Giriraj & Co.

I help Founders, creators, and agency owners generate inbound leads on LinkedIn and Twitter (X) with little or no additional effort.

I can help you with:

 - Personal branding on LinkedIn.
- Grow and monetize your audience.
- Community building and brand reputation.
- Creating content and building brand authority.
- Generating high-quality leads on LinkedIn for your business.

For my clients, I generated over 15 million impressions and views on Quora, LinkedIn, and Twitter, as well as thousands of leads.

Lead Generation Specialist & Ghostwriter

Helping D2C and B2B brands grow and build their audience on social media using proven marketing strategies.

Scaling social media efforts from 0 to 30,000 followers within 180 days.

What we do differently:

• Build a loyal community.
• Build your brand's authority.
• Optimize your marketing channels.
• Maximum focus on organic growth.
• Save 100+ hours on your research to find your target audience.

Content Strategist & Consultant 

buildspace

Part of nights & weekends: S5, where people work on ideas that they are passionate about. It’s a journey from ideas to execution and achieving some milestones.

Cohort member (Gaudmire)

Medium

Writing content around growth marketing, copywriting, and personal development.
Writing well-researched long-form articles and sometimes blogs under 500 words.
I have written over 6 long-form articles around marketing, lead generation, personal branding, social media marketing, and copywriting.

Writer

The Product Folks

Community member of the GenAI Rush Cohort by the product folks.

TPF Cohort Member 

DigitalDeepak.com

• Set up email automation using Zapier.
• Build an elegant website using WordPress.
• Written email copy, website copy, and ad copy.
• Build landing pages using Convertkit, and Mailchimp.
• Develop content strategy for Facebook, Twitter, and Instagram.
• Generated 20+ qualified leads using Facebook Ads and Google Ads.
• Develop off-page, on-page, and technical SEO strategies for the website.
• Wrote 5 long-form blog articles including content marketing and digital marketing strategies.

Digital Marketing Intern

CashKaro.com

My day-to-day responsibility at CashKaro:

• Building a roadmap of the content creation process.
• Writing blog posts and managing influencers' marketing activities.
• Coordinating with influencers for a festive campaign.
• Implemented spin-selling techniques to reach potential customers.
• Building content strategies and creating a campaign for brand promotion.
• Increased monthly recurring revenue by 10%

Sales And Marketing Associate

HouseItt

• Managed the social media accounts of the company.
• Created content - blogs, graphics, and memes.
• Coordinated and manage an influencer marketing campaign.
• Managed a team of 5 high-performing individuals.
• Build a brand strategy for the company to reach its target audience.

Brand Associate

Helping busy entrepreneurs to build an authentic brand on LinkedIn within 90 days | Marketing Consultant | 3M+ impressions | Content & Social Media Specialist | Copywriter | Personal Branding Strategist

Hi, I’m Giriraj 👋

I started my journey back in March 2020. I was working as an accountant for a firm when suddenly COVID came into the picture.

I resigned from that job after working 4 months straight because they couldn’t allow me to work from home then.

I didn’t know what to do, but my interest in digital marketing and copywriting motivated me to start as a hobby.

Slowly, I learned how things work by doing endless experiments and going through the process of trial and error.

From 2022 to 2023, I built a community of over 4K+ like-minded people on Twitter and more than 23K+ followers on LinkedIn. Build a sales pipeline of leads.

𝐈 𝐡𝐚𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐨𝐯𝐞𝐫 𝟏𝟓𝐌+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐐𝐮𝐨𝐫𝐚, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

My Services:

✔ Copywriting: Website, ads, emails, landing pages, scripts, VSL, and product descriptions.

✔ Ghostwriting: Social media content, newsletters, and email education courses. 

✔ Lead generation: Inbound lead generation on LinkedIn and X.

✔ LinkedIn Strategy & Marketing

✔ Personal branding: X and LinkedIn.

✔ Content Marketing and Storytelling

✔ Social Media Marketing

✔ Content Strategy 

------------------------------------------

If you are a founder, creator, or agency owner, then drop me a DM or email me to get started. 

***

Email ID: girirajjhawar01@gmail.com

You can find me anywhere. @girirajjhawar07

Giriraj Jhawar

Writing is a form of meditation 🧘‍♂️

Even if you’re a beginner, it has the power to transform your life.

Five years ago, I was feeling restless because there were so many thoughts racing through my mind.

