Gib Irons

Helping Accredited Investors Passively Invest in Real Estate | Founder @ Irons Equity | Father & husband (and surfer & fisherman, but my wife told me to write that last.)

In 2007, I started my law firm in Greenville, NC.

In 2019, I had a breakthrough.

Being an attorney is taxing.

It's stressful. It's intense. It's a ton of work.

It's all of that — and it's non-stop.

(If you're an attorney, you're nodding your head right now.)

A lot of attorneys work until they die. Not because they want to — but because they don't have an exit plan. 

My breakthrough came when I met a real estate investor during the Big Rock Blue Marlin fishing tournament in 2019.

He started telling me all about his strategy.

- How he invests in real estate.
- How it's saved him 6 figures in taxes. 
- How he built 6 figures in passive cash flow.

I walked off that boat committed to real estate investing.

14 months later, I owned 14 properties.

Today, my mission is simple:

I want to help other high-earners (not just attorneys) experience the same benefits I've seen from real estate investing.

Yes, not paying as much in taxes is incredible.
Yes, the portfolio diversification is great.
Yes, the return potential is wonderful.

But you know the best thing?

Real estate gives you and your family more options for your lives.

And what could be better than that?

Visit ironsequity.com or send me a DM to learn more.

Chief Executive Officer

Gib Irons is an attorney, entrepreneur and real estate investor.  He is the founder and CEO at Irons Equity and oversees operations, acquisitions, investor relations and asset management.  Gib is a resident of Greenville, North Carolina.

Gib owns 14 single family condominiums, a commercial building, and a short-term rental (STR) property in Sevierville, Tennessee near Pigeon Forge and Gatlinburg named “Smoky Mountain Masterpiece.” 

Gib is a passive investor in a 660-unit portfolio in Arlington, Texas, a 344-unit apartment building in Dallas, Texas, and a 295-unit property in Fayetteville, Arkansas. 

In addition to Gib’s real estate investing experience, Gib is the owner and managing partner of Irons & Irons, PA, a multi-million dollar law firm based in North Carolina and established in 2007.

Gib and his wife, Kate have 3 children, Anna-Gibson (9), Miles (7) and Malene (4).  Gib is an avid surfer and fisherman and loves offshore fishing for tuna, dolphin and wahoo.

$400K salary. 70-hour weeks...Golden handcuffs.

3 years ago I was 100% dependent on my W2.

Today, passive income covers a meaningful portion of my expenses.

Here's the path nobody teaches:

→ Year 1 — first syndication investment, $100K in
→ Year 2 — quarterly distributions start flowing, reinvest everything
→ Year 3 — passive income replaces enough that working becomes a choice

I didn't quit my career. 

I made it optional.

The golden handcuffs aren't golden. 

They're just handcuffs with a good salary.

I don't help people quit their jobs. I help them build enough passive income that working becomes a choice.

I write about tax-advantaged investing for high earners weekly. 

Follow me Gib Irons to learn more.

I bought $5,000 of American Bitcoin stock at $2.20 per share.

Before you scroll away, hear me out:

I've been watching where Donald Trump puts his money. 

So far, his family is stacking in four areas:

1. World Liberty Financial (WLFI) - They're building a decentralized bank with their USD1 stablecoin, the fastest growing stablecoin in the market

2. American Bitcoin Corp - Eric and Don Jr. bought a massive Bitcoin mining facility and are mining at scale.

3. Bitcoin holdings - Trump is stacking BTC.

4. XRP and the digital asset ecosystem - They're positioning before the regulatory changes hit.

The stock I bought was down 50% because early private placement investors unlocked their shares and took profits.

While everyone panicked, I saw an opportunity and grabbed it.

Here's my thesis:

These guys have more information than we do.

They're making moves before policy shifts.

They're positioning for the next 5 years while everyone else is still arguing about whether crypto is real.

When people in power make financial moves, they're not gambling.

They have insight we don't.

Copy-trading isn't a bad strategy when you're copying people who have access to the playbook.

Would you rather fight against them or follow their plays?

--

This is not financial advice, just curious what people think. Every investment has risk.

Most high earners have one paycheck.

One source. 
One point of failure.

Take that away and everything collapses.

I was that person.
$400K/year.
Completely dependent on one company.

Every. 
Single. 
Year.

Here's what nobody tells you about a high salary:

→ Severance runs out fast
→ A layoff ignores your title
→ One income source is one risk
→ Your lifestyle needs that check
→ Higher salary means a harder fall

The wealthiest people I know don't earn the most.
They earn from the most sources.

Real estate was my second paycheck.
Then my third.

Not to replace my income overnight.
But to build something that doesn't disappear because someone in a boardroom made a decision about headcount.

One paycheck is a job.
Two paychecks is a plan.
Three is the beginning of freedom.

Earning $300K+ on a single source?
Time to rethink the structure.

I break down strategies like this every week in my newsletter. 

Subscribe here: https://lnkd.in/eFyK8fep

$200K/year and you feel broke.
$300K/year and you still feel broke.
$400K/year and somehow you're still broke.

The problem was never your income.

I know attorneys billing $500/hour who can't take a month off.

Surgeons earning $700K who work every holiday.

Business owners clearing $1M who haven't had a vacation in 3 years.

High income is not high wealth.
High income is high dependency.

Here's the difference:

→ Income stops when you stop
→ Wealth pays you whether you show up or not
→ Income is what your boss decides you're worth
→ Wealth is what your assets produce on autopilot

Every dollar you earn from a paycheck costs you an hour of your life.

Every dollar you earn from an asset works for you. 

The wealthiest people I know don't have the highest salaries.
They have the most income streams that don't require their presence.

Your salary is not your net worth.
Your cash flow is.

Stop chasing raises.
Start building income that doesn't need you.

I break down strategies like this every week in my newsletter. 

