Giriraj & Co.

I help Founders, creators, and agency owners generate inbound leads on LinkedIn and Twitter (X) with little or no additional effort.

I can help you with:

 - Personal branding on LinkedIn.
- Grow and monetize your audience.
- Community building and brand reputation.
- Creating content and building brand authority.
- Generating high-quality leads on LinkedIn for your business.

For my clients, I generated over 15 million impressions and views on Quora, LinkedIn, and Twitter, as well as thousands of leads.

Lead Generation Specialist & Ghostwriter

Helping D2C and B2B brands grow and build their audience on social media using proven marketing strategies.

Scaling social media efforts from 0 to 30,000 followers within 180 days.

What we do differently:

• Build a loyal community.
• Build your brand's authority.
• Optimize your marketing channels.
• Maximum focus on organic growth.
• Save 100+ hours on your research to find your target audience.

Content Strategist & Consultant 

buildspace

Part of nights & weekends: S5, where people work on ideas that they are passionate about. It’s a journey from ideas to execution and achieving some milestones.

Cohort member (Gaudmire)

Medium

Writing content around growth marketing, copywriting, and personal development.
Writing well-researched long-form articles and sometimes blogs under 500 words.
I have written over 6 long-form articles around marketing, lead generation, personal branding, social media marketing, and copywriting.

Writer

The Product Folks

Community member of the GenAI Rush Cohort by the product folks.

TPF Cohort Member 

DigitalDeepak.com

• Set up email automation using Zapier.
• Build an elegant website using WordPress.
• Written email copy, website copy, and ad copy.
• Build landing pages using Convertkit, and Mailchimp.
• Develop content strategy for Facebook, Twitter, and Instagram.
• Generated 20+ qualified leads using Facebook Ads and Google Ads.
• Develop off-page, on-page, and technical SEO strategies for the website.
• Wrote 5 long-form blog articles including content marketing and digital marketing strategies.

Digital Marketing Intern

CashKaro.com

My day-to-day responsibility at CashKaro:

• Building a roadmap of the content creation process.
• Writing blog posts and managing influencers' marketing activities.
• Coordinating with influencers for a festive campaign.
• Implemented spin-selling techniques to reach potential customers.
• Building content strategies and creating a campaign for brand promotion.
• Increased monthly recurring revenue by 10%

Sales And Marketing Associate

HouseItt

• Managed the social media accounts of the company.
• Created content - blogs, graphics, and memes.
• Coordinated and manage an influencer marketing campaign.
• Managed a team of 5 high-performing individuals.
• Build a brand strategy for the company to reach its target audience.

Brand Associate

Helping busy entrepreneurs to build an authentic brand on LinkedIn within 90 days | Marketing Consultant | 3M+ impressions | Content & Social Media Specialist | Copywriter | Personal Branding Strategist

Hi, I’m Giriraj 👋

I started my journey back in March 2020. I was working as an accountant for a firm when suddenly COVID came into the picture.

I resigned from that job after working 4 months straight because they couldn’t allow me to work from home then.

I didn’t know what to do, but my interest in digital marketing and copywriting motivated me to start as a hobby.

Slowly, I learned how things work by doing endless experiments and going through the process of trial and error.

From 2022 to 2023, I built a community of over 4K+ like-minded people on Twitter and more than 23K+ followers on LinkedIn. Build a sales pipeline of leads.

𝐈 𝐡𝐚𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐨𝐯𝐞𝐫 𝟏𝟓𝐌+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐐𝐮𝐨𝐫𝐚, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

My Services:

✔ Copywriting: Website, ads, emails, landing pages, scripts, VSL, and product descriptions.

✔ Ghostwriting: Social media content, newsletters, and email education courses. 

✔ Lead generation: Inbound lead generation on LinkedIn and X.

✔ LinkedIn Strategy & Marketing

✔ Personal branding: X and LinkedIn.

