Giriraj & Co.

I help Founders, creators, and agency owners generate inbound leads on LinkedIn and Twitter (X) with little or no additional effort.

I can help you with:

 - Personal branding on LinkedIn.
- Grow and monetize your audience.
- Community building and brand reputation.
- Creating content and building brand authority.
- Generating high-quality leads on LinkedIn for your business.

For my clients, I generated over 15 million impressions and views on Quora, LinkedIn, and Twitter, as well as thousands of leads.

Lead Generation Specialist & Ghostwriter

Helping D2C and B2B brands grow and build their audience on social media using proven marketing strategies.

Scaling social media efforts from 0 to 30,000 followers within 180 days.

What we do differently:

• Build a loyal community.
• Build your brand's authority.
• Optimize your marketing channels.
• Maximum focus on organic growth.
• Save 100+ hours on your research to find your target audience.

Content Strategist & Consultant 

buildspace

Part of nights & weekends: S5, where people work on ideas that they are passionate about. It’s a journey from ideas to execution and achieving some milestones.

Cohort member (Gaudmire)

Medium

Writing content around growth marketing, copywriting, and personal development.
Writing well-researched long-form articles and sometimes blogs under 500 words.
I have written over 6 long-form articles around marketing, lead generation, personal branding, social media marketing, and copywriting.

Writer

The Product Folks

Community member of the GenAI Rush Cohort by the product folks.

TPF Cohort Member 

DigitalDeepak.com

• Set up email automation using Zapier.
• Build an elegant website using WordPress.
• Written email copy, website copy, and ad copy.
• Build landing pages using Convertkit, and Mailchimp.
• Develop content strategy for Facebook, Twitter, and Instagram.
• Generated 20+ qualified leads using Facebook Ads and Google Ads.
• Develop off-page, on-page, and technical SEO strategies for the website.
• Wrote 5 long-form blog articles including content marketing and digital marketing strategies.

Digital Marketing Intern

CashKaro.com

My day-to-day responsibility at CashKaro:

• Building a roadmap of the content creation process.
• Writing blog posts and managing influencers' marketing activities.
• Coordinating with influencers for a festive campaign.
• Implemented spin-selling techniques to reach potential customers.
• Building content strategies and creating a campaign for brand promotion.
• Increased monthly recurring revenue by 10%

Sales And Marketing Associate

HouseItt

• Managed the social media accounts of the company.
• Created content - blogs, graphics, and memes.
• Coordinated and manage an influencer marketing campaign.
• Managed a team of 5 high-performing individuals.
• Build a brand strategy for the company to reach its target audience.

Brand Associate

Helping busy entrepreneurs to build an authentic brand on LinkedIn within 90 days | Marketing Consultant | 3M+ impressions | Content & Social Media Specialist | Copywriter | Personal Branding Strategist

Hi, I’m Giriraj 👋

I started my journey back in March 2020. I was working as an accountant for a firm when suddenly COVID came into the picture.

I resigned from that job after working 4 months straight because they couldn’t allow me to work from home then.

I didn’t know what to do, but my interest in digital marketing and copywriting motivated me to start as a hobby.

Slowly, I learned how things work by doing endless experiments and going through the process of trial and error.

From 2022 to 2023, I built a community of over 4K+ like-minded people on Twitter and more than 23K+ followers on LinkedIn. Build a sales pipeline of leads.

𝐈 𝐡𝐚𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐨𝐯𝐞𝐫 𝟏𝟓𝐌+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐐𝐮𝐨𝐫𝐚, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

My Services:

✔ Copywriting: Website, ads, emails, landing pages, scripts, VSL, and product descriptions.

✔ Ghostwriting: Social media content, newsletters, and email education courses. 

✔ Lead generation: Inbound lead generation on LinkedIn and X.

✔ LinkedIn Strategy & Marketing

✔ Personal branding: X and LinkedIn.

✔ Content Marketing and Storytelling

✔ Social Media Marketing

✔ Content Strategy 

------------------------------------------

If you are a founder, creator, or agency owner, then drop me a DM or email me to get started. 

***

Email ID: girirajjhawar01@gmail.com

You can find me anywhere. @girirajjhawar07

Giriraj Jhawar

Don't hire writers.

Wait...

Hire writers who can also create a strategy and have good problem-solving skills. 

You can use AI, but you need someone to monitor the output and provide sufficient context to LLMs so that they do not sound robotic.

AI + Human creativity + Personalization = Perfect Content

In both cases, you can't ignore a writer or AI.

You need both.

Your competitors are closing deals you should be winning.

