective, but I have also learned some valuable life lessons.

Highlights include:

- Living with Tibetan monks in a monastery
- Trekking the Annapurna circuit
- Climbing Sarangkot
- Partaking in cultural traditions and ceremonies

With renewed focus I am now ready to progress my career further.

Wondering Nomad

Ingenuity Ltd

1. We help AGENCIES find new Clients, through our consultancy and prospecting services.

2. We help BRANDS find new marketing services agencies

3. And we bring BOTH communities together through regular new business and networking events.

Ingenuity sits at the intersection of brands and agencies – and, equally important, the people on both sides. We help people to spend less time kissing frogs. We bring them together in a controlled, intelligent and appropriate way. Our approach is consultative, and it’s highly personalised.

Only Ingenuity does this. We are the leader in our field, and we join all the dots.

http://www.ingenuityabm.com/

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Giada Salvo

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