Giriraj & Co.

I help Founders, creators, and agency owners generate inbound leads on LinkedIn and Twitter (X) with little or no additional effort.

I can help you with:

 - Personal branding on LinkedIn.
- Grow and monetize your audience.
- Community building and brand reputation.
- Creating content and building brand authority.
- Generating high-quality leads on LinkedIn for your business.

For my clients, I generated over 15 million impressions and views on Quora, LinkedIn, and Twitter, as well as thousands of leads.

Lead Generation Specialist & Ghostwriter

Helping D2C and B2B brands grow and build their audience on social media using proven marketing strategies.

Scaling social media efforts from 0 to 30,000 followers within 180 days.

What we do differently:

• Build a loyal community.
• Build your brand's authority.
• Optimize your marketing channels.
• Maximum focus on organic growth.
• Save 100+ hours on your research to find your target audience.

Content Strategist & Consultant 

buildspace

Part of nights & weekends: S5, where people work on ideas that they are passionate about. It’s a journey from ideas to execution and achieving some milestones.

Cohort member (Gaudmire)

Medium

Writing content around growth marketing, copywriting, and personal development.
Writing well-researched long-form articles and sometimes blogs under 500 words.
I have written over 6 long-form articles around marketing, lead generation, personal branding, social media marketing, and copywriting.

Writer

The Product Folks

Community member of the GenAI Rush Cohort by the product folks.

TPF Cohort Member 

DigitalDeepak.com

• Set up email automation using Zapier.
• Build an elegant website using WordPress.
• Written email copy, website copy, and ad copy.
• Build landing pages using Convertkit, and Mailchimp.
• Develop content strategy for Facebook, Twitter, and Instagram.
• Generated 20+ qualified leads using Facebook Ads and Google Ads.
• Develop off-page, on-page, and technical SEO strategies for the website.
• Wrote 5 long-form blog articles including content marketing and digital marketing strategies.

Digital Marketing Intern

CashKaro.com

My day-to-day responsibility at CashKaro:

• Building a roadmap of the content creation process.
• Writing blog posts and managing influencers' marketing activities.
• Coordinating with influencers for a festive campaign.
• Implemented spin-selling techniques to reach potential customers.
• Building content strategies and creating a campaign for brand promotion.
• Increased monthly recurring revenue by 10%

Sales And Marketing Associate

HouseItt

• Managed the social media accounts of the company.
• Created content - blogs, graphics, and memes.
• Coordinated and manage an influencer marketing campaign.
• Managed a team of 5 high-performing individuals.
• Build a brand strategy for the company to reach its target audience.

Brand Associate

Helping busy entrepreneurs to build an authentic brand on LinkedIn within 90 days | Marketing Consultant | 3M+ impressions | Content & Social Media Specialist | Copywriter | Personal Branding Strategist

Hi, I’m Giriraj 👋

I started my journey back in March 2020. I was working as an accountant for a firm when suddenly COVID came into the picture.

I resigned from that job after working 4 months straight because they couldn’t allow me to work from home then.

I didn’t know what to do, but my interest in digital marketing and copywriting motivated me to start as a hobby.

Slowly, I learned how things work by doing endless experiments and going through the process of trial and error.

From 2022 to 2023, I built a community of over 4K+ like-minded people on Twitter and more than 23K+ followers on LinkedIn. Build a sales pipeline of leads.

𝐈 𝐡𝐚𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐨𝐯𝐞𝐫 𝟏𝟓𝐌+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐐𝐮𝐨𝐫𝐚, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

My Services:

✔ Copywriting: Website, ads, emails, landing pages, scripts, VSL, and product descriptions.

✔ Ghostwriting: Social media content, newsletters, and email education courses. 

✔ Lead generation: Inbound lead generation on LinkedIn and X.

✔ LinkedIn Strategy & Marketing

✔ Personal branding: X and LinkedIn.

✔ Content Marketing and Storytelling

✔ Social Media Marketing

✔ Content Strategy 

------------------------------------------

If you are a founder, creator, or agency owner, then drop me a DM or email me to get started. 

***

Email ID: girirajjhawar01@gmail.com

You can find me anywhere. @girirajjhawar07

Giriraj Jhawar

How is everything going?

I took a one-month break from LinkedIn, so many of you might have forgotten about me.

I learned a lot of new things and had many reality checks.

However, I believe that life needs to keep moving.

We can learn valuable lessons and gain experience from certain situations to improve our lives.

For those who are unsure about what to do in life, have faith and self-belief, and you will definitely figure it out!

I’m figuring it out, too, and even the people you admire are figuring it out.

It’s OK to feel down, but it’s not OK to stop trying.

Please comment on what you have taken away from this post, as I would love to see who is still actively using LinkedIn.

If you’re a book lover, then this post is for you...

In 2020, I first bought a book, “Zero to One” by Peter Thiel; I was just curious to read it.

