Giada Salvo 🚀

LaunchDarkly

Director, Sales Development, EMEA & APAC

Senior Sales Development Manager, EMEA & APAC 

Feature flags work best when used all the time. But as flags proliferate, they become hard to manage. LaunchDarkly streamlines feature flag management at every stage. We serve trillions of flags every day and provide critical development infrastructure for some of the world’s most recognised brands, like Vodafone, IBM, HP and Atlassian. 

Our customers have achieved:
-9X increase in deployment frequency 
-27% decrease in time to release new features 
-76% decrease in time from commit to deploy

Senior Manager, Business Development

Primer

Primer is the world's first no-code automation platform for payments and commerce. We enable companies to unify their entire payment and commerce stack and build sophisticated, end-to-end payment flows with a checkout developers love.

In this role, I'm responsible for: 
- Setting the strategic direction of the EMEA team, in alignment with Global Sales Leaders 
- Outlining prospecting framework based on multi-channel approaches 
- Hiring and retaining the team 
- Creating and monitoring working cadences 
- Presenting KPIs to senior management

Business Development Representative Manager, EMEA

Wazoku

- Led the EMEA, LATAM and NAMER BDR team
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Global Business Development Representative Manager

Responsible to lead and motivate the business development representative team, including communicating team goals and sharing best practices. I assist management with hiring processes and new team member training and oversee team member's work for quality and efficiency.

Senior Business Development Team Leader

Responsible for the full sales cycle of Small and Mid Businesses.

Senior Business Development Executive

Wazoku is the UK's leading collaborative idea management software company - empowering enterprise, public sector and third sector organisations to innovate and achieve their corporate goals. 

In my role, I am responsible to open dialogue between Wazoku (& Innocentive) and third-party organisations to drive sales growth and influence company revenue. Responsibilities include presenting our company to potential clients, customizing product solutions and building long-term relationships.

Our software is helping global businesses, governments and creative industries generate, capture, evaluate, prioritise and implement the best ideas. Clients include HSBC, South East Water, Anglia Water, Novartis, Ferring Pharmaceuticals, Barclays, Aviva, Bristol-Myers Squibb, Orix, Waitrose, University of Oxford, Allen & Overy, Ministry of Defence UK and many more.

Enterprise Business Development Representative

SkyWay Technologies Co.

Sales Development Representative

When I first moved to London, I knew very little about tech sales.

I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world.

Bit by bit, I learned the sales process and developed strategies that helped me succeed.

I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss.

Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets.

As my framework solidified, I transitioned into a new role: sharing what I’d learned with others.

My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same.

In this new chapter, my focus shifted from pipeline generation to people development.

I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers.

I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers.

It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club.

Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential.

Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Coolie

1. Launched in < 4 weeks
2. Acquired 200+ users and paying customers

Co-Founder

Secret

1. Developing business, generating revenue & leading partnerships with top SaaS companies worldwide via cold outreach methods & nurturing inbound leads
2. Responsible for strategizing & executing new business plans with the co-founders
3. Aligning with cross-functional teams to ensure smooth onboarding of the clients, solve business operational issues & share feedback
4. Leading & managing the different stages of the sales cycle
5. Guiding, training & motivating team members

International Sales, Business Development & Partnership Lead

Zapp

1. Evaluated and reported on KPIs, improved process & proposed solutions to increase the output thus achieving 100% SLA
2. Partnered with customer service & cross-functional team to solve operational issues
3. Refined & supervised the operations procedure in close collaboration with the other departments
4. Coached & led a team of 8+ people in the alignment of the company values

Operations Lead

Business Tools Centre - India

1. Exceeded the ARR target of the company by finding new opportunities, opening & managing new and existing accounts, offering suitable solutions, negotiating contracts & closing the deals
2. Customer acquisition of national & international clients (retail & wholesale) by hunting, presenting, educating and demonstrating the company’s products & services via cold calling, emailing, consultation, attending exhibitions & seminars, etc.
3. Amplified ROI of key accounts by ameliorating up-sell opportunities
4. Retained clients by measuring & evaluating their needs and improved the number of referred clients year on year.
5. Launched worldwide business service by initiating B2B & B2C marketing campaigns online that augmented the lead count
6. Managed, reported & forecasted the entire sales cycle by using MS Excel & CRM software
7. Mentored, hired & trained a team of 10 people (SDR & Manager) and retained them with strong work culture & ethics

International Sales, Partnership & Business Development Manager

Moshe Productions Private Limited

1. Developed 3 business projects from scratch, pitched the story line & raised an investment with no prior experience
2. Started online & offline marketing promotions that produced a 15% profitable project
3. Employed & bargained the core team & key personnel fees thus decreasing the expenses by 10%
4. Led & controlled the production’s finances & troubleshot problems that arise during the production with less than 4% increase in the budget by solving problems & taking critical decisions under high duress.

Co-Founder - Sales, Partnership & Business Development

Abercrombie & Fitch Co.

1. Managed & trained a team of 7 stock associates and ensured 100% merchandise flow & presentation standards.

Team Leader

1. Retained efficiency of merchandise flow, filling & presentation standards throughout the store.

Associate

Enabling AI-powered cold (email) outbound strategies to generate revenue for B2B SaaS Companies

Cold email isn’t dead. It's just most people are doing it wrong.

👉 Helping you to book more meetings through hyper-personalized and relevant cold emails that actually get replies using AI.

◼️ Who I help: Sales reps. at fast-growing B2B SaaS companies.

◼️ What I do: Help you write prospect-specific cold email sequence that cut through the noise.

◼️ How I do it: By combining deep cold outreach expertise with AI-driven personalization, delivered inside a simple & scalable workflow.

✅ I’ve spent a decade studying what works in outbound and what gets ignored. Now I’m building the tool I wish every SDR had.

1/ It helps sales reps. write prospect-specific, tailored cold emails in seconds. No more template or ​{​{spintax}}

2/ Help B2B sales reps. turn bland outreach into booked calls, at scale.

SDRs are burning time on low-performing cold emails. I built Coolie to fix that with 10x faster personalization and real replies.

No more templates. No more guesswork. Just cold outreach that works 

Want me to roast your copy? Send me a DM to get started 📧

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Giada Salvo

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