✔ Content Marketing and Storytelling

✔ Social Media Marketing

✔ Content Strategy 

------------------------------------------

If you are a founder, creator, or agency owner, then drop me a DM or email me to get started. 

***

Email ID: girirajjhawar01@gmail.com

You can find me anywhere. @girirajjhawar07

Giriraj Jhawar

How is everything going?

I took a one-month break from LinkedIn, so many of you might have forgotten about me.

I learned a lot of new things and had many reality checks.

However, I believe that life needs to keep moving.

We can learn valuable lessons and gain experience from certain situations to improve our lives.

For those who are unsure about what to do in life, have faith and self-belief, and you will definitely figure it out!

I’m figuring it out, too, and even the people you admire are figuring it out.

It’s OK to feel down, but it’s not OK to stop trying.

Please comment on what you have taken away from this post, as I would love to see who is still actively using LinkedIn.

If you’re a book lover, then this post is for you...

In 2020, I first bought a book, “Zero to One” by Peter Thiel; I was just curious to read it.

There is no other reason for buying that book.

Reading books is the best way to get in-depth knowledge of any topic.

If you’re searching for the best books that can help you grow as a marketer/writer, then here is my recommendation:

1. $100M Offer by Alex Hormozi
2. Sell Like Crazy by Sabri Suby
3. The Almanack of Naval Ravikant
4. Expert Secrets by Russell Brunson
5. The Personal MBA by Josh Kaufman
5. Fast Cheap & Viral by Aashish Chopra
7. The 1-Page Marketing Plan by Allan Dib

Would you like to add any other books to the list?

Comment your suggestions below 👇

The algorithm is changing.

Audience interest is changing.

Social media platforms are changing.


What’s not changing is:

‣ Human psychology

Learn to use AI, but don’t rely on it completely.

Any thoughts?

Pradeep Aravind

In 2020, I shared my first post on LinkedIn.

No likes. No DMs. But that one post changed everything.

Fast forward:

→ 4M+ post views
→ 100+ inbound leads
→ Clients ranging from early-stage founders to seasoned CEOs

Now, I help Tech Founders, CEOs, and Coaches build profitable personal brands on LinkedIn — without chasing vanity metrics.

What I do:

🔹 LinkedIn Growth Strategy
🔹 Personal Branding for B2B
🔹 Thought Leadership Positioning
🔹 Relationship-Based Lead Generation
🔹 Content Strategy & Messaging

Every client has different goals. But the goal is the same:

Visibility. Credibility. Inbound leads.

I’ve helped founders who struggled with engagement get traction.

CEOs who never posted before now attract clients with content.

Consultants with no inbound pipeline now get regular DMs.

If you’re tired of LinkedIn feeling like a time sink instead of a lead gen tool...

DM me the word “Strategy” and I’ll show you what to fix first.

LInkedIn Growth Marketer

SABARI DISTRIBUTION PRIVATE LIMITED

When you manage sales for a brand like P&G, you don’t just push products — you manage execution at every level.


At Sabari Distribution (P&G Kerala), I led the sales and marketing engine across multiple categories.  

My role involved:

• Onboarding, training, and leading sales teams
• Planning and executing campaigns across territories
• Ensuring compliance, program evaluation, and quality checks
• Managing agency audits and process improvements
• Driving sales trials, distributor claims, and on-time payments
• Monitoring daily KPIs, surprise checks, and field performance
• Closing monthly targets with accuracy and speed

Our targets were non-negotiable. And we hit them consistently.

But what I’m most proud of is building systems where the team ran like a machine — where operations were tight, morale was high, and results were measurable.

This was a role that deepened my expertise in:

→ Territory-based marketing
→ Team stewardship and mentorship
→ Field audit implementation
→ Scalable process-building in high-pressure markets

If you’re leading a product team or building a sales engine from the ground up, I’ve been in the trenches.
 
I know how to get results without burning out your team or budget.

