😮‍💨 If you've been thinking about writing a business book but aren't sure how to turn your ideas into authority, you're in the right place.

You already have the knowledge. What you're missing is a clear path from what's in your head to a published book that positions you as the go-to expert in your field.

Most professionals struggle because
• They have too many ideas and no structure
• They don't have time to write from scratch
• Self-publishing feels confusing
• They don't know how to use their book to attract clients

That's exactly what I help with.

📘 WHAT I DO

I help experts, consultants, and coaches turn what they already know into a published business book that builds authority, visibility, and client trust.

This isn't just about becoming an author. 

It's about becoming the obvious expert in your market.

🎯 THE EASY PEASY APPROACH

My Easy Peasy system removes overwhelm by focusing on what you already have.

I can
• Turn your existing content into a clear book structure
• Extract your expertise through guided interviews
• Walk you through writing and self-publishing
• Handle layout and typesetting
• Help you get your book live on Amazon
• Create a LinkedIn-based visibility plan so your book attracts the right readers

You don't have to do this alone.

💬 WHY I DO THIS

It took me twenty one years to write and publish my first book. I know how frustrating it is to have the knowledge but not the roadmap.

I’m not a publishing executive turned coach. I’m an author turned guide. I’ve been through the process myself, so my clients never have to go it alone.

Today, I’m a five time business book author, podcast host, and visibility strategist who’s helped hundreds of professionals grow their credibility and reach.

Everything I teach is designed to make the journey from expert to author to authority feel achievable.

📩 YOUR NEXT STEP

If writing a business book is on your radar, whether you are just getting started or already have a messy draft, message me on LinkedIn.

We can talk about your ideas and goals. No pressure. Just clarity.

---

A BIT ABOUT ME

🌏 Citizen of four countries with a global heart 🇨🇦 🇬🇧 🇺🇸 🇮🇱

📚 Lifelong lover of business books and the people who write them

👩🏻‍💻 Digital nomad currently working remotely from San Antonio, TX 🤠

🫖 Powered by tea… ideally with biscuits on the side 🍪

🎯 INFJ who believes everyone has a book inside them

🐾 Dachshund lover and former rescue mom to two pups who stole my heart ❤️

Gillian Whitney

Cytiva

• Provide the necessary solutions & outcomes in the area of liquid chromatography for protein purification processes as well as insights within the life science & biotechnology industry.
• Responsible for driving the sales of ÄKTA chromatography systems, UNICORN software, pre-packed laboratory columns & media from academia & teaching labs to start-up biotechs & established pharmaceuticals and from lab-scale to process development scales.
• Deliver various workshops throughout the year on "Online Presence & Digital Footprint", especially during on-boarding programs for new hires as well as to current colleagues looking to upskill on their digital acumen in this emerging hybrid ways of doing business.
• Advising, coaching & mentoring fellow colleagues about the importance of outstanding customers experience (CX) and a win-win sales enablement mindset throughout the buyer's journey to establish strong long-term relationships.

Lab Chromatography Sales Specialist

I now work at the new Cytiva (formerly GE Healthcare Life Sciences), an organization of more than 6,800 colleagues across 40 countries around the world.  With a strong passion for life sciences, I am driven in bringing transformative health to patients through scientists, engineers, research hospitals and the pharmaceutical & biotech industries.

ÄKTA chromatography & Biacore SPR Sales Specialist

GE Healthcare

• Provide solutions to FPLC protein purification processes & challenges as well as insights within the life science & biotechnology industry.
• Responsible for driving the sales of ÄKTA chromatography systems, UNICORN software, pre-packed laboratory columns & media for protein separation & purification.
• Give internal & external technical training, scientific seminars, life science workshops and promotional activities.
• Drive & initiate development of new business opportunities working with GE Account Managers from R&D to BioProcess scales to obtain maximum synergy across the business focused on the protein sciences workflows.
• Coordinate with Sales Specialists handling adjacent workflows & technologies like Protein Identification with chemiluminescent gel doc imagers / Typhoon fluorescent scanners, Biacore Label-Free Protein Interaction for SPR (surface plasmon resonance), High Content or High Resolution cellular analysis & microscopy like IN Cell Analyzer, WAVE bioreactors, HyClone cell culture media and Whatman filtration in the non-life sciences arenas like environmental labs or food & beverage industries.
• Prepare & participate in regular business reviews / forecasts to ensure a constant flow of information between the territory / key accounts, and GE.
• Coach & mentor sales colleagues as well as train new hires during on-boarding.
• Work with 3rd party distributors to provide sales channel choice for customer buying preferences.
• Collaborate with non-GE Sales Representatives who have complimentary product portfolios to provide total application solutions for scientific researchers.

Protein Chromatography Sales Specialist

• Drove the sales growth & built market presence of GE Consumables products by working with customers & distribution partners to promote the features & benefits of the products to current and potential customers in order to meet or exceed territory sales targets.
• Developed and regularly reviewed territory business plans describing actions and strategies necessary to deliver sales results
• Nurtured effective customer/supplier relationships so that the customers viewed GE Consumables as a valued resource and supplier.
• Maintained up-to-date distributor representative & management contact information including territory and account responsibilities.
• Collaborated with capital equipment sales counterparts within territory to maximize sales potential of associated Consumables & adjacent technologies.
• Coached & mentored sales colleagues as well as train new hires on Consumables products.
• Actively participated in corporate initiatives and sales/marketing projects to increase corporate sales growth.
• Awarded Century Club status by exceeding 2011 & 2012 sales quotas.