Not because their product is better.

Because they showed up on LinkedIn, and you didn’t.

Here’s what most founders miss.

Visibility isn’t about posting every day.
It’s about being impossible to ignore when your ideal client is ready to buy.

Hey, I’m Pradeep Aravind.

I turn invisible founders into category experts, their competitors can't out-shout — using LinkedIn as the engine.

My 90-Minute Strategy Intensive is for founders who are done being the best-kept secret in their space.

In one focused session, we:

→  Fix your profile so it attracts clients, not random followers.
→  Clarify your ICP and shape your offer so people see your value fast.
→  Build a simple system that turns attention into leads without feeling salesy.

Here’s where it came from.

In 2020, I was just another corporate guy posting into the void.
I started posting on LinkedIn with no strategy, no audience, and no clue.

Then I figured it out.

🔥 4M+ organic post views
🔥 100+ inbound leads — no ads
🔥 Clients from early-stage founders to 7-figure consultants

Now I help founders skip the three-year guessing game.

You don’t need to post more.

You need:
• A position that earns trust.
• Content that builds credibility before the first call.
• A system that turns lurkers into leads.

If you’re ready to stop being out-marketed by people who know less than you:

DM me “Strategy” to get started.
Or email digital.pradeeparavind@gmail.com to book your session.

Pradeep Aravind .

"I was broke. I was completely out of my mind.

But God had different plans...

I came back for the crucial games and did what I could for my country. Very happy that I was courageous enough to dream about it."

Sanju Samson said this after India won the World Cup.

Not broke as in finances. Broke as in the version of himself he had built for years, felt like it was crumbling in real time.

No dramatic announcement and no breakdown visible to anyone.

Just a man sitting with the weight of feeling like the world had moved on without him.

Most people celebrated his comeback. Almost nobody witnessed the silence before it.

That silence is where real stories are actually written.

You know that phase. The post that got 4 likes. 
The proposal that the client never replied to. 

The idea you believed in that went nowhere. 
The week where everything felt like a closed door.

That phase does not mean you are falling behind. It means you are still in the arena.

The people who quietly write one more post, one more pitch, one more attempt, are not being naive. 

They are building something the outside world cannot yet see.

Samson did not return because luck changed. He returned because he never fully left.

That is the only strategy that consistently works on the field, in business, and here.

Stay. Keep building. 
The quiet phases are part of the story, not the end of it.

Well Done Team India.♥️
Happy Monday, folks!

Pradeep Aravind

From Invisible To In-Demand On LinkedIn - In 90 Minutes A Month | Helping Founders & Coaches Build Magnetic LinkedIn Brands | B2B Personal Branding Strategist | LinkedIn Growth Marketer

Moments after India won the Cricket World Cup 2026

Posting every day sounds like discipline. 

Mine was just panic dressed up as consistency.

I wrote LinkedIn posts last-minute for nearly 500 days straight.

I thought I was being consistent.
But later realised, I was surviving day to day.

Here is what that actually looked like:

I stayed stressed the whole day knowing I had to write something. 
My creativity started dying quietly. 
My reach dropped. 
My engagement dropped.

And I was already feeling burnt out.

LinkedIn started feeling like a punishment.

Then I stopped the last minute hungama completely.

Within three months, my consistency came back.

My engagement improved. 
My head was clearer.

The only thing that changed was when I wrote.
Not how much. Not how often. Just when.

If you are just starting, hear this:

Posting daily without a plan isn't consistency.
It is just the pressure you keep putting on yourself every single day.

Batch write on a weekend morning or on a fixed weekday.
Have your posts ready before posting time. 
Write when your mind is fresh, not when the clock is forcing you.

One good post written with a clear head will always beat five posts written in panic.

Protect your energy first. 
Consistency will follow.

------------
If LinkedIn consistency still feels stressful for you,
my DMs are open. Happy to share what has worked for my clients.

#linkedintips #personlbranding

Image of a man smiling with a quote on the picture, "one good post written with a clear head beats five written in panic

A simple 2-hour task can change your entire LinkedIn presence. 

Long post alert. (Save it now, thank me later.)

Take 8 A4 sheets.

Title page

My LinkedIn Growth Book.
By Name:

Page 1

Stick your happiest professional photo.

Write your LinkedIn vision.

Be known for one clear skill.
Be a person of value.
Be self-reliant.
Build a strong personal brand.

Write this as a short story about your future on LinkedIn. 

Page 2

Write your five best qualities that help you on LinkedIn.

Humility
Hard work
Street smart
Adaptable
Passionate

Write five best wins in your career.

