Leadership advisor. Executive coach. Tech founder on a mission to add life to people's years.

With over 20 years leading teams in global investment banking and hedge funds, I bring deep expertise in banking, derivatives, trading, risk management, and institutional finance.

Today, I lead the IZUN GROUP with a mission to democratize access to next-generation financial products - leveraging blockchain, DeFi, and digital asset infrastructure to build inclusive, user-centric solutions for both retail and institutional markets.

I thrive at the convergence of traditional finance (TradFi) and Web3, and bring a strategic focus on:

Digital Asset Strategy & Tokenized Finance

Crypto Derivatives Trading & Market Structure

Fintech Product Innovation & Go-to-Market

Institutional-Grade Risk & Governance

I’m passionate about building the financial systems of tomorrow - secure, transparent, and universally accessible.

Gilles Dahan

Boost Sales - LinkedIn Training | Social Selling Consulting | LinkedIn Content Creation

Fed up with LinkedIn feeling like a dead end?

Struggling to make it work for you?

Seriously, LinkedIn can be a nightmare. 

You know LinkedIn has the potential to boost your sales, but you're stuck. Tired of ineffective strategies and empty promises from overpriced courses? Hours wasted, no responses, a profile that doesn't convert...

Sound familiar?

I get it. I’ve been there.

That’s why I created Boost Sales. My mission is to turn LinkedIn into your ultimate sales engine.

With 24 years of experience growing startups and Fortune 500 companies, my training focuses on:

🔥 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Turn your LinkedIn profile into a client magnet.
🔥 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Learn exactly what to post and how to engage with prospects.
🔥 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Connect with decision-makers ready to buy.
🔥 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗦𝗲𝗹𝗹𝗶𝗻𝗴: Boost your sales without resorting to sleazy tactics.

Ready to turn LinkedIn from a burden into your secret weapon? 

Let's crush your sales goals together: https://link.fgfunnels.com/widget/bookings/boostsales-linkedin-training

1. LinkedIn Lead Generation Trainer | Beginner to Advanced | Bespoke and On Demand Options

There's nothing that fills my soul quite like speaking.

And I'm always so privileged to be invited on some of the most epic stages, programs and shows!

2. LinkedIn Lead Generation and Social Selling Speaker

𝙒𝙝𝙖𝙩 𝙒𝙚 𝘿𝙤:

LinkedIn Content Cure is the ideal solution for businesses looking for professionally written content that inspires engagement, builds thought leadership and credibility, and boosts overall brand awareness. 

If you don’t want to use LinkedIn for lead generation/client acquisition, or you simply prefer to do that side of things yourself, Content Cure is ideal as it takes care of all the heavy lifting when it comes to writing your profile and posts. 

Want to see if this is a fit for your business?

3. Outsourced LinkedIn Content Creation | LinkedIn Content Cure 

𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: 𝗧𝘂𝗿𝗻 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗛𝗲𝗹𝗹 𝗶𝗻𝘁𝗼 𝗦𝗮𝗹𝗲𝘀 𝗛𝗲𝗮𝘃𝗲𝗻

Is your LinkedIn profile just a glorified CV?

Is your bio all about you and not enough about your dream clients?

Or maybe it’s just not converting?

You’re stuck in LinkedIn limbo—wasting time, missing opportunities, and seeing zero results.

Time to flip the script.

Perfect Profile is your way out of LinkedIn hell. We create profiles designed to make you money. 

Whether you're new to LinkedIn or a seasoned pro, we ensure your profile is optimised to turn views into cash.

Perfect Profile is for you if you want to:

🔥 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗞𝗶𝗹𝗹𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: Turn every view into a potential deal.
🔥 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Highlight what makes you the best.
🔥 𝗔𝗰𝗵𝗶𝗲𝘃𝗲 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿 𝗦𝘁𝗮𝘁𝘂𝘀: Become the industry expert everyone turns to.
🔥 𝗖𝗲𝗺𝗲𝗻𝘁 𝗬𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝘀 𝘁𝗵𝗲 𝗚𝗼-𝗧𝗼 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗦𝗽𝗮𝗰𝗲: Dominate your niche.