Consumables Territory Manager

• Worked in collaboration with Fisher Scientific & VWR International with a total of 28 Application Specialists and over 300 Distributor Representatives to achieve financial goals.
• Supported distributor field operations in the day-to-day interaction with customer base in 18 states of the US East Region plus Puerto Rico.
• Monitored and reviewed distributor service partner performance during formal business reviews and as necessary to support field sales management.
• Provided coaching and guidance to distributor sales team in day to day sales activities.
• Ensured that distributor network was trained and offered consistent, standardized service.
• Responsible for the sales funnel and sales target for defined region through distribution channel partners.
• Reviewed and enhanced core sales processes such as forecasting, pricing, and sales processes.
• Supported field operations market level interaction with distribution channel partners.
• Refined, created, and implemented tactical sales such as business reviews, service approvals, and payment processing.
• Assisted in the integration of Whatman sales team into GE through technical training, coaching & mentorship.

Distribution Project Manager

• Integrated the logistics, mechanisms & concepts of distribution channel partnership within the life science consumables portfolio.
• Worked in collaboration with the VWR International sales team consisting of 5 Life Science Specialists & 56 Sales Representatives to achieve financial goals.
• Coordinated with 3 other field colleagues from the Midwest/Southeast, West Coast & Canada to provide consistent training, messaging & branding of GE consumables products.
• Collaborated with internal personnel to create & build distribution infrastructure to support the nascent 3rd party business.

Sales Project Manager

• Developed & managed a pipeline of Life Sciences products and sales opportunities within pharmaceutical, biotech, academic and government research institutions in the NYC metropolitan area.
• Executed the sales process from lead generation, presentations, proposals, through closing the sale.
• Developed sales tools such as creating local marketing campaigns & conducting technical seminars to drive market adoption of GE products.
• Supported product deployment, applications training & after-sales needs.
• Identified & evaluated emerging trends with the intent of driving innovative market-specific solutions to establish GE Healthcare as the distinct industry leader in the life science industry.
• Developed account plans with various commercial and other cross-functional personnel to maximize overall GE revenue opportunities.
• Interacted with Regional Sales Directors and sales teams as required to grow the GE Healthcare business & strengthen our relationships with customers.

Life Sciences Sales Representative

Protein Purification Sales Representative

Amersham Pharmacia Biotech

Chromatography Sales Representive

* Supported the sales force and engineers within the US Northeast territory at customer sites whether it be academic, governmental or industrial by providing chromatographic & software assistance from laboratory scale & drug discovery to manufacturing & production.
* Conducted ÄKTAdesign chromatography and FPLC™ system & UNICORN™ software demonstrations.
* Trained customers as well as fellow employees on chromatography products, including Bio-Rad BioLogic™ DuoFlow™, BioLogic HR, BioLogic LP & NGC™ systems as well as ChromLab™ Software.
* Provided seminars in protein purification & production.
* Attended and assisted in trade shows, product shows & vendor show.

Field Applications Specialist

Pharmacia Biotech

• Developed, coordinated and implemented direct promotional campaigns for North America & monitored their effectiveness.
• Managed the company’s customer database which were used for direct marketing mailers.
• Interfaced between the Direct Marketing group, the Sales Force, Customer Service and other departments within BioLab & BioIndustry.

Direct Marketing Manager

• Assisted industrial, governmental and academic customers in the use of chromatographic products which aid in the separation and purification of proteins, drugs and by-products of genetic engineering.
• Recommended appropriate methods, media, and hardware for separating biomolecules.
• Troubleshot FPLC & HPLC systems, other scientific instruments and the spectrophotometer product line.
• Corresponded with customers over the phone, in-house or on site.
• Coordinated with marketing, telemarketing, sales personnel, Field Service Engineers & Field Application Specialists in troubleshooting matters.
• Performed experiments and evaluate technical information for publishing in various company literature.
• Trained co-workers and new hires on chromatography product lines through in-house courses, lectures, laboratory exercises and customer 
• Attended trade shows and conferences to support the marketing team and sales representatives on a technical level.

Senior Technical Consultant

Technical Support Specialist

International Flavors & Fragrances

Summer internship to analyze the acids of the fruits going into food & alcoholic beverages.

Quality Control Laboratory Technician

I assist biochemists in achieving pure protein samples by providing the tools & technical resources needed for research & development.  My expertise spans upstream & downstream processing as well as adjacent technologies like Western blotting & Surface Plasmon Resonance (SPR).

★ With experience across academia, start-up biotech, pharmaceuticals & biopharma, I support research from R&D and Process Development (PD) to scale-up and BioProcess (BP) manufacturing.

★ I empower researchers by sharing knowledge & skills to overcome separation & purification challenges.

★ I educate scientists on chromatography techniques, helping them select the most effective columns & resins for their separation needs.

★ My specialties include antibody purification for biotherapeutics & structural biology techniques like X-ray crystallography, cryo-electron microscopy (cryo-EM) & nuclear magnetic resonance (NMR).

★ I collaborate with Lab Operations Managers & Core Facility Directors to manage the lifecycle of critical equipment, ensuring optimized lab operations & sustained peak performance.

As a Cytiva Volunteer, I actively support local STEM initiatives, encouraging high school students, especially women and minorities, to pursue careers in science, while also fostering leadership development to inspire the next generation of innovators & industry leaders.

Interested in improving your separation & protein purification process?  Let’s discuss creating a tailored separation & purification scheme or configuring an ÄKTA chromatography system for your specific application needs.  Connect with me on X, formerly Twitter (@InsightSherpa) for technical tips, tricks on FPLC protein purification & life science industry insights.

I’m also eager to connect with experts & thought leaders in social media, digital sales enablement & content marketing to enhance the technical knowledge and support I deliver to life science researchers.

taplio

The Battle

Gillian Whitney

.Adam Ligeralde.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?