There is no other reason for buying that book.

Reading books is the best way to get in-depth knowledge of any topic.

If you’re searching for the best books that can help you grow as a marketer/writer, then here is my recommendation:

1. $100M Offer by Alex Hormozi
2. Sell Like Crazy by Sabri Suby
3. The Almanack of Naval Ravikant
4. Expert Secrets by Russell Brunson
5. The Personal MBA by Josh Kaufman
5. Fast Cheap & Viral by Aashish Chopra
7. The 1-Page Marketing Plan by Allan Dib

Would you like to add any other books to the list?

Comment your suggestions below 👇

The algorithm is changing.

Audience interest is changing.

Social media platforms are changing.


What’s not changing is:

‣ Human psychology

Learn to use AI, but don’t rely on it completely.

Any thoughts?

PW (PhysicsWallah)

As a professor of communication at Physics Wallah, I have trained over 900+ students in the BFSI sector, achieving a 98% success rate and the highest faculty rating of 4.9/5. 

I have developed a comprehensive student-centric teaching strategy, bridging gaps in experiential learning. My role includes designing robust curricula aligned with market standards and creating Teaching Learning Materials (TLM). 

I have spearheaded program launches, conducted 1:1 interview training programs leading to a 60% rise in average salaries, and played a key role in organizational communication. 

Additionally, I have received appreciation for my training effectiveness, content design, and strategy.

Soft Skills Faculty

Saka Learning Systems

As an independent consultant, I have successfully designed and delivered customized training programs across diverse industries, including automotive, pharmaceuticals, FMCG, aviation, FinTech, retail, and IT. 

My expertise in competency-based behavioral training has been highly appreciated, leading to increased engagement and measurable impact. 

Recognized as an empaneled trainer for Train-the-Trainer (TTT) programs with a top private bank, I have trained 300+ cabin crew in communication and interview skills. I also spearheaded the resume template launch program, surpassing forecasts by 500%, and collaborated with an internationally renowned resume writer for global clients. My approach ensures high CSAT ratings and 98%+ success rates.

Learning And Development Specialist/ Training Manager

Borderless Consultants

Communication Coach & Resume Review

Zero Gravity Photography

As an experienced event coordinator and sales representative, I successfully managed end-to-end event execution while driving revenue growth. A key achievement in my career was being awarded “Employee of the Month” for achieving the highest sales in a single month. This recognition highlighted my ability to build strong client relationships, exceed sales targets, and contribute significantly to business growth. My expertise in training and mentoring new team members further enhanced overall team performance. Now, as I step into a Training Manager role, I aim to leverage my leadership, sales expertise, and event management experience to develop high-performing teams.

Event Director

Soft Skill & Corporate Trainer | 41K | I Help Individuals Master Public Speaking with Confidence | Professor-PW | Speaker - G Summit 2023 | 30+ Webinars | Resume Review & Interview Prep Coach | Trained 1000+ | 30+ Brands

Is communicating with confidence holding you back?
Got your dream job. Now, how to prepare for the interview?
Built a company but struggling to construct a healthy company culture?

Don’t worry, I’m here to help!
Hello, I’m Vrinda Gupta, your go-to Soft Skills Coach & Corporate Trainer

I’ve helped 4000+ professionals develop strong communication skills, enabling them to navigate professional challenges with self-assurance. 

And I’m proud to say that 100% of my clients have achieved their goals after working with me.

Who I’ve Trained:
- IT professionals, cabin crew, and corporate employees
- Students through universities looking forward to getting hired
- National & international industry leaders across multiple industries
- 30+ top brand collaborations including Dove, Puma, Boat, and Times of India

How I Help Professionals & Leaders Grow:
- Interview Preparation
- Workplace Communication
- Sales & Business Communication 
- Networking & Professional Etiquette
- Leadership & Personality Development
- Public Speaking & Confidence Building

Whether you’re a fresher, mid-level executive, manager, or founder, the right soft skills can change everything.

If you’re ready to step up your game, let’s connect! 

DM me or drop me an email at vrindagupta02@gmail.com to get started!

Vrinda Gupta

Last month, I had a panic attack ten minutes before a training session.

Standing in the washroom, hands shaking, I thought,
"You literally teach people how to handle this."
The irony hit hard.

Because here’s what most people never see —
my students see the confident trainer.
Nobody talks about the sleepless nights, the mental exhaustion, or the multiple tabs open in your mind.

“Did that session land?”

Everyone celebrated the confident speaker.
I was just trying to stay steady.

Then it clicked —
you can’t pour from an empty cup.
So I started doing what I ask my students to do:
take my own advice.

I learned about cortisol — the reason your body feels tired but your mind won’t switch off.
Took real breaks between sessions.