When you bounced back from a big failure.
When your consistent work paid off.
When you got a dream client or job.
The best event or conversation that opened a new door.
A proud family moment linked to your work.

Page 3

Make a table.

First column

What is missing or wrong in my LinkedIn life?
What is hurting my growth?

No posting routine.
Procrastination.
Too much stress.
Low self-belief.
Low engagement.
Fear of judgment.
Wasted time in the past.
Low industry knowledge.
No clear niche.
Too many random ideas.

Now decide...

What's only a mental barrier?
What can change with daily action?
What must be accepted?
What needs practice?

Write honest answers next to each point.

Page 4

Action plan for LinkedIn.

Break your big goal into small weekly targets.

Make it easy for your current self.

How will you grow here?
What will you do more?

Writing posts.
Commenting with value.
Sending personal connection notes.
Learning from top creators.

What will you avoid?

Endless scrolling.
Comparing yourself to others.
Toxic debates.
Promise yourself that you will stay consistent.

Page 5

Monthly routine for LinkedIn growth.

Create a simple plan.
Post at least 8-12 times.
Comment on twenty posts with real thoughts.
Talk to five new people in your field.
Reconnect with one old contact.
Attend one webinar or offline event.
Track your profile views and inbound leads.

Page 6

Daily routine.

Spend time with family and talk about work and life.
Practice meditation or prayer to stay calm.
Fix your waking and sleeping time.
Exercise for atleat 30 minutes.
Work deeply for eight to ten hours with short breaks.
Listen to music and take short walks.
Finish tasks that do not excite you but are needed.
Show gratitude for your progress.
 
Page 7

Write that your LinkedIn vision is not a wish but you’re coming reality.

You trust yourself.
You'll build authority step by step.

Nothing can stop you if you stay consistent.

Write that if you follow this, you will build a strong and respected presence.

Commit to support yourself.
Forgive past mistakes.
Accept your pace.
Respect your growth.

End with a thank you note to yourself.

PS: Keep this book near your desk.
Review it every week.
Make it yours. Change every line that does not feel true to you.

----------------
This took time to write because I wanted it to truly help you. 
Save it. Share it.
And follow me for more every week.

#linkedintips

On LinkedIn, I once connected with someone who messaged me almost every day during the initial weeks.

A genuinely nice person, but honestly, I found our conversations boring.

The topics never really clicked with me.

Messages often repeated themselves. 

Posts would land in my DMs regularly, though interestingly, there was never a request to like or engage.

What bothered me more was the constant criticism of my LinkedIn approach.

At that stage, I wasn’t comfortable with anyone dissecting my posts.

Since I struggle to hurt people directly, I slowly distanced myself and moved toward people who felt more like my kind.

In my head, I had labelled that person as “boring.”

I built my own circle instead - my favourites.
But somehow, it never turned into what I expected.

A few months later, an unexpected Zoom invite arrived from the same connection.

By then, a small group had formed around him. Just two or three close friends. 

Their bond was effortless, and the energy felt real.

When I joined them, the welcome was warm.

For the next thirty minutes, they discussed the same topics I once found boring.

Yet something had changed.

They were deeply connected. Laughing. Engaged and fully present.

And watching them made me happy and realise something important:

No person is boring.
They’re just waiting to find their circle.

Have you ever realised someone you ignored was meant for a different tribe?

98.3% people on LinkedIn fall into a "visibility trap." 

They post for applause instead of for their clients. 

They think more views always mean more money. 

The truth? Views do not pay bills. Trust does. 

When you only care about numbers, you:

▪️Post for approval, not for truth. 
▪️Hide your mistakes to look perfect. 
▪️Copy others and lose your own voice. 

Your feed might look busy, but your DMs will stay empty. 

To win, you must be useful. 

Focus on leads, invites, and people who actually use your ideas. 

Ask yourself: Would you still post this if it got zero likes? 

If you would, then you are finally speaking with your real voice. 

Check out the carousel to see how to fix your strategy.👇

#linkedintips #personalbranding

The Hidden Trap That Kills Your Personal Brand

After 100+ solo decisions, I discovered: 

Building a business means rebuilding yourself first.

Last Tuesday, I said no to $10K in revenue.

Two years ago, I would've sold my kidney for that contract.

But the client wanted monthly reporting calls.

Eight of them.

And I knew exactly how those calls would go: 

Me performing confidence I didn't feel, defending decisions I'd already made, and managing their anxiety instead of building the business.

Old me would've taken the money and resented every minute.