Subscribe here: https://lnkd.in/eFyK8fep

I got a DM last week from an attorney making $380K.

He said: "I work 70 hours a week and have nothing to show for it."

Not nothing.

He had a nice house. 
2x cars. 
$200K in a brokerage account. 
401K he maxes every year.

But he also had:

$14K/month mortgage.
$4K/month in car payments.
$2,800/month in student loans.
$160K+ annual tax bill.

He wasn't broke. He was trapped.

High income. High overhead. No exit plan.

That's the attorney trap.

You earn enough to build a lifestyle you can never walk away from.

→ The income looks great on paper
→ But every dollar is spoken for before it lands
→ The only way to keep it going is to bill more hours
→ So you work harder to maintain a life you never enjoy

I told him what I tell every attorney who calls me:

You don't have an income problem.
You have a dependency problem.

Your entire life runs on one engine — billable hours.
If that engine stops, everything stops.

The fix isn't earning more.
It's building income that doesn't require your time.

Passive real estate does that.

That's not a pitch. That's math.

The goal isn't replacing your law career.
It's making sure it's a choice — not a requirement.

DM me "passive" and I'll share the framework.

My law firm has made $10,000,000+ over the years. 

But here's what that actually means:

It signifies I've put in the work.

→ 17+ years practicing law
→ Thousands of hours in court
→ Hundreds of clients represented
→ High-stakes cases in high net worth divorce and personal injury litigation

But here's the part nobody tells you about accolades like this:

They don't make you happy, give you time back, or fix the burnout.

I worked my ass off to build a law firm that earns that kind of recognition. 

Multi-million dollar operation. Three office locations. Five attorneys on the team.

And for years, I thought that was the goal:

- Build the best firm.
- Get recognized.
- Make more money.
- Rinse and repeat.

Then I realized I was building a prison, not a business.

I was working 60-80 hour weeks. Missing my kids' activities. Chained to my calendar.

The recognition felt hollow when I was too exhausted to enjoy it.

That's when real estate changed everything for me.

Because passive income gave me something Law never could: Options.

→ The option to take a Tuesday off
→ The option to coach my daughter's soccer team
→ The option to say no to cases that don't excite me

I'm still proud of my Super Lawyers rating.

It represents the blood, sweat, and tears that went into building my practice.

But the real win is building a life where professional success doesn't come at the cost of everything else.

Recognition is great. Freedom is better.

Would you rather have professional achievements or your time back?

-

If you're interested in investing in real estate to reclaim your time, follow me Gib Irons and reach out to connect.

$400K/year and I couldn't walk away.

That's not wealth. 
That's a trap.

Nice title.
Corner office.
Company car.
Six figures hitting my account every two weeks.

And I was terrified to leave.

Because everything I built depended on that one paycheck.
The mortgage.
The private school.
The vacations.
The lifestyle.

All of it required me to show up Monday.
Every Monday.
Forever.

That's what golden handcuffs actually look like:

→ High income you can't replace
→ A lifestyle that demands every dollar
→ No assets generating cash without you
→ Fear disguised as a comfortable salary
→ Freedom that's always "a few years away"

I didn't break the handcuffs by quitting.
I broke them by building something on the side.

One investment.
Then another.
Then cash flow that didn't need my time.

The salary didn't change.
But my dependence on it did.

If your high income feels more like a chain than a choice?
That's not a career.
That's a cage with good catering.

Are you tired of living like this?

I help HNW investors passively invest in real estate to build generational wealth. 

Send me a DM and let's discuss your goals.

My wife asked me a question 4 years ago that I couldn't answer.

"If you lost your job tomorrow, how long could we survive?"

I did the math.
3 months. Maybe 4.

$400K/year.
Nice house.
Two kids in private school.
And 3 months of runway.

That's not wealth.
That's a high-income house of cards.

I didn't sleep that night.

Not because I thought I'd get fired.
Because I realized everything I built depended on one thing.

Me showing up.
Every single day.
No exceptions.

That conversation changed my life.

→ I started buying real estate 
→ I stopped measuring wealth by salary 
→ I built income streams that didn't require my time
→ I focused on cash flow instead of net worth on paper

My wife doesn't ask that question anymore.

Not because I have a better answer.
Because the answer doesn't matter.

Working became a choice. 

Not a requirement.

DM me "passive" to connect and discuss your goals. Happy to answer your questions and educate on the topic.

3 years ago I was 100% dependent on my W2.

Every bill.
Every mortgage payment.
Every dollar my family spent came from one source — my salary.

If I stopped working Friday, by Monday everything falls apart.

That's not wealth. That's a paycheck with extra zeros.

I didn't have an income problem.
I had a single point of failure.

So I made one change.

I took $100K and invested in my first syndication instead of dumping it into my brokerage account.

I didn't quit my job.
I didn't become a full-time investor.
I didn't blow up my lifestyle.

I just built a second engine.

Now my W2 runs my life. But it doesn't have to.

The passive income grows every year.
At some point the two lines cross — and work becomes optional.

That's the real goal.

Not quitting.
Not retiring early.
Just knowing you could if you wanted to.

Most people wait until they're exhausted to start.

The best time to build passive income is while your W2 is still strong.

Don't wait until you're burned out.
Build the exit while you have the energy and the capital.

If you're in the same position I was - send me a DM and let's discuss your goals.

Your CPA is costing you $50K/year in taxes you don't need to pay.

Not because they're bad. 

Because they're using outdated tools.

Here's what traditional advice gets you:

→ Max your 401K — saves ~$25K
→ Standard deductions — saves a little more
→ That's it. That's the whole playbook.

Here's what real estate gets you:

→ Cost segregation + bonus depreciation — $50K+ in year one
→ K-1 benefits your CPA never mentioned

In year one.

Real estate is the tax code's favorite asset class. 

Your CPA just hasn't figured that out yet.

