You’ve built the resume. You’ve climbed the ladder. You’ve checked all the boxes.
But behind the scenes… you’re second-guessing your next move.

You’re the one others rely on - the mentor, the achiever, the calm in the room.
So why do you feel stuck?

Why are you scrolling job boards at night with no intention of hitting “apply”?
Why are you mentoring others to rise while quietly shrinking inside?

Here’s what I know:
You’re not broken.
You’ve just outgrown the version of success you were trained to chase.

💡 Imagine if you could:
• Pivot or rise into your next role with clarity and confidence 
• Speak up and be seen as a leader without burning out
• Set boundaries that actually stick
• Wake up grounded, energized, & proud of who you’re becoming

That’s the transformation I help women create - by guiding them back to themselves.


👋 Hi, I’m Jaspreet - High Performance Coach, creator of the 𝗔𝗦𝗖𝗘𝗡𝗗 𝗠𝗲𝘁𝗵𝗼𝗱™, Microsoft alum, & mom who knows what it’s like to lead and still feel lost.

I was born in a small town in India where girls were expected to stay quiet and stay in line.

But my father chose differently & raised me to believe I could do anything a boy could do & more.

I became the first girl in my family to attend university. I broke records. I led teams at Microsoft.

And still, I battled self-doubt, imposter syndrome, & the pressure to be the “good girl” who didn't rock the boat.

It took years of unlearning, identity work, & real support to finally lead from wholeness, not performance.

Now, I help other high-achieving women do the same.


💼 What I Do
I help high-achieving professional women who are "successful on paper" but unfulfilled in their current careers make bold, soul-aligned moves - without starting over or losing themselves.

Through my 1:1 coaching experience, 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗛𝗘𝗥 𝗔𝘀𝗰𝗲𝗻𝗱, I guide you through the 𝗔𝗦𝗖𝗘𝗡𝗗 𝗠𝗲𝘁𝗵𝗼𝗱™, a 6-part framework to shift from proving to powerful:

✔️ 𝗔lign with your power
✔️ 𝗦trengthen your mindset & capacity
✔️ 𝗖larify your next high-impact move
✔️ 𝗘mbody executive energy
✔️ 𝗡avigate with boundaries & grace
✔️ 𝗗istinguish your leadership & brand


If this sounds like you,
📩 DM me “𝗡𝗘𝗫𝗧” to start the conversation privately.
🎯 Or take my free quiz: 𝗪𝗵𝗮𝘁’𝘀 𝗬𝗼𝘂𝗿 𝗡𝗲𝘅𝘁 𝗕𝗲𝘀𝘁 𝗖𝗮𝗿𝗲𝗲𝗿 𝗠𝗼𝘃𝗲? (Link in profile)

You don’t have to figure this out alone.
Let’s make your next move your most powerful one yet.

Jaspreet Gill, MBA

Most women don’t leave corporate
because they’re “unhappy.”

They leave because they realize the life they’re building
no longer matches the woman they’re becoming.

When I walked away from a career
that looked impressive on paper,
I learned 5 𝘵𝘳𝘶𝘵𝘩𝘴 𝘵𝘩𝘢𝘵 𝘦𝘷𝘦𝘳𝘺 
𝘢𝘮𝘣𝘪𝘵𝘪𝘰𝘶𝘴 𝘸𝘰𝘮𝘢𝘯 𝘴𝘩𝘰𝘶𝘭𝘥 𝘬𝘯𝘰𝘸👇

1️⃣ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗻 𝗽𝗮𝗽𝗲𝗿 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁.
 You can have the title, salary, and recognition and still feel empty. 
 Fulfillment comes from alignment, not achievement.

2️⃣ 𝗬𝗼𝘂𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝘄𝗶𝗹𝗹 𝗳𝗲𝗲𝗹 𝘀𝗵𝗮𝗸𝘆 𝗮𝘁 𝗳𝗶𝗿𝘀𝘁.
 When a role has defined you for years, stepping away can feel like losing a part of yourself. 
 That discomfort isn’t failure. It’s growth.