Business Manager-Sales & Marketing

Grb Dairy Foods Pvt Ltd

At GRB Dairy, I walked into a role where targets were steep, and systems were shaky. But I thrive under pressure.

In under 9 months, I took charge of:

* Leading a high-performing team of Sales Executives and Area Managers
* Expanding both General Trade and Modern Trade presence
* Executing territory growth plans in underpenetrated regions
* Managing distribution networks to boost product availability and visibility
* Strengthening key account relationships and onboarding new retailers

We didn’t just chase monthly numbers — we focused on **sustainable growth**.

That meant:
✔ Tightening sales ops through daily field reviews
✔ Tracking performance metrics with a sharp eye
✔ Handling P&L responsibilities to protect margins
✔ Aligning ground execution with company-wide strategic goals

One of my biggest wins?

Reviving underperforming territories through local partner engagement and frontline rep retraining, which led to a consistent 18–22% uplift in monthly sales in 3 key regions.

This role was a fast-paced masterclass in:

* Territory management
* Revenue accountability
* People leadership
* Brand positioning at the shelf level

GRB gave me the playground to test strategy in real markets — and the stage to prove I could scale it fast.

Business Manager - Sales & Marketing

Team Thai

100+ field reps. ₹3 crore monthly targets. Daily execution.

That was my everyday reality at Team Thai, where I served as Assistant Business Head for a fast-growing sales operation.

I was responsible for managing:

* A large team of 100+ sales personnel
* Daily sales target tracking and field team performance
* Territory-wise revenue planning and execution
* Training programs to boost team productivity
* Market expansion strategies and channel development

💥 One of my proudest milestones:
We consistently **achieved ₹3 Cr sales before the 28th of each month**, a feat that became the benchmark for the territory.

I wasn’t just driving numbers. I was shaping a culture of ownership and execution.

What I implemented:
✔ Morning team huddles with real-time metrics
✔ Zone-wise action plans for lagging areas
✔ Weekly review sessions to unlock stuck deals
✔ Cross-functional coordination with marketing for visibility campaigns

I also led customer relationship management across key retail partners — ensuring that our team not only sold, but served.

If there's one thing this role taught me:

It’s that scale isn’t about chaos — it’s about systems. And when you lead from the front, teams follow with confidence.

Team Thai wasn’t just a title. It was where I truly learned the operational depth and people-first leadership that shaped my future roles.

Ass. Business Manager- Sales & Marketing

HLL LIFECARE LIMITED

HLL Lifecare gave me a front-row seat to public health innovation and placed me in the driver’s seat of some of its biggest initiatives.

As Deputy Manager – Marketing, I was responsible for taking new health products from idea to launch across Kerala, while balancing the complexity of public-sector operations.

One of the key highlights?

🚀 Launching the umbrella brand “Herbs and Berries” — a natural wellness line backed by the Ministry of Health & Family Welfare.

My role included:

* Designing and executing go-to-market (GTM) strategies
* Building state-wide distribution networks
* Conducting market research and demand mapping
* Planning promotional campaigns for brand visibility
* Coordinating with public officials, local health workers, and internal teams
* Training field force and regional sales staff for product rollout

I also led:

→ New territory expansion
→ Trade marketing initiatives
→ Brand education campaigns for OTC products
→ Data-driven decision-making for territory investments

By aligning public impact with commercial metrics, we achieved significant improvements in distribution, awareness, and adoption, especially in semi-urban and rural zones.

What set this role apart?

The blend of mission-driven marketing with FMCG-style execution. It sharpened my skills in scaling operations across complex networks, where impact had to go beyond just numbers.

HLL wasn’t just a job. It was where I learned to lead with both purpose and performance.

Deputy Manager-Marketing

Dabur India Limited

12 years. 4 product divisions. One core mission — deliver consistent, scalable growth.

Dabur India was where my career began, and it laid the foundation for everything I’ve built since.