DM me 'tax' and I'll show you how real estate eliminates your W2 tax burden.

*Always consult a tax professional before making any tax decisions.

Being a divorce attorney taught me a $1,000,000 lesson about wealth most people never learn:

I've represented high net worth clients for 17 years.

Doctors.
Executives.
Business owners.
People making $500K-$2M+ per year.

And here's what I see in almost every case:

High income. 
Zero equity. 
No exit plan.

They've been making great money for decades.

Working 80-hour weeks. Sacrificing time with their families. Climbing the ladder.

Then one day, their marriage falls apart. And we sit down to divide assets.

And there's... nothing.
→ No rental properties
→ No passive income streams
→ No investments outside their 401(k)
→ Just a big house, expensive cars, and a lifestyle they can't afford to maintain on one income

It's like they willingly slapped on golden handcuffs.

It's why this job breaks my heart sometimes.

Because I'm watching people who did everything "right" realize they have no options.

They can't retire.
They can't scale back.
They can't leave a bad situation because they're trapped by their own lifestyle.

The cases I enjoy most are the ones where there's actually something to divide. Where one or both spouses:

→ Invested in real estate
→ Built businesses with equity
→ Created passive income that doesn't require them to show up every day

Those people have options. They can rebuild. They have leverage.

That's why I'm so passionate about passive investing. Because I've seen what happens when you don't have it.

I've watched brilliant, hardworking people realize too late that income isn't wealth.

Real estate didn't just change my finances. It changed what I tell every high-earning professional I meet:

Build equity, not just income.

Create options while you still have a paycheck.

Because one day, you might need those options more than you ever imagined.

What would happen to your lifestyle if your income stopped tomorrow?

-

P.S - If you're a high-income earner and would like to know how you can invest passively in real estate, DM me 'OPTIONS'.

Every quarter, distributions hit my investors' accounts.

Not projections. 
Not models. 
Real dollars.

Here's what passive income actually looks like:

→ Quarterly distributions deposited directly
→ 7-10% annual cash-on-cash target
→ Depreciation offsetting your W2 income
→ Tax advantages that compound every year
→ Transparency — every investor sees the math

Most syndicators sell you a dream.

We send you a check.

Distributions, not promises. 

Earning passive income is a lot easier than people think. 

That's the difference between marketing and a track record.

Follow Gib Irons to learn more about building tax-advantaged passive income.

Medical office buildings collected 94% of rent during COVID.

Traditional offices? 60%.

Here's what most investors miss about medical real estate.

Everyone chases multifamily. 

But medical office buildings have something multifamily doesn't:

Tenant stickiness that borders on permanent.
Think about it.

A dentist invests $300,000-$1,000,000 customizing their suite—specialized HVAC, radiation shielding for imaging, custom plumbing, built-in cabinetry.

Once they move in, they stay for decades.

Our portfolio proves it:
✅ 10-15 year lease terms (vs. 12 months in multifamily)
✅ Built-in 2% annual rent escalations
✅ Triple net leases (tenants pay everything)

The kicker?

By 2034, seniors will outnumber children in the U.S.

That's not a trend. That's a demographic tsunami driving healthcare demand.

But they won't skip their root canal or their annual physical.

Healthcare is non-optional.

I break down strategies like this every week in my newsletter. 

Subscribe here: https://lnkd.in/eFyK8fep

Your financial advisor told you to max your 401K and wait 30 years.

That's not a wealth plan.
That's a prayer.

I've talked to hundreds of high-income earners.

Attorneys making $400K.
Surgeons making $600K.
Business owners clearing $1M.

Most of them have the same net worth as someone making $150K.

Here's why:

→ They earn more but spend more
→ They save into capped vehicles that grow slowly
→ They own zero assets that produce monthly income
→ They have no cash flow outside their paycheck

They're one layoff away from a financial crisis at any income level.

The wealth gap isn't about how much you earn.
It's about how much works for you while you sleep.

A $400K salary with no passive income is just an expensive job.
A $150K salary with passive income is freedom.

The math doesn't care about your title.
It cares about your cash flow.

Stop saving harder.
Start owning assets that pay you.

I break down strategies like this every week in my newsletter. 

Subscribe here: https://lnkd.in/eFyK8fep

Medical tenants sign 10-year leases.
Apartment tenants sign 12-month ones.

One keeps you up at night.
The other lets you sleep.

Most investors don't understand why medical real estate is different.

Here's the breakdown:

→ NNN = tenants pay it all
→ Lease terms run 10-15 years
→ Built-in rent bumps over time
→ 95%+ occupancy across the sector
→ Health systems and doctors as tenants

No midnight maintenance calls.
No revolving door of tenants.
No hoping this month's rent comes in.

Compare that to a 200-unit apartment.
Turnover every year.
Repairs every week.
Tenant disputes every month.

Medical real estate isn't sexy.
Nobody's making TikToks about NNN leases.

But when your tenant is a healthcare system on a 12-year lease paying all operating expenses?

That's a different kind of investment.

Follow me - Gib Irons to learn more about building passive wealth.

I used to think $400K/year made you wealthy.

Then I saw how much the IRS takes. 

That changed everything.

$400K gross.
$160K to the IRS.
$48K to state taxes.
$30K to retirement accounts.
$60K mortgage.
$24K cars and insurance.

You're "rich" on paper and left with $78K to actually live on. That's a $400K earner saving less than someone making $120K with a paid-off house.

The golden handcuffs aren't golden. 

They're just handcuffs with a good salary.

Most people see $400K and think freedom. 

I saw $400K and realized I was on a treadmill. A nice treadmill with a good view. 

But still a treadmill.

I didn't escape by working harder. I escaped by changing where my income came from.

→ Quarterly distributions replace W2 dollars 
→ Working becomes a choice — not a requirement

The goal isn't quitting your job. 