The reason was simple: I was overthinking and consuming a lot of content from books, podcasts, newsletters, and videos.

But...

As I started writing whatever came to mind without adding a filter, everything started changing:

1. I got clarity.
2. I started feeling better.
3. My thoughts slow down.
4. I got a lot of content ideas.

Writing improves my overall life.

These days, I write everything in my notebook because it helps me introspect and reflect on my whole life.

It acts as a mirror.

Writing is thinking on paper.

In my early days, one of my writing inspirations was Tim Ferriss, who introduced me to the concept of Morning Pages.

The concept is quite simple: you have to write whatever you’re feeling in a notebook or a journal without judging yourself.

What do you think about this concept?

95K+ Personal branding Strategist | MBA Gold medalist 🥇| Featured on LinkedIn News India🏆 |Sharing insights on Personal development, Content creation & Personal branding

For Brand Collaborations - smpositivevibesofficial@gmail.com

Who am I? 
 
•  Content Creator , Personal Growth Coach and LinkedIn Ghostwriter 

What is my niche? 

• Personal Branding, Personal Development (Education) 

What services do I provide? 

•  Ghostwriting for coaches and founders on LinkedIn , Online and Offline sessions on personal branding and Self-help, Consulting on Topmate.

What are my achievements? 

- MBA Gold Medalist 2019
- LinkedIn Top Voice 2024
- Collaborated with 30+ Brands
- Ranked 139th in LinkedIn Top 200 Creators in India by Favikon 2024
- Featured 2x in E-magazines
- Worked with entrepreneurs, founders, and coaches
- Built a social media community of 1L+
- Top 1% on Topmate


Ab yaha Tak aa gye toh Follow bhi kar dena.

Swati Mathur

I often hear people complain about their location.

They worry that clients judge them based on where they work ➡️ home, office, or a different city.

But here’s my reality:
I’ve been working from home for years.
I’ve worked with overseas clients.
And not once did my location matter to them.

What mattered?
Results.

Hybrid work was never about office vs home.
It’s about clarity.

Clear expectations
Clear communication
Clear ownership

When your work is visible and your outcomes are strong,
where you sit becomes irrelevant.

Clients and leaders don’t ask:
“Where are you working from?”

They ask:
• Can I trust you to deliver?
• Do you communicate clearly?
• Do you take ownership?

If you want to thrive in a hybrid setup, stop stressing about location and start focusing on:

📍Making your work measurable
📍 Communicating progress before being asked
📍 Being reliable, not just available
📍 Taking responsibility for outcomes, not just tasks

Hybrid work rewards professionals who bring clarity, not excuses.

Master that, and your location will never limit your growth.

Follow Swati Mathur for more.

100K+ Personal branding Strategist | MBA Gold medalist 🥇| Featured on LinkedIn News India🏆 |Sharing insights on Personal development, Content creation & Personal branding

I didn’t use the same strategy to grow from
0–1K → 1K–10K → 10K–50K → 50K–100K followers on LinkedIn.

Because as your audience grows,
your responsibility grows too.

People have already consumed your content.
Now they expect clarity, value, and consistency.

Here’s exactly what I did at each stage ⬇️
You can follow the same.

0 → 1K followers

Goal: Get visible

➡️ Posted consistently (even when no one was watching)

➡️ Shared personal experiences + learnings

➡️ Didn’t overthink quality - just focused on showing up

➡️ Commented daily on posts in my niche

📍 Focus here is habit + visibility, not perfection.


1K → 10K followers

Goal: Build trust

➡️ Picked 2–3 clear topics and stuck to them

➡️ Started writing more structured posts (problem → insight → takeaway)

➡️ Replied to every comment and DM

➡️ Observed what people saved & commented on

📍This is where people start remembering you.


10K → 50K followers

Goal: Create authority

➡️ Shared practical frameworks & step-by-step posts

➡️ Used simple storytelling with clear lessons

➡️ Repeated my core ideas in different ways

➡️ Stopped posting just for reach, started posting for value

📍 People now follow you for clarity, not trends.


50K → 100K followers

Goal: Lead, not just post

➡️ Thought deeply before posting

➡️ Shared strong opinions backed by experience

➡️ Focused on long-term value, not daily virality

➡️ Protected trust, no random content

📍 At this stage, one post can impact thousands.

Final truth: Your strategy must change as your audience changes.

If you treat 50K followers like 500,
you’ll lose their attention.