As a Senior Sales Officer, I was responsible for full-spectrum sales execution across:

* Family Products Division
* Health Care Products
* Foods Division
* Balsara Home Products Ltd

My territory included high-density urban and semi-urban zones, and I consistently exceeded primary and secondary targets year over year.

Key responsibilities:

🔹 Channel development and distributor network expansion
🔹 Relationship building with retailers and stockists
🔹 New product launches and promotional rollouts
🔹 Field intelligence and competitor tracking
🔹 Territory mapping and route optimization
🔹 Execution of trade marketing initiatives

During my time at Dabur:

🏆 I received multiple awards for sales excellence
🏆 Was recognized for high-growth delivery and regional leadership
🏆 Played a key role in strengthening client relationships and customer retention across the board

This was more than just a sales job — it was my crash course in FMCG dynamics, field force motivation, brand loyalty, and real-world revenue generation.

It’s also where I learned the art of blending target-driven hustle with long-term relationship-building — something I now teach founders and coaches to do online through personal branding.

Dabur was my boot camp, my training ground, and the place where I learned to sell with substance.

Senior Sales Officer

Most founders know how to build a product.

But building visibility and trust on LinkedIn?

That’s where many fall short, especially when it comes to B2B personal branding, LinkedIn strategy, and content that converts.

Let’s be real: If your ideal clients can’t find you, they’ll choose someone else.

And if they don’t trust what they see, you’re leaving valuable inbound leads on the table.

I’m Pradeep Aravind — a LinkedIn Growth Marketer and Personal Branding Strategist.

I specialize in thought leadership content, lead generation for coaches and founders, and relationship-based social selling that works.

Back in 2020, I was stuck in a 9-5 job.

The pandemic hit, and I started posting on LinkedIn with no strategy, no audience, and no clue.

But I stayed consistent. I invested in mentorships.

And after a lot of trial and error, I cracked what works.

Today, I’ve built a brand that has generated:

 🖤 4M+ post views
 🖤 100+ inbound leads
 🖤 Clients ranging from early-stage startups to established consultants

Now, I help others do the same, minus the guesswork.

Through 1:1 coaching and done-for-you services.

 I help you:

→ Build authority with thought leadership branding
→ Create a high-impact LinkedIn content strategy
→ Leverage LinkedIn growth tactics for better visibility
→ Attract leads using B2B personal branding systems
→ Use social selling that feels human, not pushy

You don’t need to go viral.
You need to be valuable, visible, and consistent.

If you're ready to become searchable, followable, and in-demand on LinkedIn...

DM me the word “Strategy” — I’ll send you a free blueprint to get started.
Or email me at digital.pradeeparavind@gmail.com for consulting inquiries.

Let’s build a LinkedIn presence that builds trust and turns it into results.

Pradeep Aravind .

People don’t follow you for what you sell.

They follow you for what you believe.

That belief is what stops the scroll.
It’s what builds trust when algorithms can’t.

Five years ago, I was that LinkedIn creator obsessing over features and benefits.

 - “Here’s what my service includes.”
 - “These are my qualifications.”
 - “Look at my case studies.”

I was shouting credentials into the void.
The engagement? Crickets.

Then I realized something that changed everything.
People weren’t following me for what I sold.
They were following the reason behind it.

Now my content leads with purpose first:

→ Why I believe broken systems need fixing.
→ What drives me to challenge industry BS.
→ How my values shape every business decision.

People want someone real, not someone overly polished.

They want honesty that lands in their chest. 
They want clarity that holds steady when everything else is shifting.

The question has changed. 
It used to be: "What do you offer?" 
Now it's: "Why should I trust you, and what do you actually stand for?"

When your story is true, people don't just consume it. They carry it with them.

And when they carry it, they return because it stays with them.

So, here's the question that changed my career trajectory:
Is your LinkedIn brand telling a story someone can believe in?