The goal is making sure you don't have to keep it.

That's the difference between earning a living and building wealth. One requires your time every single day. The other works while you sleep.

If you're making $300K+ and feel like you're not getting ahead — you're not crazy. The system isn't designed for you to build wealth through a W2.

Are you interested about leveraging passive real estate?

Send me a DM.

Always consult a tax professional.

Houston. 376 units. 

Seller's forced to move fast. The loan matures in April.

We got a $2.5M discount because of our relationship with the seller.

The numbers:
Current occupancy: 94.4%
In-place rent: $1,510/unit
Pro forma rent: $1,518/unit (minimal rent growth needed)

Houston fundamentals:
172,000 new jobs projected (2025-2029)
496,000+ people moving to Houston by 2029

This checks every box I look for:

-> Proven operator with skin in the game and actual exits

-> Conservative leverage (65% LTV, not 80%+ bridge debt)

-> Strong location fundamentals (jobs + population + limited supply)

-> Clear value-add thesis without heroic rent assumptions

The seller already put $1M+ into renovations: black appliances, granite countertops, vinyl plank flooring, full-size washer/dryer sets.

Heavy lifting is already done. 

7-year Freddie Mac debt. 5 years interest-only at 5.30%.

I don't invest with operators who can't show actual exits.

Funding deadline: February 25th. $100K minimum. Accredited investors.

Monthly distributions via ACH by the 20th. K-1s by March 15.

DM me 'passive' to learn about our next investment opportunity.

--

*This is a 506c - accredited investors only. DM if you aren't sure if you are accredited or not.

You made $400K last year and paid $160K in taxes.

Your CPA probably hasn't mentioned this.

I saved $250K in taxes my first year using real estate w/ Real Estate Professional Designation.

Here's what actually can work:

✅ Cost segregation → accelerates depreciation into year 1 

✅ Real Estate Professional Designation → unlocks passive losses against W2 income (my wife Kate qualified and it changed everything) 

✅ 1031 exchanges → defer capital gains indefinitely 

✅ Strategic charitable giving and energy investments → reduce your AGI directly

Your 401K shelters $23,500. The right real estate strategy shelters multiples of that.

Most high earners overpay because nobody explains the difference between passive and active tax strategies.

Now you know.

DM me "TAX" and I'll walk you through exactly how we structured it.

*I'm not a CPA. Always consult your tax professional before implementing any strategy.

Your job hands you a W-2 every year.

One page. 
One number. 
One tax bill.

Real estate investors get a K-1.
It changes how the IRS sees your money.

Here's what a K-1 from a syndication shows:

→ K-1 shows your depreciation
→ Cost seg moves deductions forward
→ Some distributions are tax-deferred
→ Passive losses offset passive income

Here's the part most people miss:

Passive losses from syndications generally cannot offset your W2 income.

They apply against passive income only.

The tax code treats them differently under Section 469.

This isn't about paying zero taxes.

It's about understanding what the tax code makes available to real estate investors.

Stuff W2-only earners never see on their return.

Always consult a tax professional before making decisions based on tax strategy.
Every situation is different.

Follow me - Gib Irons to learn more about building passive wealth.

I didn't build passive income to quit.
I built it so work became a choice.

That distinction matters.
More than people realize.

3 years ago, if I missed a paycheck?
Everything fell apart.

Mortgage.
Car payment.
Kids' school.
All of it.

Then quarterly cash flow from real estate started covering bills.

Bills I used to stress about.

Then more bills.

Then enough that losing one income source wouldn't break us.

The pressure is different now.
Not gone. But different.

Here's what changes when passive income covers even part of your expenses:

→ You take smarter risks
→ You sleep better at night
→ You negotiate from strength
→ Desperation leaves every decision
→ You think in decades not pay periods

I still work. Hard. Every day.

But on what I want.
With who I want.
On my timeline.

That's not retirement.
That's freedom.
And it started with one investment.

I break down strategies like this every week in my newsletter. 

Subscribe here: https://lnkd.in/eFyK8fep

Real Estate Investor and CEO at MAK Capital | Luxury Storage Developer | 200+ CRE units | Financial Freedom Mentor

I’m Marc Kuhn and in 1994 I started my construction career with my Dad. I started at $1 per hour and got a $1 raise every year as I worked for my dads construction company. 

In 2010, I left my hourly job with $2,500 in my bank account. 

I started my entrepreneurial path and opened MAK Construction, my first business. I’ve grown the construction company to over $25 million a year. We develop commercial projects both 3rd party and investment projects for our investors. 

Since 2018, we have added over 200 units in the Midwest. The benefits of real estate have given me the freedom of time. My goal is to help investors reach financial freedom through real estate. 

Today I own and operate three successful companies that do eight figures a year. 

https://linktr.ee/marckuhn?fbclid=PAAabPuGTp9yBQf1LtvPMccAGv2W9DDPWjJCYvxn3mKnV12VKxsr7s0g8Lc18

2010: MAK Construction: Build and Manage Construction Projects. 
www.makconstructiongf.com

2020: MAK Capital: Let’s passive investors invest in real estate projects beside us! 
Unfollow the herd newsletter: 
www.makcapitalgf.com

2020: CK Agency: Manages Multifamily and Storage properties. 
www.ckagencyllc.com

Marc Kuhn

He built 480 hotels. One a month for 40 years.

He's North Dakota’s first billionaire: 

Meet Gary Tharaldson.

His wealth didn't come from chasing trends or hype. Just one simple "boring" business, repeated relentlessly.

In 1982, he bought a single Super 8 in Valley City

His business philosophy was a simple mix of grit, playing the long-term game, and perfecting his process for acquiring and operating profitable hotels.

Over four decades, he scaled small, no-frills hotels across the country.

In 2006, he sold 130 of them to Goldman Sachs for $1.2B.

