Rebel Astronaut

Co-Founder

Featurespace

Principal Site Reliability Engineer

DOPS  DIGITAL

Consulting as the Director of the DXOne program for the London Stock Exchange Group.

- Delivered a Developer Platform (DXOne) that would provide a single experience across the whole Org (12k technologists).
- Ran a program with ~50 engineers, architects and BAs.
- DXOne was the first program to successfully deliver their transformation objectives on time, since the merger with Refinitiv.
- Reduced time from idea to market on average by 67% for Lines of Business.
- Delivered an analytics platform to ensure CIOs and their reports get visibility on their areas.
- Designed and Implemented a new operating model to break down the flow of work across teams.
- Designed a community engagement model that was elevated to become the standard for all developer focused comms.
- Liased with Regulators to ensure that changes were approved to the same level as nuclear power plants. 
- Presented and sold the vision of DXOne to numerous CIOs, Heads of Department and Developers.

Principal Transformation Consultant

- Won the company wide ‘Raising the Bar’ award for innovation. 
- Designed and implemented new operating model in a department of 150 employees, driving a more product focused approach.
- Implemented Agile processes in 5 teams to increase velocity by over 100%.
- Owned and implemented the roadmap for IG’s new platform, based on kubernetes.
- Increased resilience for platform by 50% through repeated testing and iteration.
- Designed engagement model for onboarding new teams to the platform.
- Evangelised new platform and created excitement and momentum around the initiative.

Technical Architect - Platform

Contino

- Provided security assurance for FTSE 250  enterprise.
- Enabled Transformation to go live with a goal to double profit within 2 years.
- Developed a “Security First” Culture within the org. 
- Built in-house security team and empowered them to set their own agenda.
- Compiled a report of recomendations for the C-Suite to empower their transformation.
- Developed the consultancy’s internal security practices.

Principal Consultant

Pearson

- Designed and built a platform to support 600+ developers
- Leading architectural decision making and being the voice of security within the team.
- Leading a team of 20 DevOps engineers, training where needed and ensuring the team’s
velocity steadily improved.
- Decreased application onboarding from 3 months to 1 week.
- Decreased overhead for application teams reducing or removing non business workloads to
enable them to decrease cycle time.
- Designed and deployed an automated detection and remediation system within all Pearson AWS
accounts (~200) reducing risks by up to 80%.
- Worked with stakeholders to define account strategy for whole of Pearson.
- Implemented regular vulnerability scanning and remediation for both containers and AMI’s.
- Spearheaded migration to improved CI infrastructure, reducing run times by over 50% and
increasing stability by 30%.
- Implemented Incident response and reporting precedure and ran weekly drills, resolving
incidents 50% faster than before implemented.
- Redesigned kubernetes control plane to support multi-master and regular deploys.
- Responsible for defining and creating a contract between DevOps teams and application teams
to be able to deliver 99.999% uptime to their applications and reduce friction between teams.
- Decreased cost by 200% within development environments, by utilising automated cleanup,
elastic scaling and simplifying the architecture.

DevSecOps Lead/Architect

UK Home Office

- Leading a team of 20 within to deliver a platform supporting 300+ developers.
- Working within highly secure environment empowering critical national infrastructure.
- Implement Vault/Consul workflow for secrets and certificate management.
- Design/Implement the ability update AMI’s without data loss or downtime.
- Standardise engineering practices to increase stability across the whole environment.
- Educate security teams around the differences between cloud infrastructure and on prem.
- Work with team leads to promote containerisation within the team.
- Built out splunk for security monitoring of environments.

Lead Devops/Security Consultant

PhotoBox

- Responsible for taking a dysfunctional team with no leader and low velocity, motivating them,
clarified working procedure and increased velocity by over 100%.
- Designed new kubernetes cluster based around kops for Photobox to migrate all legacy systems
onto.
- Began work on constructing full feature monitoring and security systems.
- Worked closely with the SOC team to manage the security risks and implementing fixes,
including basic secrets management system, and cloudformation creation pipeline.
- Worked with development teams to enable them to manage their own pipelines securely within
Jenkins framework.
- Took stability from 60% uptime in the first month, over all environments, to 100% uptime in the
last.
- Liased with development leads and managers, to ensure that all goals were aligned.
- Implemented agile, to ensure that the workload was measurable, and changes were data-
driven.
- Descreased cycle time by over 40% development teams, allowing features to get shipped faster
and more frequently.