#linkedintips #personalbranding

From Invisible To In-Demand On LinkedIn - In 90 Minutes A Month | Helping Founders & Coaches Build Magnetic LinkedIn Brands | B2B Personal Branding Strategist | LinkedIn Growth Marketer

Picture representation of what you believe Goes Further

Get uncomfortable.

This is the whisper I keep hearing lately.

(And let’s be honest… It’s the last thing I want to do.)

But every time I ignore it…

I stay stuck.

I scroll.
I compare.
I overthink.
I wait for the “right” time.

But nothing changed.

Because the truth is...

Growth doesn’t show up when things are easy.
It shows up when your voice shakes.

It’s in those messy, uncomfortable moments...

That we meet our edge.

But you don’t become strong by staying warm in bed.
You build strength by showing up in the rain.

So if you’ve been hiding…
If you’ve been waiting for the right day…
If you’ve been holding your story inside…

This is your reminder.

Growth doesn’t knock.
It shows up as a push.

A nudge.
A fire in your chest that says—

Try...

Even if it’s bad.
Even if it’s awkward.
Even if it feels like no one cares.

Because it matters.
Because you matter.
Because your voice is your proof that you’re still in the ring.

🖤 Can you sit with the discomfort?
🖤 Can you write even when it’s not perfect?
🖤 Can you choose to be seen, just as you are?

If yes…

You’re already growing.
(And that’s more than most.)

When was the last time you did something that made you uncomfortable?

-----------------
If you’ve been waiting for the “right time” to show up , this is it...
I’ve built a 90-minute Strategy Intensive that helps you move from stuck to seen.
DM “Strategy” and I’ll share the details.

#linkedintips

A man holding a whiteboard with a quote in the same.

I grew 25K followers by doing the opposite of what LinkedIn 'gurus' recommend.

While they preach:

→ Post daily from day one
→ Growth hacks and viral formulas
→ Monetize immediately
→ Fake it till you make it

I did this instead:

→ Posted sporadically for 2 years
→ Made zero dollars initially
→ Focused on value over vanity metrics
→ Stayed brutally honest about my journey

Here’s the truth nobody mentions:

Your first 100 posts will probably suck.
Mine did. I got three likes per post for months.

But each bad post taught me what resonated.

Most people quit during the awkward phase, right before they’d actually break through.

I didn’t have a special talent.
I had stubbornness and one simple rule.

"Post even when it feels pointless."

And here’s what changed everything:

- I stopped trying to sound like a guru.
- I started sharing real failures alongside wins.
- Turns out, people connect with honesty more than polish.

If you’re struggling with low engagement right now, you’re exactly where I was.

The question isn’t whether you’re good enough.

It’s whether you’ll still be here in six months
when everyone else has moved on to the next shiny thing.

Your competition isn’t more talented creators.
It’s your own urge to quit.

So, what would you post today if nobody were judging?

----------------
If you want clarity on what to post and how to actually stand out, I run a 90-minute 1:1 deep-dive that might help. 
Happy to share details if you’re curious.

#linkedintips #personalbranding

In 2025, 95% of talented people on LinkedIn are invisible.

Here's why that's career suicide:

I spent 6 months reviewing thousands of LinkedIn profiles.

I noticed something strange:
Many exceptional people hide behind the textbook language of corporate.

The real issue isn’t their strategy.
It’s their voice.

When I compare profiles that attract opportunities vs those that don’t, three things stand out:

1. Specific over generic.
“Increased sales” tells you nothing.
“Closed 12 new clients by changing how we followed up” tells you everything.

2. Point of view over platitudes.
Anyone can share AI trends.
Very few can argue why most companies are implementing AI backward.

3. Recognition over resume.
Your credentials got you here.
Your thinking gets you remembered.

The market is full of smart people.

What’s rare is a distinct perspective and how you see problems, solve them.

This isn’t about posting more or being “authentic.”
It’s about making your expertise recognizable and memorable.

Ask yourself:
When someone needs what you offer, do they think of you first?

Or are you just another talented person they'll never know exists?