3️⃣ 𝗙𝗲𝗮𝗿 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗹𝗲𝗮𝗽.
 It simply shifts. From fear of staying stuck… to fear of what’s next. 
 Courage is never the absence of fear, it’s forward movement despite it.

4️⃣ 𝗬𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗺𝗲. 
 Opportunities rarely come from job boards.
 They come from conversations, relationships, and 
 being top-of-mind when someone says, 
 “𝘐 𝘬𝘯𝘰𝘸 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘩𝘰 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴.”

5️⃣ 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗮𝗸𝗲𝘀 𝗹𝗼𝗻𝗴𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸. 
 Rebuilding isn’t linear - it’s layered, uncomfortable, and deeply clarifying.
 Give yourself permission to evolve without rushing the timeline.

Save this post for the day you catch yourself whispering: 
“𝗜𝘀 𝘁𝗵𝗶𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗶𝘁?”

Cheering on you ♥️

Land Dream Promotions. Launch Bold Pivots. Lead with Confidence. | High Performance Coach for Women Ready to Stop Settling | Keynote Speaker | Microsoft Alum | Proud Mom

Your best days aren’t the problem. Your baseline is.

When I was at Microsoft, my calendar looked like a game of Tetris.

Back-to-back calls, 
multiple time zones, and 
getting my kids ready for school 
before the day even started.

So when I set goals like “daily journaling” 
or “hour-long workouts,” 
they only worked on perfect days. 

On real days? Nothing. 

Not because I lacked discipline,
but because my goals only fit 
the version of me when life was smooth.

And life isn’t smooth - it’s layered, unpredictable, human.

𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁:
I redesigned my baseline:
• 10 minutes of movement
• 5 minutes of journaling
• One needle-moving task before noon

Here’s what surprised me: 
𝗹𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗶𝗻𝗶𝗺𝘂𝗺 𝗿𝗮𝗶𝘀𝗲𝗱 𝗺𝘆 𝗮𝘃𝗲𝗿𝗮𝗴𝗲. 

I stopped “falling off.” Momentum compounded.

High-achievers don’t need bigger goals. 
We need baselines we can keep on hard days.

Because consistency isn’t about perfection,
it’s about designing for reality.

What’s one goal you could trim down to a 𝗹𝗶𝘃𝗮𝗯𝗹𝗲 𝗯𝗮𝘀𝗲𝗹𝗶𝗻𝗲 this month?

Drop it below, I’d love to see what feels sustainable for you ♥️

Promotions don’t go to the hardest worker.
They go to the person people 𝘭𝘪𝘴𝘵𝘦𝘯 𝘵𝘰.

If this stings a little, good...
that means you’re exactly who I’m talking to.

Because here’s the truth most 
high‑achieving women learn too late:
• You can’t outwork a perception problem.
• You can only out‑communicate it.


If you’ve been:
• Delivering results without getting visible
• Speaking up but getting talked over
• Taking on more work hoping it will “pay off”

It won’t.
Not the way you’re imagining.


Women in senior roles aren’t rising 
because they’re doing more.
They’re rising because 𝘵𝘩𝘦𝘪𝘳 𝘷𝘰𝘪𝘤𝘦 𝘤𝘢𝘳𝘳𝘪𝘦𝘴 𝘸𝘦𝘪𝘨𝘩t.

Authority isn’t loud.
It’s intentional.

It’s the clarity, conviction, and presence that makes people stop and take you seriously.

If you’re done being overlooked and ready to build
the kind of presence that gets promoted, stick around.

I break this down every week♥️

𝗪𝗼𝗿𝗸–𝗹𝗶𝗳𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 > 𝘄𝗼𝗿𝗸–𝗹𝗶𝗳𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲.

Work–life balance treats work and life
as two competing worlds.

High-performers know they’re intertwined,
and alignment matters more than balance.

When your career and life are designed 
to support each other,
you don’t have to choose between 
success and sanity - you get both.

I’m curious: 
𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝘆𝗼𝘂 𝘀𝘁𝗮𝗻𝗱 - 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗼𝗿 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻?