Then he took that money and doubled down:

→ Land
→ Ethanol
→ Commercial development

Now he’s the richest man in North Dakota.

People ask why I don’t chase 20 deals a year. Because I’m not playing the volume game.

I want 4–5 real estate projects a year that:

→ Fit our model
→ Hit our returns
→ Scale with our playbook

That’s how we’ve built MAK Capital and Mega MAK Storage:

Boring, repeatable, high-demand luxury storage facilities where demand outpaces supply.

Tharaldson proved you don’t need to be exciting to build real wealth.

You just need a boring play you can run with discipline for the next 20 years.

What’s your "boring" game?

--

♻️ Repost to inspire an entrepreneur in your network
📌 Reach out if I can be a resource Marc Kuhn

I was "dumb" enough to drop out of college at 22.

12 credits short. No backup plan.

Dumb enough to start MAK Construction with $2,500, bidding on jobs I wasn't qualified for.

Everyone around me had an opinion about it.

"You need a degree."
"You need more money saved."
"You need a safer plan."

I ignored all of it.

Instead I built a concrete crew from scratch.
Invested every dollar I made back into the company.
Started multiple businesses along the way.
Started investing and developing real estate.
Asked people smarter than me for help.

And kept betting on myself when nobody else would.

That "dumb" kid built a $65M portfolio, an awesome portfolio of companies with amazing people, and a pretty damn good life.

Reminder for anyone betting on themself:

When people project their fears onto your decisions, don't confuse it for good advice.

Take risks.
Bet on yourself.
Unfollow the Herd.

That's my best advice after 15 years of doing this for myself.

What's a decision you made that people called "dumb" for that ended up paying off?

--

♻️ Repost to spread the wealth with your network

Follow me Marc Kuhn for daily posts on real estate, wealth creation, and entrepreneurship.

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CEO @ MAK Capital | CRE Developer | Guiding You to Wealth with Passive Investments in Luxury Storage & Multifamily Real Estate

10 years ago, a $200K job felt massive. Today, we do $500K jobs just to stay busy for the month.

That shift didn't happen because I got better at concrete. It happened because I learned to let go.

At 27, I thought I had it figured out.

I was making over $250K a year, building my own house, and finally "successful."

I truly believed that was the peak.

But I was also stuck at $1M in revenue because I was the bottleneck in everything. I had to:

→ Approve every bid
→ Oversee every pour
→ Warm up the skid steer for 10 minutes every morning

Breaking through that $1M ceiling required me to do things that felt completely wrong:

→ Hire foremen, trust them to run jobs without me
→ Pay people who had more experience than I did
→ Let someone else drive the equipment
→ Take on projects I didn't have the track record for yet

At every level, I had to let go of something that got me there. 

That's how it should be.

The version of you that got you here won't get you to the next level.

You have to let that person go.

Have you gotten to this point in your business yet?

My dream is to do $50,000,000 in revenue next year.

So why am I building boring buildings in rural North Dakota?

In tight economic times…

We go out and find the margin jobs.

The top-line revenue number isn’t flashy.

But the margins can be incredibly attractive.

It’s good to have big goals.

And you certainly never want to sell yourself short.

But 100 pennies spends the same as a dollar bill.

Flashy is good for attention.
Efficiency is good for success. 

--

P.S. If you want to passively invest in these "boring" buildings, DM me "passive" and I'll send over more details.

A doctor making $500,000 a year can still be broke.

I don't mean cash poor. 
I mean wealth poor.

Here's the difference:

Income is what hits your bank account when you work. Wealth is what hits your bank account when you don't.

The doctor earns $500K.

But if he stops working tomorrow:

- Income stops
- The mortgage still runs
- The car payments still run
- The lifestyle still runs

He's not wealthy. He's leveraged to his own labor.

I grew up without money.

So when I started making real income in construction, the first thing I did was study the people who had actual wealth.

Not high earners. Owners.

What I found:

→ Wealthy people own assets that produce income
→ High earners trade time for money

The gap between the two isn't income level — it's ownership.

You can earn $500K a year and build zero wealth.
You can earn $80K a year and build a $10M portfolio.

The variable isn't the paycheck.
It's what you do with it.

- Are you buying assets or liabilities?
- Are you building equity?
- Does 100% of your income require your time?

Those questions will tell you exactly which path you're on.

I didn't figure this out until my late 20s.

When did it click for you that income and wealth are two completely different games?

--

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At 30, I said Yes to every real estate deal I could.

At 36, I say No to 15-20+ deals a month.

Grew MAK Construction to $30M revenue saying Yes.
Grew MAK Capital to a $60M portfolio saying Yes.

Yes to building houses.
Yes to the random real estate deal.
Yes to anything that would pay the bills.

That’s how most people start: Hustle Mode

But what gets you from $0 to $10M won’t get you to $100M.

At some point, saying yes becomes a liability.

You say yes to too many things, and suddenly:

You’re busy, but not growing.
You’re working harder, but not wealthier.
You’re stuck in the weeds, missing the bigger picture.

In 2026, I’m saying No more than ever.

• No to building 10 homes (eats time, doesn’t scale)
• No to chasing small deals and shiny objects
• No to being everywhere, for everyone

Instead, I’m doubling down on:

→ Luxury storage developments in markets we love
→ Large multifamily projects, strategic acquisitions
→ Scaling what’s working—without spreading thin

Saying No to 10 small projects so I can say Yes to the 1- 2 large opportunities that move the needle.

Great things are built by doing less, better.

Are you in the Yes phase of your career? 
Or are you in the "less is more" season?

--
♻️ Repost if you're saying No more in 2026

📌 Join 5,200+ investors getting real estate, business, and wealth-building insights in my weekly Saturday newsletter: marckuhn.substack.com

I ran a $20/mo experiment on one land parcel.