Lead Devops Consultant

- Built and Managed multiple kubernetes clusters as PAAS’ for all Home Office Digital Projects, ie.
- Consulted on the migration of highly sensitive projects onto kubernetes.
- Audited projects on security and worked with apps that were deemed vulnerable to remediate
those threats.
- Built and managed monitoring platform based on Sysdig running on premise on kubernetes and
monitoring over 200 nodes across 3 different cloud providers.
- Built and extended multiple tools to allow teams to avoid reuse of work and ensure time to
production was as low as possible.
- Worked with Neo4j to spearhead their approach to kubernetes and ensure they were able to
support it.
- Worked to ensure all users of the PAAS were able to utilise its self service offering.
- Built relationships within numerous areas within the Home Office to ensure that getting things
done was as easy as possible.
- Supported teams with running kubernetess on bare metal using PXE-boot technology.
- Interviewed and hired multiple other DevOps engineers to build the team from 5 to 15.
- Main point of contact for developers, evangelising best practices and training, both on and
individual and team level.
- Reduced onboarding time from 1 month to 1 day, through automation.
- Increased the number of development teams utilising the platform from ~10, to ~50 over a 6
month period.
- Implemented chargeback system to ensure that all costs were being allocated to respective
development teams, and ensured they still saw at least a 40% reduction in cost.

Senior Devops Engineer

Style.com

- Designed and built Kubernetes platform on AWS
- Adapted scala application to run in a scalable manner, broke application into microservices.
- Designed ci pipeline to deploy code within 5 mins of git commit.
- Dockerised and redesigned application to run on docker, be fault tolerant and scale limitlessly.
- Worked to design a tolerant solution for running Datomic on kubernetes without losing state on pod restart.

Giles is a co-founder of Rebel Astronaut, a startup that aims to make companies more dynamic, flexible, and profitable by speeding up the time from idea to product release. He is also a principal site reliability engineer at Featurespace, a leading provider of adaptive behavioral analytics and fraud detection solutions. 

With over 8 years of experience in DevOps, security, and cloud computing, he has successfully delivered and implemented multiple transformation projects for various organizations, such as the London Stock Exchange Group, Pearson, and the UK Home Office. He has extensive knowledge and skills in infrastructure as code, Amazon Web Services, and DevSecOps methodologies. He is passionate about helping companies achieve their goals by increasing their security, efficiency, and agility.

Giles Hinchcliff

Evarto

At Evarto, we’re transforming how businesses find and book meeting and event venues. With over 1000 amazing locations across Scandinavia, we’ve made it easier than ever for venues to connect with the right clients and for companies to plan successful events.

Since our launch, we’ve grown quickly—expanding into regions like Skåne, Västra Götaland, Småland, Blekinge and soon Stockholm. We’re proud to work with well-known names while also helping unique, smaller venues get the visibility they deserve.

As Country Manager Sweden, my focus is on building strong relationships, driving growth, and ensuring we stay at the forefront of the industry. We’ve already achieved so much, but this is just the beginning. By 2025, I’m determined to make Evarto the go-to platform for venues and event planning across Scandinavia.

It’s an exciting journey, and I’d love to connect with anyone interested in partnering with us or learning more about what we’re building at Evarto.

Country Manager

As the first employee and part of the team that introduced Evarto to the Swedish market, I had the pleasure of helping to build one of the fastest-growing platforms in the event and booking industry. In less than four months, we went from having no presence to becoming the largest platform in Skåne, with over 100 partnered venues. Through strategic collaborations with some of the region's most prestigious conference centers, hotels, and event spaces, we quickly established Evarto as the go-to platform for both private and corporate clients.

Sales Manager

Fredrik Persson

I help entrepreneurs, start-ups, and scale-up companies, guiding them in marketing, sales, systems, and product and service development.

Business Mentor and Consultant

Everyday Baby®

Sold my part of the company summer 2023.

Everyday Baby offers smart and healthy products for families with babies and young children. We, Fredrik, Edon and Andreas, are the founders of Everyday Baby and today also parents, but the seed to Everyday Baby started to grow even before we had children of our own.

Living an active and healthy lifestyle has always been a basic ground for all three of us. Andreas is a dedicated cyclist with trophies on the shelf, Edon is a multiple time champion in Karate and Fredrik a professional soccer player. 