Tuesday evening. 
Her laptop glowed in the dark like a promise she couldn’t keep.

Seventeen tabs, color-coded to perfection. 
Spreadsheets. Timelines. Contingency plans. 

On the screen, everything looked calm. Inside?
Tight chest. Clenched jaw.

Senior director in tech. Brilliant. Trusted. 
The kind of leader who solves problems 
before others see them. 

Except this time, the problem was her own.

“I’m not lost,” she said. “I’m being thorough.”
But thorough felt like a badge and a trap.

We started closing tabs.
One click. Then another.
Each “x” felt like peeling off a layer of pressure.
By the fifth, her voice softened, like she could finally breathe.

“𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝗱 𝘁𝗼 𝗽𝘂𝘁 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗺𝗼𝘃𝗲 𝗶𝗻𝘁𝗼 𝘄𝗼𝗿𝗱𝘀, 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘀𝗮𝘆?” I asked.

She exhaled, like she’d been holding her breath for months.
“𝗧𝗵𝗶𝘀 𝗾𝘂𝗮𝗿𝘁𝗲𝗿… 𝗜’𝗺 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗼𝗹𝗲𝘀 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆.”

Not a blueprint. A direction. Something her body could say “yes” to.

Her first week looked ordinary: 
• A 15‑minute coffee with a VP she admired
• One courageous DM to propose a cross-functional pilot
• A single page reflecting on what energized vs. drained her last quarter

No big reveal. No perfect plan.
Just small moves that felt doable.
And with each one, the pressure eased.

The truth is: 
Most women think clarity means certainty. It doesn’t.
It means choosing a direction even when the outcome isn’t guaranteed.

When you’ve built a career on being thorough, that feels risky.
But it’s often the most strategic move you’ll make.

𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂:
If you picked a 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 for Q1 (not a perfect plan),
what’s the first 15‑minute step you’d take this week?
And where might you be mistaking thoroughness for progress?

Thank you for the lovely conversation Neety Jain

Helping Unstoppable Women Build Unfiltered Brands| Founder, Haus of Noor| Host, Her Own Narrative Podcast| Book Your 1:1 Business Clarity Call

𝐘𝐨𝐮 𝐜𝐚𝐧 𝐡𝐚𝐯𝐞 𝐢𝐭 𝐚𝐥𝐥 𝐚𝐧𝐝 𝐬𝐭𝐢𝐥𝐥 𝐰𝐚𝐧𝐭 𝐦𝐨𝐫𝐞.
My conversation with Jaspreet reminded me, 
You can "have it all" and still feel something's missing.

Jaspreet Gill, MBA shared how she built a successful career.
She had spent seven years at Microsoft as a Sales Executive.
She had the title, the respect, the financial stability, 
And the career trajectory most people work toward.

Yet, something felt amiss.
Many women live here:
Everything looks right from the outside.
Life is stable.
But something feels off.

She described it so honestly: 
"I turned 40 and thought: now what?"
The doubts and worries came around like clockwork.

It seemed like a daunting decision 
That posed a lot of risk and uncertainty.
But she took baby steps.

She became a certified High Performance Coach.
She coached women in the evenings and on weekends.
She tested the work quietly, without a pivot.

It was then her passion became too obvious to ignore.
The more she helped other women thrive, 
The more she realised this gave her joy.
And she made the decision to quit her job.

This part matters:
She was the only bread winner in her house.
Her husband is a stay-at-home dad raising their kids.

Jaspreet's salary was good
But she didn't find a corporate career challenging. 
There was more to be done,
So she moved to regain her purpose to live.

This wasn't impulsive.
It was deeply considered.
Her heart, soul, mind, and body were pushing her 
Toward this leap of faith.

Today, Jaspreet is building her coaching business, 
Working with women who look successful 
— but feel stuck or question their next chapter
While navigating leadership or entrepreneurship.

One line from our conversation stayed with me:
"Clarity is not certainty. Clarity comes from action."
And another truth we kept coming back to:
"You can be deeply grateful for your life 
— and still want more."