📅   Ready to turn LinkedIn into your ultimate sales machine? 

Let’s make it happen. este@boostsales.co.za

P.S. We supercharge company pages too. Your company's LinkedIn page will be a client magnet, building massive credibility and pulling in top-tier clients.

4. The Perfect Profile and Page

Dimension Data Middle East and Africa

Execution of Global Dimension Data Security Partner strategies, initiatives and programmes resulting in Dimension Data being awarded Partner of the Year by 4 out of the 5 vendors.

MEA Security Alliance Manager

Developed and executed on Dimension Data’s Security Solution's Managed Services strategy. The primary focus was increasing the value of the Managed Services portfolio. During my tenure, the Managed Services number exhibited 72% growth YOY, and a profit movement from negative R1.7m to positive R7m.

Business Development Manager: Security Solutions

•	Implementation of Strategic Client Breakaways with more than 100% ROI
•	Conceptualisation and launch of Customer Interactive Forum with over 200
•	participants and ROI OF 150%
•	Establishment and maintenance of Security Solutions brand in ICT market
•	Negotiation of vendor funding in excess of R2 000 000

Solutions Marketing Manager

Is LinkedIn your #1 sales channel?

If not, why the heck not?

What's not working?

𝗗𝗼 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝗹𝗼𝘄 𝗿𝗶𝗻𝗴 𝘁𝗿𝘂𝗲?

"We have ZERO clue how LinkedIn works"
"We haven't made ANY sales with LinkedIn"
"We spend money on content and ads. YET..."

I feel you.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗳𝗶𝘅:

→ Content that gets seen by people who can actually buy
→ Profiles that attract, not repel
→ DMs that get replies (not ghosted)
→ Real conversations, not random connections
→ Tracking what matters—meetings, not likes

𝗛𝗼𝘄 𝗜 𝗱𝗼 𝗶𝘁:

→ Training — The Connection-to-Conversion Framework™. Real examples. Zero fluff. Tailored to your business and sales cycle.
→ Consulting — Strategy that fits how you actually sell. We rebuild your positioning, messaging, and approach so LinkedIn supports your pipeline instead of draining your time.
→ Done-For-You — A system that just runs and you just close the sales...
 
My team handles the content, tools, and workflows so your people can focus on the conversations that close.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗸𝗶𝗰𝗸𝗲𝗿: 𝗧𝗵𝗲 𝗔𝗜 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲

Most people treat AI like a shortcut.

I use it as a massive advantage.

Not cookie-cutter prompts. No 1000 prompts to use. Not “write me a post” tricks.

I deliver personalised prompts only for your business and your use cases that make the right actions faster, sharper, and easier to repeat.

No manner how long, no matter how many, no matter how in-depth. 

𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀

Because it’s built on 24 years in real sales—leading teams, chasing targets, sitting in the meetings where results actually matter.

Everything I train, consult on, or build comes from that world, not from a marketing playbook.

LinkedIn isn’t the answer.

Your people are.

I just give them the tools and confidence to use it properly.

Let’s make it click → este@boostsales.co.za

Este Pretorius

You're not posting because you think someone else said it better.

Here's the truth that changes everything:

Your audience hasn't seen that other post.

They haven't read that article. They missed that conference talk. They don't follow that influencer.

Your version matters because it's YOUR version.

You'll explain it differently. Add your own examples. Connect it to your experience. Make it relevant to your specific audience.

The internet doesn't need another original idea.

It needs YOUR take on existing ideas.

Stop waiting for the perfect, unique insight. Start sharing valuable perspectives.

Your audience cares more about helpful than original.

P.S. What's one piece of advice you give clients that you haven't shared publicly?

I help your sales team crush it at LinkedIn | B2B and Employee Advocacy Training for LinkedIn | Social Selling Expert with 24 years experience growing both startups & Fortune 500 companies

taplio

The Battle

Gilles Dahan

Este Pretorius

Followers

Posts

Engagements

Likes

Performance ScoreEste Pretorius's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gilles Dahan

Este Pretorius

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Este Pretorius's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEste Pretorius's LinkedIn Performance