The choice is yours.
But 2025 won’t slow down. You have 37 days before it’s gone.

What’s one change you’ll make to become more visible before the year ends?

#linkedintips #personalbranding

Chart of why Profiles attract opportunities

"Build your following" is bad advice.

 Build your Trust instead.

Here's my contrarian approach:

Most creators are playing the wrong game entirely.

They chase followers like they're collecting baseball cards.
But followers don’t pay bills. Trust does.

The uncomfortable truth:

→ 100 people who trust you beat 10,000 who don’t.
→ One peer recommendation outweighs 50 random follows.
→ Quality conversations >>> viral moments every single time.

The math is simple:

High followers + Low trust = Noise
Low followers + High reputation = Revenue

I’ve seen creators with 100K followers struggle to fill a $97 course.
Meanwhile, others with 5K engaged followers consistently sell out $5K programs.

The difference? Trust.

Because people with real reputations:

→ Deliver value before asking for anything.
→ Stand by their word when things get tough.
→ Build real relationships, not broadcast channels.
→ Focus on being known for something specific.

Stop chasing the crowd. Start earning trust.

The best clients don’t check your follower count.
They ask around about you.

They want to know:

– Does this person deliver?
– Do they stand by their work?
– Would others vouch for them?

Build the kind of trust that answers those questions.

What’s one thing you’re known for in your industry?

-------------
If you’d like help defining what you want to be known for, reach out.
I run a focused strategy intensive designed exactly for this.

#linkedintips #personalbranding

5 years from now, you’ll scroll back and ask:

“Where did all that time go?”

And you’ll realize, you were there, but not really there.

Here’s what’s helped me slow time down for the last 5 years.

1) Stop scrolling through your own life.

Real life doesn’t happen in your glorified posts.

It happens in the 5 quiet minutes before a meeting starts.
In the random chat that makes you laugh.
In the pause before you hit “Post.”

2) Keep the small wins.

You chase the big stuff and viral posts, promotions, and more zeros in the bank.

But the stuff that actually fills you up?
A message that says, “Your post helped me today.”
A kind comment from someone you respect.

Big wins are loud.
Small wins last.

3) Treat it like it’s the last time.

You rarely know when you’re talking to someone here for the last time.

The last comment from a connection who always showed up for you.
The last DM from someone who once cheered for you.

One day, they just stop appearing on your feed.
(They move jobs, go offline. Life shifts.)

If you knew it was the last time, you’d probably say something real instead of a quick emoji.
You’d say thanks for being there when your posts got barely 10 views.

Five years on LinkedIn taught me this:
Your LinkedIn community isn’t just an audience.
It’s a timeline of people who helped you keep showing up.

So, if someone here made your time lighter,
don’t wait for the “last time.”
Tell them now.

What’s one small moment in your LinkedIn journey that made you smile?

#linkedintips #personalbranding

I had zero expertise when I started posting.
Now I get DMs asking for my “secret.”

The truth?
There wasn’t one.

Three years ago, I was stuck in tutorial hell, finishing courses but building nothing.

Consuming advice but taking no action.

I kept telling myself I needed one more certification before sharing anything publicly.

Then I saw someone post about a problem I was literally solving that week.

Their post wasn’t polished. It wasn’t perfect.
But 47 people commented - because they had the same problem.

That’s when it clicked:
I didn’t need permission. I needed proof I was in the arena.

So, I started documenting instead of waiting 👇

Week 1: Shared a pricing mistake that cost me a client
→ 3 people replied with their own horror stories

Month 2: Posted my messy ROI calculations
→ people approached me to build theirs

Month 6: Wrote why I turned down a “dream” US project
→ Got introduced to 3 better-fit clients

I wasn’t teaching.
I was showing my work.

The transformation didn’t come from expertise,
It came from evidence that I was solving real problems in real time.