This wasn’t about quitting a job.
A corporate career is safe
And allows you to do the things you like. 
But if you have a feeling it won't be enough, 
Don't ignore that.
𝐖𝐞'𝐫𝐞 𝐭𝐨𝐨 𝐮𝐧𝐢𝐪𝐮𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐣𝐨𝐛 𝐚𝐧𝐝 𝐬𝐚𝐦𝐞 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞!

If you're stuck, Jaspreet offers a simple starting point:
10 minutes walk. No headphones. Just you and your thoughts.

If you're feeling that nudge, 
Take that steps 
Towards what really matters.

Are you in the same position? Hear Jaspreet's story in my podcast! 

https://lnkd.in/emMsTQrr

#WomenEmpowerment #HerOwnNarrative #WomenLeaders #WomenPodcasters

𝗔 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗿 𝗺𝗼𝗿𝗲 𝘄𝗼𝗺𝗲𝗻 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗵𝗲𝗮𝗿: 
You can have a great life 𝗔𝗡𝗗 still want a bigger one.

Wanting more doesn’t make you ungrateful.
It means you’re paying attention.

Ambition isn’t a threat.

It’s clarity. It’s alignment. It’s self‑trust.

I was recently invited by Neety Jain onto 
the 𝘏𝘦𝘳𝘖𝘸𝘯𝘕𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦 podcast to talk about 
this exact tension...

the quiet, internal pull so many
high-achieving women feel but rarely say out loud.

If you’ve been feeling the nudge
toward your next chapter… honour it.

Your desire for “more” is not the problem.
It’s the signal.

Cheering on you always♥️

PS: Don't forget to check the comments for link to the podcast episode :)

Stop asking, “What’s next?”
Start asking, “What's my next move?”

High-achievers love future-proof plans.
But progress rarely starts with certainty.
It starts with honesty.

When you’re in transition, the question isn’t:
“How do I map the next 5 years?” 
It’s: “What's one move that feels aligned today?”

Because 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗮 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗯𝗮𝗹𝗹. 𝗜𝘁’𝘀 𝗮 𝗰𝗼𝗺𝗽𝗮𝘀𝘀. 
And compasses only work when you move.

𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗺𝗶𝗰𝗿𝗼-𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 that feel true now, not perfect plans for later.

If this landed for you, share it with someone 
who’s been overthinking their next step. 

Sometimes, one line can change the way we move forward.

Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

I saw this meme and laughed a little too hard.
Because if you run an MSP, you’ve lived this.

When everything works, the question is,
“Do we even need IT?”

When one thing breaks, it becomes,
“Why are we paying for IT?”

That reaction is normal.
And it’s also something you can mostly prevent.

Here’s how:

First, meet with your clients a few times a year.
Not to review tickets, but to talk about their business
and what’s actually happening in their environment.

Second, make the invisible work visible.
Show what you’ve been monitoring, preventing,
and quietly keeping off their plate.

Third, translate that work into business outcomes.
Instead of tools and acronyms, explain what it meant
for uptime, risk, productivity, and their team’s day.

Fourth, have real strategy conversations.
Ask where they’re stuck, what’s slowing them down,
and offer clear suggestions to fix those problems.

That’s when clients stop seeing IT as a cost
and start seeing you as part of the business.

And yes, some clients still won’t engage, meet,
or act on recommendations no matter what you do.

That’s usually a fit issue, not a service issue.

Not every client is right for a proactive MSP.
And it’s okay to offboard the ones who aren’t.

If you’re running into this with clients, DM me.
I’m happy to help you navigate those conversations.

I help MSP Founders Build and Scale Outstanding IT Companies (just like I did - using proven systems with actual long term results)

Stop lowering your prices. Start raising your standards.

They said, “Your price is too high.” and you hesitated.

We’ve all been there.

That sinking moment when doubt creeps in:
→ “Am I asking too much?”
→ “Should I lower my price?”

Every time you discount, you’re not just lowering price.
You’re lowering the belief in your value.

The clients who demand discounts often:
→ Micromanage your process.
→ Undermine your expertise.
→ Expect the world, but pay for peanuts.