And finally listened to my friends persistent suggestion — Vedistry Mentacalm, proven to reduce stress and lower cortisol naturally in just 60 days. (She was right, of course.) 

My thoughts became clearer.

Because stress and sleep aren’t separate — they feed each other.

And when you heal both, your balance returns.
 I also paired it with Vedistry Zzowin —  that helps you fall asleep faster and wake up fresh — the change was overall.

The late-night spirals slowed down.

My mornings felt fresher, steadier. Both are clinically tested and backed by 7 decades of Ayurvedic expertise.

For every coach, trainer, or leader reading this:
Your mental wellness isn’t selfish.

It’s the foundation that makes your work sustainable.

Thanks Vedistry Pvt ltd for this.

2x TEDx Speaker I Favikon Ambassador (India) I Keynote Speaker I Empowering Leaders with Confident Communication I Soft Skills Coach I Corporate Trainer I DM for Collaborations

The #1 question I hear most these days from Founders is a little strange: 

‘Won't empathy make me lose control?’

And here’s what 20+ years of leadership research shows:

Empathetic leaders don’t lose control.
In fact, they gain clarity.

Because they:

→ Lead with presence, not fear
→ Understand what’s actually driving underperformance
→ Create teams that self-regulate through psychological safety

The real reason people question empathy in leadership? 

FEAR. 

Because there's a massive perception gap.

Research shows:

→ 86% of employees believe empathetic leadership boosts morale
→ 87% say it's essential for creating psychological safety
→ Yet 68% of CEOs still fear it will undermine their authority

That's not a leadership problem. 
That's a narrative problem.

Here's what the data actually shows about empathy and team dynamics:

→ Their teams show 25% more engagement
→ They maintain higher standards (not lower)
→ Retention costs drop because trust replaces fear
→ They resolve issues faster by addressing root causes

The ‘loss of control fear is rooted in a misunderstanding of what empathy does.

Empathy doesn't eliminate accountability, rather it channels it. 

It transforms ‘You failed’ into ‘What happened?’
And that's where real leadership begins.

The question isn't whether empathy costs you control. 
It's whether you want compliance or commitment.

Most high-performing teams choose commitment.

What’s your biggest hesitation around leading with empathy, and is it still valid?

#LeadershipDevelopment #EmpathyAtWork #ExecutivePresence #SoftSkillsArePowerSkills

If you could master just one skill before Dec 31, what would it be?


Here’s mine: Listening without interrupting.

Trust me, it’s harder than it sounds.

And more powerful than most leadership frameworks.

Why?

Because deep listening is a skill that never shows up in metrics,
But changes everything:

→ How people grow
→ How decisions land
→ How teams feel seen
→ How conflict de-escalates

The higher up you go, the less people tell you when you interrupt.

So you assume you’re doing fine.

But really, you're just going unchallenged.

So here’s my rep for the rest of the year:

Shut up, breathe, let them finish, and then respond.

You want to lead better in 2026?

Start by speaking 20% less.
Let the room breathe.

That’s where real leadership begins.

What’s one skill you’d commit to mastering by Dec 31, and why that one?

#Softskills #Communicationcoach #Skillstolearn #Growth #Development #Leadership

She was leading million-dollar projects, and yet couldn’t lead the room.

And it cost her 

Every year, her promotion got passed over.
Every year, she got the same feedback: ‘You're doing great.’
That’s it!

On our first call, I asked her to walk me through a recent leadership meeting.

10 minutes in, I stopped her.

You’re doing all the work, I said. 
But you’re not claiming any of it.

That’s when she realised:


→ She over-explained instead of driving direction
→ She played the expert, not the executive
→ She filled silence instead of using it

In her mind, being liked meant being promotable.

But the company read as caution.

She didn't know the answer,
Because no one had ever asked the right question. 

No one had ever told her:

→ People promote clarity, not effort
→ Leadership is as much about what you communicate as what you deliver
→ Influence doesn’t come from talking more but from knowing when to speak, and how

We worked together for 6 months.

On communication that commands trust.

→ Tone
→ Authority
→ Strategic silence
→ Feedback that lands

By month 2, she was showing up differently.

By month 6, she wasn’t waiting to be seen.

And by the end of the year?

She messaged me: "I finally got the promotion."

The takeaway?

Most people don’t need more skills; they just need to be seen differently.

That starts with how they speak.

If you’re a high performer stuck at the same level, it might not be your output.

It might be the signal you’re sending.

Let’s fix that!

#LeadershipDevelopment #ExecutivePresence #CommunicationSkills #LeadershipCoaching #SpeakingWithImpact #StrategicCommunication #InfluenceNotJustEffort

Every week, I meet professionals buried in certifications, data tools, AI prompts, leadership badges, and yet still unsure what to say in a tough meeting or how to lead through uncertainty.

So, I’m breaking the ice today:
The future doesn’t care how many tools you’ve learned.