🔁 Repost, if you found this helpful. 

Follow Swati Mathur for more. 

#personalbranding

I’ve seen this again and again: some personal brands grow consistently, while others slowly fade away. 

The difference isn’t talent or luck. It’s authenticity.

It’s not about being everywhere.
It’s about being authentic everywhere you show up.

Here’s how you can build a personal brand that truly connects and converts without trying to be someone you’re not:

1. Be clear about what you stand for

Know the problem you solve and the audience you serve. When people understand why they should follow you, they stay longer.


2. Share from experience, not perfection

You don’t need polished stories every time. Share real lessons, mistakes, and insights from your journey. That’s what makes you relatable.


3. Deliver value consistently

Post content that helps people take action ➡️ simple tips, frameworks, or examples they can apply immediately.


4. Speak in your natural voice

You don’t need fancy words or trending formats. Write the way you speak. Authenticity builds trust faster than any hack.


5. Engage like a human, not a brand

Reply to comments, ask questions, and start conversations. Personal brands grow through relationships, not reach alone.

When people trust you, they listen.
When they relate to you, they remember you.
And when they remember you, your brand shines.

Start simple. Stay consistent. Be yourself.


Follow Swati Mathur for more. 

#personalbrand

I believe relying on a single paycheck is one of the biggest career risks in 2026.

I’ve seen talented people do everything right at work yet one restructure, one budget cut, and everything feels uncertain. 

That’s why I encourage building a portfolio career instead of depending on one role.

A portfolio career isn’t about quitting your job.
It’s about designing safety, flexibility, and growth intentionally.

Here’s how I break it down in practical terms.

1️⃣ The Anchor Role (your main income)

I treat my primary job or core skill as my stability engine.
Instead of “just doing my work,” I focus on:

📍 Becoming known for 1–2 high-impact skills

📍 Solving problems others avoid

📍Documenting results so I’m visible, not replaceable

The goal isn’t loyalty.
The goal is leverage.

2️⃣ The Side Hustle (cash + confidence)

I don’t chase random ideas. I ask:
“What do people already ask me for help with?”

That’s usually your first side income.
Practical examples:

📍 Turning experience into consulting hours

📍Teaching what you already know through workshops or 1:1 calls

📍 Packaging repeat advice into a digital product


3️⃣ The Future Bet (your insurance policy)

I block 1 hour a day for skills that will matter tomorrow.
Not passive learning, active building.

📍Learning AI tools by applying them to real tasks

📍Creating small projects, not certificates

📍Sharing what I’m learning to build credibility early

This is how you stay relevant before the market forces you to.

A portfolio career isn’t about doing more.
It’s about not putting your entire future in one basket.

If you’re serious about career security in the next 3–5 years, start small but start now.

🔁 Repost if you found this helpful. 

Follow Swati Mathur for more.

5 Skills I Learned While Closely Working With Founders, Entrepreneurs & International Clients. ⬇️

When you work with driven people, you don’t just do your job, you grow every single day.

Here are 5 lessons that shaped me and can help you in your own routine:

1. Clarity beats speed

Most people rush to finish tasks, but the best leaders I worked with always asked, “Why are we doing this?” 
Once the “why” was clear, 
the “how” became much faster.✔️

2. Communication is everything

It’s not about fancy words - it’s about making people understand you. I saw founders explain complex ideas in the simplest way, and that’s what won trust.

3.  Consistency builds credibility

Whether it was replying to emails on time or delivering small tasks without delay, I realized consistency made people trust you more than big, one-time wins.

4. Emotions affect execution

I noticed how entrepreneurs managed stress during crises. They didn’t let emotions take over decisions. This taught me to pause, breathe, and then respond instead of reacting immediately.

5.  Learning never stops

The most successful people I worked with were also the most curious. They never felt they “knew it all.” Every project, every call, every mistake - was a chance to learn.

📍 These 5 skills aren’t just for entrepreneurs. Anyone can use them daily to become more focused, reliable, and impactful at work.

🔁 Repost, if you found this helpful. 

Follow Swati Mathur for more. 

#skills #smpositivevibes

I used to believe that if an ingredient works for my skin, it must work for my hair too.

That assumption stayed with me for years until I watched a recent TRESemmé film featuring Ananya Panday and Anurag Kashyap.

What stood out wasn’t the styling! It was the message.
Great hair starts with the right ingredients, not skincare logic copied for hair.