And they rarely stay satisfied.

Contrast that with your best clients:
→ They don’t choose you because you’re cheap.
→ They choose you because you deliver.

Because the right clients don’t see price as a hurdle.
They see it as a reflection of your worth.

So why do we feel the need to discount?
It’s simple: We fear losing the opportunity.

But saying yes to the wrong clients
means saying no to your best work.

Your value isn’t for everyone and that’s okay.

You’re not competing to be the cheapest.
You’re striving to be the most impactful.

How do you stand firm on your pricing?

1. Focus on outcomes, not deliverables.
• Clients pay for results, not for tasks.
• Be the solution to their biggest challenges.

2. Pre-qualify clients upfront.
• Communicate your value clearly.
• If they can’t see it, they’re not your client.

3. Embrace the power of saying no.
• It’s not rejection, it’s alignment.
• Your time is too valuable to spend on the wrong fit.

The next time someone asks you to lower your prices
say this instead: “I focus on delivering results that last.
That’s why I don’t cut corners, or prices.”

Because great clients don’t go for the cheapest option.
They go for the best.

Shoutout Case Kenny for the quote!

Entrepreneurship isn’t about avoiding failure.
It’s about learning how to get back up.

You’ve faced challenges most people walk away from.
But you didn’t. You stayed in it.
And that’s what makes you an entrepreneur.

Success doesn’t follow a clear path.
It’s not something you plan step by step.

There are detours, slow days, and a lot of uncertainty.
But if you’re still showing up, you’re on track.

This video nails the reality of entrepreneurship:

Fail fast. Fail hard. Fail often.
↳ But always get back up.
↳ Every failure teaches you a lesson.

Setbacks don’t mean you’re off track.
↳ They show you what’s not working.
↳ So you can figure out what does.

Progress isn’t loud.
↳ It shows up in small steps and quiet wins.
↳ But all of it stacks up over time.

Resilience is what matters.
↳ You don't have to be perfect all the time.
↳ Just willing to come back better than before.

So remember: You’re not failing. You’re figuring it out.

Because entrepreneurship isn’t a talent.
It’s a skill you build, one lesson at a time.

Learn, adjust, then try again.
That's how you win.

👇 What’s one thing failure taught you?
♻ Repost to remind someone they’re not alone in this.

Sometimes there’s nothing to do but monitor.

Happy Friday MSPs!

If your business can’t run without you, you don’t really
have a business... you have a very demanding job.

A lot of owners don’t realize this until they step away.
They take a few days off and everything backs up.

Not because the team is lazy.
Because you’re the default answer.

Something comes up and the instinct is to come to you.
→ Not to think it through.
→ Not to try to solve it.
→ Just to ask.

Over time, that creates dependency.
And most of the time, it’s unintentional.

If the answer always comes from you,
your team never learns how to figure it out.

Part of growing a business is changing that dynamic.

Your team needs space to think.
Space to decide.
Space to get it wrong and learn.

One of the most effective things I did was simple:

I took real vacations and made myself unavailable.
→ Not as a test.
→ Not as a stunt.
→ Just as a boundary.

And something interesting happened.

Problems still came up.
But the team figured them out.

They rented tools.
They made calls.
They solved things without me.

Before that, they would’ve just waited.

That’s when you know things are shifting.
When the business keeps moving without you.

Being able to step away and come back
to a functioning business is real freedom.

If everything stops when you’re not available,
and your business is too dependent on you, DM me!

Episode four of Beyond Technology is now live!

This episode is about the work behind great stories.

My guest is Aidan Campbell, co-founder and CEO of
2C Media Inc., a studio focused on long-form storytelling.

Aidan helped build 2C Media into a trusted partner for
organizations that care about meaning, trust, and craft.

We talk about how storytelling evolves alongside media
and technology without losing its human core.

Aidan shares lessons from building resilient systems,
navigating real technology failures, and balancing
efficiency with creativity behind the scenes.