New me saw the trap.

This is what nobody tells you about entrepreneurship: you don't grow the business by saying “Yes” to everything and anything. 

You grow it by subtracting parts of yourself that no longer serve you.

The people-pleaser? Had to go after I hired three "nice" people who couldn't do the job. 

The perfectionist? Died the day I shipped a landing page with a typo and made $ 5K anyway. 

The approval-seeker? Vanished when I realized my biggest competitor was my mom's worried phone calls asking when I'd "get a real job."

Every decision is a personality test you didn't study for.

You learn judgment by hiring the wrong person twice. 
You learn value by undercharging until it physically hurts. 
You learn boundaries when a client calls you at 11 PM, and you actually answer.

The business doesn't need the person you are. It needs the person you're terrified to become.

Here's what finally clicked for me: The revenue ceiling is a mirror.

When I was making $1K/month, I couldn't imagine charging $500/hour. 

Not because the market wouldn't pay it, but because I didn't believe I was worth it. 

The math wasn't the problem. My self-concept was.

Most businesses don't fail because of market conditions. 

They fail because the founder hits their identity limit and mistakes it for a market limit.

Today, I'm the person who made three pivots in six months and slept fine.

So: What version of yourself are you refusing to kill?

The one who needs permission? The one who needs certainty? The one who needs to be ready?

Your business is waiting on the other side of that funeral.

-------------------------
If this resonated more than it should have, we should probably talk.
My DMs are open.
I help founders and coaches rebuild the person behind the business.

#linkedintips #personalbranding

The biggest obstacle to your LinkedIn growth isn't the platform.

It's the story you tell yourself about why it's not working yet.

Hear me out…

You know that habit of waiting for:

➟ LinkedIn to push your post suddenly?
➟ A famous person to comment and make you viral?
➟ Clients to come because you posted 2 times?

Truth is…

Nobody is coming to save your LinkedIn.
You have to do it.

3 ways I fixed my LinkedIn (that you can steal):

1) I stopped posting like a diary. 

Earlier, I used to write whatever I felt like.
No clear topic and clear reader. Hence, no clear outcome.

So, I did 3 things:

→ I picked ONE topic I want to be known for
→ I wrote for one type of person (not everyone)
→ I added a simple point in every post (not just thoughts)

Clarity makes people follow.

2) I stopped waiting for “motivation" and built a system.

I used to think:
“I will post when I feel confident.”

That never works.

So, I did 3 simple things:

→ I decided fixed posting days (example: Mon, Wed, Thu, Fri)
→ I wrote posts in batches on weekends 
→ I posted even if it was not perfect

Consistency beats talent on LinkedIn.

3) I stopped chasing followers and started building relationships.

Because followers don’t pay bills.
Conversations do.

So, I did 3 simple things:

→ I replied to comments fast
→ I commented on other people’s posts daily
→ I sent DMs only after real interaction

LinkedIn rewards people who engage.

The smartest people I know are building their name here, and there’s a clear reason why.

It’s still the best place to turn attention into money.

-------------------------------
If you’re serious about growing on LinkedIn in 2026,
Start with fixing the basics.
I can guide you step-by-step.

#linkedintips #personalbranding

Picture of a lifeboat with a caption- Nobody will save your LinkedIn

I used to obsess over stock prices.

Until I learned about one simple formula: the PEGY ratio.

Peter Lynch used it to deliver 29% annual returns for 13 straight years.

His secret?

Price and earnings mean nothing without growth (and yield).

Your LinkedIn profile works the same way.

Most people focus on P/E: Posts and Engagement.

But the real metric is PEGY:

P → Presence (consistency over intensity)
E → Expertise (value per post, not volume)
G → Growth (influence, not followers)
Y → Yield (leads, clients, credibility that compounds)

I’ve seen creators with 100 likes per post get zero clients.
And others with less than 25 build decent businesses.

The difference? Yield.

Viral posts give you dopamine.
Authority gives you dividends.

One fades fast.
The other compounds for years.

So let me ask you:
Are you optimizing for applause or outcomes?

---------------------
If you’re posting consistently but not seeing real opportunities from LinkedIn, your Yield might be missing.
That’s exactly what I help professionals fix.

#personalbranding #linkedintips

taplio

The Battle

Giriraj Jhawar

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance ScoreGiriraj Jhawar's LinkedIn Performance

Performance ScorePradeep Aravind .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Giriraj Jhawar

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giriraj Jhawar's LinkedIn Performance

Performance ScorePradeep Aravind .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGiriraj Jhawar's LinkedIn Performance