Giriraj & Co.

I help Founders, creators, and agency owners generate inbound leads on LinkedIn and Twitter (X) with little or no additional effort.

I can help you with:

 - Personal branding on LinkedIn.
- Grow and monetize your audience.
- Community building and brand reputation.
- Creating content and building brand authority.
- Generating high-quality leads on LinkedIn for your business.

For my clients, I generated over 15 million impressions and views on Quora, LinkedIn, and Twitter, as well as thousands of leads.

Lead Generation Specialist & Ghostwriter

Helping D2C and B2B brands grow and build their audience on social media using proven marketing strategies.

Scaling social media efforts from 0 to 30,000 followers within 180 days.

What we do differently:

• Build a loyal community.
• Build your brand's authority.
• Optimize your marketing channels.
• Maximum focus on organic growth.
• Save 100+ hours on your research to find your target audience.

Content Strategist & Consultant 

buildspace

Part of nights & weekends: S5, where people work on ideas that they are passionate about. It’s a journey from ideas to execution and achieving some milestones.

Cohort member (Gaudmire)

Medium

Writing content around growth marketing, copywriting, and personal development.
Writing well-researched long-form articles and sometimes blogs under 500 words.
I have written over 6 long-form articles around marketing, lead generation, personal branding, social media marketing, and copywriting.

Writer

The Product Folks

Community member of the GenAI Rush Cohort by the product folks.

TPF Cohort Member 

DigitalDeepak.com

• Set up email automation using Zapier.
• Build an elegant website using WordPress.
• Written email copy, website copy, and ad copy.
• Build landing pages using Convertkit, and Mailchimp.
• Develop content strategy for Facebook, Twitter, and Instagram.
• Generated 20+ qualified leads using Facebook Ads and Google Ads.
• Develop off-page, on-page, and technical SEO strategies for the website.
• Wrote 5 long-form blog articles including content marketing and digital marketing strategies.

Digital Marketing Intern

CashKaro.com

My day-to-day responsibility at CashKaro:

• Building a roadmap of the content creation process.
• Writing blog posts and managing influencers' marketing activities.
• Coordinating with influencers for a festive campaign.
• Implemented spin-selling techniques to reach potential customers.
• Building content strategies and creating a campaign for brand promotion.
• Increased monthly recurring revenue by 10%

Sales And Marketing Associate

HouseItt

• Managed the social media accounts of the company.
• Created content - blogs, graphics, and memes.
• Coordinated and manage an influencer marketing campaign.
• Managed a team of 5 high-performing individuals.
• Build a brand strategy for the company to reach its target audience.

Brand Associate

Helping busy entrepreneurs to build an authentic brand on LinkedIn within 90 days | Marketing Consultant | 3M+ impressions | Content & Social Media Specialist | Copywriter | Personal Branding Strategist

Hi, I’m Giriraj 👋

I started my journey back in March 2020. I was working as an accountant for a firm when suddenly COVID came into the picture.

I resigned from that job after working 4 months straight because they couldn’t allow me to work from home then.

I didn’t know what to do, but my interest in digital marketing and copywriting motivated me to start as a hobby.

Slowly, I learned how things work by doing endless experiments and going through the process of trial and error.

From 2022 to 2023, I built a community of over 4K+ like-minded people on Twitter and more than 23K+ followers on LinkedIn. Build a sales pipeline of leads.

𝐈 𝐡𝐚𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐨𝐯𝐞𝐫 𝟏𝟓𝐌+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐐𝐮𝐨𝐫𝐚, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

My Services:

✔ Copywriting: Website, ads, emails, landing pages, scripts, VSL, and product descriptions.

✔ Ghostwriting: Social media content, newsletters, and email education courses. 

✔ Lead generation: Inbound lead generation on LinkedIn and X.

✔ LinkedIn Strategy & Marketing

✔ Personal branding: X and LinkedIn.

✔ Content Marketing and Storytelling

✔ Social Media Marketing

✔ Content Strategy 

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If you are a founder, creator, or agency owner, then drop me a DM or email me to get started. 

***

Email ID: girirajjhawar01@gmail.com

You can find me anywhere. @girirajjhawar07

Giriraj Jhawar

Writing is a form of meditation 🧘‍♂️

Even if you’re a beginner, it has the power to transform your life.

Five years ago, I was feeling restless because there were so many thoughts racing through my mind.

The reason was simple: I was overthinking and consuming a lot of content from books, podcasts, newsletters, and videos.

But...

As I started writing whatever came to mind without adding a filter, everything started changing:

1. I got clarity.
2. I started feeling better.
3. My thoughts slow down.
4. I got a lot of content ideas.

Writing improves my overall life.