We also explore how tools can support people instead
of replacing them, and why trust and collaboration
matter so much in creative and leadership work.

Thank you Aidan for joining me for this episode.

And thank you Entrepreneurs'​ Organization Calgary
and 2C Media Inc. for helping bring this podcast to life.

You can watch the episode on our YouTube channel
or listen on your preferred podcast platform.

Links to both are in the comments.

If you are or know a strong Calgary leader who should
be a guest on the podcast next season, send me a DM.

New episodes drop every second Monday.

I hope you enjoy S1 EP4: “Aidan Campbell: How
Storytelling Stays Human as Media Evolves.”

Big goals are easier to achieve than small ones.

Let me explain why.

Small goals feel safe, attainable, and realistic.
But big goals do something small goals can’t.
They give you room to adjust.

When the vision is big, you don’t rely on a perfect plan.
You think creatively, look for help and try different paths.

When something doesn’t work, you don’t quit.
You adapt and stay in the game.

You know where you want to go, you’re just
figuring out the best way to get there.

Failure isn’t fatal, but failure to try again is.

There’s a quote I love that says,
“You didn’t fail. You fell. As long as you get up, you win.”

That’s what big goals give you.
And that’s how real growth happens.

You set the destination and keep trying until you win.

If you have big goals for your MSP in 2026
and aren’t sure where to start, send me a DM.

I’d be happy to help you map the way forward.

The most important shift in entrepreneurship is
moving from short-term planning to long-term thinking.

Not because short-term goals are wrong, but because
long-term goals change how you operate day to day.

With a longer horizon, there’s less pressure
to force every decision to work immediately.

Instead of locking yourself into a single path,
you give the business room to iterate and evolve.

You can test ideas, reroute when things aren't working,
and make decisions based on direction, not urgency.

I’ve seen this make a real difference as companies grow.

Teams become less reactive.
Conversations get clearer.
Progress becomes more intentional.

I talked about this with Jeff Humphreys
on Episode 185 of The Calgary Sessions.

We also discuss:
→ Acting before everything feels certain
→ Building businesses around trust and relationships
→ Paying attention when something feels off
→ Measuring success by impact, not just numbers
→ Designing companies to last

Huge thanks to Jeff for having me on!
Links to the full episode are in the comments.

Most MSPs don’t have a lead problem.
They have a referral problem.

Not even a lack of referrals,
but a lack of intention behind them.

Great referrals don’t come from asking harder.
They come from building a business worth talking about.

When clients clearly understand your value,
they introduce you to people like them.

Those leads are different.

They’re already qualified.
They trust you before the first call.
They close faster and stay longer.
And they’re usually clients you enjoy working with.

That doesn’t happen by accident.

It comes from clear positioning, clear outcomes,
and a client experience designed for the right intros.

That’s what my referral engine is built around.

I broke this entire process down into a full course
inside Empath, based on how I’ve actually scaled.

And inside my coaching, we tailor it further, so it fits
your business, goals, and the clients you want more of.

No ads.
No cold calls.
No chasing bad fits.

If you want better clients and a referral engine
that runs on trust, send me a DM.

Your MSA is more than a legal document.

Done right, it protects trust, profit, and growth.

It defines how you work, how you charge,
and how your team delivers consistently.

So it shouldn’t be something you sign once
and forget about until there’s a problem.

A great MSA should:
→ Protect your margins and set clear limits.
→ Renew automatically without yearly re-signs.
→ Include built-in rate or cost adjustments.
→ Use clear, simple language wherever possible.

If you already have one, review it carefully.
Look for anything that causes confusion or slows deals.

Does it reflect how you actually operate today?
Does it hold up when scope or pricing changes?

If you’re starting from scratch, begin with structure.
I built a customizable MSA template for MSPs.

A clear MSA does more than protect you.
It makes working with clients smoother for everyone.

No surprises, no second-guessing, no chasing scope.

Delivery runs cleaner.
Client conversations get simpler.
And your team stops needing you to step in.

If you’d like my MSA template, DM me.

If “busy” is your default state, that’s a red flag.