It leased our storage units 40% faster:

50% of self storage units = no heat.
Other half the units = climate-controlled.

Same location, development, and marketing.

The climate-controlled units leased up 40% faster and commanded a rent premium that held every single month.

For the extra operating cost of about $20/month per unit in utilities.

That was it.

That one test became the proof of concept for what is now a 500,000 sq ft self storage portfolio.

Not a spreadsheet model. Not a mentor's advice.

A real experiment, with real numbers, on real dirt.

Most people chase asset classes based on what's trending on YouTube.

We built our Mega MAK Luxury Storage product around what I could physically test in my own backyard of Grand Forks, North Dakota.

→ Climate-controlled leased faster than standard
→ Better tenant profile came with the better product
→ Higher rents with almost no incremental expense

That's still how I operate today.

Build. Test. Look at the numbers. Scale what works.

What small tests have led to massive results in your career or business?

--

♻️ Repost to spread the wealth with your network

DM me "storage" to learn more about investing in the luxury storage asset class.

Everyone's chasing Austin. Phoenix. Charlotte.

Why are we investing in rural North Dakota?

The numbers make more sense than anything I've seen in a sunbelt market.

Land in the Midwest runs 60-70% cheaper than coastal metros.

Permitting is faster. Local politics are predictable.

And the premium tenant we need for luxury storage are everywhere.

- HVAC contractors who need climate-controlled space
- Electricians and plumbers storing equipment
- Small business owners who can't afford industrial leases
- RV owners who want real security — not a padlock

They're not just in big cities. They're in every mid-sized market in America.

That's where we build.

Not because it's flashy.
Because the math works.

→ Lower land cost means better YOC from day one
→ Less competition means faster lease-up
→ Business-friendly states = fewer regulatory surprises

Everyone piling into the same sunbelt corridors is competing for the same land, the same permits, the same tenants.

We're in markets where we're often the only luxury operator in town.

You stop following the crowd to where the hype is.
And you start going where the numbers are.

What's a market everyone else is ignoring that you think is underrated right now?

--

DM me "storage" to learn more about the Midwest luxury storage opportunity.

A friend called me and asked if I could install a ceiling fan for $300. Saying Yes changed my life.

That night I told my wife: "I think I could actually make some money doing this."

I was 21. Recently fired from my W2.
We'd just sold her car to cover bills.

The next move: ask my future mother-in-law to co-sign a skid steer loan.

She handed me the paperwork and said: "This is the last time you ever ask me."

That was the last time I asked anyone for a handout.

Here's what happened after that $300 fan installation:

- First winter: grinding snow removal
- Chelsie suggested a home show (almost skipped it)
- Walked out with 70+ leads
- Booked out for a full year
- Hit $1M in revenue

Then I started a concrete division.
Then upsells and better clients.
Then real estate investing.
Then luxury storage development.

16 years later, multiple companies, a team of 50+, growing real estate portfolio, and growth ahead for MAK Companies.

→ It all started with a $300 job I wasn't qualified to do
→ The first step was embarrassingly small
→ The compounding took 16 years to show up

You can't build anything great (company, real estate portfolio, wealth) from a standing start.

You build it from wherever you are right now with whatever you have right now.

Even if that's a borrowed truck and a ceiling fan you Googled how to install.

What was your version of the $300 fan installation — the embarrassingly small first step that led to where you are now?

--

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The hard truth about financial freedom:

The world wasn't designed for it.

If you want to pay your bills, build wealth, and step off the 9-5 hamster wheel to buy your time back...

You'll first have to understand it the system you were raised by wasn't designed to make you financially free.

Not grade school.
Not high school or college.
Not most well-meaning life advice.

None of them are focused on teaching you how to become free.

It was designed to get you to:

- Trade your time for income
- Spend that income on a lifestyle
- Save whatever's left (if anything)
- Give your best years to a company
- Retire when you're too tired to enjoy it

It's designed so you help build toward's someone else's goals.

Your labor builds someone else's equity.
Your spending builds someone else's revenue.
Your savings sit in instruments someone else manages for a fee.

I grew up in a house that never talked about assets, equity, or leverage.

But I watched people around me spend 40 years doing everything right by conventional standards...and end up with almost nothing they actually owned.

That was enough.

The one thing that changes the math:

Ownership.

Ownership of something that produces value whether you show up or not.

→ A business with systems that run without you
→ Real estate that generates rent while you sleep
→ Equity in assets that appreciate while you work on the next thing

I'm not special.

I didn't have connections, capital, or a college degree.

I just decided that ownership was my goal and said I'd learn whatever skills I needed to in order to achieve it.

Ownership of my time.
Ownership of my future.
Ownership of my work.

Yes, ownernship in assets that paid me and grew in value. But even moreso the ownership of my life and where I wanted it to go.

Was there a moment you decided you were going to own your future — and changed your actions to get there?

--

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What if you make all the right moves in life...

And still end up broke by 65?

• You saved diligently.
• Maxed your 401k.
• Never missed a payment.
• Did everything "right."

And 20, 30, 40 years later you're sitting on $800,000 wondering if you can actually retire.

Because inflation ate 40% of your purchasing power.
Because healthcare costs $1,500/month.
Because you still have a mortgage.

This is the "safe path" everyone told you to take.

Meanwhile, the guy who started a boring plumbing business at 30 sold it for $4M at 55 and retired a decade before you.

The woman who bought rental properties in her 20s has $12,000/month in passive income and hasn't worked since 45.

The contractor who went out on his own at 25 built a $20M company and owns the building you're renting.

They all did what everyone said was "risky."

You did what everyone said was "safe."

Who actually took the bigger risk?

I'm not saying quit your job tomorrow.

I'm saying the real risk is betting your entire future on one income stream controlled by someone else.

The real risk is working 40 years and hoping $800,000 is enough. The real risk is never starting because you're afraid of failing.