In 2012 we were thinking of starting families of our own and curious as we were, we read a lot about being a parent. In one of the many baby magazines there was a question from a parent who wondered how hot the milk should be inside the baby bottle.
A doctor had answered that it should be around 37°C/98°F and referred to the normal body temperature. So, how do we know that the temperature of the milk is safe for the baby to drink?

After a lot of searching we found that there were NO solutions that could check the temperature in an safe and effective way, so we created what is today known as the Heat Sensing Glass Baby Bottle which saves the babies from getting burned by changing colour and also makes them stay healthy as it is made of glass. 
As some parents say, it is probably the best baby bottle in the world.

Everyday Baby has since then been awarded as the best Company in 2016, seen on national TV channels in different countries around the world and is now a well-established brand known for innovative and healthy products.

Now, a few years later, we are all dads who still live active lives with our families and Everyday Baby. We have been focusing on helping families with babies and young children to stay healthy and safe by creating more innovative and healthy products.

Co-Founder (Exit)

Onboarding new distributors, retailers and educating and developing our current International Customers in Europe, Asia and North America

International Sales Marketing Director

Setting the strategic direction and vision for the organization.
Ensuring effective practices and compliance with regulations providing guidance to the Board of Directors and executive team.

Chairman of the Board

Market researched to identify new product opportunities and customer preferences. 
Development from idea to finished product. Prototype, design and testing and certified according to standard.

Product Developer

Developed our digital presence world-wide with content, photos, videos and translations modules. New websites and email marketing funnel. 
Worked with Facebook Ads and Google Ads

Director of Online Marketing

Developing and executing marketing plans that target international markets and drive growth. Conducting market research to identify customer needs and preferences in different countries. Building and maintaining relationships with international retailers, distributors and partners, to promote brand awareness and drive sales.

Marketing Manager

Managing and growing relationships with key accounts across international markets.
Developing and implementing strategic plans to increase sales revenue and market share. Collaborating with cross-functional distributor teams to ensure customer satisfaction and deliver high-quality products.

Key Account Manager

Lek- och Babybranschen

Election Committee

Svenska institutet för standarder, SIS

Committee participants for SIS/TK 404, Children's articles

Utbildningsbyrån i Sverige

We are an unbiased education search engine and community. We don't sell any education services ourselves, we leave that to the experts, i.e. the education companies themselves. Our job is to make it easier for you to find the right education, at the right price.

Founder

Prospector Marknadssupport i Sverige AB

Account Manager

Helping YOU Create More Sales and Margins | 📬 DM for personalized strategies

Entrepreneur | Business Leader | Growth Strategist | Digital Marketing & AI Expert

With over 15 years of entrepreneurial experience, I have had the privilege of developing both people and businesses, fostering growth and sustainable success across a broad range of industries. My passion for innovation, combined with a commitment to excellence, has allowed me to lead companies from startup to international scale, successfully expanding operations into over 35 countries. Throughout my journey, I have worked with exceptional teams, guiding the design, development, and launch of cutting-edge products that challenge the status quo and drive results.

I am proud to have consistently demonstrated an ability to execute winning sales strategies, exceed ambitious targets, and build enduring partnerships. Leveraging my deep expertise in digital marketing, AI, content creation, SEO, SEM, and social media strategy, I have played a pivotal role in helping brands improving their market presence, streamline operations, and connect with their ideal customers. 

Last year, after successfully growing my company and positioning it as a market leader, I made the strategic decision to sell my share of the business. This move has opened the door for me to explore new opportunities and tackle fresh challenges in the dynamic world of business and technology.

Key Achievements:
- Founded and scaled a global business with operations in over 35 countries.
- Awarded Company of the Year at a prestigious business event in Sweden.
- Nominated five times for Product of the Year, showcasing innovation and product excellence.
- Recognized as Entrepreneur of the Year, a testament to my leadership and vision.
- Featured on national and international television in six countries, highlighting both my entrepreneurial journey and the success of my ventures.
- Successfully distributed unique products across multiple retail channels, establishing a strong presence in more than 30 countries worldwide.

Let’s connect and explore how I can support your business to grow and thrive in today’s competitive landscape. I am always open to new collaborations and am excited to engage with forward-thinking companies ready to innovate and scale.

Feel free to reach out directly—I'm available for advisory roles, consulting, or long-term strategic partnerships.

Best regards,  
Fredrik

taplio

The Battle

Giles Hinchcliff

Fredrik Persson

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