In almost every conversation I have with MSP owners,
how busy they are comes up within the first few minutes.

Long days, constant questions, and everything feeling
urgent usually point to the same underlying issue...

Too many decisions, problems, and priorities still flow
through the owner instead of the team handling them.

As the business grows, your role has to evolve with it,
otherwise the business never really scales past you.

You’re not there to personally solve problems anymore.
You’re there to make sure they get solved without you.

That shift starts with how you spend your time and
what work you continue to hold onto by default.

Less jumping in to fix issues as they appear,
more helping your team think through them properly.

Less answering questions reactively throughout the day,
more defining outcomes, ownership, and boundaries.

When those things aren’t clear, everything escalates
upward to you, whether you like it or not.

Not because your team is incapable or unmotivated,
but because the system trained them to rely on you.

That’s when being “busy” stops being temporary
and starts becoming the permanent operating mode.

The goal isn’t to disappear from the business entirely.
It’s to create enough space to actually lead it well.

Space to think strategically about where you’re going.
Space to build relationships that matter long term.
Space to plan beyond today’s problems and fires.

That space doesn’t come from working harder or longer.
It comes from structure, clarity, and real delegation.

This is the shift I focus on inside my coaching programs,
helping owners delegate without losing control.

If being busy feels like your baseline right now,
DM me and let’s talk through what needs to change.

12 CRM Features Every MSP Should Be Using

Most MSPs only use about 20% of their CRM.
The rest collects dust while the team stays busy.

No automation.
No reporting.
No real visibility.

If you’re just logging deals and updating notes,
you’re not using a CRM, you’re tracking data.

A CRM should simplify your world, not add work.
It should automate follow-ups, renewals, and reminders.
It should give you clarity on pipeline, profit, and priorities.

That’s why HubSpot is my go-to for most MSPs.
It’s simple to run, but powerful when it’s built right.

Here are the 12 CRM features MSPs should be using:

→ Deals and Products
→ Custom Properties
→ Contact Management
→ Sales Pipelines
→ Service Tickets
→ Meeting Scheduler
→ Reporting Dashboard
→ Marketing Automation
→ Live Chat and Bots
→ Tasks and Follow-Ups
→ Email Logging and Templates
→ Workflows and Sequences

I put all of this into a one-page cheat sheet.

If you already use HubSpot, this shows you
how to turn it into an actual growth engine.

If you don’t, it’s a quick look at what’s possible
when systems actually work together.

You don’t need another tool to scale.
You just need to unlock the one you already have.

Grab the cheat sheet below and put it to use.

Build the system once.
Let it run every day after that.

Episode five of Beyond Technology is now live!

This episode is about putting people first,
with technology working quietly in the background.

My guest is Paula Worthington, founder
and president of Worthington PR & Story.

Paula has spent more than 20 years helping brands
communicate with clarity, trust, and intention.

We talk about why strong relationships stay central
to great communication as technology evolves.

Paula shares how her team balances personal service
with efficiency, and how they decide when people lead
and when tools step in to support the work.

We also explore adapting to new platforms,
using tech intentionally, and building client trust.

Thank you Paula for joining me for this episode.

And thank you Entrepreneurs'​ Organization Calgary
and 2C Media Inc. for helping bring this to life.

You can watch the episode on our YouTube channel
or listen on your preferred podcast platform.

Links to both are in the comments.

If you are or know a strong Calgary leader who should
be a guest on the podcast next season, send me a DM.

New episodes will drop every second Monday.
Excited to keep sharing these conversations with you.

I hope you enjoy S1 EP5: “Paula Worthington: How to
Prioritize Relationships and Use Technology as Support.”

Going into 2026, I’ve been talking with a lot of
MSP founders about their business goals.

Most talk about revenue targets, growth plans,
and the big milestones they want to hit.

Almost none talk about working on themselves,
especially their health, energy, or ability to focus.

Yet those are the things that shape everything else.

Putting yourself last doesn’t show commitment.
It quietly weakens the business you’re building.

When a founder is burnt out, decisions slow down,
judgment gets cloudy, and leadership turns reactive.