At 22, I bet on myself and started a company.

→ I had no idea what I was doing
→ I lost money on jobs
→ I made every mistake possible
→ People told me I should get a "real job"

But I kept going.

Because working for someone else my whole life felt riskier than betting on myself.

15 years later:

• Real estate that pays me every month
• Ownership in multiple businesses
• Income from multiple assets
• Time freedom I wouldn't have if I played it safe

None of that happens without taking the "risk" of starting.

The conventional advice is designed to keep you comfortable, not wealthy.

→ Save 10% of your income
→ Invest in index funds
→ Wait 40 years
→ Hope it's enough

That's not a wealth plan. That's a survival plan.

Real wealth is built by:

→ Starting before you're ready
→ Betting on yourself when no one else will
→ Putting skin in the game on deals that scare you
→ Building assets that pay you while you sleep
→ Failing forward and learning from it

You're going to fail at something either way.

Would you rather fail trying to build something?

Or fail by never trying at all?

If you want to play it safe, follow the path that 99% of the herd is on.

The wealthy know safe is the riskiest bet of all.

What's a risk you've taken in life that paid off?

--

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What's the difference between making $10,000 in your 9-5 job and $10,000 from real estate?

$10K paycheck:

• Taxed at 40–50%
• Trades hours for dollars
• Stops when you stop working

$10K from a real estate deal:

• Taxed close to zero with depreciation
• Keeps paying you while you sleep
• Grows equity in a real asset

Most people spend 40 years chasing the paycheck.

But freedom is on the otherside of ownership.

I learned this in my early 20s. Started trading my time pouring concrete, building a construction company.

But the smartest thing I ever did was buy my first office building and lease out the unused space.

"Holy sh*t I didn't know you could do this."

The tax benefits in the first year alone were enough to get me hooked and eventually start MAK Capital in 2020, going all in on multifamily and luxury storage.

Since then, we’ve built and acquired $60M in commercial real estate across the Midwest.

And every time we pay out investors from a property we own...

I’m reminded: 
That $10K from a real estate deal is more than money.

It’s time back with my wife and kids.
It’s leverage for creating generational wealth.
It’s doable to go from $0 to millionaire with time.

Don't get caught in the earn a lot, spend a lot game.

Use a paycheck to buy assets and become an owner. 

That's the game.

What was your first “aha” moment that made you realize real estate was the path to real wealth?

--

♻️ Repost if this resonated with you.
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Public Storage doesn’t own 100% of its facilities.

Marriott owns less than 6% of its hotels.

These $50b+ companies see the biggest opportunity in:

• Owning the brand.
• Controlling the operations.
• Licensing and franchising.

This is where we’re taking MAK luxury storage inside our development company.

For years, self-storage was a commodity business.

• Cheap facilities
• Little to no branding
• Premium options were hard to find.

But we saw something different in 2019 when we broke ground on our first luxury storage development.

• Business owners needed contractor shops.
• E-commerce sellers needed fulfillment space.
• People need secure, climate-controlled storage for their boats, RV, and assets.

But the crappy tin can storage units didn't serve their needs.

So we built the Mega MAK Storage brand and started talking about it on podcasts, LinkedIn, and with our investors.

We're not just building a business, we're leveraging a brand and blueprint that lasts for generations.

Our goal is to build 5-10 million square feet of luxury storage by 2035.

My biggest lesson so far?

Don't wait for opportunities to come to you.
You're better off creating them for yourself.

What opportunities are you creating for yourself in 2026?

--

Want to learn how we're expanding the luxury storage space in 2026?

Read today's update in Unfollow the Herd: https://lnkd.in/gwSmVgcm

What percentage of 401k accounts have at least $1,000,000? (I'll tell you): 
 
1.6%. 
 
I recently ran across this number in an article that analyzed 401(k)s at Fidelity 
 
I knew the number of "401(k) millionaires" in the U.S. was low — but I didn't realize it was that low. 
 
And the crazy thing? 
 
The article talks about how that number was "surging"...all the way up to 1.6%. 
 
And then the kicker: 
 
Another Fidelity study showed that workers estimate they'll need ~$1.8M to retire comfortably. 
 
So by those numbers, about 98.4% of Americans won't be able to retire comfortably with their 401(k)s. 
 
𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 
 
The number of 401(k) millionaires is so low because wealthy people build it through businesses and real estate. 
 
→ 401(k)s won't give you cash flow 
→ 401(k)s won't give you depreciation 
→ 401(k)s won't give you 1031 exchanges 
 
If you're relying on your 401(k) alone... 
let this be a wake-up call. 
 
It's a tool, not the complete plan. 
 
This is why I diversify with real estate 
(using a self-directed IRA). 
 
So should you. 
 
-- 
 
P.S. Are you an accredited investor? 
 
DM me "storage" and I'll share how our LPs diversify with commercial real estate

I took on debt to grow my company and real estate portfolio in my 20s with a wife and baby.

Some LinkedIn guru would call that reckless.

I call it the best financial decision I ever made.

We've been trained to believe stability comes from employment.

But true stability comes from ownership.

A job is a single point of failure with someone else's finger on the trigger.

Think about what you actually own at a W2:

- Your employer can eliminate your role tomorrow
- Your income stops if your body stops
- Your raises are decided by someone else's budget meeting
- Your retirement depends on a market you don't control

That's not stability. That's outsourced financial control dressed up as a benefits package.

I'm not saying quit your job tomorrow.
I'm saying understand what you're actually trading.

You're trading ownership, upside, and control for the feeling of security.

Meanwhile the people signing the front of your check are compounding equity you'll never see.

→ The risk of building something is real but finite
→ The risk of building nothing compounds forever
→ Playing it safe is the longest path to being broke

I started with $2,500 and a mother-in-law who co-signed one loan and told me never to ask again.