What’s one problem you’re solving this week that someone else might be wrestling with, too?
---------------------------------
If you’re building, experimenting, and trying to figure out your next move -
I’ve built a 90-minute Strategy Intensive that shows exactly how to turn momentum into traction.
DM “Strategy” and I’ll send you the full breakdown.

#linkedintips

You know your product inside out.

But when someone asks, “So… what do you do?”

You freeze. Or say something forgettable.

That’s the moment you lose attention.

People don’t care about your title or fancy labels.
They care about one thing - the problem you solve.

Your words should feel like medicine for their pain.

Here’s the rule that always works:
Problem → Product → Result.

It’s that simple.

Bad: “I run a digital agency.”

Good: “Most founders post online but get no leads. I help them build personal brands that bring clients every week.”

Clarity beats creativity.
Every time.

Read the carousel for the real fix.👇
------------------------------
If you’ve built a great product but people still don’t see you…
I’ve built a 90-minute Strategy Intensive for you.
DM “Strategy” and I’ll send the full breakdown.

#linkedintips

Your LinkedIn Pitch Is Costing You Clients

I’ve been auditing LinkedIn profiles for a client project.

And one bio completely froze me mid-scroll.

Surprisingly, she doesn’t have any credentials in the headline.

Just this:
“Your smart ideas are invisible because your messaging feels forgettable.”

I started comparing that to what 99% people write:

“Marketing Expert | 10+ Years Experience | Helping Businesses Grow”

One hits your nervous system.
The other hits the recycle bin.

Here’s the shift she made:

Stopped describing herself and started naming her client’s “private frustration”.

Most bios list what they do.
Hers captured what they feel.

Then she gets specific:

Here came the line that separated her from everyone else:

“If you want viral posts and vanity metrics, I’m not your person.”

That sentence does two things at once:
 • Pushes away the wrong clients
 • Makes the right clients lean in harder

Why this works:

People don’t buy your credentials.
They buy relief from their own confusion.

Your bio isn’t a resume.
It’s the first 5 seconds of a sales conversation.

Here’s the real test:

Does your bio make your ideal client think,
“This person just said what I’ve been trying to explain for months”?

If not, you’re not standing out.

Your edge isn’t your years of experience.
It’s your ability to say what others feel but cannot express.

Make that the first thing they read.

What’s the one frustration your bio should be saying out loud?

#linkedintips #personalbranding

Graphics of the BIO that hits the nervous

I lost $10K in clients by being “professional” on LinkedIn.

Here's the counterintuitive strategy that fixed everything:

“If you're celebrating 1000 followers, you're tracking the wrong metric.”

Here's what I discovered through painful trial and error:

"Vanilla content attracts window shoppers".

For a full year, I posted:

• Generic marketing tips
• “So grateful for this journey!”
• Safe takes everyone to agree with

Result?

2,000+ followers.
Zero clients who knew what I actually sold.

The wake-up call came when a prospect told me: 

"I followed you for months but had no idea what you actually do."

Ouch. That hurt.
But it was true.

So, I started posting about the real problems I solve:

⤷ Why most LinkedIn strategies fail
⤷ The uncomfortable truths about content marketing
⤷ Specific processes that actually work

Did I lose some followers? Absolutely.
Did I start attracting serious buyers? You bet.

90 days later:
$10K in new business from people who’d been lurking for months.

Here’s the paradox:
The more people you’re willing to alienate, the faster you attract the right ones.

What’s the one thing everyone in your industry believes… that’s actually wrong?

#linkedintips #personalbranding

Collage photo of me sitting in a chair and Buddha photos

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The Battle

Giriraj Jhawar

Pradeep Aravind .

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Performance ScoreGiriraj Jhawar's LinkedIn Performance

Performance ScorePradeep Aravind .'s LinkedIn Performance

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taplio

The Battle

Giriraj Jhawar

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giriraj Jhawar's LinkedIn Performance

Performance ScorePradeep Aravind .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGiriraj Jhawar's LinkedIn Performance