A healthier operator leads with clearer decisions,
more patience, and builds stronger companies.

Business isn’t something you power through once.
It’s something you have to sustain long term.

That’s why my coaching goes beyond systems
and focuses on helping you grow with the company.

Because the same template won’t fit every founder,
and leadership isn’t something you can copy and paste.

If this hits close to home, send me a DM.

Let’s make 2026 your strongest year yet.

Team meetings are one of the most important things
on your calendar if you plan and run them properly.

They’re how you keep your team aligned and moving as
a unit, especially when your business starts to grow.

When things get busier, communication starts to
fragment and conversations become more reactive.

Most of the day ends up in Slack messages,
quick check-ins, and one-off decisions.

What tends to get lost is shared thinking,
which is why a simple meeting cadence is so important.

At a minimum, every business needs 3 core meetings:

A weekly meeting to stay aligned and adjust in real time.
→ What matters this week.
→ What’s stuck.
→ What needs a decision now.

A quarterly meeting to slow things down.
→ Look at what really happened.
→ Reset priorities.
→ Decide where focus should be next.

An annual meeting to think beyond the next quarter.
→ Talk long-term direction.
→ Set meaningful goals.
→ Recap the year and prepare for the next.

These meetings create space for real conversation,
stop the same issues from looping every month,
and save time because decisions stick.

If they aren’t scheduled, they won’t happen.
If they’re inconsistent, they lose their value.

So put them on the calendar, stick to an agenda,
and protect that time like you would a client call.

If you want the agendas I use and recommend,
DM me the word MEETING.

Leadership skills don’t magically show up.
They have to be built with purpose and intention.

If you want employees who can run the business
without you, there’s a simple progression that works:

First, explain the outcomes you care about.
→ Not the tasks or every step.
→ Just what success looks like.

Next, teach them how you think.
→ How you weigh tradeoffs.
→ What you prioritize under pressure.

Then let them run with it.
→ They won’t be perfect, and they’re not supposed to.
→ Growth happens when they can try, miss, and adjust.

The part most owners skip is the last step.

You have to come back and debrief.
→ What worked and what didn’t.
→ What they’d do differently next time.

That’s where learning actually sticks.

It’s how confidence gets built.
It’s how motivation shows up.
It’s how leaders actually emerge.

If people aren’t allowed to fail, they won’t want to try.
So they stay dependent, and you stay stuck.

If you’ve got someone on your team with potential
and want a clear path to help them step up, DM me.

Why speed, autonomy, and accountability all start with trust. As a business grows, decision-making naturally slows down. What used to happen in one co

Open article: Scaling Trust: The Leadership Multiplier Most Founders Ignore by Shawn Freeman • 4 min read

Scaling Trust: The Leadership Multiplier Most Founders Ignore

Reminder: Your value as an MSP goes far beyond
reactive support, security, and tickets alone.

You get a perspective most business owners never see.
A front-row seat to how other companies operate.

Over time, patterns start to show up.

When you see something working well at one client,
you can bring that insight to another.

Not as theory or best practice.
As something you’ve seen work in real life.

This is also why niching your ICP helps so much.

When you work with the same type of business,
you learn their tools, their software, and their workflows.

You start to recognize what usually slows them down
and where small changes make a real difference.

Even without a tight niche, this still applies.

Any time you see a better way to do something, you
can help another client avoid learning it the hard way.

That’s how you move beyond being just IT support.

You become a trusted advisor who helps the business
run more smoothly, more efficiently, and more profitably.

At that point, you’re no longer competing on price.
You’re winning on insight and outcomes.

You’re the one connecting the dots, spotting patterns
and suggesting changes to save time and ease friction.

That kind of value is hard to replace.

Clients don’t switch away from someone
who makes their business easier to run.

They don’t shop for cheaper when they trust you
to help them see what’s coming next.

The best part is, this isn’t something you need to build.
You already have the perspective.

You just have to start using it and translating it
into outcomes your clients care about.

If you want help stepping into that advisory role, DM me.

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