Today MAK Companies and our real estate assets are worth close to 9 figures 16 years later.

The riskiest thing I never did was keep that W2.

At what point did you stop seeing a job as security and start seeing it as a ceiling?

--

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When you start buying RE: "How can I afford this?"

When you scale (100+ units): "How can I structure this?"

After my first few rental properties, I realized another duplex wasn't the move. 

I wanted more scale, large multifamily and commercial properties. Ground up developments leveraging our construction company.

But first, I had to make a mindset switch that every new real estate investors goes through (if they want to scale their portfolio).

I stopped asking if I could afford a 20% down payment.

I started asking how I could structure it with seller-financing and other strategies the top 1% of investors were using.

Early in my career I looked at deals the way most people do.

• Do I have the down payment?
• Can I qualify for the loan?
• Is this the right time?

That thinking kept me smaller than I needed to be.

Then I started studying how deals actually get done.

Not how banks want you to do them.
How operators actually do them.

Seller financing, creative loan structures, joint ventures, capital from people sitting on cash earning 3% in a money market.

In 2025, I bought $4,700,000 in real estate for $17,957 out of pocket.

Not because I was lucky.

Because I stopped asking "can I afford this?" and started asking "how do I structure this so I can?"

→ Conventional thinking produces conventional results
→ The right deal structure creates value
→ Creative financing is a skill

The people I know who built real portfolios that pay their bills every month weren't smarter than everyone else in the room.

They just asked different questions.

What's the deal you almost didn't do — and what changed when you looked at it differently?

--

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He turned $400,000 into a $1 trillion empire.

Stephen Schwarzman didn’t wait for perfect timing.

In 1985, he walked away from his Wall Street job with a mentor, a whiteboard, and $400,000 in seed capital from his own pocket.

No AUM.
No name recognition.
Just conviction.

But two years later, his dream of building the best investment firm in the world was almost destroyed.

Black Monday hit on October 19, 1987.

The Dow Jones fell by 22.6% in a single day—the largest one-day percentage drop in its history.

Markets crashed.
Wall Street panicked.

But Schwarzman raised Blackstone’s first $800 million fund during the chaos.

In 2025, Blackstone is now the largest alternative investment firm in the world—owning real estate, private equity and credit across the globe.

If Schwarzman was like the average investor, turning a market crash into an excuse to stay on the sidelines, Blackstone wouldn't exist today.

→ $1 trillion in assets
→ Dozens of billion-dollar deals
→ A personal net worth of around $43 billion

He didn’t build in the boom. He built through the biggest crash in history at the time.

The lessons for all entrepreneurs:

You don’t need perfect timing. You need a playbook and skills that work in any market conditions.

What skills are you building that can outlast any market downturn?

--

♻️ Repost to inspire an entrepreneur in your network
📌 Reach out if I can be a resource Marc Kuhn

"Hey, just saw someone put up a lot of luxury storage units like yours."

^ I get this text often.

I don't mind seeing others build luxury storage. In fact, it validates what we've been saying:

There's a huge gap in the market between traditional storage units and full contractor shops.

And that gap isn't going away any time soon.

While others are just starting to build, we already have:

• Worked out the kinks.
• Refined our unit layouts.
• Gotten to 100% occupancies.
• Built relationships with lenders.
• Developed an efficient construction process.

And in 2026, we're ramping things up even more.

--

Want to be the first to know about opportunities to invest in upcoming luxury storage deals?

DM me "storage" today.

I do $30M in revenue in construction.

People assume I'm printing cash.

Here's what $30M actually looks like:

• $2M/year in overhead across two divisions.
• Millions in salaries, materials, costs
• AR that gets paid out over 8-12 months

Net margin on a good year: 6-7%.

That's $1.8M-$2.1M profit if everything goes right.

And almost every dollar gets reinvested.

I've been doing this for 16 years.
I've reinvested nearly everything for 16 years.

Because here's what nobody tells you about building a boring, cash-flowing business:

Revenue is vanity.
Profit is sanity.
Cash is king.

Construction taught me this the hard way.

You fund payroll every 2 weeks. Materials go out the door before a project starts. Equipment, insurance, overhead — all of it upfront.

Then you wait 8 months to get paid.

And hope retainage clears by year end.

The boring businesses that actually build wealth aren't the ones with the biggest revenue numbers.

They're the ones with the best margins, the cleanest cash flow, and the patience to reinvest instead of spend.

$30M in revenue taught me more about business than any MBA program ever could.

What's the hardest financial lesson your business has taught you?

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Follow Marc Kuhn for daily posts on ownership, real estate, and building real wealth.

I learned a lesson in my 20s that helped me build a $65M real estate portfolio in my 30s:
 
Nobody is going to do it for you.
 
• Making money 
• Starting businesses 
• Leveling up your skills 
• Figuring out how to grow 
 
But here's the good news: 
 
You can ask for help and speed things up. 
 
In my 20s I was a concrete guy. 
 
Dropped out of college and built a 7-figure business that was drowning me... 
 
• Doing all the jobs 
• Micromanaging my crews 
• No clue how to delegate 
 
Result: I ended up in the hospital from exhaustion with a Doctor asking me: 
 
"𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗶𝘃𝗲 𝗹𝗼𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗸𝗶𝗱𝘀 𝗴𝗿𝗼𝘄 𝘂𝗽? 𝗧𝗵𝗲𝗻 𝗜'𝗱 𝗺𝗮𝗸𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗡𝗢𝗪." 
 
This wake-up call led to a new skillstack. 
 
• Self-education 
• Hiring mentors 
• Reading books 
• Going to conferences 
 
Nobody is going to succeed for you. 
Self-education is the only way. 
 
How are you investing in self-education for 2025?

Tell me in the comments.

--

I started a newsletter to teach what I've learned about business, real estate, and financial freedom.

Join 5,800 who read it: marckuhn.substack.com

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