It cares how 

→ Clearly you can think
→ Calmly you can lead
→ Effectively you can communicate under pressure

Upskilling is everywhere, yes, we get it.

But how much of it is actually useful?

According to the World Economic Forum, 39% of core skills will change by 2030.

And yet that doesn’t mean we need newer skills 

It means we’ve undervalued the ones that already matter most.

So what actually makes someone future-ready?

3 things that never go out of style:

1. Analytical thinking
2. Communication
3. Adaptability

And here’s the good news:

You don’t need a course or a badge to build these.
You just need practice, quiet, weekly, deliberate reps.

Try this for 15 minutes a week:

→ Revisit one decision 
What was your logic behind it?

→ Rewrite one email 
Was it as clear and respectful as it could be?

→ Reflect on one moment of change 
How did you respond?

That’s the real upskilling plan

More self-awareness

More precision

More influence

Because maybe the future won’t reward those who learn the most.

It’ll reward those who can communicate what they already know, better.

#FutureOfWork #SoftSkillsMatter #LeadershipDevelopment #CommunicationSkills #Upskilling #CareerGrowth

A few years back, the job hunt for fresh graduates meant campus placements and generic resumes. But now, the game has changed.

If you’re a student or fresh graduate here’s one truth: 

LinkedIn is no longer optional, it’s your launchpad.

Here’s what top recruiters are looking for:

1. LinkedIn isn’t just a job portal, it’s a network builder. 

Find roles, follow companies, engage with content, and learn how hiring managers think.

2. Don’t hide your campus projects, volunteer work, or skills. 

These are your differentiators. Use your profile and content to tell a story, not just your degree.

And once you land that interview:

-Know more about the company than the average candidate: find alumni on LinkedIn, follow the company page, and read recent updates.

-Prepare examples that show your adaptability, communication, and problem-solving. 

Practice your “Tell me about yourself” so that it’s more than a summary, it’s your opening pitch.  

Being a fresher today means blending the best of digital presence with genuine, prepared interview skills.

To every student navigating this journey: 

Your potential multiplies when you show up prepared both online and in person.

What’s one piece of advice you wish someone gave you when you started your career?

#LinkedInvertis #InvertisUniversity

Soft skills just got rebranded, and it changes everything.

Last week, LinkedIn released its 2025 Workplace Learning Report.

The message from global L&D leaders was loud and clear:
Soft skills are now "power skills."

Not because it sounds better.

But because in today’s economy:

1. AI can summarize a report. But it can’t influence the room.

2. Automation can speed up workflows. 
But it can’t align people.

3. Tools can do the task. 
But only humans can build trust.

The top 4 capabilities L&D leaders are investing in globally are:

→ Leadership
→ Communication
→ Collaboration
→ Adaptability

Not technical certifications
Not software upskilling
Just fluency at scale

This is no longer a “development opportunity.”
It’s a business differentiator.

Because when your team can:

1. Speak with precision
2. Manage conflict with grace
3. Lead meetings that drive real action
4. Deliver feedback that lands
5. Shift tone depending on who's in the room

You don’t just work better,
you lead faster.

The WEF says 39% of core skills will be obsolete by 2030.

But communication, resilience, and decision-making under pressure will amplify. 

However, my question today is:

If communication is listed as a key skill in every job description then why m is it still the least rigorously trained skill in the business?

#softskills #communicationcoach #coach #coachinbusiness #leadership

“Unemployability is a bigger problem than unemployment.”

That was the uncomfortable truth at the Bengaluru Skill Summit 2025, where 3,000+ leaders came together to fix a broken pipeline.

Here’s what they uncovered:

55% of Indian graduates aren’t job-ready.

Not because there aren’t jobs
Not because they lack degrees

But because they lack the skills employers actually need.

For context:

MBA graduates = 78% employability
Engineers = 71.5%

But the real gap isn’t the degree.
It’s what stacks on top of it:

→ Communication
→ Problem-solving
→ Emotional intelligence

The market is automating everything it can.

The roles that remain?

They demand people who can:

→ Adapt in real time
→ Communicate with clarity
→ Lead through uncertainty
→ Build trust across diverse teams

And that’s where most graduates fall short.

The takeaway?

Stop training workers.

Start developing leaders at every level.

What’s the biggest soft skills gap you’re seeing in your industry and what’s it costing?

#LeadershipDevelopment #SoftSkills #Employability #FutureOfWork #BizTalks

taplio

The Battle

Giriraj Jhawar

Vrinda Gupta

Followers

Posts

Engagements

Likes

Performance ScoreGiriraj Jhawar's LinkedIn Performance

Performance ScoreVrinda Gupta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Giriraj Jhawar

Vrinda Gupta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giriraj Jhawar's LinkedIn Performance

Performance ScoreVrinda Gupta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGiriraj Jhawar's LinkedIn Performance