Here’s the shift that made sense to me.

Hyaluronic Acid works well for skin because it naturally belongs there.
But hair is not skin. Hair doesn't have Hyaluronic Acid! 

That’s where Polyglutamic Acid comes in.
It’s a polymer of glutamic acid, an essential amino acid found in Indian hair. And  it's 5X more hydrating than Hyaluronic Acid. 

Sometimes, confidence is simply choosing what is backed by the right science, not assumptions.

#TRESemmeHydraMatrix

Brand partnership • 100K+ Personal branding Strategist | MBA Gold medalist 🥇| Featured on LinkedIn News India🏆 |Sharing insights on Personal development, Content creation & Personal branding

I don’t see AI as competition. I see it as leverage.

Most professionals worry, “Will AI replace me?”
What I’ve learned is this: AI replaces tasks, not thinking.

Typing faster, creating slides, summarising documents that’s not where real value comes from anymore.

My value comes from deciding what actually matters.

Here’s how I work with AI instead of fighting it:

I use AI for:
• First drafts
• Research and data
• Summaries and structure

And I focus on:
• Asking the right questions
• Choosing priorities
• Making decisions that align with real goals
• Applying human judgment where context matters

The professionals growing fastest right now aren’t “AI experts.”

They’re people who clearly know where AI stops and human thinking starts.

AI can give options.
Humans decide direction.

AI can speed things up.
Humans decide what’s worth speeding up.

If you want to stay relevant, don’t try to outwork AI.
Outthink it.

That’s the real skill going forward.

Repost, if you found this helpful. 

Follow Swati Mathur for more.

Maharashtra’s growth story didn’t start in Davos but Devendra Fadnavis is taking it there.

At WEF Davos 2026, Chief Minister Devendra Fadnavis is leading a high-level delegation to present Maharashtra’s Vision 2030 with a clear goal of building a $1 trillion economy and strengthening the state’s global investment presence.

Under his leadership, Maharashtra has emerged as India’s strongest economic performer:

- India’s largest state economy, and the first to cross the $500 billion GDP mark

- 7.6% GSDP growth in FY 2023–24, higher than the national average

- India’s top FDI destination, attracting $19.6 billion in FY 2024–25, accounting for 31% of India’s total FDI inflows 

- Ranked #1 in NITI Aayog’s Export Preparedness Index 2024, supported by world-class ports and logistics infrastructure

This momentum is backed by a major infrastructure push—including Samruddhi Mahamarg, Atal Setu, Navi Mumbai Airport, Vadhavan Port, Mumbai Metro, coastal roads, and the Dharavi redevelopment, creating new economic corridors and improving global connectivity.

Equally important are governance and ease-of-doing-business reforms:

- Jan Vishwas Act to decriminalize minor technical business offences

- MAITRI single-window portal for faster, time-bound approvals

- Strengthened law and order systems through policing and forensic reforms

Maharashtra also stands out for converting investment commitments into execution.

At WEF Davos 2023, around 75% of the MoUs signed are already under implementation, reflecting the state’s strong delivery track record.

With future-ready sector policies (IT/ITeS, green hydrogen, logistics, EVs, semiconductors) and India’s largest startup ecosystem, Maharashtra is steadily shaping the next phase of India’s economic growth.

#MahaAtDavos #Davos2026

I have seen this happen so many times.

Someone moves ahead in life, but slowly starts moving away - from home, from family, from the life that once felt familiar.

While watching this Parle Products Pvt. Ltd film, I couldn’t stop thinking about how often we confuse growth with distance. I see people around me doing well, yet missing the warmth of belonging.

It reminded me that success isn’t only about money or titles. Sometimes, it’s about staying connected to the people and values that shaped us.

Maybe the “settled” life we’re chasing is already under our feet, we just need a pause to realise it.

Happy Lohri to everyone celebrating 🌾🔥

#CelebratingLohri #ParleG

This Lohri, Parle-G celebrates the moments that truly matter.

A festival of hope, gratitude, and togetherness, Lohri reminds us that happiness grows when shared. Our new film tells a heartfelt story of family, choices, and the simple gestures that connect us across generations.

“Jo auron ki khushi mein paye apni khushi, Parle-G – G Maane Genius."

#ParleG #Lohri2026 #FamilyTogetherness #GMaaneGenius

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The Battle

Giriraj Jhawar

Swati Mathur

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giriraj Jhawar's LinkedIn Performance

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