These days, I write everything in my notebook because it helps me introspect and reflect on my whole life.

It acts as a mirror.

Writing is thinking on paper.

In my early days, one of my writing inspirations was Tim Ferriss, who introduced me to the concept of Morning Pages.

The concept is quite simple: you have to write whatever you’re feeling in a notebook or a journal without judging yourself.

What do you think about this concept?

Your competitors are closing deals you should be winning.

Not because their product is better.

Because they showed up on LinkedIn, and you didn’t.

Here’s what most founders miss.

Visibility isn’t about posting every day.
It’s about being impossible to ignore when your ideal client is ready to buy.

Hey, I’m Pradeep Aravind.

I turn invisible founders into category experts, their competitors can't out-shout — using LinkedIn as the engine.

My 90-Minute Strategy Intensive is for founders who are done being the best-kept secret in their space.

In one focused session, we:

→  Fix your profile so it attracts clients, not random followers.
→  Clarify your ICP and shape your offer so people see your value fast.
→  Build a simple system that turns attention into leads without feeling salesy.

Here’s where it came from.

In 2020, I was just another corporate guy posting into the void.
I started posting on LinkedIn with no strategy, no audience, and no clue.

Then I figured it out.

🔥 4M+ organic post views
🔥 100+ inbound leads — no ads
🔥 Clients from early-stage founders to 7-figure consultants

Now I help founders skip the three-year guessing game.

You don’t need to post more.

You need:
• A position that earns trust.
• Content that builds credibility before the first call.
• A system that turns lurkers into leads.

If you’re ready to stop being out-marketed by people who know less than you:

DM me “Strategy” to get started.
Or email digital.pradeeparavind@gmail.com to book your session.

Pradeep Aravind .

I wasted 6 months on LinkedIn doing everything right… and still got nothing.


Posting randomly. Hoping something would stick. Getting zero results.

Then I found a simple truth:

Systems beat goals every single time.
Stop chasing viral posts. Start building habits.

Most people think LinkedIn success comes from one big break.
It doesn’t.

It comes from showing up consistently with a clear plan.

A simple framework makes that easier:

SPEAR

▪️Simplify: One LinkedIn goal. That's it. Not ten things. One. 
▪️Plan: Decide what, when, and how you'll show up 
▪️Execute: Do it without overthinking 
▪️Adjust: Review what works, fix what doesn't 
▪️Repeat: Keep going until it becomes automatic

Another shift that changes everything:

The 1% Rule

You don't need to post perfectly.
Just aim to improve 1% every day.

Small improvements compound.
Big overhauls usually don’t last.

Also, identity matters more than strategy.

Ask this:
Whom do you want to be known as on LinkedIn?

Then show up as that person today.
Not “someday”.

Because content eventually becomes reputation.

And the real secret?

Consistency beats intensity.

You don’t need 4 hours a day.
You need one daily habit that actually happens.

One post.
One comment.
One connection.

Pick one and protect it like your career depends on it.

Motivation fades. Systems stay.

What’s one small LinkedIn habit you could start today?

#linkedintips #personalbranding

Pradeep Aravind

From Invisible To In-Demand On LinkedIn - In 90 Minutes A Month | Helping Founders & Coaches Build Magnetic LinkedIn Brands | B2B Personal Branding Strategist | LinkedIn Growth Marketer

A cheat sheet on How to Build Powerful LinkedIn Systems

If people cheer you on but never work with you, 

Read this….

Your income in 2026 won’t grow because you post more.
It’ll grow because people trust you more.

You want people to talk about you when you’re not there.
You want to be the go-to name in your space.
You want buyers to DM you, already ready to pay.

But that won’t happen just by showing up online.

It happens when you know how to talk about what you do.
When you make it easy for others to see your value.

They need to see you as the person to go to.
Not just another voice on LinkedIn.

When that clicks:
→ Your posts start getting replies
→ Your inbox fills with buyers
→ You don’t need to “chase” leads anymore

The way people see you decides everything.

It’s what makes them trust you.
It’s what makes them pay you.

I help founders fix this exact problem.
They stop being “just another expert.”
And start being the one people want to work with.

Here’s what happens when it’s done right:
 → 70+ people signed up for their events
 → 100% more reach
 → Offers sold out in a few days

That’s not luck.
That’s clarity.

And it starts with one simple shift:
Stop trying to impress everyone.
Start showing people what makes you the one to hire.

Want help doing that?

My DMs are open.

#linkedintips #personalbranding

I spent six months studying over 100 LinkedIn profiles that grew to 50,000+ followers.

Here's what nobody tells you about LinkedIn growth:

Most people treat LinkedIn like a resume. 

They post once, get 12 views, and wonder why nothing happens.

The truth? LinkedIn rewards clarity, not complexity.

I created a simple framework that helped my clients go from 200 to 20K followers in 8 months.

Here's what actually works:

1. Start with your audience, not yourself

Ask: Who needs to see this? What problem keeps them up at night? 
What decision are they trying to make?

If you can't answer these questions in 10 seconds, your post won't land.

2. Test what converts attention into trust

Profile views don't pay bills. Comments from the right people do.
Track which posts bring you real conversations. 

Do more of that. Kill everything else.

3. Know your positioning

How many people post similar content in your space? 
If it's 1,000, you need a sharper angle.
If it's 10, you found your spot.

4. Fix your weak points first

Generic content? Inconsistent posting? Unclear message?
Pick one and fix it this week.
You don't need a perfect strategy. You need to stop making obvious mistakes.

5. Repeat what works

Found a post format that drives DMs? Use it again. And again. 
Your audience wants to know what you stand for, not see you try 47 different styles.

The best LinkedIn accounts do one thing really well, not ten things poorly.

What's stopping your LinkedIn growth right now?

#linkedintips #personalbranding

95% of founders think posting = personal branding. 

They're missing 4 crucial tactics.

I tested this with a founder and helped him build a brand without posting for 60 days.

Profile views stayed at 500+/week. Connection requests jumped 40%.

Here's what actually worked:

1. Profile optimization that works 24/7

Your profile is your silent salesperson. Most founders waste it with vague headlines like "CEO at X Company."
Instead: Lead with transformation. "I help B2B founders land enterprise deals in 90 days."

2. Strategic commenting (not cheerleading)

Skip "Great insight!" comments.
Add value: Share a counter-perspective, relevant data, or a tactical question that deepens the conversation.

Result: Authors, check your profile. Quality connections follow.

3. DM conversations (zero pitch energy)

I messaged 50+ founders with one goal: to understand their biggest challenge.
No ask. No pitch. Just curiosity.
20% became relationships. 12% turned into partnerships.

4. Offline presence → online credibility

Events, masterminds, intro calls. Be in the rooms where your name gets mentioned.
Then document those moments (when you start posting again).

The truth:

Posting is the amplifier, not the foundation.

If your foundation is weak with unclear positioning, thin relationships, and no real offline presence, posting will not save you.

Build the foundation first. Then amplify it.

If you couldn't post for 30 days, what would you double down on?

#linkedintips #personalbranding

The biggest obstacle to your LinkedIn growth isn't the platform.

It's the story you tell yourself about why it's not working yet.

Hear me out…

You know that habit of waiting for:
➟ LinkedIn to push your post suddenly?
➟ A famous person to comment and make you viral?
➟ Clients to come because you posted 2 times?

Truth is…
Nobody is coming to save your LinkedIn.
You have to do it.

3 ways I fixed my LinkedIn (that you can steal):

1) I stopped posting like a diary. 

Earlier, I used to write whatever I felt like.
No clear topic and clear reader. So, there's no clear outcome.

So, I did 3 things:
→ I picked ONE topic I want to be known for
→ I wrote for one type of person (not everyone)
→ I added a simple point in every post (not just thoughts)

Clarity makes people follow.

2) I stopped waiting for “motivation.” I built a system.

I used to think:
“I will post when I feel confident.”

That never works.

So, I did 3 simple things:
→ I decided fixed posting days (example: Mon, Wed, Thu, Fri)
→ I wrote posts in batches on weekends 
→ I posted even if it was not perfect

Consistency beats talent on LinkedIn.

3) I stopped chasing followers and started building relationships.

Because followers don’t pay bills.
Conversations do.

So, I did 3 simple things:
→ I replied to comments fast
→ I commented on other people’s posts daily
→ I sent DMs only after real interaction

LinkedIn rewards people who engage.

The smartest people I know are building their name here, and there’s a clear reason why.

It’s still the best place to turn attention into money.
-------------------------------
If you’re serious about growing on LinkedIn in 2026,
Start with fixing the basics.
I can guide you step-by-step.

#linkedintips #personalbranding

Picture of a man thinking with folded hands

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The Battle

Giriraj Jhawar

Pradeep Aravind .

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Performance ScoreGiriraj Jhawar's LinkedIn Performance

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The Battle

Giriraj Jhawar

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giriraj Jhawar's LinkedIn Performance

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Performance ScoreGiriraj Jhawar's LinkedIn Performance